Ideogram - Existing image models can't generate on-brand visuals. Introducing I

Name: Ideogram - Existing image models can't generate on-brand visuals. Introducing I
Uploaded: 2026-04-22T00:00:00Z
Duration: 29 s
Channel: Ideogram

Ideogram · Apr 2026 · 0:29 · AI-annotated

Length: 0:29
Scenes: 41 · 0.7 s avg
Product on screen: 0:00
Features shown: 1
Voiceover: No

Ideogram’s 0:29 launch film runs 41 scenes, about 0.7 s each. The product is on screen from the first frame and 1 feature is revealed. There is no explicit call to action. The video is built as one feature tour: a title card, a three step workflow of upload, train and prompt, then a rapid montage of generated watercolor and vintage images under cycling brand title cards, ending on a static logo. Pacing runs near 152 BPM with about 270 cuts a minute, and the signature moves are cross dissolves, scale ins and palette cycles on a constant white canvas with rounded frames.

Footage neededEstimated needs: 1 capture group — your screens or recordings · 1 official logo — reused across the film · 3 filmed passages — shoot, supply or replace · 22 graphic passages — draw or supply

Plan my film from this onePrintable storyboard

Is this your launch? to your site or press kit.

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Scenes

Structure

Style

Sound

1. Feature revealUI2.3s
  A white rounded card labeled Custom Models scales up toward the camera as a cursor hovers on the text, then the frame cuts to a white dialog with pastel 3D shapes and upload copy.
  Cut → Cut · Static
  UI zoom Cursor demo
  No filming indicatedEstimated needs: 1 capture group — your screens or recordings
  - Text“Custom Models” · scale
  - SoundPlop
  - SoundClick
  - TechniqueCursor demo
  - TechniqueUI zoom
  - Musicfilter sweep
  - SoundClick
  - SoundPlop
  - SoundKeyboard typing
  - SoundClick
  Similar scenes
2. Feature revealUI1.2s
  A light gray upload card sits centered on white, with three soft 3D shapes above the headline and two black buttons below. A cursor drags a fanned stack of three illustrated images across the card, then the stack exits.
3. Feature revealTitle card1s
  A black screen holds the white word “Training.” centered in the frame. The text stays static and locked off for the full clip, with no other elements or motion.
4. Feature revealUI1s
  A white search bar with a Peter Rabbit tag and a matching suggestion appears centered, the tag ringed by a pink-purple glow; then the whole bar scales down and shifts to the lower left as the suggestion and glow fade to a plain outline.
5. Feature revealUI2.1s
  A search bar on a white background types out the prompt Peter Rabbit on a spaceship letter by letter, with a glowing Peter Rabbit chip below. A mouse cursor slides in and hovers the black up-arrow button at the right.
6. Feature revealGraphics1.6s
  A watercolor illustration of Peter Rabbit in a blue jacket, seated in a cockpit with levers and round windows, sits on a white field. It eases down in scale to a centered, softly feathered oval while a small still caption holds in place.
7. Feature revealGraphics0.5s
  A hand-drawn watercolor of a rabbit in a blue coat walking a taxi-filled street cuts to a second sketch of a top-hatted rabbit in a red coat at a fairground with animals on swings.
8. Feature revealGraphics0.5s
  A watercolor rabbit in a blue jacket and beret holds up a phone for a selfie before the Eiffel Tower. The scene cuts to the same rabbit at a noodle stall, reaching toward hanging red lanterns, now framed in a rounded rectangle on white.
9. Feature revealGraphics0.5s
  Two soft watercolor illustrations dissolve into one another. The first shows a rabbit standing by a yellow car with fireworks overhead and a wicker basket at its feet. The second shows the rabbit in a blue jacket flying a drone over a flower field as other rabbits look on.
10. Feature revealGraphics0.5s
  A watercolor rabbit flips through three vignettes in quick succession: serving a tennis ball, riding a scooter past a bench, and sitting at a table with a teapot and cookies. Each scene is a soft pastel illustration on a white background.
11. Feature revealGraphics0.5s
  A watercolor storybook panel shows a rabbit in a blue suit holding a glass of red wine among barrels, then cuts to the same rabbit in a graduation cap and gown tossing its cap while animal classmates cheer.
12. Feature revealGraphics0.5s
  A watercolor illustration of a rabbit in a blue jacket lifting a barbell in a gym cross-dissolves into a second watercolor of a rabbit in a cape holding a pumpkin on a street. Both sit centered on a white background inside a rounded-corner frame.
13. Feature revealGraphics0.5s
  A watercolor illustration of a rabbit in headphones at a desk of monitors dissolves into a second of a rabbit leaning on a pool cue while other rabbits watch.
14. Feature revealGraphics0.5s
  Two watercolor storybook illustrations of a rabbit in a blue jacket cut quickly: first playing chess with a fox at a table in a shop, then sitting on a log by a campfire with the fox and a squirrel, each framed with rounded corners on white.
15. Feature revealGraphics0.5s
  A watercolor illustration of a rabbit surfing a wave cross-dissolves into a second watercolor of two rabbits on a couch watching a TV, each framed in a rounded rectangle on a white background.
16. Feature revealGraphics0.5s
  Two watercolor illustrations cut quickly in sequence: rabbits, mice and a cat gather around a birthday cake beneath balloons and a banner, then a rabbit rides a motorcycle past a Route 66 sign.
17. Feature revealGraphics0.5s
  A watercolor illustration of a rabbit hang-gliding over a green valley dissolves into a second watercolor of a rabbit riding a green scooter past cheering animals and hand-painted signs.
18. Feature revealGraphics0.5s
