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Ideogram - Introducing Ideogram 1.0: the most advanced text-to-image model, now
Ideogram · Feb 2024 · 1:00 · AI-annotated
- Length
- 1:00
- Scenes
- 26 · 2.3 s avg
- Product on screen
- 0:18
- Features shown
- 3
- Call to action
- 0:50 · 85%
- Voiceover
- No
00:00:00 / 01:00:03
Ideogram’s 1:00 launch film runs 26 scenes, about 2.3 s each. The product shows up at 0:18 and 3 features are revealed. The call to action lands at 0:50 (85% in). A black-background launch film that alternates typed prompt cards with the generated images they produce, building from a problem statement through a product reveal to three feature beats and a URL close. Its signature moves are the letter-by-letter typing with a blinking caret, focus rack-in reveals on each generated image, and heavy motion-blur whip transitions between photo grids.
Footage neededEstimated needs: 3 capture groups — your screens or recordings · 1 official logo — reused across the film · 11 filmed passages — shoot, supply or replace · 2 graphic passages — draw or supply · 2 3D passages — build or supply
Is this your launch? to your site or press kit.
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Ideogram - Introducing Ideogram 1.0: the most advanced text-to-image model, now, scene by scene
· 26 scenes as text
01 · Problem · 0:00–0:06
White sans-serif text types itself out letter by letter on a black background, a blinking caret trailing the end. A rounded Generate button appears at the lower right once the line completes.
On-screen text: ““Using AI to generate text in images has been hard” cute robot writing on a blackboard”
Techniques: Kinetic type
Camera: Static
02 · Problem · 0:06–0:09
The shot starts soft and racks into focus on a cute robot with a glowing blue face and red overalls, standing at a wooden blackboard. It holds a marker, points at the handwritten line and doodles, while the camera slowly pushes in on the board.
On-screen text: “Using AI to generate text in images has been hard..”
Camera: Push in
03 · Demo · 0:09–0:15
A black screen shows a white prompt typed letter by letter behind a blinking caret, wrapping to three lines as it reads 'Until now!' sign held by a pet sitting on an armchair, cinematic. A rounded Generate button fades in at the lower right and brightens.
Techniques: Kinetic type
Camera: Static
04 · Demo · 0:15–0:16
A generator screen keeps a prompt line and a Generate button locked while the generated photo of a scowling tabby cat in a purple armchair, holding a cardboard sign reading UNTIL NOW!, zooms in slowly.
Techniques: UI zoom
Camera: Static
05 · Demo · 0:16–0:16
A cat sits on a magenta floral cushion, holding a torn cardboard sign on a stick that reads UNTIL NOW! The cat's mouth opens wide then closes as the sign and its text scale down.
On-screen text: “UNTIL NOW!”
Techniques: Kinetic type
Camera: Pull out
06 · Demo · 0:16–0:17
A German shepherd sits in a purple velvet armchair against patterned wallpaper, holding a cardboard sign that reads UNTIL NOW! A hard cut swaps the dog for an English bulldog in the same pose, still gripping the sign.
On-screen text: “UNTIL NOW!”
Camera: Static
07 · Demo · 0:17–0:18
A corgi sits in a purple velvet armchair with gold trim, holding a cardboard sign reading UNTIL NOW!, then dissolves into a golden retrieve in the same pose and chair against a dark damask wall.
Camera: Pull out
08 · Product intro · 0:18–0:20
A rocket climbs through billowing launch smoke under a teal sky as the word introducing slides down and sharpens into the center of the frame.
On-screen text: “introducing”
Techniques: Kinetic type
Camera: Pull out
09 · Product intro · 0:20–0:23
A woman in a white and orange spacesuit sits at a spacecraft control panel. The camera pushes in from her face to her extended forearm, bringing the embroidered brand name IDEOGRAM 1.0 into focus against the teal cockpit.
On-screen text: “IDEOGRAM 1.0”
Camera: Push in
10 · Feature reveal · 0:23–0:25
White text on a plain black background reads across two left-aligned lines. The type starts out of focus and snaps sharp within the first second, then holds still on a locked-off frame.
On-screen text: “State-of-the-art”, “text rendering”
Camera: Static
11 · Feature reveal · 0:25–0:27
A birthday cake on a set table, lit candles spelling IDEOGRAM in red while red piped icing reads Happy Birthday. The shot opens soft, racks into focus on the cake, then defocuses out to a blurred flower arrangement.
Camera: Push in
12 · Other · 0:27–0:30
A mossy stone statue of a woman with a crown of pink roses stands in a blurred flower garden on the right. White script and spaced sans lines fade in on the left, then the frame whips into motion blur.
On-screen text: “Helping People”, “BECOME MORE”, “Creative”
Techniques: Speed ramp
Camera: Push in
13 · Feature reveal · 0:30–0:31
White headline text on a black background starts soft and out of focus, then racks sharp while the second line fades in beneath it. The two-line lockup settles left-aligned and holds on a locked-off frame.
