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Motion Graphics SaaS Product Launch Video | Loud
Loud · Sep 2026
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00:00:00 / 01:38:04
A Swiss industrial brand film built as a single typographic sentence that unfolds card by card: a 1982 origin, a founding question, the DrM logo, then the principle (one customer, one problem, one solution) and proof stats. The style is flat beige/charcoal fields with one saturated orange accent, oversized grotesque numerals and a serif logotype, where rounded photo and 3D panels drift, tilt and wipe in on a steady 129 bpm pulse.
Footage neededEstimated needs: 1 official logo — reused across the film · 15 filmed passages — shoot, supply or replace · 9 graphic passages — draw or supply · 8 3D passages — build or supply
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Best Product Launch Video | DrM Group, scene by scene
· 48 scenes as text
01 · Hook · 0:00–0:01
A thin light frame surrounds a dark field, then the frame opens outward to full dark, a masking reveal. The centered word 'Switzerland.' scales in place.
On-screen text: “Switzerland.”
Techniques: Masking, Kinetic type
Camera: Static
02 · Hook · 0:01–0:01
A beige field holds a huge black year that flips from 1954 to 1983 with a motion-blur ghost, while a small gray caption slides in from the left.
On-screen text: “Switzerland.”
Techniques: Kinetic type
Camera: Static
03 · Hook · 0:01–0:03
Cream background holds a huge black 1982 with a soft 3D extrusion and faint reflection. The small caption Switzerland. at its left slides out of frame to the left while the year stays put.
On-screen text: “Switzerland.”, “1982”
Camera: Pull out
04 · Hook · 0:03–0:05
Rounded video cards of hands assembling white pipes, plus one empty dark card, drift slowly up and right across a pale gray field, each at its own pace. Static year and place labels hold still at the edges.
On-screen text: “1982”, “Switzerland.”
Techniques: Parallax
Camera: Pull out
05 · Problem · 0:05–0:06
A dark gray card holds right-aligned white text: “Before” and “DrM” top right, “1982” lower right. A hairline with a dot travels across the top while tick marks rise along the bottom; “DrM” fades in and the year slides in from the right.
On-screen text: “Before”, “1982”, “DrM”, “Switzerland.”
Techniques: Kinetic type
Camera: Pull out
06 · Problem · 0:06–0:08
A light gray timeline: a dot slides along a top line, a large year number in the center switches between 1970 and 1982, thin vertical bars pulse at the bottom. Small rounded clips of hands stitching a white bag pop in and out at the edges.
On-screen text: “Before”, “1970”, “1982”, “DrM”
Techniques: Kinetic type
Camera: Push in
07 · Problem · 0:08–0:10
On a dark background, an infographic timeline with a sliding dot sits above small photo thumbnails of white filtration equipment. The year and two caption lines slide horizontally into place beside the word Before, while thin vertical bars line the bottom edge.
On-screen text: “Before”, “DrM”, “1950”, “1970”, “Filtration meant dangerous”, “manual work.”
Techniques: Kinetic type
Camera: Static
08 · Problem · 0:10–0:12
A pale gray background holds a large orange rounded shape and a paler gray rounded shape on the left, with a rounded photo card on the right showing a man standing in a tall green field under a blue sky. The whole composition slides slowly to the right as era captions about 1950 filtration slide in.
On-screen text: “Before”, “DrM”, “1950”, “Filtration meant dangerous”, “manual work.”
Techniques: Kinetic type
Camera: Static
09 · Problem · 0:12–0:15
On a white background, a quote box and large quotation marks hold a static caption. A lab photo and an elderly man in a grain field slide in from the right, and the name Dr. Hans Mueller appears top left. The images drift slightly left over the shot.
On-screen text: ““There must be a way to do that automatically.””, “Dr. Hans Mueller”
Techniques: Masking
Camera: Push in
10 · Product intro · 0:15–0:16
A beige card shows the black text “That question” entering word by word on the left, while a large light-gray question mark drifts slowly upward on the right.
