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Pika - Attention, all you geniuses with products, but no marketing skills.
Pika · May 2026 · 1:23 · AI-annotated
- Length
- 1:23
- Scenes
- 56 · 1.5 s avg
- Product on screen
- 0:00
- Features shown
- 4
- Call to action
- 1:15 · 90%
- Voiceover
- Yes
00:00:00 / 01:23:32
Pika’s 1:23 launch film runs 56 scenes, about 1.5 s each. The product is on screen from the first frame and 4 features are revealed. The call to action lands at 1:15 (90% in), over a voiceover. The video alternates live action comedy in a dim bedroom with flat cream chat and UI mockups, stitched together by cream on black type slams. Its signature moves are giant word overlays (NOPE, YES YOU ARE), typed out chat lines, and 3D phone mockups that pop out of flat cards.
Footage neededEstimated needs: 3 capture groups — your screens or recordings · 1 official logo — reused across the film · 24 filmed passages — shoot, supply or replace · 4 graphic passages — draw or supply · 8 3D passages — build or supply
Is this your launch? to your site or press kit.
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Pika - Attention, all you geniuses with products, but no marketing skills., scene by scene
· 56 scenes as text
01 · Product intro · 0:00–0:01
A low-angle shot frames a man in a gray hoodie and glasses typing on a keyboard, his gaze fixed on the camera in a dim room. A white collaboration line, Pika with a purple MCP badge, an x, and the Claude starburst logo, sits still across his chest.
On-screen text: “Pika”, “MCP”, “×”, “Claude”
Camera: Pull out
02 · Problem · 0:01–0:02
A tight close-up of a finger pressing a key on a black mechanical keyboard. The fingertip descends onto the keycap while the surrounding keys and a warm, softly blurred background stay out of focus.
Camera: Push in
03 · Problem · 0:02–0:03
A macro shot of a finger pressing a black keycap on a mechanical keyboard crossfades into a close-up of a man with rectangular glasses looking down. The shot uses shallow depth of field and dim warm lighting.
Camera: Pull out
04 · Problem · 0:03–0:03
Close-up of a young man with rectangular glasses and a light hoodie, his face lit by a cool blue screen glow, speaking in a dim room. He looks slightly off-camera with an earnest expression while the background stays softly out of focus.
Camera: Pull out
05 · Problem · 0:03–0:04
A man in a gray hoodie and glasses sits at a desk covered in pizza boxes and wrappers, arms spread wide in a dim bedroom. A white monospace caption reads 'I built my app!' along the bottom.
On-screen text: “I built my app!”
Camera: Pull out
06 · Problem · 0:04–0:07
A young man in a gray hoodie sits at a cluttered desk in a dim bedroom, arms spread wide in excitement, then reaches for the mouse. Pizza boxes, snack wrappers and a blue can sit in the foreground. The camera holds a static medium shot.
On-screen text: “I built my app!”, “Surely, this is all I need”, “to be a success!”
Camera: Pull out
07 · Problem · 0:07–0:10
A man in a grey hoodie and glasses sits at a cluttered desk with pizza boxes and cans, looking up and to the side. A giant cream-colored word NOPE is locked across the center of the frame over the live-action shot.
On-screen text: “NOPE”, “to be a success!”, “Nope?!”
Camera: Push in
08 · Product intro · 0:10–0:12
A young man in a light hoodie and glasses looks up in a dim bedroom. The frame splits, the footage taking the bottom half and a black title panel the top, carrying a bold cream headline and two tilted purple pill tags.
On-screen text: “INTRODUCING”, “THE FOUNDER”, “STARTER KIT”, “ONLY ON THE PIKA MCP”
Techniques: Split screen
Camera: Pan
09 · Feature reveal · 0:12–0:14
A black field holds the cream two-line headline 'YOU NEED A BRAND' in a heavy extended sans. The lockup opens with a brief horizontal slice offset on the letters, then snaps to a static, centered position and holds.
On-screen text: “YOU NEED A BRAND”
Techniques: Kinetic type
Camera: Pull out
10 · Feature reveal · 0:14–0:15
A plain cream background holds a single line of text that types itself out left to right, a thin caret blinking at the end of the finished sentence.
On-screen text: “So apparently, I need a brand.”
Techniques: Kinetic type
Camera: Static
11 · Feature reveal · 0:15–0:15
Macro close-up of a finger pressing a key on a dark laptop keyboard, shot at a low angle with shallow depth of field. The fingertip moves down and depresses the key as the blurred desk background, with a can and a phone, stays still.
Camera: Static
12 · Feature reveal · 0:15–0:21
A flat chat thread on a cream background. A gray bubble reads 'So apparently, I need a brand.'; a red starburst and two serif lines reply on the left. Messages slide in one after another, the thread scrolls up, and status lines with small dark icons stack at the bottom.
