1:42
Explore
Lovable - You can just start.
Lovable · Apr 2026 · 1:13 · AI-annotated
- Length
- 1:13
- Scenes
- 66 · 1.1 s avg
- Product on screen
- 1:03
- Call to action
- 1:06 · 91%
- Voiceover
- Yes
00:00:00 / 01:13:13
Lovable’s 1:13 launch film runs 66 scenes, about 1.1 s each. The product shows up at 1:03, with social proof. The call to action lands at 1:06 (91% in), over a voiceover. The film runs on a split-frame grammar: black type assembles word by word on a white panel while a grainy clip or photo insert plays in the adjacent half, all cut at a brisk pace near 58 cuts per minute. Its signature moves are the word-by-word text builds, the recurring START key and the gradient heart that bookends the piece.
Footage neededEstimated needs: 2 capture groups — your screens or recordings · 1 official logo — reused across the film · 33 filmed passages — shoot, supply or replace · 6 graphic passages — draw or supply · 1 3D passage — build or supply
Is this your launch? to your site or press kit.
More like this
Lovable - You can just start., scene by scene
· 66 scenes as text
01 · Hook · 0:00–0:01
Macro close-up of a black keyboard showing STOP and START keys. A small heart icon with an orange-to-purple gradient rests on the START key while a blurred hand enters from the left edge.
Camera: Static
02 · Hook · 0:01–0:02
A grainy black-and-white ruler scale with two rows of numbers fills the frame as a hand-drawn line sweeps diagonally across it, while small white words “need” then “connections.” appear in the center.
On-screen text: “need”, “connections.”
Camera: Static
03 · Hook · 0:02–0:02
A black-and-white close-up of a vintage audio panel shows two analog meters, BATTERIE and ABSTIMMUNG, their needles twitching. A bold white lowercase word flashes in the center gap, swapping to cash in time with the voiceover.
On-screen text: “connections.”, “cash”
Camera: Static
04 · Hook · 0:02–0:03
A dark black-and-white close-up fills the frame with a horizontal stack of US dollar bills, the portrait and denominations blurred at the edges. The word cash sits centered in white lowercase, static against the moody, high-contrast footage.
On-screen text: “cash”
Camera: Static
05 · Hook · 0:03–0:04
A grainy black-and-white macro shot of a spinning turbine blade fills the left of the frame, with a scratched glass panel on the right. The word cash sits centered in white over the dark disc.
On-screen text: “cash”
Camera: Static
06 · Hook · 0:04–0:04
A grainy black-and-white macro holds on a slot machine's central spindle, a metal post capped with a white ball, while blurred lettered reels spin behind it. White lowercase words appear centered over the spindle, changing from “a lot” to “luck.”
On-screen text: “a lot”, “luck.”
Techniques: Kinetic type
Camera: Static
07 · Problem · 0:04–0:07
A bald man in a dark suit and tie sits before a studio microphone in a bright white room. The footage carries a scanline, color-fringed TV texture. White caption words swap in centered over his chest, matching his speech.
On-screen text: “About”, “thirds”, “entrepreneurs.”
Camera: Static
08 · Problem · 0:07–0:08
A man in a blue button-down shirt sits in an office, framed photos on shelves behind him, speaking to camera. White captions build word by word at the bottom of his chest over a scanline-filtered image.
On-screen text: “entrepreneurs.”, “it's”, “for”, “everyone.”
Techniques: Kinetic type
Camera: Static
09 · Problem · 0:08–0:11
A bald man in glasses and a dark sweater talks to an off-screen person, held in a static medium shot with green plants and an orange artwork behind him. White lowercase captions appear word by word over his chest, matching his speech.
On-screen text: “It's”, “raise”, “top”, “capital.”
Camera: Static
10 · Problem · 0:11–0:14
On a plain white background, a black sentence assembles word by word in the center of the frame, then the phrase out of reach fades in to the right of it.
On-screen text: “Founding a business has always felt out of reach”
Techniques: Kinetic type
Camera: Static
11 · Problem · 0:14–0:15
Black text reads “Founding a business has always felt” on a white field at left. A vertical video panel at right plays a person climbing a glass building, then an astronaut drifting in space, with white “out of reach” overlaid.
