Stripe · Finance · May 2023
Motion Graphics SaaS Product Launch Video | Loud
Loud · Sep 2026 · 1:23 · AI-annotated
made Team: Addx Studio · studio Addx Studio
The video is built as a fast-cut kinetic typography piece: a long problem act of stacked serif headlines over paper, money and silhouette graphics, then a pivot to the logo and a steady tour of dark UI mockups on flat color fields. Its signature moves are highlighter-bar text reveals, halftone and dotted silhouettes, starburst pops, and 3D-tilted screen mockups, all held to a quick ~34 cuts per minute rhythm on a cream, black, cobalt and lime palette.
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Motion Graphics SaaS Product Launch Video | Loud, scene by scene
· 65 scenes as text
01 · Hook · 0:00–0:00
The clip fades in from black to a dim close-up of a seated player holding a black electric guitar with a light pickguard. The left hand frets the neck while the right hand rests over the body, all lit against a yellow-green glow.
Camera: Pull out
02 · Hook · 0:00–0:02
A black silhouette of a seated guitarist plays against a yellow background; sketchy black strokes radiate outward, then a blue starburst pops in behind the figure as the serif headline IF YOU MAKE MUSIC appears in three blocks.
On-screen text: “IF YOU”, “MAKE”, “MUSIC”
Techniques: Kinetic type
Camera: Pull out
03 · Problem · 0:02–0:04
A flat black silhouette of a seated guitarist plays against a blue eight-point star and a yellow square, flanked by the serif words IF YOU MAKE and MUSIC. It cuts to a full-width serif line YOU'RE PROBABLY as a roll of bills marked 100 rolls in from the left.
On-screen text: “IF YOU MAKE MUSIC”, “YOU'RE PROBABLY”
Camera: Pan
04 · Problem · 0:04–0:07
Over a cream field of wavy banknotes, a large black serif headline assembles line by line, then the first two lines exit, leaving “ON THE TABLE”. The background shifts to mint green and a halftone hand reaches in to grab a blue note.
On-screen text: “YOU'RE PROBABLY LEAVING MONEY ON THE TABLE”
Techniques: Kinetic type
Camera: Pan
05 · Problem · 0:07–0:08
A halftone hand extends from the left over a lime field with a pale cream starburst that rotates and grows. Banknotes with thin curved trails arc through the frame as the fingers open to catch one.
Camera: Push in
06 · Problem · 0:08–0:09
A halftone hand reaches from the left, pinching a thin line as banknotes with curved black trails drift across a yellow starburst on cream. At the end, a rectangular clip of a dark lit scene with a qobuz logo pops into the center inside corner brackets.
Camera: Push in
07 · Problem · 0:09–0:10
A person stands back to camera in a dark circular room of curved screens showing music streaming apps, lit by a pool of light on the reflective floor. The scene opens in a rounded card frame that expands to full screen as the app logos slide.
Techniques: Masking, 3D mockup
Camera: Static
08 · Problem · 0:10–0:10
High angle on a silhouetted figure standing in a dark circular room, the floor lit by a warm pool of light. Curved walls are tiled with glowing music-streaming screens, their logos and album art sliding. A gold serif headline slides up along the bottom edge.
On-screen text: “BECAUSE ROYALTIES”
Techniques: 3D mockup
Camera: Pan
09 · Problem · 0:10–0:11
A two-line headline in light green serif type sits on a dark background. The top line slides into position while the bottom line remains static.
On-screen text: “BECAUSE ROYALTIES”, “ARE A MESS”
Techniques: Kinetic type
Camera: Static
10 · Problem · 0:11–0:12
A collage of multicolor banknotes fills the frame. A black panel shows large yellow serif text, the top line sliding in. It cuts to the same collage with small acronym labels scattered and joined by thin lines, and the words SCATTERED ACROSS appear in a dotted typeface.