  On a white background, watercolor illustrations of Peter Rabbit crossfade in quick succession: he boxes a badger in a ring, plays a drum kit, then drives a red car, each scene dissolving into the next.
19. Feature revealGraphics0.5s
  A hand-drawn watercolor and pencil sketch of a rabbit flips through three vignettes inside a rounded frame on white: cooking at a stove, peering into a microscope in a lab, and playing a red guitar on stage.
20. Feature revealGraphics0.5s
  A watercolor illustration of a rabbit in a blue shirt spins in three dimensions inside a rounded white frame. The view flips from a stage with a telescope to a theater interior where the rabbit rides a carousel horse.
21. Feature revealGraphics0.5s
  A watercolor illustration of a rabbit librarian seated at a book-lined desk crossfades into a second watercolor of the same rabbit at a counter with a queue of mice and a window on the right. The two static images blend with a slow dissolve.
22. Feature revealTitle card0.5s
  A watercolor illustration of a rabbit at a beach fairground cross-dissolves into a light pink grid card. The headline YOUR CUSTOM MODEL in bold navy sans with pink and teal offset edges settles in, with CUSTOM MODEL scaling up.
23. Feature revealTitle card0.5s
  A cream title card shows the words YOUR CUSTOM MODEL in bold multicolored letters over a grid of thin lines and tilted colored rectangles. The top line holds still while the bottom line scales up, and the background shapes rotate slightly.
24. Feature revealTitle card0.5s
  A pale rounded card holds the headline YOUR CUSTOM MODEL in bold multicolor letters. Translucent rectangles drift and shift hue from warm to cool tones behind the type, while the lower line scales up over the half second.
25. Feature revealTitle card0.5s
  A beige rounded card with grid lines and translucent colored shapes displays bold red and black letters. YOUR stays fixed while CUSTOM MODEL scales.
26. Feature revealTitle card0.5s
  A cream rounded card holds the bold headline YOUR CUSTOM MODEL over a thin grid and overlapping color blocks. The letters shift from maroon to navy as the blocks cycle through green, orange and red, while the lower line scales up.
27. Feature revealTitle card0.5s
  Bold sans-serif headline 'YOUR CUSTOM MODEL' sits centered on a cream card over faint grid lines. Translucent colored rectangles shuffle behind the letters, and the bottom line scales up while letter colors cycle between blue, red and dark maroon.
28. Feature revealTitle card0.5s
  A cream card shows multicolor serif text, YOUR CUSTOM MODEL, over overlapping translucent squares and a thin line grid. The lower line scales as the card crossfades to a floral frame reading Trained on Your Brand.
29. Feature revealTitle card0.5s
  A tan rounded card holds the serif headline 'Trained on Your Brand'. A border of dried flowers and leaves cycles color from pale yellow and orange to deep red and purple around the static text.
30. Feature revealGraphics0.5s
  A centered rounded card shows the serif headline “Trained on Your Brand” over a frame of pressed flowers; the composition cross-fades from a peach background with red and orange blooms to a mauve background with purple and pink ones, the red lettering turning dark gray.
31. Feature revealTitle card0.5s
  A rounded cream card framed by a hand-drawn floral wreath holds the headline Trained on Your Brand in a serif face. The palette crossfades from pale green to warm peach, recoloring the flowers and the lettering while the text stays locked in place.
32. Feature revealTitle card0.5s
  A rounded sage card on white holds the serif headline “Trained on Your Brand”, framed by a watercolor floral wreath. The flowers crossfade from green and pink to warm orange and red while the word Brand recolors from green to dark brown.
33. Feature revealGraphics0.9s
  A cream card holds a sketch of a couple on a park bench with floral accents and the headline “Trained on Your Brand”. It dissolves into a beach sketch of the pair on a tandem bike as a purple line “TOGETHER ON OUR FAVOURITE PLACE” fades in above.
34. Feature revealGraphics1.2s
  Watercolor illustrations of a traveling couple cut rapidly between a Venice gondola, a spice market, and a street walk, each paired with a centered tagline that swaps in sync with the cut.
35. Feature revealGraphics0.7s
  A hand-drawn sketch of a couple strolling hand in hand past a cherry tree and a torii gate sits centered on white. Bold indigo uppercase headlines cycle above them, swapping from one phrase to the next.
36. Feature revealGraphics0.5s
  A sepia-toned astronaut rides a brown horse while a pterodactyl flies behind, held in a rounded-corner frame on a light gray field. The image cross-dissolves into a Victorian scene of top-hatted men gathered around a dinosaur skeleton.
37. Feature revealGraphics0.5s
  A rounded frame on white holds a crossfade of two surreal vintage stills. First, a donkey with a satellite dish head stands before an ornate building, blended with men in a barn. Then a frog-headed man in a tuxedo conducts from a leather chair in a dark library.
38. Feature revealLive action0.5s
  A fast cross-dissolve montage of colorized vintage photographs, each in a rounded frame on a white background: a man operating an early traffic signal, a space shuttle on a launch pad, a man with an umbrella on railroad tracks.
39. Feature revealLive action0.5s
  A rounded-corner frame holds a sepia photo of a Victorian woman at a tea table, a clockwork robot serving her, a translucent globe superimposed on the right. It cuts to a colorized photo of a man mid-swing with a tennis racket in a park.
40. Feature revealLive action0.3s
  A Victorian man in a dark suit and bow tie sits in an ornate room, holding a tablet and tapping its screen with a stylus. The frame then blurs into a horizontal wipe that transitions to a second period set.