On-screen text: “That question”
Techniques: Kinetic type
Camera: Static
11 · Product intro · 0:16–0:17
A cream panel carrying a black sentence line slides left off frame over a solid orange field, wiping away to reveal the lowercase word became in white. The frame stays locked off as the panel exits.
On-screen text: “do that automatically.”, “became”
Techniques: Masking
Camera: Static
12 · Product intro · 0:17–0:18
The lowercase word became sits centered on a flat orange field, revealed through a horizontal band mask that slices the letters into strips. The frame stays locked off as the reveal completes.
On-screen text: “became”
Techniques: Masking
Camera: Static
13 · Product intro · 0:18–0:19
Centered on a plain white field, the phrase 'a company' fades in from a faint peach to a solid orange, then holds still.
On-screen text: “a company”
Camera: Static
14 · Product intro · 0:19–0:20
Low-angle shot of a stainless-steel pipe and valve assembly in a plant hall, green steel beams behind. The camera drifts slowly, foreground flanges with blue bolts sliding past the deeper pipe runs.
On-screen text: “a company”
Techniques: Parallax
Camera: Pull out
15 · Product intro · 0:20–0:23
Two rounded-corner photo cards of industrial plants, an outdoor pipe-and-vessel yard then an indoor stainless-steel reactor row, slide and reframe against a white background, the active card shrinking to a centered frame.
Techniques: Masking
Camera: Pull out
16 · Product intro · 0:23–0:25
On a white background, a rounded-rectangle frame holds a slideshow of industrial plant photos. A shot of silver tanks and red railings cross-dissolves into a second shot of orange structures against blue sky.
Techniques: Morph
Camera: Pull out
17 · Product intro · 0:25–0:26
A live-action clip of workers in yellow vests around pipes sits in a rounded card on white. The card tilts into 3D perspective as large white serif letters D M fade in over the footage.
On-screen text: “D M”
Techniques: 3D mockup
Camera: Pull out
18 · Product intro · 0:26–0:27
A white serif “DrM” wordmark scales into the center of a black background, the letters settling into place over a locked-off frame.
On-screen text: “DrM”
Techniques: Kinetic type
Camera: Static
19 · Demo · 0:27–0:28
White serif DrM holds center on a solid orange field. The orange panel slides left, opening a white strip on the right, as a large orange numeral 4 slides in from the left edge and DrM shifts right.
On-screen text: “DrM”, “4”
Techniques: Kinetic type
Camera: Static
20 · Demo · 0:28–0:29
On a white background, a huge orange “44” sits above a gray “Years later” caption. The number slides left off frame while the caption slides right, trailing a small black dash.
On-screen text: “44”, “Years later”
Techniques: Kinetic type
Camera: Pan
21 · Demo · 0:29–0:31
A welder in a dark hoodie and welding mask works at a blue machine, the arc flaring bright with smoke. White text slides in at the lower left, first reading Years later, then switching to Every solution we engineer.
On-screen text: “Years later”, “Every solution we engineer”
Techniques: Kinetic type
Camera: Pull out
22 · Demo · 0:31–0:33
Rounded video clips of people working in labs, offices and a workshop float on a white field with a solid orange square. Below them, the orange lowercase line 'is built on a simple principle.' assembles letter by letter while the clips keep playing.
On-screen text: “is built on a simple principle.”
Techniques: Kinetic type
Camera: Pull out
23 · Demo · 0:33–0:35
A white canvas holds a scattered collage of small live-action clips of people in labs and factories, drifting slowly. Orange lowercase text reads is built on a simple principle. as a solid orange square slides down and wipes the text away.
On-screen text: “is built on a simple principle.”
Techniques: Masking
Camera: Static
24 · Feature reveal · 0:35–0:38
A scattered collage of live-action clips (a team at a table, hands on a diagram, a designer at dual monitors) drifts at different speeds on a light background. An orange rounded rectangle sits lower left while the orange label “One customer” scales in at center right.
