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Nitroduck · Industrials · Nov 2026
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Jan Senderek - In 2014, I sold my first company Loom to Dropbox. Today, I’m proud t
Roma · Nov 2026 · 1:49 · AI-annotated
- Length
- 1:49
- Scenes
- 42 · 2.6 s avg
- Product on screen
- 0:09
- Features shown
- 6
- Voiceover
- Yes
00:00:00 / 01:49:01
Roma’s 1:49 launch film runs 42 scenes, about 2.6 s each. The product shows up at 0:09 and 6 features are revealed. There is no explicit call to action; a voiceover carries the film. Roma is a dark, near-black product launch video built on a single signature move: a glowing orange line that draws itself across a faint grid, tracing UI elements, connecting agent cards and linking each spoken claim to the on-screen proof. It cuts at a steady mid-tempo between warm live-action shots of the founder in a plant-filled home office and dark UI or 3D renders, using a red accent line and pill badges to tag each AI agent, and closes on the logo, tagline and URL.
Footage neededEstimated needs: 8 capture groups — your screens or recordings · 1 official logo — reused across the film · 14 filmed passages — shoot, supply or replace · 4 graphic passages — draw or supply · 3 3D passages — build or supply
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· 42 scenes as text
01 · Hook · 0:00–0:08
A man sits at a laptop as a chat bar types “we already went through this.” in front of him, then tilted chat bars with frustrated prompts pop in around the frame while his face morphs between green point-cloud, cartoon and clay styles.
Techniques: Particles, Morph
Camera: Static
02 · Hook · 0:08–0:08
A man at a laptop is ringed by floating command bars full of angry prompts, his face hidden by a pixelated drawing. The clutter folds into a thin white line on black, then the line wipes open to his real face as a caption appears below.
On-screen text: “We have the solution for that.”
Techniques: Masking
Camera: Static
03 · Hook · 0:08–0:09
A man in a black sweater sits in a home office facing the camera with a laptop in the foreground. He speaks while a white caption in a dark rounded box appears at the bottom center.
On-screen text: “We have the solution for that.”
Camera: Static
04 · Product intro · 0:09–0:10
On a black grid background, the white Roma logo mark and wordmark sit center frame with a warm orange glow behind them. The wordmark fades to dim gray while the mark collapses into a small glowing orange square, as a caption reads at the bottom.
On-screen text: “Introducing Roma,”
Camera: Static
05 · Product intro · 0:10–0:11
A dark Tasks interface window rises from the bottom over a faint grid, an orange vertical light line behind it. Two task cards for Claude and GrokBot fill the main pane. A white caption holds the tagline at the bottom.
On-screen text: “Introducing Roma,”, “the world's first to-do list app for your AI agents.”
Camera: Pull out
06 · Feature reveal · 0:11–0:17
A dark task board lists cards tagged to AI agents; an orange line with a glowing dot traces the search bar, agent tabs and a card, then the camera reframes down to a row of app chips (Gmail, Calendar, Notion, Slack, Linear, Drive) that the line outlines.
On-screen text: “the world's first to-do list app for your AI agents.”, “Roma connects to all of your apps”, “and hands every task to the right agent”, “while you live your life.”
Techniques: UI zoom
Camera: Pan
07 · Feature reveal · 0:17–0:17
A dark UI panel with a row of integration icons (Calendar, Notion, Slack, Linear, Drive) and the caption 'while you live your life.' slides left, wiping to reveal two men at a desk with laptops, blurred by horizontal motion.
On-screen text: “while you live your life.”
Techniques: Masking
Camera: Pan
08 · Problem · 0:17–0:19
A man in a black shirt sits at a desk with a laptop, speaking to camera in a warm room with a plant and lamp. A caption sits at the bottom as a thin red line draws across beneath it.
On-screen text: “AI agents were supposed to give us our lives back,”
Camera: Push in
09 · Problem · 0:19–0:23
Dark 3D space with a faint grid floor. Three tilted chat cards (Claude, GrokBot, ChatGPT) float at different depths while the same task text types into each. Glowing orange threads draw themselves, looping around the cards to connect them. White subtitles run along the bottom.
On-screen text: “and instead we're spending hours”, “managing them and deciding which agent to use.”, “Roma fixes that.”
