1:38
Best Product Launch Video | DrM Group
DrM Group · Aug 2026
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Rishi - We’re launching Ascenix (@ycombinator F26): custom software for runni
Ascenix · Nov 2026 · 1:50 · AI-annotated
- Length
- 1:50
- Scenes
- 53 · 2.1 s avg
- Product on screen
- 0:50
- Call to action
- 1:34 · 85%
- Voiceover
- Yes
00:00:00 / 01:50:09
Ascenix’s 1:50 launch film runs 53 scenes, about 2.1 s each. The product shows up at 0:50, with social proof. The call to action lands at 1:34 (85% in), over a voiceover. The video opens with a desaturated, clock-stamped montage of a nurse's exhausting day, then dramatizes the pain of missing fall reports before an audit, and pivots to founder interviews that justify the product through a firsthand retirement-home origin story. It then tours the node-based platform and dashboards, proves traction with a map expansion, and closes with a two-presenter call to action and a clean logo card. The signature moves are the rounded timestamp pills, frosted-glass HUD cards,
Footage neededEstimated needs: 2 capture groups — your screens or recordings · 1 official logo — reused across the film · 35 filmed passages — shoot, supply or replace · 2 graphic passages — draw or supply · 1 3D passage — build or supply
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Rishi - We’re launching Ascenix (@ycombinator F26): custom software for runni, scene by scene
· 53 scenes as text
01 · Hook · 0:00–0:01
A woman in blue scrubs stands holding a white pitcher in a clinical office, then settles into a chair at a desk with a monitor. A rounded timestamp overlay in the lower left updates from 06:59 AM to 07:04 AM.
On-screen text: “06:59 AM”, “07:04 AM”
Camera: Static
02 · Hook · 0:01–0:02
A long-haired person in dark scrubs walks away down a pale hospital corridor, the camera tracking behind them. A rounded digital clock in the lower-left corner counts up, marking the passage of time.
On-screen text: “07:12 AM”, “07:19 AM”
Camera: Push in
03 · Hook · 0:02–0:03
Two women sit close in a dim home interior, the blonde in profile and the woman with glasses smiling as they look down at something off frame. A translucent clock pill reading 07:39 AM rests in the lower left corner.
On-screen text: “07:39 AM”
Camera: Static
04 · Hook · 0:03–0:03
A hand reaches in from the left and yanks the handset off a wall-mounted office phone, swinging it away with heavy motion blur. White window blinds fill the background, a black-and-white photo hangs on the right wall, and a timestamp pill sits in the lower left.
On-screen text: “07:57 AM”
Camera: Static
05 · Hook · 0:03–0:03
A woman with long blonde hair holds a black telephone receiver to her ear, head tilted down, in a muted office with window blinds. A dark rounded badge in the lower left shows the time 08:17 AM. The camera is locked off and the frame is static.
On-screen text: “08:17 AM”
Camera: Static
06 · Hook · 0:03–0:04
A close-up of a hand writing with a pen cuts to a blonde woman reaching across shelves of glass jars in a dim, desaturated room. A digital clock in the lower-left corner ticks forward, marking the passage of time.
On-screen text: “08:17 AM”, “08:54 AM”
Camera: Static
07 · Hook · 0:04–0:04
Desaturated office footage cuts between two women talking in a hallway, a blonde woman with crossed arms looking at a laptop, and a seated woman holding a tablet. A time-of-day stamp stays fixed in the lower-left corner.
On-screen text: “08:54 AM”
Camera: Static
08 · Hook · 0:04–0:05
Desaturated live-action montage of a woman at a desk. Quick cuts show her from behind at a laptop, a close-up of a desk phone, and her writing on paper, while a rounded digital clock in the lower left jumps through times of day.
On-screen text: “02:52 AM”, “02:36 PM”, “06:46 AM”, “06:01 PM”
Camera: Static
09 · Hook · 0:05–0:05
Grayscale time-lapse cross-dissolves between a wide shot of a woman restocking shelf bins and a close-up of her face. A digital timestamp in the lower-left corner jumps through times of day as the two shots blend.