On-screen text: “One customer”
Techniques: Parallax, Kinetic type
Camera: Pull out
25 · Feature reveal · 0:38–0:39
Four small video clips of teams and a workstation sit scattered on white with orange and gray rounded rectangles. The orange caption One customer scales between the clips as the whole collage fades to white.
On-screen text: “One customer”
Techniques: Kinetic type
Camera: Pull out
26 · Feature reveal · 0:39–0:41
A white canvas holds a collage of rounded live-action clips of teams in meetings and a hand writing, linked by thin orange lines. The orange words One and problem sit among the clips as the layout slides in, settles, then drifts apart.
On-screen text: “One”, “problem”
Techniques: Parallax
Camera: Pull out
27 · Feature reveal · 0:41–0:45
Giant letters of the word solution slide left across a close 3D vessel, the o in orange. The phrase settles to One solution centered while small clips of a hand, CAD screens and 3D details float in around the vessel, then a rounded rectangle mask closes in on it.
On-screen text: “One solution”
Techniques: Kinetic type, 3D mockup, Masking
Camera: Pan
28 · Feature reveal · 0:45–0:46
A stainless-steel cylindrical tank with a copper stripe and a glass sight tube of orange liquid stands centered on three legs against a soft gray studio backdrop. The camera pulls back to reveal the full vessel and its floor shadow.
Techniques: 3D mockup, Masking
Camera: Static
29 · Feature reveal · 0:46–0:48
A 3D-rendered medical device on casters sits in a soft gray studio space. A cardboard box printed with the orange DrM logo slides left to right across the frame, revealing the machine's green-lit modules and white tubing.
Techniques: 3D mockup, Masking
Camera: Pull out
30 · Feature reveal · 0:48–0:50
Three stainless-steel brewing vessels stand in a row on a gray studio floor. The camera pans slowly right, bringing the wheeled machine into view as the orange DrM logo slides onto its side panel and locks off.
On-screen text: “DrM”
Techniques: 3D mockup
Camera: Static
31 · Social proof · 0:50–0:53
Rounded-corner photos of industrial tank and pipe plants drift into position around a white background. Large black 4,100+ slides in at center as orange Systems worldwide slides in to the right, then a small orange square and a thin gray line draw in beside the text.
On-screen text: “4,100+”, “Systems”, “worldwide”
Techniques: Kinetic type
Camera: Pull out
32 · Social proof · 0:53–0:56
On a flat orange field, a huge white 85+ slides into the upper left while the small dark caption Countries served slides in from the right. A thin white line with a square knob travels left to right along the lower third.
On-screen text: “85+”, “Countries served”
Techniques: Kinetic type
Camera: Pan
33 · Social proof · 0:56–0:58
A large black gradient number rolls vertically through values on a plain beige field, the orange word Patents fixed at the lower left and a small white slider knob resting at the left edge. Digits fade in and out at their top and bottom edges as they spin.
On-screen text: “Patents”, “85+”, “Countries”, “served”
Techniques: Kinetic type, Masking
Camera: Static
34 · Social proof · 0:58–1:01
A four-panel stat grid of flat color blocks holds oversized numbers and small labels that slide into place. The frame then zooms into the beige Patents cell.
On-screen text: “Systems worldwide”, “35+”, “Countries served”, “4,100+”, “400+”, “Patents”
Techniques: Kinetic type
Camera: Static
35 · Social proof · 1:01–1:08
A gray 3D globe rotates on a beige field, turning each country to face the camera as it fills orange and a small DrM tooltip pops beside a black dot. A vertical country list on the right lights up in step, an orange square sliding down the names.
On-screen text: “Switzerland”, “Poland”, “China”, “India”, “Malaysia”, “United States”
Techniques: 3D mockup
Camera: Push in
36 · Feature reveal · 1:08–1:11
On a white background, the title “Our technology” slides in from the left with an orange square bullet and a thin leading line. On the right, a 3D photo panel of industrial plant equipment rotates and flips to reveal a second plant interior.
