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Lance · Nov 2026 · 1:18 · AI-annotated

Length
1:18
Scenes
9 · 8.7 s avg
Product on screen
0:00
Features shown
3
Voiceover
Yes
00:00:00 / 01:18:07

Lance’s 1:18 launch film runs 9 scenes, about 8.7 s each. The product is on screen from the first frame and 3 features are revealed. There is no explicit call to action; a voiceover carries the film. Two founders deliver one continuous pitch from a sunlit lounge, cut between wide two-shots at a glossy counter and tighter close-ups to keep the talking-head format active at about six cuts a minute. The style is defined by natural light, shallow depth of field and white lower-third name cards, with the pace carried by conversational delivery and hand gestures rather than on-screen motion graphics.

Footage neededEstimated needs: 9 filmed passages — shoot, supply or replace

Is this your launch? to your site or press kit.

More like this

Product boards, scene by scene

· 9 scenes as text
  1. 01 · Product intro · 0:00–0:20

    A man in a navy polo sits at a counter in a bright, windowed office, speaking to camera and gesturing. A second man in an olive jacket enters from the right as the camera pans left to frame both, and two white name lower-thirds fade in at the bottom.

    On-screen text: “Gatik Trivedi”, “Co-Founder & CTO ∥ Lance”, “Gavin Brennen”, “Co-Founder & COO ∥ Lance”

    Camera: Pan

  2. 02 · Feature reveal · 0:20–0:32

    A young man with curly dark hair in a navy polo shirt speaks to camera in a bright, glass-walled office, gesturing with both hands. A second person's shoulder sits at the left edge. Blurred tables and greenery fill the background. Name and title lower-thirds appear at the bottom.

    On-screen text: “Gavin Brennen”, “Gatik Trivedi”, “Co-Founder & CTO ∥ Lance”, “Co-Founder & COO ∥ Lance”

    Camera: Static

  3. 03 · Feature reveal · 0:32–0:39

    Two men sit at a glossy table in a sunlit room with floor-to-ceiling windows. The man on the right, in a navy polo, talks to camera and gestures with both hands; the man on the left, in a green jacket and glasses, listens. Static medium shot.

    Camera: Static

  4. 04 · Feature reveal · 0:39–0:46

    A man with curly hair and glasses in an olive jacket speaks to camera, gesturing with both hands, while a second man in a dark polo listens at the right edge. The bright office with large windows stays softly out of focus behind them.

    On-screen text: “吉”

    Camera: Static

  5. 05 · Feature reveal · 0:46–0:57

    Two men stand behind a dark counter in a bright glass-walled lobby. The right man, in a navy polo, speaks and gestures; the left man, in an olive jacket and glasses, listens with hands clasped. A static medium shot holds both.

    Camera: Static

  6. 06 · Feature reveal · 0:57–1:04

    A young man with curly hair in a dark navy polo speaks to the camera, gesturing with both hands, in a bright interior with blurred glass walls, tables and greenery behind him. The medium close-up holds steady as he talks.

    Camera: Static

  7. 07 · Other · 1:04–1:09

    Two men sit at a dark table in a bright glass-walled lounge. The man on the right, in a navy polo, speaks to camera and gestures with both hands, then taps the tabletop. The man on the left, in a green jacket and glasses, listens. Static medium shot.

    On-screen text: “CB”

    Camera: Static

  8. 08 · Other · 1:09–1:14

    A young man with curly hair in a navy polo shirt sits in a bright glass-walled office, speaking to the camera. He smiles and gestures with one hand while a second person's shoulder sits at the left edge, the tables and chairs behind him softly blurred.

    Camera: Static

  9. 09 · Other · 1:14–1:18

    Two men sit at a glossy table in a sunlit lounge with floor-to-ceiling windows; the man in a green jacket and glasses gestures while speaking, the man in a navy polo stays still, in a locked-off medium shot.

    On-screen text: “CB”

    Camera: Static