On-screen text: “BECAUSE ROYALTIES”, “ARE A MESS”, “SCATTERED ACROSS”
Techniques: Kinetic type
Camera: Pull out
11 · Problem · 0:12–0:13
Thin lines radiate from a central headline to scattered colored paper chips labeled with society acronyms on a crumpled paper background. The chips drift slowly outward and new ones pop in at the edges.
On-screen text: “SCATTERED ACROSS DOZENS OF SOCIETIES”, “ASCAP”, “SACEM”, “MCSC”, “GMR”, “KOMCA”, “MCPS”, “SOUND EXCHANGE”, “GEMA”, “UBC', 'SESAC', 'CAVCA', 'BMI', 'PRS', 'PPL', 'ADAIC', 'SIATE', 'SAMRO', 'ABRAMUS', 'SABAM”
Camera: Pan
12 · Problem · 0:13–0:15
A black dotted silhouette of a person sits on a textured gray background. Three yellow-green tape bands cross the figure, sliding horizontally as the words HIDDEN, BEHIND and MIDDLEMEN appear on them in sequence.
On-screen text: “HIDDEN”, “BEHIND”, “MIDDLEMEN”
Techniques: Kinetic type
Camera: Pan
13 · Problem · 0:15–0:15
A halftone black silhouette of a person sits on a gray paper background, crossed by three tilted yellow bands that drift slowly downward, each carrying one word in black type.
On-screen text: “HIDDEN”, “BEHIND”, “MIDDLEMEN”
Camera: Push in
14 · Problem · 0:15–0:17
A sheet of white paper tears open in the center, revealing a US $100 bill behind it. Black typewriter text reads the headline, with yellow highlighter bars landing on “DIDN’T” and “EXISTED” as the words appear.
On-screen text: “MONEY YOU DIDN'T KNOW EXISTED”
Techniques: Masking, Kinetic type
Camera: Push in
15 · Problem · 0:17–0:18
A black vinyl record with a coral center label spins on a turntable in tight close-up. The disc rotates at a steady pace, the grooves blurring with motion, while small curved text is printed along the top edge of the label.
Camera: Pull out
16 · Problem · 0:18–0:19
A black vinyl record spins at the center of a flat collage of contracts, dashboards and currency icons on a cream background. Three yellow highlighter labels, PUBLISHING, MASTERS and NEIGHBORING RIGHTS, slide into place at the corners while the paper layers drift at different speeds.
On-screen text: “PUBLISHING”, “MASTERS”, “NEIGHBORING RIGHTS”
Techniques: Parallax
Camera: Pull out
17 · Problem · 0:19–0:20
A flat collage on a cream background stacks paper contracts, a gray registration form, and two retro dashboard windows behind a black vinyl record with a red label. Yellow highlighter tags read PUBLISHING, MASTERS and NEIGHBORING RIGHTS, while blue currency icons sit around the papers.
On-screen text: “PUBLISHING”, “MASTERS”, “NEIGHBORING RIGHTS”
Camera: Static
18 · Problem · 0:20–0:21
An orange serif headline holds center as a flat-lay collage of dashboards, forms and yellow labels slides out to the four corners. Black segmented fan shapes travel with the papers to the edges, clearing the cream background.
On-screen text: “PUBLISHING”, “MASTERS”, “NEIGHBORING RIGHTS”, “TOO MANY PATHS TOO MANY GAPS”
Camera: Push in
19 · Problem · 0:21–0:22
A dense shower of colorful banknotes falls continuously across a light background. Large orange serif text reading 'TOO MANY PATHS TOO MANY GAPS' is centered on screen, then vanishes as the money keeps falling.
On-screen text: “TOO MANY PATHS TOO MANY GAPS”
Techniques: Kinetic type
Camera: Pan
20 · Problem · 0:22–0:26
A black serif headline scales in on a cream field, then a thin blue line draws a spiral from a dot that tangles into a knot as bold sans-serif words, some outlined and one orange, fill the frame.
