Nick Lawton - Introducing SideShift: the first AI creator marketer. AI can now sca

01 · Product intro · 0:00–0:05

A man in a black sweater talks to camera in a white studio while people film him with phones. A SideShift logo scans in over his chest, then creator cards and a revenue chart pop in around him as white captions scale in.

On-screen text: “AI Head of Creator Marketing”, “Introducing SideShift,”, “the world's first”, “autonomous creator marketer.”, “Nick Lawton”, “Co-Founder & CEO”, “The scales brands better than any human”

Techniques: Kinetic type, Light sweep

Camera: Pull out

02 · Other · 0:05–0:07

A man in a black sweater stands in a white studio, gesturing as people around him film him on phones; floating creator stat cards hover beside him. The shot darkens and a green arrow icon with eyes plus blue chat bubbles pop in over his chest.

On-screen text: “ever could.”, “Sh*t”, “Sh*t, I didn't know we were being filmed.”, “I didn't know we”

Camera: Static

03 · Other · 0:07–0:08

A man in a black sweater with a triangle face logo stands center frame in a white studio, gesturing, while several people around him hold up phones to film him. A blue chat bubble slides in at right and a caption sits at the bottom.

On-screen text: “Sh*t, I didn't know we were being filmed.”, “I didn't know we were being filmed”

Camera: Pull out

04 · Feature reveal · 0:08–0:13

A Twitter feed with left nav and right news column sits in the background while a black triangular mascot with eyes hops across a post. A blue speech bubble and a black caption box at the bottom swap lines in sync with the voiceover, and the embedded video cuts from a group dancing to a man gesturing beside a glowing $100,000 figure.

On-screen text: “Hi. I'm sidekick.”, “Hi!”, “Your personal SideShift AI”, “watching this video,”, “By the time you finish watching this”, “Sh*t, I didn't know we were being filmed.”

Camera: Push in

05 · Feature reveal · 0:13–0:14

A YouTube-style feed shows one large video card with a creator and a right-hand list, then whips out to a grid of eight creator thumbnails. A black 3D prism mascot with cartoon eyes sits at lower left, a blue speech bubble beside it. Subtitles read at the bottom.

On-screen text: “By the time you finish watching this video”, “watching this video,”, “I would have gotten you”

Techniques: UI zoom

Camera: Pull out

06 · Feature reveal · 0:14–0:15

A dashboard grid of creator cards, each with a video thumbnail, name and stats, fills the frame. A black arrow cursor with cartoon eyes glides across the cards. A dark caption bar reading hundreds of real creators. sits at the bottom.

On-screen text: “hundreds of real creators.”

Techniques: Cursor demo

Camera: Pan

07 · Feature reveal · 0:15–0:16

A wall of creator profile cards with names, stats and Invite buttons scrolls upward. A black cartoon shark with googly eyes swims across the frame from left to right in front of the grid. A dark caption pill at the bottom reads “hundreds of real creators.”

On-screen text: “hundreds of real creators.”

Techniques: Parallax

Camera: Pan

08 · Feature reveal · 0:16–0:17

A man in a black sweater stands center frame in a bright white studio, gesturing as he speaks. A circle of people around him hold up phones to film him, and a black cartoon cursor with eyes floats behind his shoulder.

On-screen text: “Like the people you see around me.”

Camera: Pull out

09 · Feature reveal · 0:17–0:18

A man stands center-frame in a bright white studio while a ring of people films him with phones and cameras. A laptop mockup showing an analytics dashboard slides up in front of his torso, hiding it. A caption runs along the bottom.

On-screen text: “Like the people you see around me.”

Techniques: 3D mockup

Camera: Pull out

10 · Feature reveal · 0:18–0:20

A laptop mockup on a desk displays an analytics dashboard with a row of creator video thumbnails and a blue Peak Day metrics card. The frame starts soft and pulls into focus as the camera pushes toward the screen, while white voiceover captions swap across the bottom.

On-screen text: “Like the people you see around me”, “Then I would take their viral videos”, “and run them as paid ads for you”

Techniques: 3D mockup, UI zoom

Camera: Push in

11 · Feature reveal · 0:20–0:23

A cartoon black cursor with a face floats beside a tilted video card, then hovers over a 3D-tilted campaign dashboard. The scene cuts to a bearded man in a blue sweater in an office, with captions running along the bottom.

On-screen text: “and run them as paid ads for you”, “while you sleep.”, “We knew that you wouldn't believe us.”

Techniques: Cursor demo, 3D mockup

Camera: Push in

12 · Demo · 0:23–0:25

A man in a dark sweater sits at a white desk in a bright office with large windows, gesturing with his right hand as he speaks to camera. A laptop rests at the left edge. The camera stays locked off.

