Gradium - Gradium TTS beta model is out now to define what fast means. Less tha
Gradium · Sep 2026 · 0:24 · AI-annotated
- Length
- 0:24
- Scenes
- 11 · 2.2 s avg
- Product on screen
- 0:05
- Features shown
- 1
- Call to action
- 0:16 · 67%
- Voiceover
- Yes
Gradium’s 0:24 launch film runs 11 scenes, about 2.2 s each. The product shows up at 0:05 and 1 feature is revealed. The call to action lands at 0:16 (67% in), over a voiceover. Built as a flat-black benchmark reel: a typographic hook, a self-introducing live-race leaderboard, a distribution chart, a one-line CTA, and a logo outro, all in white type with a single magenta accent. Signature moves are letter-by-letter type builds, left-to-right waveform draws, and rows that reorder by value, held to a slow pace of about 2.5 cuts per minute.
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Gradium - Gradium TTS beta model is out now to define what fast means. Less tha, scene by scene
· 11 scenes as text
01 · Hook · 0:00–0:04
On a black background, “The fastest” appears at the left, then an oversized “TTS” builds letter by letter beneath it. A pink “Start the race” pill button pops in at the lower right as a white arrow cursor moves onto it.
On-screen text: “The fastest”, “TTS”, “Start the race”
Techniques: Kinetic type, Cursor demo
Camera: Static
02 · Hook · 0:04–0:05
A black frame holds low-contrast dark-grey type: 'The fastest' over a giant letter, with a small 'Start the race' button and a cursor at lower right. The composition is locked off and dims toward black.
On-screen text: “The fastest”, “S”, “Start the race”
Camera: Static
03 · Product intro · 0:05–0:10
A dark leaderboard compares six text-to-speech models along a 0 to 10 second axis. Each row pairs a name and millisecond value with a waveform drawn left to right; the top Gradium row is pink, the rest gray. Rows reorder by latency, then the title morphs to Distribution.
On-screen text: “TTFA: Live Race”, “Measured from our Paris office, Sept 22 at 1pm”, “Distribution”
Techniques: Morph
Camera: Static
04 · Feature reveal · 0:10–0:11
A black benchmark chart assembles on screen. Horizontal bars and gray audio waveforms fade in at varying heights, with a vertical millisecond axis and engine names along the bottom, the lowest bar marking ElevenLabs v3 Conversational.
On-screen text: “TTFA: Live Distribution”, “According to benchmarks.coval.ai/tts, Sept 22”
Camera: Static
05 · Feature reveal · 0:11–0:16
A dark box-plot chart titled TTFA: Live Distribution compares six TTS latency values. The magenta 47 ms reference line under Gradium Beta draws across the plot while the rightmost labels brighten, then the chart holds.
On-screen text: “TTFA: Live Distribution”, “According to benchmarks.covai.ai/tts, Sept 22”
Camera: Pull out
06 · CTA · 0:16–0:17
A black background holds the centered text 'Try it today.' in a light gray sans-serif font, static for the duration.
On-screen text: “Try it today.”
Camera: Pull out
07 · CTA · 0:17–0:18
White text reading “Try it today.” sits centered on a plain black background, held on a locked-off frame, then fades to black.
On-screen text: “Try it today.”
Camera: Static
08 · Outro · 0:18–0:20
A gray Gradium wordmark sits centered on a black background, static and locked off for the full duration of the scene.
On-screen text: “Gradium”
Camera: Static
09 · Outro · 0:20–0:21
A short row of small gray dots sits centered on a black background. The left cluster of dots pulses and shifts in place while a single dot holds steady on the right, giving a subtle loading-indicator rhythm.
Camera: Static
10 · Outro · 0:21–0:22
A gray “Gr” wordmark inside a thin square outline sits centered on a black field. The mark slowly scales up and drifts down, then the frame ends on solid black.
Camera: Static
11 · Outro · 0:22–0:24
A small gray dot holds the center of a flat black field, remaining motionless for the full duration of the shot.
Camera: Static