Ideogram - Existing image models can't generate on-brand visuals. Introducing I, scene by scene

· 41 scenes as text

01 · Feature reveal · 0:00–0:02
A white rounded card labeled Custom Models scales up toward the camera as a cursor hovers on the text, then the frame cuts to a white dialog with pastel 3D shapes and upload copy.
Techniques: UI zoom, Cursor demo
Camera: Static
02 · Feature reveal · 0:02–0:03
A light gray upload card sits centered on white, with three soft 3D shapes above the headline and two black buttons below. A cursor drags a fanned stack of three illustrated images across the card, then the stack exits.
Techniques: Cursor demo
Camera: Static
03 · Feature reveal · 0:03–0:04
A black screen holds the white word “Training.” centered in the frame. The text stays static and locked off for the full clip, with no other elements or motion.
On-screen text: “Training.”
Camera: Static
04 · Feature reveal · 0:04–0:05
A white search bar with a Peter Rabbit tag and a matching suggestion appears centered, the tag ringed by a pink-purple glow; then the whole bar scales down and shifts to the lower left as the suggestion and glow fade to a plain outline.
Camera: Static
05 · Feature reveal · 0:05–0:07
A search bar on a white background types out the prompt Peter Rabbit on a spaceship letter by letter, with a glowing Peter Rabbit chip below. A mouse cursor slides in and hovers the black up-arrow button at the right.
Techniques: Kinetic type, Cursor demo
Camera: Static
06 · Feature reveal · 0:07–0:09
A watercolor illustration of Peter Rabbit in a blue jacket, seated in a cockpit with levers and round windows, sits on a white field. It eases down in scale to a centered, softly feathered oval while a small still caption holds in place.
On-screen text: “Peter Rabbit”
Camera: Pull out
07 · Feature reveal · 0:09–0:09
A hand-drawn watercolor of a rabbit in a blue coat walking a taxi-filled street cuts to a second sketch of a top-hatted rabbit in a red coat at a fairground with animals on swings.
Camera: Static
08 · Feature reveal · 0:09–0:10
A watercolor rabbit in a blue jacket and beret holds up a phone for a selfie before the Eiffel Tower. The scene cuts to the same rabbit at a noodle stall, reaching toward hanging red lanterns, now framed in a rounded rectangle on white.
Camera: Static
09 · Feature reveal · 0:10–0:10
Two soft watercolor illustrations dissolve into one another. The first shows a rabbit standing by a yellow car with fireworks overhead and a wicker basket at its feet. The second shows the rabbit in a blue jacket flying a drone over a flower field as other rabbits look on.
Camera: Static
10 · Feature reveal · 0:10–0:11
A watercolor rabbit flips through three vignettes in quick succession: serving a tennis ball, riding a scooter past a bench, and sitting at a table with a teapot and cookies. Each scene is a soft pastel illustration on a white background.
Camera: Static
11 · Feature reveal · 0:11–0:11
A watercolor storybook panel shows a rabbit in a blue suit holding a glass of red wine among barrels, then cuts to the same rabbit in a graduation cap and gown tossing its cap while animal classmates cheer.
Camera: Static
12 · Feature reveal · 0:11–0:12
A watercolor illustration of a rabbit in a blue jacket lifting a barbell in a gym cross-dissolves into a second watercolor of a rabbit in a cape holding a pumpkin on a street. Both sit centered on a white background inside a rounded-corner frame.
Camera: Static
13 · Feature reveal · 0:12–0:12
A watercolor illustration of a rabbit in headphones at a desk of monitors dissolves into a second of a rabbit leaning on a pool cue while other rabbits watch.
Camera: Static
14 · Feature reveal · 0:12–0:13
Two watercolor storybook illustrations of a rabbit in a blue jacket cut quickly: first playing chess with a fox at a table in a shop, then sitting on a log by a campfire with the fox and a squirrel, each framed with rounded corners on white.
Camera: Static
15 · Feature reveal · 0:13–0:13