On-screen text: “Founding a business has always felt”, “out of reach”
Techniques: Parallax
Camera: Static
12 · Problem · 0:15–0:16
A plain white background holds a centered black sans-serif line that builds word by word: “You”, then “need”, then “capital”, holding on the full phrase at the end of the clip.
On-screen text: “You need capital”
Techniques: Kinetic type
Camera: Static
13 · Problem · 0:16–0:16
An animated cat in sunglasses and a headset sits at a desk, hand on a black telephone, beside a tall pyramid of stacked green cash. The white caption 'You need capital' sits centered over the scene. The frame is locked off and static throughout.
On-screen text: “You need capital”
Camera: Static
14 · Problem · 0:16–0:17
A plain white frame holds the centered line 'You need capital', with the word 'capital' set in bold black and the rest in regular weight. The text stays still in a locked-off shot.
On-screen text: “You need capital”
Camera: Static
15 · Problem · 0:17–0:17
A live-action office shot on the right shows an older man in a dark suit shaking hands with a younger man in a white shirt and striped tie, the left half left white. The caption 'You need connections' crosses the boundary, black on white then white over the photo.
On-screen text: “You need capital”, “You need connections”
Camera: Static
16 · Problem · 0:17–0:18
A plain off-white background holds a single centered line, 'You need a team', with the last two words set in bold. The frame is locked off and the text stays still for the duration.
On-screen text: “You need a team”
Camera: Static
17 · Problem · 0:18–0:18
A tight crowd of reporters presses in from all sides, holding microphones, papers, and a black phone receiver toward a shouting man at the center. The frame stays locked off while the white caption holds steady in the middle.
On-screen text: “You need a team”
Camera: Static
18 · Problem · 0:18–0:18
A centered black line on a plain off-white card reads “You need a team”, then swaps to “You need luck” as the new word scales up. The frame stays locked off throughout.
On-screen text: “You need a team”, “You need luck”
Techniques: Kinetic type
Camera: Static
19 · Problem · 0:18–0:19
A hand holds an Ace of Spades card above a green felt table stacked with poker chips. The caption scales in at the center of the locked-off frame.
On-screen text: “You need luck”
Techniques: Kinetic type
Camera: Static
20 · Problem · 0:19–0:20
A top-down close-up of a casino table: a red roulette wheel with a white ball sits on the right, stacks of poker chips cover the green felt, and a hand rests at the top edge. Centered white text reads “You need lots of luck”.
On-screen text: “You need lots of luck”
Techniques: Kinetic type
Camera: Static
21 · Problem · 0:20–0:21
On a plain white background, the bold word “they” holds the center while “As if only” and “could do it” fade in on either side, the right phrase in light gray.
On-screen text: “they”, “could do it”, “As if only”
Techniques: Kinetic type
Camera: Static
22 · Problem · 0:21–0:22
A white frame splits the phrase around a narrow center strip, where candid photos of people in a living room and at a desk scroll through a rectangular mask. The word they sits in white over the photos; the side phrases stay static in black.
On-screen text: “As if only”, “they”, “could do it”
Techniques: Masking
Camera: Static
23 · Problem · 0:22–0:23
Three white text fragments sit on a black field: 'As if only' at left, a bold 'they' in the center, and 'could do it' at right. All text is static in a locked-off frame with no motion.
On-screen text: “As if only”, “they”, “could do it”
Camera: Static
24 · Problem · 0:23–0:23
A locked-off white frame builds a line of black text word by word. 'The' appears first, then 'unicorns' lands beside it in bold, and smaller words follow. Each word stays still once placed, keeping the line centered in the left half.
On-screen text: “The unicorns”, “they”, “As if only”, “could do it”
Techniques: Kinetic type
Camera: Static
25 · Problem · 0:23–0:25
A person in a blue room wears a unicorn headband while white 'unicorns' text sits center, framed by floating Windows error popups. The shot cuts to a dense wall of error dialogs with a 'WHAT? LIKE' speech bubble and 'The Ivy League' text over an illustrated figure.
On-screen text: “unicorns”, “WHAT? LIKE”, “The Ivy League”
Camera: Static
26 · Problem · 0:25–0:27
A black title “The Ivy League” sits left of a hand-drawn blonde woman in glasses, her speech bubble reading “WHAT? LIKE IT’S HARD?”. A progress bar marked 1% slides in below the title, then the illustration dissolves into a blurred photo of two suited men.