On-screen text: “We knew that you wouldn't believe us.”, “So that's why we flew out Sarah here.”

Camera: Static

13 · Demo · 0:25–0:28

A blonde woman in a black blazer sits at a desk before an open laptop, looking at the screen. A gray card slides in at lower left naming her, while a speech-bubble card at upper right types out her voice command line by line. Subtitles run along the bottom.

On-screen text: “So that's why we flew out Sarah here.”, “Sarah”, “Making $350k/mo from creator-led marketing”, “Sarah: Hey SideShift, tell me how we're doing this week.”, “tell me how we're doing this week.”

Techniques: Kinetic type

Camera: Static

14 · Demo · 0:28–0:29

A washed-out live-action shot of a woman at a desk dissolves into the Sidekick chat interface. The user message with an audio waveform sits on the right, and a dark caption pill at the bottom swaps from the prompt to the assistant greeting.

On-screen text: “Sarah”, “Making $350k/mo”, “from creator-led marketing”, “tell me how we're doing this week.”, “Good morning, Sarah.”

Camera: Push in

15 · Demo · 0:29–0:30

A plain light-gray screen holds the centered greeting, dark gray with the name in blue. The line slides up as a white card with a Creators live label rises from the bottom edge. A dark subtitle bar at the bottom swaps its text mid-scene.

On-screen text: “Good morning, Sarah.”, “You have 56 creators right now.”

Camera: Static

16 · Demo · 0:30–0:32

A light dashboard screen shows a list of creators with avatars and video counts that scrolls upward while the numbers roll, as dark caption pills appear at the bottom.

On-screen text: “You have 56 creators right now.”, “Results from 56 creators:”, “They put out 420 videos last week and got”

Camera: Pan

17 · Demo · 0:32–0:33

A white creator leaderboard card on a pale gradient background lists avatars, names and scores. The list scrolls up as a black pill labeled 'Results from 56 creators:' slides in at the bottom and a blue score of 61 fades in on the right.

On-screen text: “They put out 420 videos last week and got”

Camera: Pan

18 · Demo · 0:33–0:34

A blurred creator list and stats panel sit in the background while a large blue number rolls from 34193 up to 420 with the label Total Videos, then 10M pops in at right. A caption runs along the bottom.

On-screen text: “They put out 420 videos last week and got”, “420”, “Total Videos”, “10M”

Techniques: Kinetic type

Camera: Pan

19 · Demo · 0:34–0:38

A white analytics table with summary stats (10M Total Views, ~$2 Avg CPM) sits on a blurred background. The camera pans right and racks focus onto the Avg CPM column as a dark caption pill at the bottom reads “10 million views,” then “at $2 for every 1000 views.”

On-screen text: “10 million views”, “at $2 for every 1000 views.”

Techniques: UI zoom

Camera: Push in

20 · Demo · 0:38–0:45

A blonde woman in a black blazer sits at a white desk typing on a laptop, talking to the camera. A translucent speech bubble transcribes her words as it slides across the frame, then a 2x5 grid of creator thumbnails pops in with $30 price tags.

On-screen text: “Sarah: Hmm that's pretty good.”, “That's pretty good, for our next campaign.”, “Sarah: For our next campaign, can we add on 10 creators?”, “Can we add on ten creators.”, “$30”, “Sarah: We can pay them $30 per video”, “We can pay them 30 per video”

Camera: Push in

21 · Demo · 0:45–0:45

A blonde woman in a black blazer types on a SideShift laptop at a white desk. Above her, a grid of $30 video thumbnails floats and collapses into fewer cards. A Sarah chat bubble and a bottom caption read We can pay them 30 per video.

On-screen text: “We can pay them 30 per video”, “Sarah: We can pay them $30 per video”

Camera: Static

22 · Demo · 0:45–0:49

Split screen: the SideShift chat interface with a creator table on the left, a woman in a black blazer typing on a laptop on the right. The UI panel slides into place while a message types out below her.

On-screen text: “and this time”, “get more professional looking content”

Techniques: Split screen

Camera: Pan

23 · Demo · 0:49–0:50

A light product dashboard opens on two UI cards, a marketplace brief and a creator grid, then zooms out to a wider applicant table. A dark caption types above them, while a black pill at the bottom swaps from one line to another.

On-screen text: “I've dropped the rate, pushed our brief live to over 1 million creators”, “get more professional looking content”, “SideShift is pushing this brief”

Techniques: UI zoom

Camera: Static

24 · Demo · 0:50–0:51

A 3D-tilted dashboard shows a grid of applicant cards, each with a photo, name and an Invite button. The view pushes in toward the cards while a dark caption pill reads at the bottom.

