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Item Launch Video (YC F25) | Unveil Studio
Item · Oct 2026
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Goodfire - Today, we're announcing our $50M Series A and sharing a preview of Em
Goodfire · Apr 2025 · 1:39 · AI-annotated
- Length
- 1:39
- Scenes
- 28 · 3.5 s avg
- Product on screen
- 0:00
- Features shown
- 2
- Call to action
- 1:16 · 78%
- Voiceover
- Yes
00:00:00 / 01:39:00
Goodfire’s 1:39 launch film runs 28 scenes, about 3.5 s each. The product is on screen from the first frame and 2 features are revealed, with social proof. The call to action lands at 1:16 (78% in), over a voiceover. Host-led launch that alternates brick-loft talking-head shots with cream title cards and UI demos, moving from a 3D grid explainer into two product demos and a customer case. Signature moves are blur-to-focus serif titles framed by blurred orange shapes, isometric grid planes with node paths, and pixel-mask painting that regenerates the image.
Footage neededEstimated needs: 3 capture groups — your screens or recordings · 1 official logo — reused across the film · 5 filmed passages — shoot, supply or replace · 2 graphic passages — draw or supply · 4 3D passages — build or supply
Is this your launch? to your site or press kit.
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Goodfire - Today, we're announcing our $50M Series A and sharing a preview of Em, scene by scene
· 28 scenes as text
01 · Product intro · 0:00–0:01
The Goodfire logo, a small red and orange flame mark beside the word GOODFIRE in dark letter-spaced sans, sits centered on a plain cream background. The frame is locked off and static for the full clip.
Camera: Static
02 · Product intro · 0:01–0:04
A man in an olive corduroy jacket sits in a brick loft, speaking to camera and gesturing with one hand. A lower-left caption fades in to identify him as co-founder and CEO.
On-screen text: “CO-FOUNDER & CEO”, “Eric Ho”
Camera: Static
03 · Product intro · 0:04–0:08
A cream grid background holds the serif headline 'Introducing Ember' centered, sharpening from a soft blur into focus, while out-of-focus warm orange organic forms sit in the top-right and bottom-left corners, framing the title.
On-screen text: “Introducing Ember”
Techniques: Kinetic type
Camera: Pull out
04 · Product intro · 0:08–0:09
A cream grid title card holds the serif headline “Introducing Ember” centered, framed by blurred orange shapes in the corners. The card wipes downward, revealing a seated man in a green jacket and white shirt before a window in the lower half.
On-screen text: “Introducing Ember”
Techniques: Masking
Camera: Static
05 · Product intro · 0:09–0:11
A man in an olive corduroy jacket sits in a brick-walled loft, talking to camera, hands clasped then gesturing. At the start, a white bar and a small orange Chinese character clear from the top of the frame.
On-screen text: “心”
Techniques: Masking
Camera: Pull out
06 · Feature reveal · 0:11–0:12
A man in a green corduroy jacket sits in a brick-walled room and speaks, then fades to white as a tilted 3D wireframe grid plane rotates in from the right.
Camera: Static
07 · Feature reveal · 0:12–0:13
The 3D grid of dotted-line planes, first seen hazy behind a standing person, resolves onto a clean cream background. A single cell flashes pale yellow with a thin pointer line, then the grid returns to uniform dotted lines.
Camera: Static
08 · Feature reveal · 0:13–0:15
A fan of translucent grid planes sits in 3D perspective on a light gray field, a black polyline linking yellow cells across the sheets. The planes drift left one by one while a white panel with three sliders slides in from the right.
Techniques: 3D mockup
Camera: Static
09 · Feature reveal · 0:15–0:18
An isometric stack of translucent grid planes in 3D perspective, some tinted amber, with a black node path linking them, sits beside a white control panel where the top slider fills from yellow to amber as its value rises from 0.8 to 4.0.
Techniques: 3D mockup
Camera: Static
10 · Feature reveal · 0:18–0:19
A row of translucent grid planes recedes in 3D perspective, a thin black line with node dots linking orange patches across them. A white panel on the right lists three sliders, one filled orange at 3.8. A browser window slides up from the bottom edge.
Techniques: 3D mockup
Camera: Pan
11 · Feature reveal · 0:19–0:36
A Goodfire browser window scales into frame, showing a prompt over a lion photo and a pixel map. A cursor darkens the photo by factor, then the view scrolls to a Strength slider and paint canvas; crosshair strokes add colored blocks, regenerating the image with extra lions and Santa hats.
Techniques: Cursor demo
Camera: Pan
12 · Feature reveal · 0:36–0:37
A browser window with an image editor, a photo of Santa-hat lions beside a pink-and-cyan pixel mask, slides left as the camera pulls back to reveal a second Goodfire conversation window on the right.
Camera: Pan
13 · Feature reveal · 0:37–0:45
Overlapping Goodfire browser windows settle into a single centered view. A cursor hovers on the orange-highlighted word “thinking” in the chat reply, then the shot zooms in, blurring the rest of the interface, and pans right to the inspector panel, where the “Consciousness and mindful awareness” card lights up orange.