Techniques: 3D mockup
Camera: Pull out
10 · Problem · 0:23–0:24
Three dark task cards for Claude, GrokBot and ChatGPT sit in a row above an orange line that flattens from a wavy curve to a near-flat line. The cards gain glowing orange borders as the bottom caption switches lines.
On-screen text: “Roma fixes that.”, “Roma handled 90% of this launch.”
Camera: Static
11 · Feature reveal · 0:24–0:27
A man in a black sweater talks to camera at a desk with a laptop in a warm lit room. A red line runs along the bottom edge. The frame then splits, the right half filling with a black grid as the line bends up into a U shape with two glowing dots.
On-screen text: “Roma handled 90% of this launch.”, “Let's see it in action.”
Techniques: Split screen
Camera: Push in
12 · Feature reveal · 0:27–0:31
Split screen: a man in a black sweater sits at a laptop holding a phone, while a phone mockup on the right types his dictated sentence into a dark chat app. A caption scales in at the bottom and the right panel zooms into the keyboard.
On-screen text: “Let's see it in action.”
Techniques: Split screen, UI zoom
Camera: Static
13 · Feature reveal · 0:31–0:33
Split screen: a man in a black shirt holds a phone to his mouth on the left, while a dark chat app on the right types his speech into a red-outlined message box above a keyboard.
Techniques: Split screen
Camera: Static
14 · Feature reveal · 0:33–0:36
Split screen: a man in a black shirt holds a phone and speaks on the left, while a dark chat app on the right types out his words in real time, the message box outlined in red above a keyboard.
Techniques: Split screen
Camera: Static
15 · Feature reveal · 0:36–0:41
A split screen shows a man with a phone on the left and a chat interface on the right. The view reframes to the full interface, orange lines link the reply to three task cards that appear, then the screen scrolls to a 'Who needs to know' table.
On-screen text: “So Roma turns my ramble into three tasks,”, “and it fills in the gaps.”, “I said whoever needs to know,”
Techniques: Split screen, UI zoom
Camera: Pull out
16 · Feature reveal · 0:41–0:42
A dark card shows a table titled Who needs to know, listing four groups, their source app and draft type. A red line draws itself around the rows and extends right, ending in a glowing dot, while the card drifts slowly upward.
On-screen text: “The launch moved to Wednesday, Nov 11. Four groups need to know”
Camera: Push in
17 · Feature reveal · 0:42–0:44
A man in a black shirt sits at a desk with a laptop, speaking to camera in a warm lit room with plants and lamps. A red glowing line draws a rounded rectangle on the left side, and a caption sits at the bottom.
On-screen text: “And that's just the start.”
Camera: Static
18 · Feature reveal · 0:44–0:50
A dark task list zooms out as an orange line draws from the left, branching to three cards. Glowing ellipses highlight labels, category chips slide in from the left with icons, and agent chips pop in with orange outlines. Subtitles swap at the bottom.
On-screen text: “I never assign a task myself.”, “Roma hands every new task to the right agent”, “using the rules I set once.”, “And that's just the start.”
Techniques: UI zoom
Camera: Pull out
19 · Feature reveal · 0:50–0:50
A dark task list with orange-ringed agent tags slides left, reframing onto a ROMA - RECEIPT panel as a glowing orange line connects the ChatGPT tag to the receipt.
On-screen text: “So my most powerful agent only works”
Techniques: UI zoom
Camera: Pan
20 · Feature reveal · 0:50–0:53
A dark task card labeled ROMA · RECEIPT sharpens from a blurred overlap as the camera pushes in. A glowing orange line draws in from the left and locks onto the highlighted Jan's ChatGPT badge, while white subtitles run along the bottom edge.
On-screen text: “So my most powerful agent only works”, “on the bug that needs it, not on drafting emails.”
Techniques: UI zoom
Camera: Push in
21 · Feature reveal · 0:53–0:54
A dark task-list card titled ROMA - RECEIPT sits centered on black. An orange connector line draws itself, underlining the task Fix the broken connector and outlining the Jan's ChatGPT pill. A white caption sits at the bottom.
On-screen text: “on the bug that needs it, not on drafting emails.”
