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Pulse local film

Pulse Local · Nov 2026 · 0:25 · AI-annotated

Length
0:25
Scenes
26 · 1.0 s avg
Voiceover
No
00:00:00 / 00:25:22

Pulse Local’s 0:25 launch film runs 26 scenes, about 1.0 s each. There is no explicit call to action. A brand film built on one locked-off top-down frame: the same leaf silhouette is recut in a new material on every hard cut while a lowercase caption accumulates a single sentence across the run. Pacing is a metronomic ~92 bpm of sub-second cuts that resolves into a black title card and the logo lockup.

Footage neededEstimated needs: 1 official logo — reused across the film · 18 filmed passages — shoot, supply or replace · 3 graphic passages — draw or supply · 1 3D passage — build or supply

Is this your launch? to your site or press kit.

More like this

Pulse local film, scene by scene

· 26 scenes as text
  1. 01 · Hook · 0:00–0:02

    A single green leaf covered in water droplets rests on a dark, wet cracked surface. The macro shot fades in from black and holds still, with a warm glow along the left edge.

    Camera: Static

  2. 02 · Hook · 0:02–0:03

    A leaf-shaped cutout of blue-ruled ledger paper, covered in handwritten figures, lies on dark brown leather with a small paper stem at its base. A warm light falls from the top left as the camera holds a still top-down close-up.

    Camera: Static

  3. 03 · Hook · 0:03–0:04

    A leaf-shaped wooden board with a swirly burl grain rests on a beige linen cloth, framed from directly above. A small curved stem extends from the lower left and the tip points to the upper right. The shot holds still with no movement.

    Camera: Static

  4. 04 · Hook · 0:04–0:04

    A white marble leaf with a thin curved stem rests on a rough terracotta surface, hard light throwing a sharp shadow to the right. The frame is locked off and static for the full clip.

    On-screen text: “口”

    Camera: Static

  5. 05 · Hook · 0:04–0:05

    A dark denim leaf patch with orange edge stitching lies flat on a mustard-yellow woven fabric. The shot is a static overhead close-up, centered, with no motion.

    Camera: Static

  6. 06 · Hook · 0:05–0:06

    A leaf-shaped ornament with a fine etched floral pattern lies on dark green felt, centered in a locked-off macro frame. A small white caption sits at the bottom edge.

    On-screen text: “what you spend,”

    Camera: Static

  7. 07 · Hook · 0:06–0:06

    A hammered gold leaf brooch with a thin curved stem rests on dark blue velvet, lit from the upper left so the faceted texture glints. The frame is locked off and still, with a small white caption held at the bottom center.

    On-screen text: “what you spend,”

    Camera: Static

  8. 08 · Hook · 0:06–0:07

    A weathered copper leaf with a thin curved stem and green patina rests on gray concrete in a locked-off top-down shot. A white caption at the bottom reads 'What you earn,' then switches to 'what you spend,'.

    On-screen text: “What you earn,”, “what you spend,”

    Camera: Static

  9. 09 · Hook · 0:07–0:08

    A stitched tan leather leaf with a curved stem lies flat on textured off-white paper, shot from directly above in a locked-off frame. A small black caption sits centered below the leaf and swaps from one phrase to the next.

    On-screen text: “What you earn,”, “what you spend,”

    Camera: Static

  10. 10 · Hook · 0:08–0:09

    A paper leaf cutout printed with faint receipt text rests centered on a dark blue textured surface. The frame is locked off, with the white caption held at the bottom.

    On-screen text: “what you spend,”

    Camera: Static

  11. 11 · Hook · 0:09–0:09

    Top-down shot of a handmade terracotta clay leaf with a curved stem on a textured olive-green surface. The white caption 'what you spend,' holds at the bottom, then disappears, leaving the leaf alone as the name and handle sign off.

    On-screen text: “what you spend,”, “CNIKENY”, “+.béh”

    Camera: Static

  12. 12 · Hook · 0:09–0:10

    A tan cork leaf with a curved stem lies on a textured red surface, casting a soft shadow to its right. The white caption sits below it while the frame stays locked off.