On-screen text: “LEAVING BILLIONS OF DOLLARS UNCOLLECTED”, “EVERY YEAR”, “AND THE MORE YOU TRY TO FIX IT, THE MORE”, “COMPPLICATED”, “IT GETS”
Techniques: Kinetic type
Camera: Pull out
21 · Problem · 0:26–0:26
A dense blue scribble circle and large black, outlined and orange type pan left across a cream background. A black silhouette of a seated man with a necklace slides in from the right.
On-screen text: “AND THE MORE YOU TRY TO FIX IT, THE MORE COMPLICATED IT GETS”
Techniques: Kinetic type
Camera: Pan
22 · Problem · 0:26–0:29
A black silhouette of a man sits on a stool, hand on his head, a blue scribbled circle swirling above him and a thin blue line trailing from the left. Serif text slides in from both sides, gray at first, then settling to black.
On-screen text: “WHILE YOU'RE TRYING”, “TO FIGURE IT OUT”
Techniques: Kinetic type
Camera: Push in
23 · Problem · 0:29–0:30
A black silhouette of a person grips their head, a blue scribbled loop circles the head, and a tilted yellow bar across the face fills with the word THROUGH while MONEY SLIPS sits to the left.
On-screen text: “MONEY SLIPS”, “THROUGH”
Techniques: Kinetic type
Camera: Static
24 · Problem · 0:30–0:30
A black silhouette of a person grips their head against a cream background, a blue scribbled loop circling the head. The phrase spans the frame, with THROUGH on a tilted yellow strip covering the face.
On-screen text: “MONEY SLIPS”, “THROUGH”, “THE CRACKS”
Camera: Static
25 · Problem · 0:30–0:32
A pale-yellow serif headline on a blue paper-grain background reveals word by word; 'MONEY SLIPS / THROUGH / THE CRACKS' gives way to two centered lines, 'MOST MUSIC CREATORS / NEVER SEE IT HAPPEN'.
On-screen text: “MONEY SLIPS”, “THROUGH”, “THE CRACKS”, “MOST MUSIC CREATORS”, “NEVER SEE IT HAPPEN”
Techniques: Kinetic type
Camera: Static
26 · Problem · 0:32–0:35
On a dark, vertically textured background, the lime green word UNTIL sits left of center, then NOW slides in from the right to complete the line UNTIL NOW. The frame stays locked off throughout.
On-screen text: “MOST MUSIC CREATORS”, “NEVER SEE IT HAPPEN”, “UNTIL NOW”
Techniques: Kinetic type
Camera: Static
27 · Product intro · 0:35–0:36
A black grainy LOUD wordmark over a lime green starburst, with COMMERCE beneath, sits centered on a cream paper background, held still.
On-screen text: “LOUD”, “COMMERCE”
Camera: Pull out
28 · Product intro · 0:36–0:39
A column of colored chips naming music rights organizations animates in at left, each trailing a curved line that converges into the LOUD COMMERCE logo on a yellow starburst. The tagline types in word by word to the right, 'DUE' landing on a yellow highlight.
On-screen text: “GETS YOU PAID”, “WHAT YOU'RE DUE”
Techniques: Kinetic type
Camera: Pull out
29 · Product intro · 0:39–0:41
Split layout: a black panel holds the white serif headline 'WE REGISTER YOU DIRECTLY WITH GLOBAL SOCIETIES' beside a cream panel with a wireframe globe studded with colored society tags like SACEM and PRS. The headline slides left while the globe drifts right.
On-screen text: “WE REGISTER YOU DIRECTLY WITH GLOBAL SOCIETIES”
Techniques: Split screen, Kinetic type
Camera: Pan
30 · Product intro · 0:41–0:42
A beige and lime split screen: the serif headline builds line by line on the left while a network of small colored labels, dashed lines and icons connects to the Loud Commerce logo on the right. The frame pans right to reveal the full text and diagram.
On-screen text: “WE FIX ERRORS AND COLLECT EVERY DOLLAR FROM EVERY SOURCE”
Techniques: Kinetic type, Split screen
Camera: Pan
31 · Product intro · 0:42–0:43
A split layout: black serif headline on a gray panel left, lime green diagram right. The headline resolves from doubled letters into clean lines beside a marker-font LOUD COMMERCE logo at center, four colored corner tags joined by dashed lines carrying dollar coins and check or warning icons.