Techniques: Kinetic type
Camera: Pan
13 · Feature reveal · 0:21–0:22
A task list with rabbit icons scrolls up, the serif headline “Cool. So... I'll just make everything.” sliding out, as three mockups (pink phone, newspaper page, dark panel) slide in side by side beneath the new headline “Three ways in. What feels right?”
On-screen text: “Cool. So... I'll just make everything.”, “Three ways in. What feels right?”
Techniques: Kinetic type, Split screen
Camera: Pan
14 · Feature reveal · 0:22–0:24
A red asterisk and a serif line sit on cream above four flat design panels that slide in from the edges and pan left. The view zooms into the rightmost panel, blurring it, while a gray chat bubble pops up: “I love the last one!”
On-screen text: “Three ways in. What feels right?”, “I love the last one!”
Techniques: UI zoom
Camera: Pan
15 · Feature reveal · 0:24–0:25
A light gray rounded pill with black text sits centered on a plain cream background. The pill and text remain still throughout the short clip.
On-screen text: “I love the last one!”
Camera: Static
16 · Feature reveal · 0:25–0:26
A dimmed grid of design cards fills the frame with a white speech bubble centered over it. The bubble vanishes and the view pulls back, brightening the full grid of portfolio cards with photos, type and color swatches.
On-screen text: “I love the last one!”
Techniques: UI zoom
Camera: Pull out
17 · Feature reveal · 0:26–0:27
A five-column grid of brand design cards drifts slowly on a black background. The panels combine photos of people, lime and red color swatches, type specimens, and the split wordmark, scrolling as one block.
Camera: Static
18 · Feature reveal · 0:27–0:28
A grid of brand tiles, mixing party photos, type specimens, color swatches and UI mockups on black, drifts diagonally while the whole plane tilts a few degrees.
Camera: Pull out
19 · Feature reveal · 0:28–0:29
A loose grid of brand-guideline slides on black collapses into a single fanned stack of cards that rotates in 3D, like a hand of playing cards.
Techniques: 3D mockup
Camera: Pull out
20 · Feature reveal · 0:29–0:29
A fanned stack of note cards in 3D perspective collapses and morphs into a flat yellow folder icon with an orange tab, centered on a black background.
Techniques: 3D mockup, Morph
Camera: Static
21 · Feature reveal · 0:29–0:30
A flat yellow folder icon with an orange tab sits centered on a near-black background. The label brand.md fades in from gray to white directly beneath it, the frame locked off throughout.
On-screen text: “brand.md”
Camera: Static
22 · Feature reveal · 0:30–0:33
A high-angle locked-off shot frames a young man with glasses in a pale hoodie, seated in a dim bedroom, leaning toward the camera and talking with wide-eyed excitement. A small monospace caption sits centered at the bottom of the frame.
On-screen text: “brand.md”, “Wow”, “I'm like a real company now!”
Camera: Static
23 · Feature reveal · 0:33–0:34
A high-angle locked-off shot shows a man in a light hoodie and glasses looking up from a wooden floor, mouth open. Large cream bold sans-serif text reading NOT QUITE is overlaid across his face, static throughout the clip.
On-screen text: “NOT”, “QUITE”
Camera: Static
24 · Feature reveal · 0:34–0:35
High-angle locked-off shot of a man in a light blue hoodie and glasses, seated and looking up at the camera with his mouth open. A wooden floor and rug fill the background. Large white words build over him.
On-screen text: “NOT”, “QUITE”
Techniques: Kinetic type
Camera: Static
25 · Feature reveal · 0:35–0:37
On a near-black background, a bold cream headline builds line by line: 'GET THAT' is already lit while 'APP INTO', 'PEOPLE'S' and 'HANDS' fade up to full brightness. The frame stays locked off.
On-screen text: “GET THAT”, “APP INTO”, “PEOPLE'S”, “HANDS”
Techniques: Kinetic type
Camera: Static
26 · Feature reveal · 0:37–0:39
A cream background holds a single serif line that types out letter by letter behind a blinking cursor, reading “Okay, what about app store screens?”. Once the sentence completes, the whole line slides left so its start runs off frame.
On-screen text: “Okay, what about app store screens?”
Techniques: Kinetic type
Camera: Static
27 · Feature reveal · 0:39–0:42
A chat field types a prompt as an enlarged echo of the line slides off the cream background. The field becomes a gray bubble on the right; on the left a coral spark and the serif line 'I'm on it.' appear, then a task list types in item by item.
Techniques: Kinetic type
Camera: Static
28 · Feature reveal · 0:42–0:42
A cream chat interface shows a gray user bubble asking about app store screens above an assistant task list marked by a red starburst. The list scrolls upward as new steps appear, ending on Polishing details.
