0:25
Pulse Local launch film
Pulse Local · Finance · Nov 2026
Explore
rabbit inc. - 2 years ago, we started shipping r1 🟧 and we haven’t stopped shippin
Rabbit · Apr 2026 · 0:31 · AI-annotated
- Length
- 0:31
- Scenes
- 17 · 1.9 s avg
- Product on screen
- 0:00
- Voiceover
- No
00:00:00 / 00:31:22
Rabbit’s 0:31 launch film runs 17 scenes, about 1.9 s each. The product is on screen from the first frame. There is no explicit call to action. A kinetic typography recap built on a solid black field: one lowercase word at a time, a single red letter marking the accent, with glitched SMPTE color bars punctuating the cuts. Word swaps lock to a steady 136 BPM pulse, and the piece closes on a static rabbit wordmark.
No filming indicatedEstimated needs: 1 official logo — reused across the film · 3 graphic passages — draw or supply
Is this your launch? to your site or press kit.
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rabbit inc. - 2 years ago, we started shipping r1 🟧 and we haven’t stopped shippin, scene by scene
· 17 scenes as text
01 · Product intro · 0:00–0:01
A black frame holds a single centered title for the full duration. The text reads in white with the r1 set in red, static and locked off with no motion or camera movement.
On-screen text: “2 yrs of r1updates”
Camera: Static
02 · Product intro · 0:01–0:04
On a black background, the line “2 yrs of r1 updates” holds as the words “ready”, “set”, “go” and “april” flash in one after another, each with a single red letter, in a quick countdown rhythm.
On-screen text: “2 yrs of r1 updates”, “ready”, “set”, “go”, “april”
Techniques: Kinetic type
Camera: Static
03 · Other · 0:04–0:05
On a black background, the digits of 3024 are drawn in sequence, the 0 in red and the 24 in gray. The number then turns into the word update, with the a in red.
On-screen text: “3024”, “update”
Techniques: Kinetic type
Camera: Static
04 · Other · 0:05–0:06
A black card shows centered lowercase words that crossfade in sequence. “reliable” and “mobile” overlap, then “improved” appears, with one red letter in each word.
On-screen text: “reliable”, “mobile”, “improved”
Techniques: Kinetic type
Camera: Static
05 · Other · 0:06–0:07
A centered thin wordmark on black shows 'atoned' with a red vertical bar through the t, then becomes 'selection' with the bar through the l. The type stays static while the word swaps.
On-screen text: “atoned”, “selection”
Techniques: Kinetic type
Camera: Static
06 · Other · 0:07–0:11
Centered on a black background, four short phrases type in one after another: improved, more, how, time related. Letters fade in sequentially within each word, and the letter o in every word is red.
On-screen text: “improved”, “more”, “how”, “time related”
Techniques: Kinetic type
Camera: Static
07 · Other · 0:11–0:12
A SMPTE color bar test pattern fills the frame, top row of vertical bars in gray, white, yellow, cyan, green, magenta, red, blue over smaller blocks below. Digital glitching tears the bar edges into jagged pixels and shifts the rows sideways.
Camera: Static
08 · Other · 0:12–0:15
On a black field, the thin lowercase word “the” sits centered, its “h” in red. The letters stretch and morph into “we”, the red accent moving to the “e”. The change is slow and continuous, with no cut.
On-screen text: “the”, “we”
Techniques: Kinetic type, Morph
Camera: Static
09 · Other · 0:15–0:16
On a black field, a thin lowercase wordmark sits centered while its letters scramble and swap, one glyph tinted red, decoding toward the brand name. The type stays small and centered throughout the short clip.
Techniques: Kinetic type
Camera: Static
10 · Other · 0:16–0:20
On a black background, single lowercase words pop in and out at center: ask, questions, a blank beat, then pricing and and. Each word is a thin white sans-serif with one letter or mark in red.
On-screen text: “ask”, “questions”, “pricing”, “and”
Techniques: Kinetic type
Camera: Static
11 · Other · 0:20–0:21
A static color bar test pattern fills the frame, with vertical stripes of gray, yellow, cyan, green, magenta, red and blue over a horizontal strip and bottom blocks. Digital glitch artifacts flicker in at the edges, adding pixel noise and slight horizontal shifts.
Camera: Static
12 · Other · 0:21–0:22
On a black field, the word elements, in white lowercase with a red e sits centered, then shrinks and fades as to appears with a red o, followed by individual. Each word holds center stage in turn.
On-screen text: “elements,”, “to”, “individual”
Techniques: Kinetic type
Camera: Static
13 · Other · 0:22–0:27
On a black field, single lowercase words flash in the center one after another: themes, better, playground, intern, false. Each word is white with one letter in red, and each holds for about a second before cutting to the next.
On-screen text: “themes”, “better”, “playground”, “intern”, “false”
Techniques: Kinetic type
Camera: Static
14 · Other · 0:27–0:28
Lowercase words cycle through the center of a black field, each replacing the last. The letter a in have is drawn in red while the remaining letters stay white.
On-screen text: “by”, “have”, “and”
Techniques: Kinetic type
Camera: Static
15 · Other · 0:28–0:29
A full-frame digital glitch fills the screen. Muted green and gray blocks shift and tear, overlaid with horizontal scan lines, vertical color-shifted bands, and white static noise along the top and bottom edges.
Camera: Static
16 · Outro · 0:29–0:31
A black frame holds one centered line of text, “& we're still building”, with a red ampersand and white letters. The line stays static and locked off for the full duration.
On-screen text: “& we're still building”
Camera: Static
17 · Outro · 0:31–0:31
A white lowercase rabbit wordmark with a small red dot over the i and a TM mark holds centered on a black background, static throughout the short clip.
Camera: Static