Camera: Pan
22 · Feature reveal · 0:54–0:56
A dark receipt card listing three tasks slides left off frame while a red line draws from the highlighted task to a large serif price of $48.00, which catches a red glint. A second price, $32.00, fades in below on a faint grid.
On-screen text: “One top model for all three”, “$48.00”, “$32.00”
Techniques: Light sweep
Camera: Pan
23 · Feature reveal · 0:56–0:57
On a dark grid, a dim task panel sits at the left while a large white serif price, $3.20, slides in from the right inside a glowing orange rounded-rectangle outline labeled Routed by Roma. Older prices, $48.00 and $32.00, slide out left, a blurred desk scene wipes in from the right, and the bottom caption fades.
On-screen text: “And that saves me hundreds of dollars a week.”, “Routed by Roma”, “$3.20”, “Illustrative pricing.”
Techniques: Kinetic type, Masking
Camera: Pan
24 · Feature reveal · 0:57–1:00
A man in a black sweater sits at a white table behind a laptop in a warm, plant-filled room. The frame racks from blur to focus as a red beam sweeps across and a ChatGPT pill badge slides in over the laptop lid. Subtitles caption his speech at the bottom.
On-screen text: “But here's the big one. I use ChatGPT,”, “ChatGPT”, “Cody swears by Claude,”
Techniques: Light sweep
Camera: Static
25 · Feature reveal · 1:00–1:01
Two men at laptops appear in side-by-side home-video panels, the right speaker facing camera. Red horizontal lines carry small pill labels reading ChatGPT and Claude, while a lower-third caption switches from Cody swears by Claude, to and Tobi loves GrokBot.
On-screen text: “ChatGPT”, “Cody swears by Claude,”, “Claude”, “and Tobi loves GrokBot.”
Techniques: Split screen
Camera: Static
26 · Feature reveal · 1:01–1:02
Three filmed men occupy vertical panels, the first two seated at laptops, the third gesturing outdoors. A red line links dark pill labels reading Claude and ChatGPT. The GrokBot pill scales in on the right as the line extends to it, while a caption reads and Tobi loves GrokBot.
On-screen text: “Claude”, “ChatGPT”, “and Tobi loves GrokBot.”, “GrokBot”
Techniques: Split screen
Camera: Static
27 · Feature reveal · 1:02–1:04
On a dark grid, a row of circular avatars and agent pills (Claude, ChatGPT, GrokBot) reorganizes into two outlined cards pairing Jan with ChatGPT and Tobi with GrokBot. An orange line runs across both cards and shoots upward, while a white caption appears at the bottom.
On-screen text: “Claude”, “ChatGPT”, “GrokBot”, “Jan”, “Tobi”, “and Tobi loves GrokBot.”, “Other products keep these agents apart.”
Techniques: Morph
Camera: Static
28 · Feature reveal · 1:04–1:05
Two agent cards, Jan and Tobi, with ChatGPT and GrokBot pills slide left on a dark grid while an orange connector line draws up to a glowing node. A task list panel with three entries slides in on the right.
On-screen text: “Other products keep these agents apart.”, “Roma puts all three on the same live task list.”
Camera: Pan
29 · Feature reveal · 1:05–1:08
On a dark grid background, a task list card titled 'Fix the broken connector' holds three AI agent entries. Three circular avatars slide in from the left, linking via a vertical orange line to each entry, as the line draws out to a glowing dot on the right.
On-screen text: “Roma puts all three on the same live task list.”
Camera: Push in
30 · Feature reveal · 1:08–1:14
A dark task panel shows a 'Fix the broken connector' summary and a Linear reports table. A glowing orange line draws from the table rightward to a ChatGPT icon, then the camera pans and zooms into the 'Your ChatGPT' reply bubble. White captions run along the bottom.
On-screen text: “GrokBot”, “So when a user reported a broken connector,”, “my ChatGPT picked it up”, “and read it in our docs in Roma.”, “It fixed and logged the changes on the task.”
Techniques: UI zoom
Camera: Push in
31 · Feature reveal · 1:14–1:15
A dark interface shows a task list on the left and a ChatGPT panel on the right, joined by orange connector lines with glowing nodes. The view reframes onto the Fix section, revealing a bulleted list of code changes, as a white caption reads at the bottom.