Camera: Pan
29 · Feature reveal · 0:42–0:45
A row of app store screenshot cards scrolls left at a steady pace beneath a static serif headline and red asterisk logo on a cream background. Each card pairs a bold headline with a phone mockup of the app.
On-screen text: “App store screens. Hot off the presses.”
Camera: Push in
30 · Feature reveal · 0:45–0:45
Four flat phone mockups sit on a cream background, each backed by a colored panel carrying a bold headline. The panels and headlines shift at different speeds while the green highlight box on the first panel slides and swaps its word.
On-screen text: “who had what.”, “we nudge tom.”, “done in 10 seconds.”, “split the bill.”
Techniques: Kinetic type, Parallax
Camera: Pull out
31 · Feature reveal · 0:45–0:47
On a cream field, a red starburst sits left of a centered serif line that types out from “An” to the full phrase, a thin cursor trailing the letters, finishing with a flame emoji.
On-screen text: “And here's a product sizzle 🔥”
Techniques: Kinetic type
Camera: Static
32 · Feature reveal · 0:47–0:48
A cream background holds a lime-green card topped by a serif headline with a red star and flame emoji. On the card, white text sits on stacked black blocks, while a tilted 3D phone mockup shows a split screen and a purple cursor below it.
On-screen text: “And here's a product sizzle 🔥”, “the end of awkward bill conversations.”
Techniques: 3D mockup
Camera: Pull out
33 · Feature reveal · 0:48–0:49
A phone mockup floats over a dim restaurant table, its camera viewfinder framing a receipt inside green corner brackets. The word 'photograph' wipes in white on the right, then 'it.' pops in lime green below it.
On-screen text: “photograph”, “it.”
Techniques: 3D mockup, Kinetic type
Camera: Static
34 · Feature reveal · 0:49–0:51
A red rounded panel holds a phone mockup that tilts into 3D, its screen showing a nudge chat with a green bubble and a black send button. On the right, the white headline “we nudge” settles in and the black “tom.” appears below it.
On-screen text: “we nudge”, “tom.”
Techniques: 3D mockup, Kinetic type
Camera: Static
35 · Feature reveal · 0:51–0:52
A tilted 3D phone on a black panel shows a lime checkmark and a payment total, while the white headline done in sits above 10 seconds. on the left, the green line wiping in from the left under a lime bar.
On-screen text: “done in”, “10 seconds.”
Techniques: Masking, 3D mockup
Camera: Static
36 · Feature reveal · 0:52–0:52
A lime-green rounded-square icon with two black diagonal bars shrinks from a large blurred state to a small centered mark, ringed by a soft green glow, on a black background. The text stays locked below it.
On-screen text: “// COMING SOON”, “SPLIT · WE DID THE MATH”
Camera: Static
37 · Feature reveal · 0:52–0:53
In a dim room, a man in a gray hoodie and glasses jumps up from his chair, then sits back down and pumps his fist in celebration. The desk in front of him holds pizza boxes, crumpled snack wrappers, and a soda can.
On-screen text: “// COMING SOON”, “Great!”
Camera: Static
38 · Feature reveal · 0:53–0:56
A man in a gray hoodie smiles in a dim room, then large cream words overlay him as he turns. Small purple captions sit at the bottom before the headline builds word by word.
On-screen text: “Great!”, “We're done!”, “YOU”, “STILL”, “NEED”, “A”, “FOUNDER”, “VIDEO”
Techniques: Kinetic type
Camera: Push in
39 · Feature reveal · 0:56–0:58
A young man with glasses in a gray hoodie sits in a dim bedroom at night, mid-sentence, looking off camera. The locked-off medium close-up holds on his face as a white monospace caption appears at the bottom of the frame.
On-screen text: “I'm not even camera ready”, “A”, “FOUNDER”, “VIDEO”
Camera: Push in
40 · Feature reveal · 0:58–0:59
A young man in glasses and a gray hoodie sits in a dim room, glancing to the side. A small caption reads 'I'm not even camera ready' while large cream text 'YES' scales in over his face, then 'YOU' appears below.
On-screen text: “I'm not even camera ready”, “YES”, “YOU”
Techniques: Kinetic type
Camera: Static
41 · Feature reveal · 0:59–0:59
A young man in a gray hoodie and glasses sits in a dim bedroom, glancing down and up. Large cream text reading YES YOU ARE is stacked over him, the word YES scaling while the frame stays locked off.
On-screen text: “YES YOU ARE”
Techniques: Kinetic type
Camera: Static
42 · Feature reveal · 0:59–1:00
A man in a gray hoodie and glasses sits in a dim dorm room, gesturing with open palms as he speaks; a desk lamp glows near a rumpled bed behind him. Huge words YES, ARE, YOU pop in one by one over the locked-off shot.