On-screen text: “Unprecedented”, “photorealism”
Techniques: Kinetic type
Camera: Static
14 · Feature reveal · 0:31–0:34
A photo of a smiling boy in a black hoodie and a baby in a purple puffer jacket on a sunny lawn begins blurred and pulls into focus. A black caption bar at the bottom carries the scene description.
On-screen text: “Boy with black hoodie and baby girl with purple jacket, sitting on the lawn, photo”
Camera: Pull out
15 · Feature reveal · 0:34–0:34
A full-frame photo of a smiling couple on a lawn, the woman in a turquoise dress and the man in a navy blazer, resolves from a heavy horizontal blur to sharp focus. A black rounded caption bar at the bottom types out the photo description, completing the line as the image sharpens.
On-screen text: “Boy with black hoodie and baby girl with purple jacket, sitting on the lawn, photo”, “sitting on the lawn, photo”, “Lady with turquoise dress and young man with navy blazer, sitting on the lawn, photo”
Techniques: Kinetic type
Camera: Pan
16 · Feature reveal · 0:34–0:35
A full-frame photo of a young couple sitting on a lawn blurs into a photo of an older woman on a green bench. A black rounded caption bar at the bottom updates from the couple's description to the woman's, the text shifting between left and right segments.
On-screen text: “Lady with turquoise dress and young man with navy blazer, sitting on the lawn, photo”, “Old lady with floral blouse an”
Camera: Pan
17 · Feature reveal · 0:35–0:37
A smiling elderly couple, the woman in a floral blouse and the man in a black turtleneck, sit on a lawn in front of a flower bed. A black rounded bar at the bottom carries white caption text that slides horizontally.
On-screen text: “Old lady with floral blouse and old man with black turtleneck, sitting on the lawn, photo”
Camera: Pan
18 · Feature reveal · 0:37–0:38
A green alien in a cowboy hat and tan jacket sits cross-legged holding a drink, beside a skeleton in a tuxedo, framed by flowers and foliage. The static 3D scene holds while a dark caption bar slides in at the bottom.
On-screen text: “Alien with cowboy hat and skeleton with tuxedo, sitting on the lawn, photo”
Camera: Static
19 · Feature reveal · 0:38–0:38
A green alien in a cowboy hat and tan jacket sits cross-legged on a lawn holding a beer, beside a skeleton in a black tuxedo, framed by a dense wall of flowers. A dark caption bar at the bottom shows the prompt text, then a blur sweeps the lower edge.
On-screen text: “Alien with cowboy hat and skeleton with tuxedo, sitting on the lawn, photo”
Camera: Push in
20 · Feature reveal · 0:38–0:40
A locked-off black frame holds a two-line white headline that starts out of focus and snaps to sharp, reading as a single sentence.
On-screen text: “Turn your drawing into stunning imagery”
Camera: Static
21 · Feature reveal · 0:40–0:42
A flat illustration pairs a red sky with a green hill. A gray amorphous blob grows and reshapes on the left while a black pill caption types the prompt word by word. A large two-line headline appears and holds still.
On-screen text: “A beautiful unicorn in front of a green meadow during sunset, photo”, “Turn your drawing into”, “stunning imagery”
Techniques: Kinetic type, Morph
Camera: Static
22 · Feature reveal · 0:42–0:45
A white rounded mask grows over a saturated red-and-green field, revealing a photo of a white unicorn with a pink mane in a green meadow at sunset. A black caption pill with the prompt text stays at the bottom throughout.
On-screen text: “A beautiful unicorn in front of a green meadow during sunset, photo”
Techniques: Masking
Camera: Push in
23 · Demo · 0:45–0:47
A masonry grid of rounded photo cards on a dark background fills the frame, showing a unicorn, a man, a fox, a bee and a rocket. The view pushes in and drifts down through the tiles with heavy motion blur.
Techniques: UI zoom
Camera: Push in
24 · Demo · 0:47–0:50
A masonry grid of generated images on a dark background, including a tuxedo corgi, an owl poster and a red-haired portrait, rushes in with heavy motion blur and decelerates to a sharp, still wall.
Techniques: Speed ramp
Camera: Pull out
25 · CTA · 0:50–0:55
On a black field, a line of white text slides out and “Generate your own images at” scales in, centered. The URL “ideogram.ai” pops in large beneath it, then the whole lockup fades down into the three-circle ideogram logo.
On-screen text: “DAVID”, “Generate your own images at”, “ideogram.ai”
Techniques: Kinetic type
Camera: Static
26 · Outro · 0:55–1:00
On a black field, the white lowercase wordmark ideogram sits centered and still. A white outline icon, a cloud shape crossed by horizontal speed lines, fades in to its left, completing the logo lockup.
On-screen text: “ideogram”
Camera: Static