A watercolor illustration of a rabbit surfing a wave cross-dissolves into a second watercolor of two rabbits on a couch watching a TV, each framed in a rounded rectangle on a white background.
Camera: Static
16 · Feature reveal · 0:13–0:14
Two watercolor illustrations cut quickly in sequence: rabbits, mice and a cat gather around a birthday cake beneath balloons and a banner, then a rabbit rides a motorcycle past a Route 66 sign.
Camera: Static
17 · Feature reveal · 0:14–0:14
A watercolor illustration of a rabbit hang-gliding over a green valley dissolves into a second watercolor of a rabbit riding a green scooter past cheering animals and hand-painted signs.
Camera: Static
18 · Feature reveal · 0:14–0:15
On a white background, watercolor illustrations of Peter Rabbit crossfade in quick succession: he boxes a badger in a ring, plays a drum kit, then drives a red car, each scene dissolving into the next.
Camera: Static
19 · Feature reveal · 0:15–0:15
A hand-drawn watercolor and pencil sketch of a rabbit flips through three vignettes inside a rounded frame on white: cooking at a stove, peering into a microscope in a lab, and playing a red guitar on stage.
Camera: Static
20 · Feature reveal · 0:15–0:16
A watercolor illustration of a rabbit in a blue shirt spins in three dimensions inside a rounded white frame. The view flips from a stage with a telescope to a theater interior where the rabbit rides a carousel horse.
Techniques: Morph
Camera: Static
21 · Feature reveal · 0:16–0:16
A watercolor illustration of a rabbit librarian seated at a book-lined desk crossfades into a second watercolor of the same rabbit at a counter with a queue of mice and a window on the right. The two static images blend with a slow dissolve.
Camera: Static
22 · Feature reveal · 0:16–0:17
A watercolor illustration of a rabbit at a beach fairground cross-dissolves into a light pink grid card. The headline YOUR CUSTOM MODEL in bold navy sans with pink and teal offset edges settles in, with CUSTOM MODEL scaling up.
On-screen text: “YOUR”, “CUSTOM MODEL”
Techniques: Kinetic type
Camera: Static
23 · Feature reveal · 0:17–0:17
A cream title card shows the words YOUR CUSTOM MODEL in bold multicolored letters over a grid of thin lines and tilted colored rectangles. The top line holds still while the bottom line scales up, and the background shapes rotate slightly.
On-screen text: “YOUR”, “CUSTOM MODEL”
Techniques: Kinetic type
Camera: Static
24 · Feature reveal · 0:17–0:18
A pale rounded card holds the headline YOUR CUSTOM MODEL in bold multicolor letters. Translucent rectangles drift and shift hue from warm to cool tones behind the type, while the lower line scales up over the half second.
On-screen text: “YOUR”, “CUSTOM MODEL”
Techniques: Kinetic type
Camera: Static
25 · Feature reveal · 0:18–0:18
A beige rounded card with grid lines and translucent colored shapes displays bold red and black letters. YOUR stays fixed while CUSTOM MODEL scales.
On-screen text: “YOUR”, “CUSTOM MODEL”
Techniques: Kinetic type
Camera: Static
26 · Feature reveal · 0:18–0:19
A cream rounded card holds the bold headline YOUR CUSTOM MODEL over a thin grid and overlapping color blocks. The letters shift from maroon to navy as the blocks cycle through green, orange and red, while the lower line scales up.
On-screen text: “YOUR”, “CUSTOM MODEL”
Techniques: Kinetic type
Camera: Static
27 · Feature reveal · 0:19–0:19
Bold sans-serif headline 'YOUR CUSTOM MODEL' sits centered on a cream card over faint grid lines. Translucent colored rectangles shuffle behind the letters, and the bottom line scales up while letter colors cycle between blue, red and dark maroon.
On-screen text: “YOUR”, “CUSTOM MODEL”
Techniques: Kinetic type
Camera: Static
28 · Feature reveal · 0:19–0:20
A cream card shows multicolor serif text, YOUR CUSTOM MODEL, over overlapping translucent squares and a thin line grid. The lower line scales as the card crossfades to a floral frame reading Trained on Your Brand.
On-screen text: “YOUR CUSTOM MODEL”, “Trained on Your Brand”
Techniques: Kinetic type
Camera: Static
29 · Feature reveal · 0:20–0:20