On-screen text: “The Ivy League”
Techniques: Morph
Camera: Static
27 · Problem · 0:27–0:30
A white split layout: a looping clip of two men in suits walking down a street fills the right, while the label “The 1%” with a thin progress bar sits statically on the left.
On-screen text: “The 1%”, “WHAT? LIKE”, “The Ivy League”, “IT'S HARD?”
Camera: Pull out
28 · Problem · 0:30–0:31
Grainy archival footage frames two men in suits at chest height as they walk a city street; the foreground man in rimless glasses and a red tie holds a faint smile while a man in a brown suit and round glasses walks beside him, pedestrians trailing behind.
On-screen text: “The 1%”, “FEE”
Camera: Static
29 · Other · 0:31–0:33
The white Google homepage shows the logo and a search field reading “But founding is”. The frame zooms in on the button row, and a hand cursor hovers over the “I'm Feeling Lucky” button.
Techniques: UI zoom, Cursor demo
Camera: Static
30 · Other · 0:33–0:35
A dictionary page for the word founding starts blurred and pulls into sharp focus, the definition settling into view with the word starting highlighted in pale blue.
Camera: Pan
31 · Other · 0:35–0:35
A plain white frame holds centered black text. The word starting appears first, then and and we can fade in beside it, building the full phrase while the frame stays locked off.
On-screen text: “starting”, “and starting we can all do”
Techniques: Kinetic type
Camera: Static
32 · Other · 0:35–0:36
A photo of a boy in a brown jacket reaching on grass cuts to a boy in a red shirt crouching with a soccer ball. The static text in black and white holds across the center over the plain white background.
On-screen text: “and starting”, “we can all do”
Camera: Static
33 · Other · 0:36–0:36
A locked-off split frame shows a white left panel reading 'and starting' beside a night photo of a boy in a red-and-black soccer jersey, arms outstretched, a ball at his feet. The words 'we can all do' sit across the seam, with 'all' bolded.
On-screen text: “and starting we can all do”
Techniques: Split screen
Camera: Static
34 · Other · 0:36–0:37
A black frame holds one centered line as the word Today types itself out letter by letter, finishing with an ellipsis. The text stays small and centered on the plain black background.
On-screen text: “Today...”
Techniques: Kinetic type
Camera: Static
35 · Other · 0:37–0:38
On a plain white background, the black word “Today...” sits left of center while the phrase “it only takes a push” fills in word by word to its right, each new word flashing gray before settling to black.
On-screen text: “Today...”, “it only takes a push”
Techniques: Kinetic type
Camera: Static
36 · Other · 0:38–0:39
A vertical split holds a cream panel with “Today...” on the left and a filmed hand pushing a curved row of dominoes on the right, captioned “it only takes a push”. The right panel cuts from teal dominoes on a blue surface to white dominoes on red.
On-screen text: “Today...”, “it only takes a push”
Techniques: Split screen
Camera: Static
37 · Other · 0:39–0:40
A white left panel holds the black text Today... beside a right image that shows a pink hand pressing a red button, then cuts to a red START sign against blue sky. The white caption it only takes a push stays over the right side.
On-screen text: “Today...”, “it only takes a push”
Techniques: Split screen
Camera: Static
38 · Other · 0:40–0:40
A small 3D keycap labeled Start turns gently in place at the center of a white field, while the caption Today... scales in and it only takes a push holds still.
On-screen text: “Today...”, “it only takes a push”
Techniques: 3D mockup, Kinetic type
Camera: Static
39 · Other · 0:40–0:42
A white rounded card with a small pixelated START pops into the center of a black frame, fills with a pink gradient that shifts from blue to orange, then yields to huge magenta PUSH TO START type that scales and slides across the frame.
On-screen text: “START”, “PUSH”, “TO”, “START”
Techniques: Kinetic type
Camera: Static
40 · Other · 0:42–0:43
The phrase PUSH TO START fills the frame in oversized gradient sans-serif letters. As the background flips from black to white, the letters slide and scale into new positions, shifting through pink, red and blue tones.