Techniques: Cursor demo, UI zoom
Camera: Push in
14 · Feature reveal · 0:45–0:48
A right-hand control panel holds sharp focus while the left pane blurs into a dark field. A white hand cursor drags the slider on the third feature card, its green multiplier ticking up from 0.00x to 0.29x.
Techniques: Cursor demo
Camera: Static
15 · Feature reveal · 0:48–0:51
A chat panel on the left and an Inspect slider panel on the right. The orange Steered card types its answer word by word as the right panel racks out of focus; a cursor rests on a slider at the start.
Techniques: Cursor demo, Kinetic type
Camera: Static
16 · Social proof · 0:51–0:52
A dark chat panel sits at the top with a blue prompt bubble and an orange Steered row, while the words Arc Institute sit blurred on a cream field below; the panel slides up out of frame.
On-screen text: “Arc Institute”
Camera: Static
17 · Social proof · 0:52–0:55
A black serif title reading Arc Institute sits centered on a plain off-white background. It opens out of focus, then sharpens into clarity and holds still for the rest of the shot.
On-screen text: “Arc Institute”
Camera: Static
18 · Social proof · 0:55–1:03
A long string of DNA letters scrolls horizontally behind two white cards on a cream background. The top card holds an isometric 3D grid of translucent planes; the bottom genome panel's three bar charts grow in from the right. The frame then scrolls down to reveal the Arc Institute headline and date.
On-screen text: “CAAATTATAACCTCATTAT”, “Arc Institute”, “Genome modeling and design across”, “FEBRUARY 19, 2025”, “Genome modeling and design”
Camera: Pull out
19 · Social proof · 1:03–1:09
A cream document page sharpens from a soft blur and settles into place. The Arc Institute header and a large serif title sit above a bordered white card carrying the paper's title and a dense author list. After the first second the layout holds static.
On-screen text: “Arc Institute”, “FEBRUARY 19, 2025”, “Genome modeling and design across all domains of life with Evo 2”
Camera: Pan
20 · Social proof · 1:09–1:13
A man in an olive corduroy jacket sits centered in a brick-walled loft, speaking to camera. He gestures with his right hand, then rests both hands on his lap. Large windows and a potted plant sit softly out of focus behind him. The shot holds steady.
Camera: Static
21 · Social proof · 1:13–1:16
On a cream background, the headline “SERIES A $50M” and a “Led by Menlo Ventures” pill fade in, then a grid of eight investor logos appears under “WITH PARTICIPATION FROM”. The frame scrolls down to reveal the top of the next section.
On-screen text: “SERIES A”, “$50M”, “Led by”, “MENLO VENTURES”, “WITH PARTICIPATION FROM”, “Lightspeed”, “ANTHROPIC”, “B Capital”, “wing”, “work-bench”
Camera: Pan
22 · CTA · 1:16–1:17
A row of partner logos slides across the top of a cream grid while two orange, wavy 3D shapes hover at the left and right edges. The center headline 'What's actually going' scales up from a blur into focus as small chart cards drift in at the lower corners.
On-screen text: “What's actually going”
Techniques: Kinetic type
Camera: Pan
23 · CTA · 1:17–1:18
A centered serif headline appears line by line, the second line sharpening into focus, over a light field with faint vertical lines and two blurred orange forms at the edges.
On-screen text: “What's actually going”, “on inside the mind of”
Techniques: Kinetic type
Camera: Push in
24 · CTA · 1:18–1:20
A centered black serif question reads on a cream grid background, flanked by blurred orange organic shapes at the left and right edges. The text eases from a soft focus to sharp as the top line scales up slightly.
On-screen text: “What's actually going on inside the mind of an AI model?”
Techniques: Kinetic type
Camera: Push in
25 · CTA · 1:20–1:34
A man in an olive jacket and white henley sits on a wooden floor in a brick-walled loft, speaking to camera with light hand gestures. The question 'What's actually going on inside the mind of an AI model?' builds on screen, the first line scaling into place.
On-screen text: “What's actually going”, “on inside the mind of”, “an AI model?”
Techniques: Kinetic type
Camera: Static
26 · Outro · 1:34–1:36
A small red and yellow flame icon sits left of the word GOODFIRE in dark lettering, centered on a plain cream background. The lockup holds still in a locked-off frame.
On-screen text: “GOODFIRE”
Camera: Static
27 · Outro · 1:36–1:37
A small flame mark and the GOODFIRE wordmark stay centered on a plain gray field while the background darkens.
On-screen text: “GOODFIRE”
Camera: Static
28 · Outro · 1:37–1:39
A small Goodfire logo and wordmark sit centered on a near-black background, then the frame fades to black. The lockup remains static and low-contrast for a brief sign-off.
On-screen text: “GOODFIRE”
Camera: Static