A tan rounded card holds the serif headline 'Trained on Your Brand'. A border of dried flowers and leaves cycles color from pale yellow and orange to deep red and purple around the static text.
On-screen text: “Trained on Your Brand”
Camera: Static
30 · Feature reveal · 0:20–0:21
A centered rounded card shows the serif headline “Trained on Your Brand” over a frame of pressed flowers; the composition cross-fades from a peach background with red and orange blooms to a mauve background with purple and pink ones, the red lettering turning dark gray.
On-screen text: “Trained on Your Brand”
Camera: Static
31 · Feature reveal · 0:21–0:21
A rounded cream card framed by a hand-drawn floral wreath holds the headline Trained on Your Brand in a serif face. The palette crossfades from pale green to warm peach, recoloring the flowers and the lettering while the text stays locked in place.
On-screen text: “Trained on Your Brand”
Camera: Static
32 · Feature reveal · 0:21–0:22
A rounded sage card on white holds the serif headline “Trained on Your Brand”, framed by a watercolor floral wreath. The flowers crossfade from green and pink to warm orange and red while the word Brand recolors from green to dark brown.
On-screen text: “Trained on Your Brand”
Techniques: Morph
Camera: Static
33 · Feature reveal · 0:22–0:23
A cream card holds a sketch of a couple on a park bench with floral accents and the headline “Trained on Your Brand”. It dissolves into a beach sketch of the pair on a tandem bike as a purple line “TOGETHER ON OUR FAVOURITE PLACE” fades in above.
On-screen text: “Trained on Your Brand”, “TOGETHER ON OUR FAVOURITE PLACE”
Camera: Static
34 · Feature reveal · 0:23–0:24
Watercolor illustrations of a traveling couple cut rapidly between a Venice gondola, a spice market, and a street walk, each paired with a centered tagline that swaps in sync with the cut.
On-screen text: “LOST IN THE RIGHT DIRECTION”, “COLLECT MOMENTS, NOT THINGS”, “EVERY SCENE TELLS A STORY YOU HAVEN'T HEARD”
Techniques: Kinetic type
Camera: Static
35 · Feature reveal · 0:24–0:24
A hand-drawn sketch of a couple strolling hand in hand past a cherry tree and a torii gate sits centered on white. Bold indigo uppercase headlines cycle above them, swapping from one phrase to the next.
On-screen text: “NEW HORIZONS, SAME US”, “SOME STORIES REWRITE EVERYTHING YOU THOUGHT YOU KNEW.”, “CURIOUSLY IN EVERY STEP”
Techniques: Kinetic type
Camera: Static
36 · Feature reveal · 0:24–0:25
A sepia-toned astronaut rides a brown horse while a pterodactyl flies behind, held in a rounded-corner frame on a light gray field. The image cross-dissolves into a Victorian scene of top-hatted men gathered around a dinosaur skeleton.
Camera: Static
37 · Feature reveal · 0:25–0:25
A rounded frame on white holds a crossfade of two surreal vintage stills. First, a donkey with a satellite dish head stands before an ornate building, blended with men in a barn. Then a frog-headed man in a tuxedo conducts from a leather chair in a dark library.
Camera: Static
38 · Feature reveal · 0:25–0:26
A fast cross-dissolve montage of colorized vintage photographs, each in a rounded frame on a white background: a man operating an early traffic signal, a space shuttle on a launch pad, a man with an umbrella on railroad tracks.
Camera: Static
39 · Feature reveal · 0:26–0:26
A rounded-corner frame holds a sepia photo of a Victorian woman at a tea table, a clockwork robot serving her, a translucent globe superimposed on the right. It cuts to a colorized photo of a man mid-swing with a tennis racket in a park.
Camera: Static
40 · Feature reveal · 0:26–0:27
A Victorian man in a dark suit and bow tie sits in an ornate room, holding a tablet and tapping its screen with a stylus. The frame then blurs into a horizontal wipe that transitions to a second period set.
Camera: Static
41 · Outro · 0:27–0:29
The white Ideogram logo, a stylized brain icon beside the lowercase wordmark, sits centered on a plain black background. The frame stays locked off and static for the full duration.
Camera: Static