On-screen text: “PUSH”, “TO”, “START”
Techniques: Kinetic type
Camera: Static
41 · Other · 0:43–0:43
Giant stacked words PUSH TO START in a pink, red and blue gradient fill the black frame. The letters slide and scale between positions, overlapping offset ghost copies of themselves as they shift.
On-screen text: “PUSH TO START”
Techniques: Kinetic type
Camera: Static
42 · Other · 0:43–0:45
A huge gradient PUSH TO START headline shrinks and fades out over a white background, leaving a small centered line that completes word by word into From idea to product, with product fading from gray to black.
On-screen text: “PUSH TO START”, “From idea to product”
Techniques: Kinetic type
Camera: Static
43 · Other · 0:45–0:45
A grainy photo of a man in a striped shirt sketching at a cluttered desk fills the left half; the right half is white. 'From idea' appears in white over the photo and 'to product' in black on white, with 'From idea' scaling gently.
On-screen text: “From idea to product”
Techniques: Kinetic type
Camera: Static
44 · Other · 0:45–0:46
Two still photos sit side by side: a man in a striped shirt sketches at a cluttered desk on the left, a paint-splattered artist reclines in a chair on the right. The white caption spans both, the first phrase scaling gently.
On-screen text: “From idea”, “to”, “product”
Techniques: Split screen
Camera: Static
45 · Other · 0:46–0:48
Centered on a white background, the line builds word by word. 'From' and 'to' sit in light gray, the middle word scales in and settles as 'product', 'market' joins at the right, then the whole phrase turns from gray to solid black.
On-screen text: “From idea to”, “From product to market”
Techniques: Kinetic type
Camera: Static
46 · Other · 0:48–0:49
A locked-off shot of a crowd in retro suits and sunglasses craning upward, some raising binoculars and cameras, set against a dark columned facade and a large flat yellow disc. The white lowercase tagline 'From product to market' sits still on the disc's right edge.
On-screen text: “From product to”, “market”
Camera: Static
47 · Other · 0:49–0:51
On a flat white background, a centered sans-serif headline assembles word by word. The line 'and with it' holds in black and gray, then swaps to 'A new class of founder emerges,' the final word settling from gray to black.
On-screen text: “and with it”, “A new class of founder emerges”
Techniques: Kinetic type
Camera: Static
48 · Other · 0:51–0:52
A young man in a white crewneck sweatshirt sits in a glass-walled office, gesturing with his watch-bearing hand as he speaks. A white caption is centered across his chest. The frame is locked off, with desks and chairs still behind him.
On-screen text: “A new class of founder emerges”
Camera: Static
49 · Other · 0:52–0:52
A woman with glasses and white earbuds faces the camera in a video call, centered against a dark blurred background with neon signs. Vertical scanlines overlay the frame. White text sits centered across her chest.
On-screen text: “A new class of founder emerges”
Camera: Static
50 · Other · 0:52–0:53
Two men sit in office chairs facing the camera in a dark slatted room, one talking, the other with hands clasped. A fine vertical scanline overlay ripples across the frame while a white caption holds centered.
On-screen text: “A new class of founder emerges”
Camera: Static
51 · Other · 0:53–0:54
On a plain white background, the line “One that doesn’t need capital” assembles word by word. Each new word enters in light gray and snaps to black as the next word follows, ending on the full black sentence.
On-screen text: “One that doesn’t need capital”
Techniques: Kinetic type
Camera: Static
52 · Other · 0:54–0:55
A split frame opens with a grayscale cartoon duck hoarding cash on the right; the gray panel slides off to white as the headline's last word swaps from bold capital to bold connections.
On-screen text: “One that doesn't need capital”, “One that doesn't need connections”
Techniques: Split screen, Masking, Kinetic type
Camera: Static
53 · Other · 0:55–0:55
A suited man sits at a small table on a rocky mountain ridge, typing on a laptop while a boxy device rests on the ground below. The wide static shot frames him against a deep valley, with white caption text held steady across the middle of the frame.
On-screen text: “One that doesn't need connections”
Camera: Static
54 · Other · 0:55–0:56
A centered black sentence sits on a plain white field, the final word set in bold. The last word then swaps in place from 'connections' to 'a team', the rest of the line holding still.