On-screen text: “08:23 AM”, “12:48 PM”, “04:13 PM”, “07:54 AM”, “09:17 AM”
Camera: Static
10 · Hook · 0:05–0:06
Desaturated live-action montage cuts between a hospital corridor, a close-up of a nurse's face, and a pharmacy counter, where staff in white coats and dark scrubs hold a tablet. A digital clock in a rounded pill sits in the lower-left corner, its time changing with each cut.
On-screen text: “05:30 PM”, “05:45 AM”, “06:01 PM”
Camera: Static
11 · Hook · 0:06–0:06
Black and white. Two women in a clinic hallway, one in dark scrubs, one in a white coat, confer over a clipboard. The shot cuts from a medium close to a wide view of the corridor while a digital clock in the lower left jumps forward.
On-screen text: “05:45 AM”, “05:30 PM”
Camera: Static
12 · Hook · 0:06–0:07
A desaturated live-action shot of a woman with long hair at a counter, holding a card and pen, her face reflected in a mirror. The frame opens defocused and racks into sharp focus. A timestamp pill reading 05:30 PM sits at the lower left.
On-screen text: “05:30 PM”
Camera: Static
13 · Hook · 0:07–0:07
A black screen holds the time 04:30 PM centered in gray sans-serif type, static and locked-off with no motion.
On-screen text: “04:30 PM”
Camera: Static
14 · Hook · 0:07–0:08
A black frame holds a centered gray timecode reading 04:30 PM in a monospace face. The text stays locked in place with no motion for the full duration.
On-screen text: “04:30 PM”
Camera: Static
15 · Problem · 0:08–0:09
A dim, desaturated hospital office: a blonde woman sits at a desk in profile, hand on her chin, facing a monitor, while a woman in a white coat walks down the hallway behind her. A gray timestamp 04:30 PM holds center frame and a caption Dana. sits at the bottom.
On-screen text: “04:30 PM”, “Dana.”
Camera: Static
16 · Problem · 0:09–0:14
A woman in a white coat walks in from a hallway and stops at a desk where a seated blonde woman works at a monitor. Pink HUD cards with a falling-person icon and report text slide in at the upper left, and white captions appear at the bottom.
On-screen text: “Dana.”, “Kimberly in 419 fell five days ago.”, “We don't have the follow-up notes,”
Camera: Static
17 · Problem · 0:14–0:16
A blonde nurse in navy scrubs sits at a desk in a bright office, talking as translucent pink notification cards slide in on the right, a fall report replaced by an urgent care alert above a missing notes card. Subtitles caption her line at the bottom.
On-screen text: “We don't have the follow-up notes,”, “and she just fell again.”
Camera: Static
18 · Problem · 0:16–0:18
A woman in a white coat stands at a desk holding a purple folder, speaking to a seated blonde colleague in front of a monitor showing a color-coded schedule. The seated woman raises both hands in alarm as alert labels scale in over the frame and a subtitle reads Oh no. The camera stays locked off.
On-screen text: “Oh no.”
Camera: Static
19 · Problem · 0:18–0:23
A blonde woman in navy scrubs sits at a bright office desk, looking up and talking to someone off-screen. A frosted task card builds in the upper left, adding a header row then two status rows. Subtitles caption her line at the bottom.
On-screen text: “We have an audit tomorrow,”, “and we don't even have any”, “of the incident reports done.”
Camera: Static
20 · Problem · 0:23–0:24
A woman in a white coat stands at a desk holding a purple folder, speaking to a seated woman seen from behind. A monitor with a blue dashboard sits in the left foreground.
Camera: Push in
21 · Problem · 0:24–0:28
A young man in a black zip-up jacket sits in an office chair, speaking off-camera. A frosted glass card with a blue warning icon slides in at the right edge, then holds. White subtitles on dark pills run along the bottom.
On-screen text: “This facility's biggest problem”, “is incident analysis for fall data.”