On-screen text: “live to over 1 million creators.”

Techniques: 3D mockup, UI zoom

Camera: Pan

25 · Demo · 0:51–0:52

A left sidebar with navigation icons frames a grid of creator video thumbnails that scroll vertically through a striped blur effect. A bottom caption reads “live to over 1 million creators.”

On-screen text: “live to over 1 million creators.”

Camera: Pan

26 · Demo · 0:52–0:53

A dashboard grid of creator cards, each with a video thumbnail, name, tier and Invite button, fills the screen. A white flash cuts to a blue gradient end card where a white circular logo and the name American Post fade in.

On-screen text: “live to over 1 million creators.”, “Yup, sending them our contract”, “American Post”

Camera: Static

27 · Demo · 0:53–0:54

A two-panel layout pairs a white Sidekick agent card, with a black arrow mascot, waveform and contract document, against a blue column of candidate profile cards that scrolls to focus on Amelia Perez. A dark caption pill reads Yup, sending them our contract.

On-screen text: “Yup, sending them our contract”

Camera: Pull out

28 · Demo · 0:54–0:58

A Sidekick chat card sits centered over a blurred candidate list, its status line and chat bubbles updating from contract sending to posting reminders. A blue badge on the left switches from Automatic Negotiation to Proactive Management while the shot slowly pushes in.

On-screen text: “0.52s”, “Automatic Negotiation”, “Yup, sending them our contract.”, “Proactive Management”, “and making sure they post.”, “0.22s”

Camera: Push in

29 · Demo · 0:58–1:01

A curly-haired man in a dark sweater sits at a white table in a bright office, holding a phone and speaking. A tilted phone mockup showing a social video feed slides in over the blurred room as the captions continue.

On-screen text: “What's actually really cool”, “is that this video right”, “here hits 7 million views”

Techniques: 3D mockup

Camera: Static

30 · Demo · 1:01–1:08

A social analytics dashboard floats in 3D perspective against a blue sky, with a phone mockup at right. The camera scrolls down as the views counter climbs to 7M, a line chart spikes to 30,000, and a revenue section appears. White subtitles sit in a dark pill below.

On-screen text: “here hits 7 million views”, “since it was posted yesterday.”, “even tracked a parallel”, “spike of over 30,000 new signups in 17k”

Techniques: 3D mockup, UI zoom

Camera: Push in

31 · Demo · 1:08–1:10

A tilted dashboard interface in 3D perspective shows a Revenue panel with a line chart and updating value badges, then scrolls to a Return On Ad Spend bar chart. A phone mockup sits blurred at the right edge. A dark caption pill at the bottom carries subtitle text.

On-screen text: “in net new revenue since”, “that this video went viral.”

Techniques: 3D mockup

Camera: Pan

32 · Demo · 1:10–1:11

A white analytics card fills the frame, its blue bar chart labeled Return On Ad Spend ticking up from 5.1 to 5.2, 9.4 to 10.5 and 5.3 to 6.5. A blurred store video sits on the right edge. A dark caption bar reads at the bottom.

On-screen text: “that this video went viral.”

Camera: Static

33 · Demo · 1:11–1:14

A blonde woman in glasses and a black blazer types on a laptop at a white desk, camera locked off. A gray speech bubble labeled 'Sarah:' types her voice word by word above an animated waveform, while bottom subtitles repeat her words.

On-screen text: “Sarah:”, “Let me see”, “if I can get a hold of the creator”, “and ask him for a partnership code.”, “Let me see if I can get a hold of the creator and ask them for the partnership code.”

Techniques: Kinetic type

Camera: Pan

34 · Demo · 1:14–1:16

The view zooms in on a chat thread where the line “I already have that code” sits above a blue chip reading #SPARK-8924-X and a badge noting it automatically collects partnership codes. A bottom caption carries the spoken line as the thread settles.

On-screen text: “and ask him for a partnership code.”, “I already have that code.”

Techniques: UI zoom

Camera: Push in

35 · Demo · 1:16–1:20

A contract document floats in 3D over a soft blue field, flanked by blurred copies. The camera reframes onto the signature line as a blue signature draws itself. The page curls away to reveal the Sideshift interface behind, while captioned voiceover text reads across the bottom.

On-screen text: “Every single contract”, “you sign on Sideshift”, “with the creator”, “actually grants”, “your brand the ad usage rights.”

