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joowon - Introducing Ditto: The Swap Anything Tool Everyone wants to go viral
Melius · Nov 2026 · 0:46 · AI-annotated
- Length
- 0:46
- Scenes
- 22 · 2.1 s avg
- Product on screen
- 0:06
- Features shown
- 1
- Voiceover
- Yes
00:00:00 / 00:46:12
Melius’s 0:46 launch film runs 22 scenes, about 2.1 s each. The product shows up at 0:06 and 1 feature is revealed, with social proof. There is no explicit call to action; a voiceover carries the film. The video is a mini narrative: a two-beat setup (the criteria list, the crying guy), a product title card, then a rapid montage of Ditto swaps shown as 3D-tilted phone cards with ORIGINAL and DITTO labels, closing on a story payoff and a tagline card. Pacing is quick at about 20 cuts per minute, and the signature moves are the side-by-side original versus swap comparisons and the orange serif Ditto title swinging from a 3D angle to flat.
Footage neededEstimated needs: 1 capture group — your screens or recordings · 1 official logo — reused across the film · 15 filmed passages — shoot, supply or replace · 4 3D passages — build or supply
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joowon - Introducing Ditto: The Swap Anything Tool Everyone wants to go viral, scene by scene
· 22 scenes as text
01 · Hook · 0:00–0:02
A tight close-up of a blonde woman with gold hoop earrings, seated in a dim bar with soft bokeh behind her. She speaks to someone off-screen, her eyes lifting then dropping. The white Melius logo holds in the top-left corner.
On-screen text: “Melius”
Camera: Static
02 · Problem · 0:02–0:04
A phone lies on a wooden table under warm light, its screen showing a notes app titled IDEAL MAN with a short bulleted list. The frame is locked off and still. The Melius wordmark sits in the top left corner.
On-screen text: “Melius”
Camera: Static
03 · Problem · 0:04–0:06
A locked-off close-up of a young man with a shaved head, wearing a white shirt and tan vest, tears rolling down his cheeks, set against a dim background with two warm table lamps.
Camera: Static
04 · Product intro · 0:06–0:10
In a dim wood-paneled library, a man in an argyle vest raises a phone, then walks off right past two women seated at a table. A red wavy line draws across the mid-frame. The orange serif title 'Ditto' and small 'Melius' lockup sit static on the left.
On-screen text: “Ditto”, “Melius”
Camera: Static
05 · Feature reveal · 0:10–0:11
A dark rounded card with an orange dot-matrix display reading Ditto floats over a blurred gym and crowd backdrop. The card tilts and rotates in 3D as the display becomes a thin line and the background shifts to a basketball arena. A white caption below reads Generating character swap...
On-screen text: “Generating character swap...”
Techniques: 3D mockup
Camera: Pull out
06 · Feature reveal · 0:11–0:14
A vertical video of a basketball player sits on a black dotted grid, flanked by dimmed feed cards; a left panel shows an orange pixel logo and a generation label. The green mascot head shifts, the player's pose changes, and the like count climbs as the card tilts and scales.
On-screen text: “Melius”
Techniques: 3D mockup
Camera: Pull out
07 · Feature reveal · 0:14–0:17
A vertical clip of a man dunking a basketball while riding a green plush toy floats in a dark dotted 3D space beside other cards. A contact card slides in from the right, a cursor taps its DM button, which flips to Sent, then the frame blurs out.
Techniques: 3D mockup, Parallax, Cursor demo
Camera: Pull out
08 · Feature reveal · 0:17–0:20
A man in an argyle vest lifts a barbell stacked with huge black plates in a cinder-block gym, the Melius logo in the top left. A dark notes card on the right lists IDEAL MAN traits, the first option filling with a yellow check as he stands.
Camera: Static
09 · Feature reveal · 0:20–0:22
Locked-off shot of two suited men walking down a marble staircase with red-carpeted steps in a white palace hall. The man on the right swaps his maroon suit for a white shirt, tan argyle vest and khaki trousers mid-descent; the man on the left keeps his grey suit.