Camera: Push in
22 · Problem · 0:28–0:33
A man in a black zip-up talks to camera at a cluttered office desk as three alert cards, blue, pink and green, slide in stacked on the right with warning icons. It cuts to a second man in a black polo at another desk.
On-screen text: “But different senior care facilities”, “have their own way of operating”, “and their own urgent priorities.”
Camera: Static
23 · Other · 0:33–0:34
A man in a black polo with a small light-blue logo stands at a cluttered office desk, gesturing toward the camera while speaking. White subtitles on a dark rounded pill sit at the bottom of the locked-off frame.
On-screen text: “We know this problem”, “We know this problem because we visited”
Camera: Static
24 · Other · 0:34–0:37
A young man in a dark polo shirt talks to camera inside a dashed selection frame on a light dot-grid background. The caption below him fades out as the clip shrinks to a small square, and the words hundreds and of facilities appear on either side.
On-screen text: “because we visited”, “hundreds”, “of facilities”
Camera: Pull out
25 · Other · 0:37–0:37
A dashed-framed clip of a man in a black polo centers a light dotted background, flanked by the words 'hundreds' and 'of facilities'. The clip scales up to fill the frame, pushing the side words off screen, as a dark caption pill reads 'but more importantly,'.
On-screen text: “hundreds”, “of facilities”, “but more importantly,”
Camera: Push in
26 · Other · 0:37–0:41
A man in a black polo shirt with a light-blue logo sits at a desk in a bright office, speaking to camera and gesturing with his hands. A headline reads on the left with the word months in teal, while subtitles caption his line along the bottom.
On-screen text: “but more importantly,”, “Lived there for months”, “we lived in a retirement home for months.”
Camera: Static
27 · Other · 0:41–0:41
A man in a black polo with a light blue A logo talks and gestures in an office; the image blurs and a white frame border with corner ticks fades in as the caption 'We slept there, ate there,' appears at the bottom.
On-screen text: “we lived in a retirement home for months.”, “We slept there, ate there,”
Camera: Static
28 · Other · 0:41–0:44
A dim bedroom holds a person under a red blanket, then an older woman sits up as a young man stands beside her. The frame splits, and a news article about teens in a retirement home fades in on the right.
On-screen text: “We slept there, ate there,”
Techniques: Split screen
Camera: Pan
29 · Other · 0:44–0:45
A split layout pairs live footage on the left with a CBC News article on the right. The left cuts from a bedroom with an elderly resident and a dog to a close-up of a young man, while the article panel slides right and a subtitle updates at the bottom.
On-screen text: “Fresh out of high school, living in a retirement home: Teens move in to develop fall detection system”, “and we firsthand saw how”, “quick priorities can shift”
Techniques: Split screen
Camera: Pan
30 · Other · 0:45–0:46
A man in a dark polo with a light blue chest logo sits in a lab room with monitors and cabinets behind him, speaking to camera in a locked-off medium close-up. A white frame edge fades out at the start, and a subtitle bar sits at the bottom.
On-screen text: “quick priorities can shift”
Camera: Static
31 · Other · 0:46–0:48
A man in a dark polo shirt sits at a clinic desk, gesturing as he speaks to camera. On the right, three frosted-glass pills with warning-triangle icons slide in and stack, reading Incident Report Time, Compliance Fines, Less Revenue. Subtitles run along the bottom.
On-screen text: “quick priorities can shift”, “Incident Report Time”, “Compliance Fines”, “Less Revenue”, “and how staff need tools that”
Camera: Push in
32 · Other · 0:48–0:50
A man in a black polo sits at a desk, gesturing as he speaks. On the right, three frosted glass cards titled Incident Report Time, Compliance Fines, and Less Revenue expand to show workflow steps ending in Solution, then fade out.