On-screen text: “Our technology”
Techniques: Kinetic type, 3D mockup
Camera: Pull out
37 · Feature reveal · 1:11–1:14
Orange background: “Our technology” slides by while “Behind the” and “industries” flank a white card whose line icons swap (lightning, molecule, network). The card expands into tilted photo panels: a man’s face, a gloved hand with a chip, an aerial farm.
On-screen text: “Our technology”, “Behind the”, “industries”
Techniques: Morph, 3D mockup
Camera: Push in
38 · Feature reveal · 1:14–1:15
Four photographic panels (a hand with a device, a chip in a gloved hand, a crop field at sunset, a red car with a robotic arm) start tilted in a 3D row and rotate flat into an even horizontal lineup on white.
Techniques: 3D mockup
Camera: Static
39 · Feature reveal · 1:15–1:17
Four rounded video panels on a white background rotate in 3D in a row: a person in a white coat, a gloved hand holding a microchip, a tractor spraying a field at sunset, and a pink car plugged into a charger. The panels turn edge-on and slide apart.
Techniques: 3D mockup
Camera: Static
40 · Feature reveal · 1:17–1:20
On a white background, several rounded video clips fade in around a central headline, showing EV charging, vaccination, a tractor in a field, a chip in gloved hands, and a man on the phone. The clips scale and settle into a scattered collage while the text sharpens.
On-screen text: “That keep the world running.”
Camera: Pull out
41 · Feature reveal · 1:20–1:21
A solid orange field holds a single centered line of white text that stays still for the whole shot. A thin pale bar lingers at the top edge in the first frame before disappearing.
On-screen text: “That keep the world running.”
Camera: Static
42 · Feature reveal · 1:21–1:24
A white frame centers the headline “Every single product”, with “single” in orange. Four video clips of factory workers welding and running machinery unfold from folded panels into flat rectangles around it, then rotate away in 3D as the text clears.
On-screen text: “Every single product”, “That keep the world running.”
Techniques: Split screen
Camera: Static
43 · Feature reveal · 1:24–1:26
On a solid orange field, three lines of white text slide horizontally into place while rows of rounded-rectangle video clips showing factory floors and workers fill the gaps between the words.
On-screen text: “customized”, “for your”, “needs”
Techniques: Kinetic type, Masking
Camera: Static
44 · Feature reveal · 1:26–1:27
White lowercase words slide horizontally across a solid orange field, alternating with three rows of small industrial video clips that scroll in the opposite direction. The strips of factory and worker footage pass behind the moving type.
On-screen text: “customized”, “for your”, “needs”
Techniques: Kinetic type
Camera: Pan
45 · Other · 1:27–1:32
Aerial drone shot of a white factory building on green hills, framed by an orange left panel carrying the DrM logo and the headline Swiss-Engineered to Perform. The orange panel wipes across the frame to a full orange card where customized for your needs slides in.
On-screen text: “Swiss-Engineered to Perform”, “customized for your needs”
Techniques: Masking, Kinetic type
Camera: Static
46 · Other · 1:32–1:33
A drone shot of a white warehouse building bearing an orange DrM sign, framed in a rounded rectangle on a cream background. The footage drifts laterally while the card slides across the field.
Camera: Pull out
47 · Other · 1:33–1:35
A rounded video card shows a sunlit factory yard with parked cars and the DrM sign on a white building, captioned 'Since 1982' in orange. The card tilts into 3D perspective and rotates off the plain beige background.
On-screen text: “Since 1982”
Camera: Pull out
48 · CTA · 1:35–1:38
A dark gray backdrop holds the orange serif wordmark DrM centered, its final M stroke drawing in to complete the letter. Below, a small white sans-serif URL, www.drmgroup.com, stays fixed near the bottom edge as the sign-off holds.
On-screen text: “DrM”, “www.drmgroup.com”
Camera: Static