More like this

Ideogram - Existing image models can't generate on-brand visuals. Introducing I, scene by scene

01 · Feature reveal · 0:00–0:02

02 · Feature reveal · 0:02–0:03

03 · Feature reveal · 0:03–0:04

04 · Feature reveal · 0:04–0:05

05 · Feature reveal · 0:05–0:07

06 · Feature reveal · 0:07–0:09

07 · Feature reveal · 0:09–0:09

08 · Feature reveal · 0:09–0:10

09 · Feature reveal · 0:10–0:10

10 · Feature reveal · 0:10–0:11

11 · Feature reveal · 0:11–0:11

12 · Feature reveal · 0:11–0:12

13 · Feature reveal · 0:12–0:12

14 · Feature reveal · 0:12–0:13

15 · Feature reveal · 0:13–0:13

16 · Feature reveal · 0:13–0:14

17 · Feature reveal · 0:14–0:14

18 · Feature reveal · 0:14–0:15

19 · Feature reveal · 0:15–0:15

20 · Feature reveal · 0:15–0:16

21 · Feature reveal · 0:16–0:16

22 · Feature reveal · 0:16–0:17

23 · Feature reveal · 0:17–0:17

24 · Feature reveal · 0:17–0:18

25 · Feature reveal · 0:18–0:18

26 · Feature reveal · 0:18–0:19

27 · Feature reveal · 0:19–0:19

28 · Feature reveal · 0:19–0:20

29 · Feature reveal · 0:20–0:20

30 · Feature reveal · 0:20–0:21

31 · Feature reveal · 0:21–0:21

32 · Feature reveal · 0:21–0:22

33 · Feature reveal · 0:22–0:23

34 · Feature reveal · 0:23–0:24

35 · Feature reveal · 0:24–0:24

36 · Feature reveal · 0:24–0:25

37 · Feature reveal · 0:25–0:25

38 · Feature reveal · 0:25–0:26

39 · Feature reveal · 0:26–0:26

40 · Feature reveal · 0:26–0:27

41 · Outro · 0:27–0:29