On-screen text: “and how staff need tools that”, “Incident Report Time”, “Compliance Fines”, “Less Revenue”, “Incident analysis”, “Solution”, “Compliance flagging”, “Solution”, “RCM Optimization”, “Solution”
Camera: Static
33 · Product intro · 0:50–0:53
A man in a black polo shirt speaks in a softly blurred lab, gesturing with one hand. A lower-third caption carries his line, then a rounded dark badge with the Ascenix wordmark fades in across his chest.
On-screen text: “And that's the reason why”, “Ascenix”
Camera: Pull out
34 · Demo · 0:53–0:54
A white panel on a dotted grid background grows downward, revealing more rows of a workflow list under SOURCES, DERIVE, and LOGIC headers. Small square handles mark the panel corners as it expands. A dark caption pill at the bottom reads to be the one platform.
On-screen text: “to be the one platform”
Camera: Static
35 · Demo · 0:54–0:59
A light gray canvas holds a categorized list of source, derive and logic rows. A cursor lifts the Health record feed row into a floating card and drops it on the canvas, then an Incident reports card appears beside it. A dark caption at the bottom carries the voiceover line.
On-screen text: “to be the one platform”, “that senior care staff need to do their jobs.”
Techniques: Cursor demo
Camera: Static
36 · Demo · 0:59–1:03
A flat workflow-builder screen: a left rail lists source and logic components while Fall notes and Incident reports cards feed an Extract falls node, which links to Port-fall follow-ups and Incident analysis cards. The canvas pans slightly left and a caption bar rises at the bottom.
On-screen text: “Whether it's incident analysis,”
Camera: Static
37 · Demo · 1:03–1:04
A static split layout: the left half holds a node workflow of five labeled cards joined by teal and purple lines, the right half shows an incident analysis dashboard with a large 23, three stat tiles and a data table. A dark caption bar reads at the bottom.
On-screen text: “Whether it's incident analysis,”
Camera: Static
38 · Demo · 1:04–1:05
A node graph and dashboard panel share a light gray canvas. The panel crossfades from incident analysis, with a big 23 and falls table, to revenue cycle management, with $142K at risk and a claims table, while the left nodes swap to claims steps. A dark caption pill reads reimbursement
On-screen text: “reimbursement,”
Camera: Static
39 · Demo · 1:05–1:06
A flat interface shows a node flow diagram on the left and a metrics dashboard on the right. The diagram swaps from a claims to a staffing workflow as the dashboard crossfades from revenue cycle to staffing stats, with a caption reading staffing optimization.
On-screen text: “staffing optimization,”
Techniques: Split screen
Camera: Static
40 · Demo · 1:06–1:06
A flat product view holds still. Left: a node workflow links schedule and census inputs to a staffing optimization output. Right: a dashboard shows a 3.72 metric, three stat cards and a shift table. A dark caption chip reads staffing optimization, at the bottom.
On-screen text: “staffing optimization,”
Camera: Static
41 · Demo · 1:06–1:07
A flat product interface shows a node diagram on the left and a staffing dashboard with a large 3.72 figure on the right. A white card reading Revenue cycle management slides in across the diagram, and a black caption pill rises at the bottom.
On-screen text: “or all three at once,”
Camera: Static
42 · Demo · 1:07–1:09
Three white task cards stack vertically on a light gray field, each with a colored round icon, a title, and a right-aligned metric. The middle card is sharp first as the top and bottom cards fade in above and below it. A dark caption pill sits at the bottom.
On-screen text: “or all three at once,”
Camera: Static
43 · Demo · 1:09–1:11
A flat product dashboard cycles through three tab views, each pairing a bar chart on the left with a data table on the right. Three icon callouts with role and block counts sit centered at the start, then a dark caption bar with white text fades in at the bottom.
On-screen text: “Incident analysis”, “Director of Care · 5 blocks”, “Revenue cycle management”, “Director of Finance · 4 blocks”, “Staffing optimization”, “Nurse · 5 blocks”, “Ascenix uses custom building blocks”
Camera: Pull out
44 · Demo · 1:11–1:13
A tilted 3D dashboard mockup rests on a light gray field; a cursor hovers over the top tabs as KPI numbers and bars refresh. A dark rounded caption at the bottom carries the voiceover text.