On-screen text: “WE FIX ERRORS AND COLLECT EVERY DOLLAR FROM EVERY SOURCE”
Techniques: Kinetic type, Split screen
Camera: Static
32 · Product intro · 0:43–0:44
Black serif text on a lime green background. The top line scales in, then the remaining lines appear below it.
On-screen text: “AND YOU RETAIN”, “ALL OF YOUR”, “RIGHTS”
Techniques: Kinetic type
Camera: Static
33 · Product intro · 0:44–0:45
On a textured cobalt blue field, the yellow-green serif line A SIMPLE holds center as PORTAL TO fades in beneath it in olive, then a dark blue rounded card slides up from the bottom, covering the lower frame.
On-screen text: “AND YOU RETAIN”, “ALL OF YOUR”, “RIGHTS”, “A SIMPLE”, “PORTAL TO”
Techniques: Kinetic type
Camera: Static
34 · Feature reveal · 0:45–0:47
A black form card on a blue textured backdrop types out the question about being an artist or writer/producer, then a select-all prompt and two checkboxes appear. The large white word APPLY slides in from the left edge.
On-screen text: “APPLY”
Techniques: Kinetic type
Camera: Pull out
35 · Feature reveal · 0:47–0:48
A black card mockup in 3D perspective on a blue background slides left, its content switching from a survey question with checkboxes to a search screen, as large white headline text slides in from the right.
On-screen text: “PLY”, “ANSWER A”
Techniques: 3D mockup, Kinetic type
Camera: Pull out
36 · Feature reveal · 0:48–0:49
A dark product window on a blue textured background shows a search artists form; the input fills with a name and a pick label appears, while a large white glitched headline reads on the right.
On-screen text: “ANSWER A FEW QUESTIONS”
Camera: Static
37 · Feature reveal · 0:49–0:49
A dark interface panel sits flat on a textured blue field beside a static cream headline. The panel's content scrolls upward, moving the search bar out of frame and bringing the three-row artist list into view, the top row highlighted green.
On-screen text: “ANSWER A FEW QUESTIONS”
Camera: Static
38 · Feature reveal · 0:49–0:51
A 3D mockup of a dark web form on the left shows a search field being filled and a list of results appearing. Large white text on the right reads 'ANSWER A FEW QUESTIONS'.
On-screen text: “ANSWER A FEW QUESTIONS”
Techniques: 3D mockup
Camera: Push in
39 · Feature reveal · 0:51–0:52
A black interface card on a blue background switches from a submit form to a search view, with Gavin Gottlich typed in the bar and matching profiles listed. “START COLLECTING WHAT'S YOURS” fades in above; “ANSWER A QUESTION” slides in at the right.
On-screen text: “START COLLECTING WHAT'S YOURS”, “ANSWER A QUESTION”
Techniques: Kinetic type
Camera: Push in
40 · Feature reveal · 0:52–0:53
A white slab-serif headline with a 3D extruded edge sits above a dark form card on a blue textured background. The card shows a Submit Catalog form with name and email fields and a blue submit button. The card eases upward while the headline's extrusion shifts.
On-screen text: “START COLLECTING WHAT'S YOURS”
Camera: Static
41 · Demo · 0:53–0:53
A flat dark music-admin panel on a cream backdrop populates with song rows as a bold two-tone headline assembles word by word across the top.
On-screen text: “ALL OF YOUR ADMIN HANDLED IN ONE PLACE”
Techniques: Kinetic type
Camera: Static
42 · Demo · 0:53–0:54
A dark admin dashboard sits on a cream background beneath a bold black headline. The track list on the left and the detail pane on the right settle into a locked frame from a brief offset.
On-screen text: “ALL OF YOUR ADMIN HANDLED IN ONE PLACE”
Camera: Static
43 · Demo · 0:54–0:55
A dark music library list scrolls upward on an angled screen in 3D perspective against a cream backdrop, while a right-side panel shows pink waveform icons under a RECORDINGS header.
