0:58
Introducing App Studio | Runway
Runway · AI · Oct 2026
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ŌURA - Introducing Oura's new Stress feature! We now track your stress &am
Oura · Oct 2023 · 0:32 · AI-annotated
- Length
- 0:32
- Scenes
- 21 · 1.5 s avg
- Product on screen
- 0:09
- Features shown
- 1
- Call to action
- 0:27 · 85%
- Voiceover
- No
00:00:00 / 00:32:13
Oura’s 0:32 launch film runs 21 scenes, about 1.5 s each. The product shows up at 0:09 and 1 feature is revealed. The call to action lands at 0:27 (85% in). The video is built from a rapid sequence of full-bleed word cards and gradient title cards that assemble a single sentence beat by beat, then cut to a phone mockup and animated line charts that prove the claim. Its signature move is the morphing dotted line that turns a flat statement into a jagged stress waveform, paired with a tight, punchy cut rhythm and a restrained navy, teal and purple palette.
No filming indicatedEstimated needs: 3 capture groups — your screens or recordings · 1 official logo — reused across the film · 2 graphic passages — draw or supply · 1 3D passage — build or supply
Is this your launch? to your site or press kit.
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ŌURA - Introducing Oura's new Stress feature! We now track your stress &am, scene by scene
· 21 scenes as text
01 · Hook · 0:00–0:00
The word “Stress” in white bold type holds center on a teal gradient, then the frame cuts to the word “is” as the background shifts to a purple gradient.
On-screen text: “Stress”, “is”
Techniques: Kinetic type
Camera: Static
02 · Hook · 0:00–0:00
A centered white lowercase letter a on a green gradient background cuts quickly to the word bad on a purple gradient background.
On-screen text: “a”, “bad”
Techniques: Kinetic type
Camera: Static
03 · Hook · 0:00–0:01
The lowercase wordmark “thing.” in dark navy settles into the center of a plain off-white field, a faint motion offset on the letters resolving to a crisp, static mark.
On-screen text: “thing.”
Techniques: Kinetic type
Camera: Static
04 · Hook · 0:01–0:02
Three stacked lines of the word Right? in white on a dark navy background, the center line bold and the outer two lighter, slide apart from an overlapping start to settle into even vertical spacing on a locked-off frame.
On-screen text: “Right?”
Techniques: Kinetic type
Camera: Static
05 · Problem · 0:02–0:03
A large white word slides in on a dark teal gradient, then the line shrinks and completes as the smaller phrase, which slides out as a bright glowing orb blooms in the center.
On-screen text: “Right?”, “Well, not always”
Techniques: Kinetic type, Masking
Camera: Static
06 · Problem · 0:03–0:09
A dotted white line draws across a purple gradient as 'Stress can be motivating' fades in. The line morphs into a jagged waveform, settling as the text changes to 'If you know how to manage it'. A cut lands on a dark card reading 'Introducing a better way'.
On-screen text: “Well, not always”, “Stress can be motivating”, “Stress can be helpful”, “If you know”, “how to manage it”, “Introducing a better way”
Techniques: Morph, Kinetic type
Camera: Static
07 · Product intro · 0:09–0:10
A dark blue background holds centered white text that scales in. The word “better” is green while the rest is white. The text reads “Introducing a better way to stress” and settles in place on a locked-off frame.
On-screen text: “Introducing a better way to stress”
Techniques: Kinetic type
Camera: Static
08 · Product intro · 0:10–0:11
A dark blue stage holds a phone mockup of the OURA app, its screen showing a stress graph and an activity goal card. White headline text scales up over the device, reading Introducing a better way to stress.
On-screen text: “Introducing”, “a better way”, “to stress”
Techniques: Kinetic type, 3D mockup
Camera: Static
09 · Feature reveal · 0:11–0:12
A front-facing smartphone on a dark navy background shows the OURA app. A purple stress chart card and a daily summary card crossfade and settle into a stacked layout, the summary text and white button resolving into place.
Techniques: Morph
Camera: Static
10 · Feature reveal · 0:12–0:14
On a dark navy field, a white caption scales in at center while a phone screen slides off the top edge. The caption fades as a readiness line chart draws across the frame, a blue marker line rising, and a dim caption fades in at the bottom.
On-screen text: “That helps you put it all”, “into perspective”, “The good”
Techniques: Kinetic type
Camera: Static
11 · Feature reveal · 0:14–0:15
A white dotted line graph on a green-to-teal gradient plots a 24-hour curve against right-side level labels, while a thin cyan vertical line sweeps rightward. The caption “The good” forms letter by letter at the bottom center.
On-screen text: “The good”
Camera: Static
12 · Feature reveal · 0:15–0:17
A white dotted line graph of a 24-hour stress curve fills a dark gradient field, its right side dimmed. A thin blue vertical line slowly glides rightward, brightening the curve as it passes, while a second line holds its start. Captions fade in at the bottom.
On-screen text: “The bad”, “And the recovery”
Techniques: Masking
Camera: Static
13 · Feature reveal · 0:17–0:19
A white line graph on a green gradient fills the frame, with the caption “And the recovery” below. The view zooms out to reveal the chart inside a phone screen showing the Daytime stress header and two summary cards.
On-screen text: “And the recovery”
Techniques: UI zoom
Camera: Pull out
14 · Demo · 0:19–0:21
On a dark navy field, three centered lines of white text fade in one after another, each sharpening from a soft blur as it arrives.
On-screen text: “So that you're better”, “prepared for what life”, “throws your way”
Techniques: Kinetic type
Camera: Static
15 · Demo · 0:21–0:23
A dark grid of phone screens showing stress and restorative-time charts scrolls upward. A three-line white headline fades in over the center, holds, then fades out.
On-screen text: “So that you're better”, “prepared for what life”, “throws your way”
Camera: Pull out
16 · Other · 0:23–0:27
Two rows of app interface cards, each showing a stress or recovery line chart, float along the top and bottom edges of a dark navy field. A centered white headline states the first half of a sentence, then swaps to the second half while the card rows drift sideways.
On-screen text: “At Oura, we know that managing stress”, “is key to health and happiness”
Techniques: Kinetic type
Camera: Static
17 · Other · 0:27–0:27
Centered white text reads 'is key to health and happiness' on a dark navy field while two app cards with line graphs, one top right and one bottom left, slide out toward opposite edges.
On-screen text: “is key to health and happiness”
Camera: Static
18 · CTA · 0:27–0:28
A soft green gradient fills the frame with the white word We're centered, then the background shifts to teal as the word swaps to just. Each word holds in the middle of the frame for a brief beat.
On-screen text: “We're”, “just”
Techniques: Kinetic type
Camera: Static
19 · CTA · 0:28–0:28
A purple gradient shifts to blue as the white word getting fades behind a peach started, which then turns white and scales up to fill the frame.
On-screen text: “getting”, “started”
Techniques: Kinetic type
Camera: Static
20 · CTA · 0:28–0:30
A plain dark navy background holds the centered tagline “Stress your best”, white with “best” in green. It then gives way to the white OURA wordmark and open ring mark, which scale up to fill the center.
On-screen text: “Stress your best”
Camera: Static
21 · Outro · 0:30–0:32
A thin white OURA wordmark with a macron over the O holds centered on a flat dark navy background. The frame is locked off and the mark stays static for the full duration.
Camera: Static