On-screen text: “to solve your facility's”, “most urgent problems.”
Techniques: 3D mockup, Cursor demo
Camera: Pull out
45 · Demo · 1:13–1:16
A young man in a black zip-up jacket sits in a leather office chair and speaks. On the left, two translucent pills with a house and a building icon fade in, reading Independent living and Skilled nursing facilities. A small From: caption sits at the bottom of the frame.
On-screen text: “From:”, “Independent living”, “Skilled nursing facilities”
Camera: Static
46 · Demo · 1:16–1:22
A man in a black zip-up speaks from a cluttered office desk. Frosted EHR chips (PointClickCare, MatrixCare, YARDI) stack on the left and WORKFLOWS chips on the right; the Ascenix badge then appears center, thin lines linking both columns to it. Subtitles caption the line.
On-screen text: “Independent living”, “Skilled nursing facilities”, “EHR”, “PointClickCare”, “MatrixCare”, “YARDI”, “WORKFLOWS”, “Incident analysis”, “RCM”, “Patient intake”
Camera: Pull out
47 · Social proof · 1:22–1:25
Aerial view of a brick apartment building in warm evening light, framed by a dotted selection border with corner handles. A white caption on a frosted-glass pill shows “We've already started,” then switches to “our first user was” as the shot slowly pulls back.
On-screen text: “We've already started”, “our first user was”
Techniques: Kinetic type
Camera: Pull out
48 · Social proof · 1:25–1:26
A blurred warm image fades to a flat gray field while a light-blue map region fills a dotted selection box with corner handles, clipped to the box edges. A dark rounded caption sits below reading the home we lived in.
On-screen text: “our first user was”, “the home we lived in”
Techniques: Masking
Camera: Static
49 · Social proof · 1:26–1:29
A flat map graphic sits on a light gray canvas with dotted grid lines and a black selection box. The labels Scarborough and Canada flank a small teal map crop; the map then zooms out to reveal North America with Canada filled teal, and the Canada label slides to the left with a teal dot. A white caption on a dark pill reads and since we've expanded across at the bottom.
On-screen text: “Scarborough”, “Canada”, “the home we lived in”, “and since we've expanded across”
Camera: Pan
50 · Social proof · 1:29–1:34
A split layout pairs a gray list panel with a North America map. Each line, Canada, Massachusetts, Ohio, Florida, fades in with a teal bullet as the matching region fills teal. A dark caption “and many more states.” appears, then the map tilts into 3D as a teal wireframe.
On-screen text: “Canada”, “Massachusetts”, “Ohio”, “Florida”, “and many more states.”
Techniques: Split screen, Kinetic type, 3D mockup
Camera: Pull out
51 · CTA · 1:34–1:46
Two presenters in dark polo shirts with a blue A logo stand in a care facility corridor, staff and residents moving behind them. Subtitles run along the bottom, then large headlines overlay the frame, and a dotted grid appears with the words of a promise filling in one by one before a glowing URL pill pops up.
On-screen text: “Canada”, “Massachusetts”, “Ohio”, “Florida”, “As the population ages”, “and care becomes more complex,”, “teams need solutions”, “Built around their needs”, “Not more disconnected products”, “Tell us what you do manually,, We'll help you operate intelligently, Book a demo at, ascenix.co”
Techniques: Kinetic type
Camera: Pull out
52 · Outro · 1:46–1:47
A white stylized A logo holds center over a heavily blurred room with a seated person, then the backdrop dissolves to a flat light blue gradient as a faint white wordmark starts to emerge beneath the mark.
Camera: Static
53 · Outro · 1:47–1:50
A white Ascenix wordmark with a stylized A is centered on a soft blue gradient. The tagline fades in beneath it, then the URL appears inside a thin selection box and scales slightly.
On-screen text: “Ascenix”, “Operate Intelligently”, “ascenix.co”
Camera: Static