Omanta · Healthcare · Aug 2026
Pulse local film
Pulse Local · Nov 2026 · 0:25 · AI-annotated
- Length
- 0:25
- Scenes
- 26 · 1.0 s avg
- Voiceover
- No
Pulse Local’s 0:25 launch film runs 26 scenes, about 1.0 s each. There is no explicit call to action. A brand film built on one locked-off top-down frame: the same leaf silhouette is recut in a new material on every hard cut while a lowercase caption accumulates a single sentence across the run. Pacing is a metronomic ~92 bpm of sub-second cuts that resolves into a black title card and the logo lockup.
Is this your launch? to your site or press kit.
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Pulse local film, scene by scene
· 26 scenes as text
01 · Hook · 0:00–0:02
A single green leaf covered in water droplets rests on a dark, wet cracked surface. The macro shot fades in from black and holds still, with a warm glow along the left edge.
Camera: Static
02 · Hook · 0:02–0:03
A leaf-shaped cutout of blue-ruled ledger paper, covered in handwritten figures, lies on dark brown leather with a small paper stem at its base. A warm light falls from the top left as the camera holds a still top-down close-up.
Camera: Static
03 · Hook · 0:03–0:04
A leaf-shaped wooden board with a swirly burl grain rests on a beige linen cloth, framed from directly above. A small curved stem extends from the lower left and the tip points to the upper right. The shot holds still with no movement.
Camera: Static
04 · Hook · 0:04–0:04
A white marble leaf with a thin curved stem rests on a rough terracotta surface, hard light throwing a sharp shadow to the right. The frame is locked off and static for the full clip.
On-screen text: “口”
Camera: Static
05 · Hook · 0:04–0:05
A dark denim leaf patch with orange edge stitching lies flat on a mustard-yellow woven fabric. The shot is a static overhead close-up, centered, with no motion.
Camera: Static
06 · Hook · 0:05–0:06
A leaf-shaped ornament with a fine etched floral pattern lies on dark green felt, centered in a locked-off macro frame. A small white caption sits at the bottom edge.
On-screen text: “what you spend,”
Camera: Static
07 · Hook · 0:06–0:06
A hammered gold leaf brooch with a thin curved stem rests on dark blue velvet, lit from the upper left so the faceted texture glints. The frame is locked off and still, with a small white caption held at the bottom center.
On-screen text: “what you spend,”
Camera: Static
08 · Hook · 0:06–0:07
A weathered copper leaf with a thin curved stem and green patina rests on gray concrete in a locked-off top-down shot. A white caption at the bottom reads 'What you earn,' then switches to 'what you spend,'.
On-screen text: “What you earn,”, “what you spend,”
Camera: Static
09 · Hook · 0:07–0:08
A stitched tan leather leaf with a curved stem lies flat on textured off-white paper, shot from directly above in a locked-off frame. A small black caption sits centered below the leaf and swaps from one phrase to the next.
On-screen text: “What you earn,”, “what you spend,”
Camera: Static
10 · Hook · 0:08–0:09
A paper leaf cutout printed with faint receipt text rests centered on a dark blue textured surface. The frame is locked off, with the white caption held at the bottom.
On-screen text: “what you spend,”
Camera: Static
11 · Hook · 0:09–0:09
Top-down shot of a handmade terracotta clay leaf with a curved stem on a textured olive-green surface. The white caption 'what you spend,' holds at the bottom, then disappears, leaving the leaf alone as the name and handle sign off.
On-screen text: “what you spend,”, “CNIKENY”, “+.béh”
Camera: Static
12 · Hook · 0:09–0:10
A tan cork leaf with a curved stem lies on a textured red surface, casting a soft shadow to its right. The white caption sits below it while the frame stays locked off.
On-screen text: “what you spend,”
Camera: Static
13 · Hook · 0:10–0:11
A macro shot holds on a red felt leaf resting on dark blue wool fabric. The frame stays locked and still throughout, with a white caption line centered near the bottom edge.
On-screen text: “what you spend,”
Camera: Static
14 · Hook · 0:11–0:11
A top-down locked-off shot holds a glossy dark red liquid blob shaped like a leaf with a thin tail on cream textured fabric, with a small black caption beneath it.
On-screen text: “what you spend,”, “stays”
Camera: Static
15 · Hook · 0:11–0:12
A glowing amber teardrop with trapped bubbles rests on a black textured surface, lit from within. The frame is locked off and still, with the word stays centered at the bottom edge.
On-screen text: “stays”
Camera: Static
16 · Hook · 0:12–0:12
A leaf-shaped ice form with fern-like frost patterns glows blue-white on a black reflective surface. Crystalline nubs sprout along its rim and stem over the shot, and a small white caption sits at the bottom center.
On-screen text: “stays”, “here.”
Camera: Static
17 · Hook · 0:12–0:13
A leaf-shaped blue-and-white ceramic plate with painted flowers lies on gray linen fabric, shot from directly above. The frame holds still while the lowercase caption sits centered below the plate.
On-screen text: “here.”
Camera: Static
18 · Hook · 0:13–0:13
Top-down macro shot of a green moss leaf resting on a rough, mottled stone surface. The frame is locked off and still, with the small word “here.” placed below the leaf.
On-screen text: “here.”
Camera: Static
19 · Hook · 0:13–0:14
Top-down view of a leaf-shaped object on a textured surface. A golden honeycomb leaf on tan gives way to an iridescent mother-of-pearl leaf on black, same shape and position. The white caption here. stays locked at the bottom center.
On-screen text: “here.”
Camera: Static
20 · Hook · 0:14–0:15
A leaf-shaped object sits centered on a textured background. The slate-grey leaf on orange dissolves into a blue banded agate leaf on white, while the word here. stays locked below.
On-screen text: “here.”
Camera: Static
21 · Hook · 0:15–0:15
A brushed-gold leaf pin with a curved stem lies on dark green felt, the word here. in white below it. A cut swaps the pin to a rusted orange finish on light blue paper, the text now black, both frames locked off.
On-screen text: “here.”
Camera: Static
22 · Hook · 0:15–0:16
Top-down view of a leaf-shaped object on a textured surface. A speckled terrazzo leaf rests on pink plaster with a leaf shadow at left, then cuts to a folded brown paper leaf on dark green. The caption here. stays fixed at the bottom, shifting from black to white.
On-screen text: “here.”
Camera: Static
23 · Hook · 0:16–0:17
A leaf-shaped emblem lies on a black textured surface. Its face shifts from matte white with a thin gold rim to brushed silver, while the caption “here.” stays fixed below. The frame is a locked-off top-down shot.
On-screen text: “here.”
Techniques: Morph
Camera: Static
24 · Other · 0:17–0:18
A dark 3D leaf with a curved stem sits centered on black above the small word “here.”; the leaf and word fade out as “Not your machine,” fades in, centered on the same black field.
On-screen text: “here.”, “Not your machine,”
Camera: Static
25 · Other · 0:18–0:22
On a plain black background, the white line “Not your machine,” sits centered. A second line, “not your data,” fades in beneath it, starting gray and brightening to white.
On-screen text: “Not your machine,”, “not your data.”
Techniques: Kinetic type
Camera: Static
26 · Outro · 0:22–0:25
On a black field the leaf mark and Pulse Local wordmark scale in at center, then the small-caps tagline fades in beneath. The lockup holds a beat, then the whole logo fades to black as the sign-off.
On-screen text: “Pulse Local”, “YOUR MONEY STAYS ON YOUR MACHINE”
Techniques: Kinetic type
Camera: Static







