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Harshil Mathur - First, we put an AI agent inside the @Razorpay dashboard. Now we’re

Razorpay · Sep 2026 · 0:52 · AI-annotated

Length
0:52
Scenes
18 · 2.9 s avg
Product on screen
0:00
Features shown
4
Voiceover
Yes
00:00:00 / 00:52:09

Razorpay’s 0:52 launch film runs 18 scenes, about 2.9 s each. The product is on screen from the first frame and 4 features are revealed. There is no explicit call to action; a voiceover carries the film. The video alternates centered tagline cards with flat WhatsApp mockups, one use case per beat, each chat thread scrolling down to land on a stats or Done card. Motion is minimal and rhythmic: letters converge into the logo, headlines build line by line, and chat views scroll in locked-off frames at a steady pace.

No filming indicatedEstimated needs: 4 capture groups — your screens or recordings · 1 official logo — reused across the film
Plan my film from this onePrintable storyboard

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Harshil Mathur - First, we put an AI agent inside the @Razorpay dashboard. Now we’re, scene by scene

· 18 scenes as text

  1. 01 · Product intro · 0:00–0:02

    On a dark blue gradient with soft light spots, large white letters slide in from the frame edges and converge into the word Meet at center. The word then gives way to the white 1RAY logo, which holds in place.

    On-screen text: “Meet”, “1RAY”

    Techniques: Kinetic type

    Camera: Static

  2. 02 · Product intro · 0:02–0:03

    A light dotted-grid background with a soft blue gradient at the bottom holds a centered black headline. The line enters doubled and jittered, then settles into clean type within the first half second. The camera stays locked off.

    On-screen text: “Your AI Account Manager”

    Techniques: Kinetic type

    Camera: Static

  3. 03 · Feature reveal · 0:03–0:08

    A white pill-shaped input bar sits centered on a light dotted-grid background, holding an animated audio waveform of vertical bars. A plus sign marks the left edge and a green circular microphone button sits to the right, the waveform bars pulsing to the rhythm of a spoken question.

    Camera: Static

  4. 04 · Feature reveal · 0:08–0:13

    A flat phone mockup on a dotted light background shows a WhatsApp-style chat with Razorpay Ray. The thread scrolls down as a voice note, a campaign update with stats, and a green “Yes, Enable” reply appear, ending on a “Done” confirmation message.

    Camera: Push in

  5. 05 · Feature reveal · 0:13–0:16

    Dark gray sans-serif text builds line by line at center on a light dotted-grid background, then fades to pale gray as a flat phone mockup with a chat header slides up from the bottom edge.

    On-screen text: “Always just a text away,”, “RAY helps you grow your business.”

    Techniques: Kinetic type

    Camera: Static

  6. 06 · Feature reveal · 0:16–0:20

    A chat interface for Razorpay Ray, Business Account, sits on a dotted light background. A green message bubble asking for a printable QR code appears, then the frame scrolls down to reveal a white Razorpay-powered UPI QR card, and a reply starting with Sure! begins below it.

    Camera: Pan

  7. 07 · Feature reveal · 0:20–0:23

    A WhatsApp chat screen scrolls vertically, revealing a Razorpay UPI QR payment card above a message bubble that lists kit prices, then the closing message line and the input bar with icons at the bottom.

    Techniques: UI zoom

    Camera: Push in

  8. 08 · Feature reveal · 0:23–0:25

    A centered two-line headline on a light blue gradient background with a faint dot pattern. The second line, 'when you need it', appears below the first line.

    On-screen text: “RAY takes action”, “when you need it”

    Techniques: Kinetic type

    Camera: Static

  9. 09 · Feature reveal · 0:25–0:35

    A flat front-on WhatsApp-style chat with Razorpay Ray on a dotted background. A green command bubble appears, then a typing dot, then result cards and reply bubbles pop in one by one while the thread scrolls down to follow them. The view stays locked off throughout.

    On-screen text: “RAY takes action”, “when you need it”

    Camera: Pull out

  10. 10 · Feature reveal · 0:35–0:36

    A chat interface with a refund card fades out onto a light dotted background as “And through it all,” fades in centered, then “RAY keeps you informed and on track.” appears below.

    On-screen text: “And through it all,”, “RAY keeps you informed and on track.”

    Techniques: Kinetic type

    Camera: Static

  11. 11 · Feature reveal · 0:36–0:37

    On a white-to-light-blue gradient with a faint dotted grid, two centered lines of text fade in, the second line resolving from transparent to solid after the first.

    On-screen text: “And through it all,”, “RAY keeps you informed and on track.”

    Camera: Static

  12. 12 · Feature reveal · 0:37–0:40

    Close-up of a dark composer bar with a pill input field and green send button. The message 'I'm wrapping up. How did we do today?' types out letter by letter as the button lights up. Captions read 'And through it all,' and 'RAY keeps you informed and on track.'

    On-screen text: “And through it all,”, “RAY keeps you informed and on track.”

    Techniques: Kinetic type

    Camera: Static

  13. 13 · Feature reveal · 0:40–0:41

    A dark phone chat interface slides up from the bottom of a black frame, revealing a status bar and a contact header with a circular logo, a verified name and a subtitle, above a faint line-art doodle pattern. A static message bubble sits at the top edge.

    Camera: Static

  14. 14 · Feature reveal · 0:41–0:42

    A dark chat screen shows a green message from Razorpay Ray asking how the day went. The view scrolls up as a payment summary card appears below, displaying ₹6,42,800 across 341 payments and a 96.8% success rate.

    Techniques: UI zoom

    Camera: Pull out

  15. 15 · Feature reveal · 0:42–0:46

    A dark chat screen with a faint doodle pattern scrolls slowly downward. A Razorpay payment summary card shows ₹6,42,800, then a stats list, and finally a green “Thanks, Ray!” bubble rests above the message input bar.

    Camera: Pan

  16. 16 · Outro · 0:46–0:49

    A blurred blue-to-white gradient with a faint dot grid fills the frame. The centered two-line headline fades in, holds, then dims as the background deepens to a darker blue.

    On-screen text: “Bringing the power of”, “agentic to every founder”

    Camera: Static

  17. 17 · Outro · 0:49–0:51

    On a black background, the RAY on WhatsApp lockup fades in from gray to white, then gives way to the centered two-line tagline “Bringing the power of agentic to every founder” in white.

    On-screen text: “1RAY oN”, “WhatsApp”, “Bringing the power of”, “agentic to every founder”

    Camera: Static

  18. 18 · Outro · 0:51–0:52

    A black frame holds the white Razorpay logo, a stylized blade mark beside the italic wordmark, centered and static as the closing sign-off.

    Camera: Static