On-screen text: “Melius”, “ORIGINAL”, “DITTO”
Camera: Static
10 · Feature reveal · 0:22–0:23
Two men stand by a tall window in a bright hallway, one leaning on a radiator. The standing man's outfit changes from a maroon suit to a white shirt, khaki trousers and red sneakers while he holds his pose. Static locked-off framing.
On-screen text: “Melius”, “DITTO”, “ORIGINAL”, “DITTO”
Techniques: Morph
Camera: Static
11 · Feature reveal · 0:23–0:27
A locked-off screen recording of a live stream interface: a video of two men gesturing on a boat at night fills the left, a chat column scrolls upward on the right, and a streamer profile bar with Follow and Subscribe buttons sits along the bottom.
Camera: Pan
12 · Feature reveal · 0:27–0:27
A motion-blurred vertical phone mockup of a man in a white shirt on black resolves into two tilted phone frames side by side. The left carries an 'ORIGINAL' label and social icons; the right, edged in red, shows the same clip enhanced. The Melius logo sits top left.
Techniques: Split screen, 3D mockup
Camera: Pan
13 · Feature reveal · 0:27–0:30
Two vertical video cards stand side by side on a dark dotted backdrop, swaying in 3D perspective. The left card plays the original clip of a chef speaking; the right card shows the same footage with a face-distortion filter, outlined in orange. The Melius wordmark sits top-left.
On-screen text: “Melius”
Techniques: 3D mockup
Camera: Static
14 · Feature reveal · 0:30–0:31
Two vertical video cards sit side by side on a black dotted field, the left marked ORIGINAL and the right marked DITTO, each showing a man wiping his face. The right card slides left and grows while the left fades out.
Techniques: Split screen
Camera: Static
15 · Social proof · 0:31–0:32
Two women lean close over a tablet propped on a long wooden table in a dim library, a row of warm lamps and a glowing red window behind them. The Melius wordmark sits static in the top-left corner.
On-screen text: “Melius”
Camera: Static
16 · Social proof · 0:32–0:35
Two young women lean close over a laptop in a dim, warm-lit room, their faces lit from below. Both stare at the screen with wide eyes and furrowed brows, mouths slightly open in disbelief. The Melius logo sits in the top left corner.
On-screen text: “Melius”
Camera: Static
17 · Other · 0:35–0:38
Over-the-shoulder shot of a blonde woman at a dark green door. The door opens on a young man in an argyle vest who extends his hand. A blue chat bubble with 'I'm here' and 'Delivered' scales in at the lower left, then clears. Focus racks to the woman.
On-screen text: “Melius”, “I'm here”, “Delivered”
Camera: Static
18 · Other · 0:38–0:40
A woman in a beige coat sits at a round table in a dim green kitchen, talking, while a man stands with his back to the camera at the counter. The shot is framed through a dark doorway, a warm lamp and a glowing fireplace at the right edge.
Camera: Static
19 · Other · 0:40–0:41
Two hands lower a stainless pot of water with a sausage onto a dark wooden table, then release the handles as the surface ripples. A white Melius wordmark with a small icon stays fixed in the top left corner.
On-screen text: “Melius”
Camera: Pan
20 · Other · 0:41–0:42
A stainless steel pot of steaming water rests on a dark wooden table, a smooth pink sausage lying at the bottom. The shot holds nearly still with faint steam drifting up, while the white Melius wordmark sits in the top-left corner.
On-screen text: “Melius”
Camera: Static
21 · Other · 0:42–0:43
A man in a vest and red shoes stands in a dim green kitchen, facing a woman seated at a round table with a steaming pot on it. He swings a wooden chair as the two hold their positions.
On-screen text: “Melius”
Camera: Static
22 · Outro · 0:43–0:46
A man and a woman face off at a round table in a dim green kitchen, framed by a dark doorway. Large orange serif “Ditto” swings from a tilted 3D angle to flat, the Melius mark pops in above, white “SWAP ANYTHING” scales in below.
On-screen text: “Ditto”, “Melius”, “SWAP ANYTHING”
Techniques: Kinetic type
Camera: Static