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Nothing - Come to Play. Phone (3). 1 July, 18:00 BST.

Nothing · Jun 2025 · 0:07 · AI-annotated

Length
0:07
Scenes
2 · 3.9 s avg
Product on screen
0:00
Voiceover
No
00:00:00 / 00:07:24

Nothing’s 0:07 launch film runs 2 scenes, about 3.9 s each. The product is on screen from the first frame. There is no explicit call to action. A centered, locked-off teaser in which a dot grid condenses into a pixel emblem, then hard cuts between serif type cards for the tagline, date, and wordmark. The signature move is dots assembling and dissolving into letterforms, with long static holds and no camera movement.

No filming indicatedEstimated needs: 1 graphic passage — draw or supply
Plan my film from this onePrintable storyboard

Is this your launch? to your site or press kit.

More like this

Nothing - Come to Play. Phone (3). 1 July, 18:00 BST., scene by scene

· 2 scenes as text

  1. 01 · Product intro · 0:00–0:04

    On a black field, a ring of small white squares pulses and condenses, then the dots rearrange into a six-pointed star outline capped by two square blocks, held still at the end.

    Techniques: Morph

    Camera: Static

  2. 02 · Product intro · 0:04–0:07

    A pixelated white emblem on black holds the serif tagline “Come to Play”, then a hard cut lands on the date “1 July 2025”, then on “phone (s)” spelled in white dots that fill in to legible letters. All frames are locked-off and centered.

    On-screen text: “Come to Play”, “1 July 2025”, “phone (s)”

    Techniques: Kinetic type

    Camera: Static