On-screen text: “One that doesn't need connections”, “One that doesn't need a team”
Techniques: Kinetic type
Camera: Static
55 · Other · 0:56–0:56
A high-angle locked-off shot of an empty office cubicle farm, rows of desks holding CRT monitors, phones and papers. A white caption sits centered over the grid of workstations, held static for the duration.
On-screen text: “One that doesn't need a team”
Camera: Static
56 · Other · 0:56–0:57
Black sans-serif text on white reads “One that doesn't need a team.” A hand from The Creation of Adam fades in on the right with a cursor at its fingertip as the last word swaps to white “luck” over the image.
On-screen text: “One that doesn't need a team”, “One that doesn't need luck”
Techniques: Kinetic type
Camera: Static
57 · Other · 0:57–0:59
A plain off-white frame holds a centered line of text that builds word by word. Each word shifts from gray to black as it lands, completing the phrase before the line holds still.
On-screen text: “Only the will to start”
Techniques: Kinetic type
Camera: Static
58 · Social proof · 0:59–1:00
A tight close-up of a smiling man's face fills the frame under a dark gradient. A white serif headline and a smaller sans-serif subhead sit centered over his features, split by a thin rule, with a byline at the bottom. The shot is static and locked off.
On-screen text: “This AI-powered proptech got into YC without writing a single line of code”, “Elias Kassel and Ismail Jeilani impressed the famed accelerator with a product built in Lovable”, “Martin Coulter. November 4, 2025”
Camera: Static
59 · Social proof · 1:00–1:01
A woman with long dark hair in a mauve t-shirt stands in a softly blurred office, smiling, while a bold white headline and a smaller caption line sit across the frame. The shot is static and locked-off, with a fine scanline texture over the image.
On-screen text: “She created a platform to prevent violence against women with 1,000 BRL”, “The entrepreneur had never learned to code, but at the time she was experimenting, out of curiosity, with Lovable.”, “Rafaela Polo | Dani Rosolen. 23 December, 2025”
Camera: Static
60 · Social proof · 1:01–1:02
A young man in a Google t-shirt and black vest speaks to camera with open hands, gesturing, while a white headline and subheadline sit static over his chest.
On-screen text: “20-year-old builds a $150,000 cake startup with AI - without being able to program”, “William Lindholm is 20 years old, can't program, and yet he built a software startup. His tool: Vibe coding with Lovable. Its product: cake.”, “Leandra Finke. 03 April, 2026”
Camera: Static
61 · Social proof · 1:02–1:03
A still rooftop photo of three smiling men with a red-roofed city skyline behind them. A white serif headline sits across the center, a thin rule separates it from a sans-serif quote, and a small byline anchors the bottom. The frame is locked-off with no motion.
On-screen text: “Malmö Startup Quicktables Achieves €90k ARR”, “in Just Two Months – Using Lovable Platform”, ““It’s happening increasingly often that a new startup added to the New Startup list turns out to be made with Lovable””, “Karsten Deppert. June 30, 2025”
Camera: Static
62 · Demo · 1:03–1:04
A close-up of a product screen with a visible pixel grid, on a pink-to-blue gradient. A white input box types “What kind of founder will” with a blinking caret while the headline “Build something” and subline “Create apps and websites by” slide in from the right.
Camera: Push in
63 · Demo · 1:04–1:05
A macro close-up of a screen shows a text field beneath a purple-to-blue gradient bar. The prompt types out letter by letter with a blinking caret, ending on a question mark.
Techniques: Kinetic type
Camera: Static
64 · Demo · 1:05–1:06
A close-up of a white input bar on a magenta field shows the word Build, a mic icon and a dark round send button with an up arrow. The bar slides left while a black cursor glides in from the lower right and stops at the button.
Techniques: Cursor demo
Camera: Static
65 · CTA · 1:06–1:09
A blue circular logo with an up arrow sits on a blue-to-pink gradient over a repeating HUMAN[x] pattern, then cuts to a blond man in a dark jacket seated in a white armchair on a blue stage. He gestures while speaking, and small white captions appear at his chest.
On-screen text: “ideas”, “build.”
Camera: Static
66 · Outro · 1:09–1:13
A gradient heart mark, red at the top fading to purple, sits beside the bold black Lovable wordmark, centered on a flat off-white background. The lockup holds perfectly still for the entire shot.
Camera: Static