Techniques: 3D mockup, Parallax, UI zoom

Camera: Push in

36 · Demo · 1:20–1:24

A blurred contract fills the screen behind three orange Auto-generated clause cards. The view pulls back to a campaign list with platform tabs and a search bar, and a cursor hovers the first video row.

On-screen text: “your brand the ad usage rights.”, “but you get to run those same videos”

Techniques: UI zoom, Cursor demo

Camera: Push in

37 · Demo · 1:24–1:25

A light interface lists video cards with thumbnails, titles and metrics. The frame sharpens from a blur as a cursor checks the boxes on the first two rows and moves down, while a dark caption bar holds the line at the bottom.

On-screen text: “but you get to run those same videos”

Techniques: Cursor demo

Camera: Pull out

38 · Demo · 1:25–1:26

A screen shows a campaign setup interface with a list of selected posts and a row of destination platform icons. Two white cursors point to different sections of the form.

On-screen text: “as paid ads.”

Techniques: Cursor demo

Camera: Push in

39 · Demo · 1:26–1:29

A campaign setup form scrolls steadily down past Destination, Campaign and Ad identity sections. A hand cursor taps the Partnership Ads card, which fills solid blue, while dark caption boxes appear at the bottom center.

On-screen text: “as paid ads.”, “Directly through the platform”

Techniques: Cursor demo

Camera: Push in

40 · Demo · 1:29–1:32

A light dashboard form fills the frame; the cursor hovers a code field as #SPARK-8924-X fills in and a green Authorized account badge pops in, then the view reframes down to a blue Launch button the cursor clicks. A dark caption pill reads with one single click.

On-screen text: “with one single click”

Techniques: Cursor demo, UI zoom

Camera: Push in

41 · Social proof · 1:32–1:33

A blurry close-up of the tilted SideShift logo card pulls back and sharpens, revealing a grid of small brand logos behind it. The card settles centered in 3D perspective while the caption stays pinned at the bottom.

On-screen text: “Over 3000 brands like Lovable,”

Techniques: 3D mockup

Camera: Push in

42 · Social proof · 1:33–1:34

A grid of faded brand logos fills a pale background, the SideShift heart card centered and white-outlined. The view zooms to a close-up of three cards, the heart enlarged in the middle, as a white caption reads “Over 3000 brands like Lovable,” at the bottom.

On-screen text: “Over 3000 brands like Lovable,”

Camera: Static

43 · Social proof · 1:34–1:36

White rounded cards slide left across a pale blue sky with clouds, each carrying a brand mark: a red target ring, then a black cube beside the word CURSOR that scales in. A dark caption bar at the bottom reads Target, and Cursor.

On-screen text: “Target, and Cursor”

Camera: Static

44 · Social proof · 1:36–1:37

A young man in a black long-sleeve shirt sits in a black chair in a bright white room, hand on his chin, talking to the camera. A white caption in a dark rounded box sits at the bottom. Locked-off medium shot, large window on the left.

On-screen text: “Target, and Cursor”, “already run on SideShift.”

Camera: Static

45 · CTA · 1:37–1:39

A blond man in a dark sweater stands in a white room, hands raised and gesturing as he talks to the camera. A large white dollar figure with a dark extruded shadow appears over his chest, and white caption bars run along the bottom.

On-screen text: “To celebrate this launch,”, “we are giving away”, “$97,814”

Camera: Static

46 · CTA · 1:39–1:40

A man in a dark sweater speaks to camera in a bright room, hands raised and gesturing. A large glowing $100,000 blooms in across his chest, with a small black caption below reading $100,000 in creator.

On-screen text: “we are giving away”, “$100,000”, “$100,000 in creator”

Techniques: Kinetic type

Camera: Static

47 · CTA · 1:40–1:43

A white LinkedIn-style feed scrolls upward, each post tagged with a blue dollar badge that climbs from +$46 to +$1,000. A dark caption box at the bottom cycles the giveaway phrases in sync with the voiceover.

On-screen text: “$100,000 in creator”, “budget to the first 100 brands”, “that book a demo.”

Techniques: Kinetic type

Camera: Pull out

48 · Outro · 1:43–1:44

A comment feed with avatars and reaction icons fades to a dark field as the white SideShift paper-plane logo and wordmark scale in and settle at center, then a gray URL drops in beneath the lockup.

On-screen text: “that book a demo.”, “sideshift.app”

Camera: Static

49 · Outro · 1:44–1:45

The white SideShift wordmark and paper-plane icon lock into the center of a dark field, a brief horizontal blur trailing the right edge as it settles, with the URL sideshift.app held below.

On-screen text: “SideShift”, “sideshift.app”

Techniques: Kinetic type

Camera: Static