On-screen text: “I'm not even wea-”, “YES”, “ARE”, “YOU”
Techniques: Kinetic type
Camera: Pull out
43 · Feature reveal · 1:00–1:01
A man in a gray hoodie and glasses sits at a desk piled with pizza boxes, snack wrappers and crushed cans, glancing toward a monitor and gesturing with one hand. The dim bedroom is lit by a desk lamp, and a subtitle line sits at the bottom of the frame.
On-screen text: “I'm not even wea-”
Camera: Static
44 · Feature reveal · 1:01–1:03
A motion-blurred double exposure of a man in a hoodie dissolves into a sharp medium shot of a man in a white shirt seated on a wooden chair. The beige studio set has a green split logo on the wall and a white bookshelf on the right.
Camera: Static
45 · Feature reveal · 1:03–1:07
A man in a warm-lit room, framed in a rounded card on black, holds up a phone showing the app list, then stands as a black lower-third with a lime border slides in with his name. White captions track his speech below.
On-screen text: “Founder Video Skill”, “so we built split.”, “ke wong”, “// ceo · split”, “money between friends is dumb.”
Camera: Push in
46 · Feature reveal · 1:07–1:09
A lime green card shows the bold black headline “we did the math.” with a caption and pill button sliding in below. The card slides left to reveal a dark card with a name and title, while the lavender label above changes to “App Store Screens Skill”.
On-screen text: “Founder Video Skill”, “we did the math.”, “money between friends is dumb.”, “download split →”, “App Store Screens Skill”, “ke wong”, “// ceo · split”
Techniques: Kinetic type
Camera: Pan
47 · Demo · 1:09–1:11
A lavender heading sits centered above a row of vertical cards that slides to the right. Each card pairs a bold black-and-green headline with a flat phone mockup of the bill-splitting app, shown front-on with no perspective.
On-screen text: “App Store Screens Skill”
Camera: Pan
48 · Demo · 1:11–1:12
A front-facing phone mockup on a red rounded panel shows a chat screen with a debt nudge and a send button. The phone and panel scale down over the clip, then a green splash flares around the button. A lavender title sits above.
On-screen text: “Product Sizzle Skill”
Camera: Pull out
49 · Demo · 1:12–1:13
A 3D phone mockup turns from a side profile to face the camera against a dark dotted background. Its screen glows with a lime checkmark and a scaling payment figure, while a purple title holds still above.
On-screen text: “Product Sizzle Skill”
Techniques: 3D mockup
Camera: Push in
50 · Demo · 1:13–1:14
A phone mockup on a starry black field spins from front view to side profile as a white rounded panel opens around it. The lavender headline 'Product Sizzle Skill' holds static above.
On-screen text: “Product Sizzle Skill”
Techniques: 3D mockup, Masking
Camera: Pull out
51 · Demo · 1:14–1:15
A black background holds a wide grid of brand-design mockup cards that drifts horizontally. A large lavender headline reading Build A Brand Skill stays fixed in the center while the cards scroll past it.
On-screen text: “Build A Brand Skill”
Camera: Pan
52 · CTA · 1:15–1:16
A black frame holds the cream headline NOW IN THE PIKA MCP, locked off and centered. A tilted lavender pill bearing the URL PIKA.ME/MCP scales in at the middle, overlapping the second line.
On-screen text: “NOW IN THE PIKA MCP”, “PIKA.ME/MCP”
Camera: Static
53 · Other · 1:16–1:18
A man in a gray hoodie and glasses sits at a cluttered desk in a dim bedroom, typing on a keyboard and staring at a monitor. A pizza box, snack wrappers, and cans cover the desk. The camera is locked off as captions appear at the bottom.
On-screen text: “So...”, “Are we done?”
Camera: Static
54 · Other · 1:18–1:19
A young man in a light hoodie sits at a desk cluttered with pizza, snack wrappers and a can in a dim room, talking as he looks toward a monitor. The word NOPE sits overlaid in large cream letters across the lower frame. The shot is locked off.
On-screen text: “NOPE”
Camera: Static
55 · Other · 1:19–1:20
A man in a white hoodie sits at a cluttered desk with pizza and snack wrappers, grinning at a monitor, then slumps forward onto the keyboard. The word NOPE holds static over the locked-off shot.
On-screen text: “NOPE”
Camera: Static
56 · Outro · 1:20–1:23
A polished silver 3D logo shaped like an abstract animal head rests centered on a black background. Below it, the URL PIKA.ME/MCP sits in lavender. The frame is locked off and static throughout the shot.
On-screen text: “PIKA.ME/MCP”
Camera: Static