On-screen text: “It fixed it and logged the changes on the task.”
Techniques: UI zoom
Camera: Pull out
32 · Feature reveal · 1:15–1:18
An orange wireframe diagram on a dark grid links the nodes Cody's Claude and Tobi's GrokBot above two flat browser mockups: a Roma connect-apps page with a Gmail card and a white What's new in Roma card. A dark caption pill with white text fades in at the bottom.
On-screen text: “Cody's and Tobi's agents got the context”
Techniques: Split screen
Camera: Pull out
33 · Feature reveal · 1:18–1:18
A dark 3D scene shows the Roma app window in perspective, a Gmail card floating over it, and an orange newsletter card to the right. Glowing orange lines link the window to two agent pills above. A white caption appears at the bottom.
On-screen text: “Cody's and Tobi's agents got the context”, “and updated the landing page and the newsletter”
Techniques: 3D mockup
Camera: Push in
34 · Feature reveal · 1:18–1:19
A tilted Roma connectors page floats in a dark void, a Gmail card hovers in front, orange circuit traces link two agent pills at the top to the interface, and an orange newsletter card sits at right.
On-screen text: “and updated the landing page and the newsletter”
Techniques: 3D mockup
Camera: Pan
35 · Feature reveal · 1:19–1:22
A dark canvas holds an orange flowchart linking two agent nodes above a Roma landing-page mockup and an orange newsletter card. The layers drift apart as the lower-third caption swaps to the next line, then the frame whips into a motion-blurred street shot.
On-screen text: “and updated the landing page and the newsletter”, “without a single text.”
Techniques: Parallax, Speed ramp
Camera: Push in
36 · Feature reveal · 1:22–1:24
A man in a dark zip-up jacket stands on a sunlit residential sidewalk, holding a small black device near his mouth as if speaking to it. A white subtitle caption sits in a dark rounded bar at the bottom. The camera stays locked off while he shifts the device slightly.
On-screen text: “And when Tobi asks GrokBot why the newsletter changed,”
Camera: Static
37 · Feature reveal · 1:24–1:28
A dark chat panel on a faint grid shows Tobi's question, then GrokBot's reply types out line by line. A glowing orange line draws a path around the two avatars and the answer block. The bottom caption switches to a note about the task history.
On-screen text: “And when Tobi asks GrokBot why the newsletter changed,”, “GrokBot answers straight from our task history.”
Camera: Pan
38 · Feature reveal · 1:28–1:34
On a dark grid, four rounded agent cards (Cody's Claude, Jan's ChatGPT, Tobi's GrokBot, New teammate) slide in from the right as a glowing orange dot travels along a horizontal line, lighting each card in turn. White caption lines swap at the bottom.
On-screen text: “Before Roma, agents were stuck in single-player mode,”, “and context got lost”, “every time you switched an agent”, “or a new team member joined.”
Techniques: Light sweep
Camera: Static
39 · Feature reveal · 1:34–1:35
A dark screen pairs a floating 'New teammate' panel on the left, its orange connector line stretching to a glowing dot, with a plain-English activity log of timestamped entries on the right. The two layers drift apart as the frame eases right.
Camera: Pan
40 · Feature reveal · 1:35–1:41
A dark log panel lists agent actions as a red line draws down, tagging each entry with a pen icon, and a search field types a query. The frame pans right to three agent cards, each joined to its entry by a glowing red line.
On-screen text: “Now every agent's decisions are logged”, “and searchable in plain English,”, “so everyone knows who did what and why.”
Techniques: UI zoom
Camera: Push in
41 · Outro · 1:41–1:43
A man in a black shirt sits at a laptop in a warm-lit living room, speaking to the camera. A red line with a glowing dot sweeps from left to right along the bottom edge, while a caption holds steady below him.
On-screen text: “Roma finally makes agents multiplayer.”
Techniques: Light sweep
Camera: Push in
42 · Outro · 1:43–1:49
A thin orange line draws across a dark grid and ends in a glowing square that resolves into the white Roma logo. The tagline and the URL fade in below the mark, then the lockup holds still.
On-screen text: “The to-do list for your AI agents”, “roma.app”
Techniques: Morph
Camera: Static