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Item Launch Video (YC F25) | Unveil Studio
Item · Oct 2026
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Mercury - The next evolution of Mercury is here. Introducing new software that
Mercury · May 2024 · 1:17 · AI-annotated
- Length
- 1:17
- Scenes
- 21 · 3.7 s avg
- Product on screen
- 0:00
- Features shown
- 1
- Call to action
- 1:04 · 84%
- Voiceover
- Yes
00:00:00 / 01:17:14
Mercury’s 1:17 launch film runs 21 scenes, about 3.7 s each. The product is on screen from the first frame and 1 feature is revealed, with social proof. The call to action lands at 1:04 (84% in), over a voiceover. Founder-led talking-head segments alternate with lifestyle B-roll and clean UI cutaways, moving from the problem to a feature announcement and a rapid interface tour. Pacing is steady at about 10 cuts per minute, with locked-off shots, soft natural light, and dark caption pills carrying the voiceover.
Footage neededEstimated needs: 2 capture groups — your screens or recordings · 1 official logo — reused across the film · 11 filmed passages — shoot, supply or replace
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Mercury - The next evolution of Mercury is here. Introducing new software that, scene by scene
· 21 scenes as text
01 · Product intro · 0:00–0:03
A matte black form held in a hand hovers over a white card bearing the Mercury logo and wordmark on a wooden table. The form swings and rotates in the foreground, revealing the card, while a blurred office and seated figure sit behind. Subtitles run along the bottom.
On-screen text: “In the past five years, Mercury has created a powerful”, “business bank account loved by over 200,000 startups.”
Camera: Static
02 · Problem · 0:03–0:07
A hand pours water from a black gooseneck kettle into a gray mug in a tight close-up, the seated person behind it softly blurred. White subtitles on a dark bar run along the bottom, the line swapping once mid-clip.
On-screen text: “business bank account loved by over 200,000 startups.”, “As we talked to customers,”
Camera: Static
03 · Problem · 0:07–0:10
A man in a dark shirt sits in a sunlit living room and pours water from a black kettle into a gray mug on a coffee table, a chess set in the foreground. He lifts the mug to drink as subtitles appear at the bottom.
On-screen text: “As we talked to customers,”, “we heard that they love Mercury for banking,”, “but they were still struggling”
Camera: Static
04 · Problem · 0:10–0:14
A man in a dark shirt lifts a gray mug to his lips in a bright room, then lowers it and turns his gaze to the side. The locked-off shot keeps him sharp against a blurred background of plants and a couch, with subtitles running along the bottom.
On-screen text: “but they were still struggling”, “with running all their company finances.”
Camera: Static
05 · Problem · 0:14–0:25
A man in a black shirt sits on a stool before a window overlooking city buildings, plants flanking him, a mug and book on a side table. He speaks to camera with small hand gestures; the shot cuts to a tighter close-up near the end.
On-screen text: “with running all their company finances.”, “Right now, founders and finance teams”, “are using multiple tools to run their financial workflows.”, “Each tool needs to be carefully integrated with the bank account,”, “but even then, the tools aren't integrated with each other.”
Camera: Static
06 · Problem · 0:25–0:29
A man in a dark polo shirt sits centered before a window with a blurred city backdrop, speaking to camera. White subtitles on a dark bar change at the bottom of the frame. The shot is locked off.
On-screen text: “but even then, the tools aren't integrated with each other.”, “This broken system creates incredible”, “amounts of frustration and lacks precision.”
Camera: Static
07 · Feature reveal · 0:29–0:37
A man in a dark polo shirt sits on a stool before a tall window overlooking a city skyline, speaking to camera and gesturing with both hands. Potted plants flank the frame and a small table holds a mug and a book. Subtitles run along the bottom edge.
On-screen text: “amounts of frustration and lacks precision.”, “Today, I'm excited to announce the next evolution of Mercury.”, “We're powering your critical financial workflows”, “directly from your Mercury account.”
Camera: Static
08 · Feature reveal · 0:37–0:38
A light accounting dashboard fades from dimmed to full opacity, showing a Bill Pay page with outstanding totals and a bill list. A dark caption pill at the bottom swaps from one line to the next.
On-screen text: “directly from your Mercury account.”, “We're launching bill pay”
Camera: Push in
09 · Feature reveal · 0:38–0:41
A light accounting app screen shows a Bill Pay dashboard with stat cards and a bill list. A dark caption bar at the bottom shows the launch line, then swaps to the next phrase. A cursor clicks Accounting in the sidebar and the panel switches to a transactions table.