Techniques: 3D mockup
Camera: Pan
44 · Feature reveal · 0:55–0:57
A bold black headline builds line by line on a cream background to read KNOW WHAT'S REGISTERED WHERE. Beside it, a dark interface panel slides up into place, displaying a composition title and a long list of registered and in-progress organizations.
On-screen text: “KNOW WHAT'S REGISTERED WHERE”
Techniques: Kinetic type
Camera: Pan
45 · Feature reveal · 0:57–0:57
A cream panel holds a bold black headline that builds to two lines, “SEE WHAT’S LIVE, PENDING, AND FIX WHAT’S MISSING.” Beneath it, a dark song-library screen slides up, listing track names with small album thumbnails and a search bar.
On-screen text: “SEE WHAT’S LIVE, PENDING, AND FIX WHAT’S MISSING”
Techniques: Kinetic type
Camera: Static
46 · Feature reveal · 0:57–0:58
A dark song dashboard on a tilted monitor mockup rests on a pale textured surface, framed by a bold black two-line headline above. The whole composition eases gently to the right.
On-screen text: “SEE WHAT’S LIVE, PENDING, AND FIX WHAT’S MISSING”
Techniques: 3D mockup
Camera: Pull out
47 · Feature reveal · 0:58–1:00
A dark analytics dashboard slides to the right of a lime green frame as its line chart fills in and the total earnings figure counts up, while the bold black headline TRACK YOUR EARNINGS settles on the left.
On-screen text: “TRACK YOUR EARNINGS”
Techniques: Kinetic type
Camera: Pull out
48 · Feature reveal · 1:00–1:00
A lime field holds a black earnings dashboard on the right and bold black TRACK YOUR EARNINGS on the left; the layout eases upward, sliding the line chart out and the song table into view.
On-screen text: “TRACK YOUR EARNINGS”
Camera: Pan
49 · Feature reveal · 1:00–1:01
On a lime green backdrop, the headline slides down and darkens from olive to black while a black dashboard panel with a source earnings table, song counts and blue bars rises from the bottom edge into frame.
On-screen text: “FROM EVERY SOURCE IN ONE PLACE”
Techniques: Kinetic type
Camera: Push in
50 · Feature reveal · 1:01–1:03
A dark earnings dashboard rests on a lime green field as the headline fades in word by word above it. The royalty rows and dollar values tick upward.
On-screen text: “COLLECTED, AND PAID DIRECTLY TO YOU”
Techniques: Kinetic type
Camera: Static
51 · Feature reveal · 1:03–1:04
A near-black textured background holds the headline “YOUR FULL” in lime serif capitals; “CATALOG” then appears beneath it to complete the phrase.
On-screen text: “YOUR FULL”, “CATALOG”
Techniques: Kinetic type
Camera: Static
52 · Feature reveal · 1:04–1:05
A dark music-library interface scales up and pans right, brightening from a dim thumbnail into a full list view. A large white two-line headline holds static on the left throughout.
On-screen text: “YOUR FULL”, “CATALOG”
Camera: Push in
53 · Feature reveal · 1:05–1:06
A dark music library screen slides right, moving from a song list to a compositions and recordings panel. A bold white headline reading EVERY SONG is cropped at the left edge.
On-screen text: “EVERY SONG”
Camera: Pan
54 · Feature reveal · 1:06–1:07
A dark rights dashboard showing a song card plus composition and recording rows slides left, an offset duplicate panel peeking at the left edge. Large white text EVERY VERSION slides in from the right.
On-screen text: “EVERY VERSION”
Techniques: Kinetic type
Camera: Pan
55 · Feature reveal · 1:07–1:10
A dark credits table with contributor rows and percentage columns counts up from 27% to 100% in the total row, while a large white headline fades in on the left and a yellow monospace caption builds line by line on the right.
