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Lance · Nov 2026 · 1:13 · AI-annotated

Length
1:13
Scenes
13 · 5.7 s avg
Product on screen
0:00
Features shown
1
Voiceover
Yes
00:00:00 / 01:13:23

Lance’s 1:13 launch film runs 13 scenes, about 5.7 s each. The product is on screen from the first frame and 1 feature is revealed. There is no explicit call to action; a voiceover carries the film. A single-location founder interview built as a three-act pitch: promise, problem, then solution, cut between locked-off wide two-shots and medium close-ups of each speaker. Natural daylight, shallow depth of field, and sparse lower-third captions give it a documentary, conversational style at a steady mid-tempo pace.

Footage neededEstimated needs: 13 filmed passages — shoot, supply or replace

Is this your launch? to your site or press kit.

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Product tasks, scene by scene

· 13 scenes as text
  1. 01 · Product intro · 0:00–0:04

    Two men sit on orange stools on a sunlit outdoor terrace with a wooden fence and palm tree behind them. The man on the right speaks and gestures with both hands while the man on the left listens. White lower-third name captions appear beneath each speaker.

    On-screen text: “Andreas Bloomquist”, “Product || Lance”, “Gatik Trivedi”, “Co-founder & CTO || Lance”

    Camera: Static

  2. 02 · Product intro · 0:04–0:10

    A man in a white shirt and clear glasses sits on concrete steps before a slatted wooden fence, speaking and gesturing. Two white lower-third captions naming Andreas Bloomquist and Gatik Trivedi appear at the bottom and fade out.

    On-screen text: “Andreas Bloomquist”, “Product || Lance”, “Gatik Trivedi”, “Co-founder & CTO || Lance”

    Camera: Static

  3. 03 · Product intro · 0:10–0:12

    Two men sit on orange stools in an outdoor patio, one in a white shirt gesturing as he speaks, the other in a tan bomber jacket seated cross-legged. A small round table with a plastic cup sits between them. The locked-off frame holds steady as they talk.

    Camera: Static

  4. 04 · Problem · 0:12–0:17

    A man in a white shirt and glasses sits outdoors in front of a blurred wooden fence, speaking to an off-screen interviewer. He gestures with his hands as he talks. The medium shot stays locked off throughout.

    Camera: Static

  5. 05 · Problem · 0:17–0:21

    Two men sit on orange chairs on a sunlit outdoor terrace, framed at the waist up. The man on the right speaks and gestures with both hands while the man on the left listens with legs crossed. A small table with a plastic cup sits between them, and blurred buildings, a fence and a closed umbrella fill the background.

    Camera: Static

  6. 06 · Problem · 0:21–0:29

    A man with curly black hair and glasses, in a beige bomber jacket, speaks in a medium close-up against a blurred outdoor patio. He shifts his head and raises a hand to gesture. The locked-off shot holds a shallow depth of field throughout.

    Camera: Static

  7. 07 · Feature reveal · 0:29–0:31

    A young man with curly dark hair and glasses, in a tan bomber jacket, speaks directly to the camera. He gestures with both hands while talking. The background is softly blurred, showing trees, a wooden fence, and a patio umbrella. The frame is a locked-off medium close-up.

    Camera: Static

  8. 08 · Feature reveal · 0:31–0:40

    A man in a white shirt and clear glasses sits outdoors against a wooden fence, talking and gesturing with one hand. The shot then cuts to a wider frame showing a second man in a tan jacket seated across a small white table.

    Camera: Static

  9. 09 · Feature reveal · 0:40–0:49

    Two men sit on orange chairs at an outdoor patio, facing the camera. The man in the white shirt speaks and gestures; the man in the beige jacket listens with legs crossed. A small table with a plastic cup stands between them. The shot stays locked off.

    Camera: Static

  10. 10 · Feature reveal · 0:49–0:57

    A man with curly dark hair and glasses in a beige jacket talks and gestures in a sunlit outdoor patio, the background soft and blurred. The clip ends with a cut to a wider shot of two men seated on a bench.

    Camera: Static

  11. 11 · Feature reveal · 0:57–1:01

    Two men sit on orange chairs on an outdoor terrace; the man on the right, in a tan jacket, gestures with both hands while speaking, the man on the left, in a white shirt, stays still. It cuts to a close-up of the man in the white shirt.

    Camera: Static

  12. 12 · Feature reveal · 1:01–1:09

    A bearded man in glasses and a white shirt sits outdoors in front of a wooden slat fence, talking and gesturing with his right hand. The camera is locked off, with a shallow depth of field blurring the background.

    On-screen text: “BRA”, “-N”

    Camera: Static

  13. 13 · Feature reveal · 1:09–1:13

    Two men sit on orange chairs at a sunny rooftop patio. The man on the right in a tan jacket gestures while speaking; the man on the left in a white shirt listens with arms folded. A clear cup rests on a small table between them.

    Camera: Static