    On-screen text: “what you spend,”

    Camera: Static

  13. 13 · Hook · 0:10–0:11

    A macro shot holds on a red felt leaf resting on dark blue wool fabric. The frame stays locked and still throughout, with a white caption line centered near the bottom edge.

    On-screen text: “what you spend,”

    Camera: Static

  14. 14 · Hook · 0:11–0:11

    A top-down locked-off shot holds a glossy dark red liquid blob shaped like a leaf with a thin tail on cream textured fabric, with a small black caption beneath it.

    On-screen text: “what you spend,”, “stays”

    Camera: Static

  15. 15 · Hook · 0:11–0:12

    A glowing amber teardrop with trapped bubbles rests on a black textured surface, lit from within. The frame is locked off and still, with the word stays centered at the bottom edge.

    On-screen text: “stays”

    Camera: Static

  16. 16 · Hook · 0:12–0:12

    A leaf-shaped ice form with fern-like frost patterns glows blue-white on a black reflective surface. Crystalline nubs sprout along its rim and stem over the shot, and a small white caption sits at the bottom center.

    On-screen text: “stays”, “here.”

    Camera: Static

  17. 17 · Hook · 0:12–0:13

    A leaf-shaped blue-and-white ceramic plate with painted flowers lies on gray linen fabric, shot from directly above. The frame holds still while the lowercase caption sits centered below the plate.

    On-screen text: “here.”

    Camera: Static

  18. 18 · Hook · 0:13–0:13

    Top-down macro shot of a green moss leaf resting on a rough, mottled stone surface. The frame is locked off and still, with the small word “here.” placed below the leaf.

    On-screen text: “here.”

    Camera: Static

  19. 19 · Hook · 0:13–0:14

    Top-down view of a leaf-shaped object on a textured surface. A golden honeycomb leaf on tan gives way to an iridescent mother-of-pearl leaf on black, same shape and position. The white caption here. stays locked at the bottom center.

    On-screen text: “here.”

    Camera: Static

  20. 20 · Hook · 0:14–0:15

    A leaf-shaped object sits centered on a textured background. The slate-grey leaf on orange dissolves into a blue banded agate leaf on white, while the word here. stays locked below.

    On-screen text: “here.”

    Camera: Static

  21. 21 · Hook · 0:15–0:15

    A brushed-gold leaf pin with a curved stem lies on dark green felt, the word here. in white below it. A cut swaps the pin to a rusted orange finish on light blue paper, the text now black, both frames locked off.

    On-screen text: “here.”

    Camera: Static

  22. 22 · Hook · 0:15–0:16

    Top-down view of a leaf-shaped object on a textured surface. A speckled terrazzo leaf rests on pink plaster with a leaf shadow at left, then cuts to a folded brown paper leaf on dark green. The caption here. stays fixed at the bottom, shifting from black to white.

    On-screen text: “here.”

    Camera: Static

  23. 23 · Hook · 0:16–0:17

    A leaf-shaped emblem lies on a black textured surface. Its face shifts from matte white with a thin gold rim to brushed silver, while the caption “here.” stays fixed below. The frame is a locked-off top-down shot.

    On-screen text: “here.”

    Techniques: Morph

    Camera: Static

  24. 24 · Other · 0:17–0:18

    A dark 3D leaf with a curved stem sits centered on black above the small word “here.”; the leaf and word fade out as “Not your machine,” fades in, centered on the same black field.

    On-screen text: “here.”, “Not your machine,”

    Camera: Static

  25. 25 · Other · 0:18–0:22

    On a plain black background, the white line “Not your machine,” sits centered. A second line, “not your data,” fades in beneath it, starting gray and brightening to white.

    On-screen text: “Not your machine,”, “not your data.”

    Techniques: Kinetic type

    Camera: Static

  26. 26 · Outro · 0:22–0:25

    On a black field the leaf mark and Pulse Local wordmark scale in at center, then the small-caps tagline fades in beneath. The lockup holds a beat, then the whole logo fades to black as the sign-off.

    On-screen text: “Pulse Local”, “YOUR MONEY STAYS ON YOUR MACHINE”

    Techniques: Kinetic type

    Camera: Static