On-screen text: “EVERY SPLIT”, “METADATA, SPLITS, AND RELEASES COMPILED AUTOMATICALLY”
Techniques: Kinetic type
Camera: Pan
56 · Feature reveal · 1:10–1:10
A dark credits panel lists four 25% rows above a teal total of 100%, flanked by a white EVERY SPLIT headline on the left and a yellow pixel caption on the right. The frame drifts slightly rightward.
On-screen text: “EVERY SPLIT”, “METADATA, SPLITS, AND RELEASES COMPILED AUTOMATICALLY”
Camera: Pull out
57 · Feature reveal · 1:10–1:12
A dark world map lights up country by country in blue, starting with Canada, while two lines of yellow pixel text appear at the bottom right. The map then flips to yellow-green with Russia left dark, and a yellow LOUD COMMERCE title lands at the top.
On-screen text: “MOST ADMIN COMPANIES ONLY”, “COLLECT SOME OF YOUR ROYALTIES”, “LOUD COMMERCE”
Camera: Pull out
58 · Feature reveal · 1:12–1:14
A lime-green world map on a black background sits static. The wavy “LOUD COMMERCE” wordmark holds at the top while a white serif line “COLLECTS ALL OF THEM” appears beneath it.
On-screen text: “LOUD COMMERCE”, “COLLECTS ALL OF THEM”
Camera: Static
59 · Feature reveal · 1:14–1:15
Three uppercase monospaced lines sit on a near-black field, each beside a thin circle. A yellow-green checkmark strokes into the first circle, then the second and third, ticking the list off in sequence. The frame stays locked off.
On-screen text: “LOUD COMMERCE”, “COLLECTS ALL OF THEM”, “MASTER ROYALTIES”, “NEIGHBOURING RIGHTS”, “PUBLISHING”
Camera: Static
60 · Feature reveal · 1:15–1:16
Three yellow line checkmarks sit left of white uppercase labels, MASTER ROYALTIES, NEIGHBOURING RIGHTS and PUBLISHING, stacked in a staggered list on a dark background in a locked-off frame.
On-screen text: “MASTER ROYALTIES”, “NEIGHBOURING RIGHTS”, “PUBLISHING”
Camera: Static
61 · Other · 1:16–1:18
A black silhouette of a seated guitarist strums an electric guitar before a blue starburst and a lime square on a paper-textured white ground. The all-caps serif headline YOU MAKE THE MUSIC slides in word by word on the right.
On-screen text: “YOU MAKE THE MUSIC”, “MASTER ROYALTIES”, “NEIGHBOURING RIGHTS”, “PUBLISHING”
Techniques: Kinetic type
Camera: Pan
62 · Other · 1:18–1:18
On a cream background, a lime spiky starburst carrying the black serif words WE COLLECT slides in from the right to center as flat paper bills scatter around it. The serif line YOU MAKE THE MUSIC exits off the left edge.
On-screen text: “YOU MAKE THE MUSIC”, “WE COLLECT”
Techniques: Kinetic type
Camera: Pan
63 · Other · 1:18–1:19
A lime starburst fills the center of a cream textured background. Black serif text reading WE COLLECT THE MONEY slides in across two lines over the burst, while illustrated banknotes in green, blue, red and gray drift around the edges.
On-screen text: “WE COLLECT THE MONEY”
Techniques: Kinetic type
Camera: Static
64 · CTA · 1:19–1:21
A grainy black LOUD COMMERCE logo on a cream background scales up gently, its rounded hand-drawn lettering settling with a soft drop shadow. The tagline WE COLLECT THE MONEY slides in.
On-screen text: “WE COLLECT”, “THE MONEY”
Camera: Static
65 · CTA · 1:21–1:23
On a cream background, the wordmark LOUDCO.CO fills from gray to black left to right while the rounded button darkens from lavender to indigo. The lockup scales in slightly, then the whole composition fades to a blank cream frame.
On-screen text: “LOUDCO.CO”, “APPLY FOR ACCESS NOW”
Techniques: Kinetic type, Masking
Camera: Static






