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Mercury - You're building for 2036. But there's one centuries-old financial rel

Mercury · Jul 2026 · 0:15 · AI-annotated

Length
0:15
Scenes
7 · 2.2 s avg
Product on screen
0:02
Features shown
1
Voiceover
No
00:00:00 / 00:15:01

Mercury’s 0:15 launch film runs 7 scenes, about 2.2 s each. The product shows up at 0:02 and 1 feature is revealed. There is no explicit call to action. The video alternates a slow, vignetted live action of a hand signed check with flat cream graphic cards that deliver the punchline and a floating 3D check. Its signature move is the contrast between moody near dark close ups and minimal type led cards, all tied together by the same check object.

Footage neededEstimated needs: 1 official logo — reused across the film · 4 filmed passages — shoot, supply or replace · 2 3D passages — build or supply
Plan my film from this onePrintable storyboard

Is this your launch? to your site or press kit.

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Mercury - You're building for 2036. But there's one centuries-old financial rel, scene by scene

· 7 scenes as text

  1. 01 · Hook · 0:00–0:02

    Top-down shot of a dim wooden desk. Hands hold an open black planner while the right hand writes with a pen on a cream page. A sealed envelope sits top left, a small lamp glows top right. The fixed camera watches the pen move slowly across the page.

    Camera: Static

  2. 02 · Product intro · 0:02–0:03

    A hand holds a fountain pen and signs a check, the cursive word Mercury completes on the signature line. The check reads The Last Holdout with a date of Today and an amount of 1,234.56. Dark, tight close-up with a heavy vignette.

    Camera: Static

  3. 03 · Product intro · 0:03–0:04

    A close-up follows a hand signing a paper check with a fountain pen, the cursive word Mercury forming on the signature line. The check is already filled with handwritten amounts and the phrase The Last Holdout.

    Camera: Static

  4. 04 · Product intro · 0:04–0:05

    A hand lifts a Mercury check out of a black leather folder on a rust-colored surface, tilting it toward the camera. The check is made out to The Last Holdout for 1,234.56, with the line You asked, we built it beneath the signature.

    Camera: Push in

  5. 05 · Feature reveal · 0:05–0:09

    A cream background holds the centered black script line “The future of finance.”, which scales in gently, then “Also... checkbooks.” fades in below in the same script. A Mercury check mockup with a soft drop shadow appears, filling the lower frame.

    On-screen text: “The future of finance.”, “Also... checkbooks.”

    Techniques: Kinetic type, 3D mockup

    Camera: Static

  6. 06 · Feature reveal · 0:09–0:12

    A paper check floats on a cream background, tilted at an angle, then rotates to lie flat. It reads from Alternating Current LLC to The Last Holdout for 1,234.56, with the memo You asked, we built it and a script Mercury signature.

    Techniques: 3D mockup

    Camera: Static

  7. 07 · Outro · 0:12–0:15

    On a pale cream background, the circular Mercury emblem and the wordmark MERCURY fade in from faint gray to solid dark and hold centered. A small disclaimer line fades in at the bottom. The frame stays locked.

    On-screen text: “MERCURY”, “Mercury is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Column N.A., Members FDIC.”

    Camera: Static