On-screen text: “We're launching bill pay”, “plus accounting integrations and workflows.”
Techniques: Cursor demo
Camera: Static
10 · Feature reveal · 0:41–0:42
The Skyscape Systems accounting screen, with a left sidebar and a card transaction table, holds still and then fades to white. A dark caption pill at the bottom swaps from the first line to the next as the voiceover continues.
On-screen text: “plus accounting integrations and workflows.”, “And coming soon, we'll be adding”
Camera: Static
11 · Feature reveal · 0:42–0:44
A man in a dark polo shirt sits centered in front of a bright window with a blurred city backdrop, speaking to the camera. Subtitles appear along the bottom of the frame in a static, locked-off shot.
On-screen text: “And coming soon, we'll be adding”, “invoicing and reimbursements.”
Camera: Static
12 · Social proof · 0:44–0:52
A man in a dark polo shirt sits on a window ledge in a high-rise office, talking to camera against a blurred city backdrop. Potted plants and a small table with a mug and book frame the static shot. White subtitles in a dark box appear at the bottom.
On-screen text: “Our customers send $4 billion in payments every month.”, “And they need to be able to do that”, “with more control, precision and speed.”, “invoicing and reimbursements.”
Camera: Static
13 · Demo · 0:52–0:54
A flat “Forward Message” email card sits centered on a pale lavender grid. A dark caption bar at the bottom cycles through voiceover phrases, and a cursor hovers the Send button as it turns blue.
On-screen text: “With Mercury, you'll be able to”, “simply pay bills and send invoices,”, “with more control, precision and speed.”
Techniques: Cursor demo, Kinetic type
Camera: Static
14 · Demo · 0:54–0:54
A Mercury Bill Pay screen scrolls down from a Forward Message modal, with an attached PDF and a cursor resting on the Send button, to reveal the dashboard stats and invoice table, while a black caption pill carries the voiceover line at the bottom.
On-screen text: “simply pay bills and send invoices,”
Techniques: Cursor demo, UI zoom
Camera: Pan
15 · Demo · 0:54–0:57
A light Bill Pay dashboard with three summary cards and an invoice table holds center frame. A black caption pill at the bottom shows one phrase, then swaps to the next. The interface softens and blurs as the scene ends.
On-screen text: “simply pay bills and send invoices,”, “cut out the middleman,”
Camera: Static
16 · Demo · 0:57–1:00
A cursor clicks the blue Sync To QuickBooks button on an accounting dashboard. The transaction list scrolls down and a green check toast confirms the sync. A black caption bar holds the line at the bottom.
On-screen text: “sync everything to your accounting system”
Techniques: Cursor demo
Camera: Static
17 · Demo · 1:00–1:02
The accounting screen displays a transaction table with a dark toast, “4 transactions synced to QuickBooks,” centered over it. A cursor hovers near the Sync button as the view fades to the home dashboard. A black caption bar at the bottom reads “and have a complete view of your money.”
On-screen text: “and have a complete view of your money”
Techniques: Cursor demo
Camera: Pull out
18 · Demo · 1:02–1:04
A light financial dashboard with a left sidebar, a 30-day balance line chart, and an account list sits centered on a pale background. A dark rounded caption box at the bottom holds white text that swaps from one phrase to the next.
On-screen text: “and have a complete view of your money”, “all in one place, all in real time.”
Camera: Static
19 · CTA · 1:04–1:10
A man in a dark polo shirt stands before a window with a blurred city skyline, speaking directly to camera on a locked-off frame. White subtitles on a dark bar swap at the bottom as he talks, ending on a slight smile.
On-screen text: “These additions, powered by your Mercury account,”, “will help you simplify your finances”, “and operate with excellence.”
Camera: Static
20 · CTA · 1:10–1:13
A man in a black polo shirt sits before a floor-to-ceiling window with a blurred city skyline, smiling and speaking to the camera. Potted plants frame the shot, and a side table holds a mug and a book. Captions sit at the bottom, then the scene fades to black.
On-screen text: “and operate with excellence.”, “Try it out, and let us know what you think.”
Camera: Static
21 · Outro · 1:13–1:17
A dark, out-of-focus desk shot holds the Mercury-branded device. A thin white grid lines the frame as the circular emblem draws in on the left, then the MERCURY wordmark and tagline fade in to its right, with legal fine print at the bottom.
On-screen text: “MERCURY”, “Powerful banking. Simplified finances.”, “Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust®; Members FDIC.”
Techniques: Kinetic type
Camera: Static