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Omer Bar Tal - We raised a $7M pre-seed to make shopping fun again. @daletlabs gene

Dalet Labs · Oct 2026 · 0:36 · AI-annotated

Length
0:36
Scenes
14 · 2.6 s avg
Product on screen
0:32
Features shown
3
Call to action
0:34 · 93%
Voiceover
No
00:00:00 / 00:36:39

Dalet Labs’s 0:36 launch film runs 14 scenes, about 2.6 s each. The product shows up at 0:32 and 3 features are revealed. The call to action lands at 0:34 (93% in). A product launch film for the shoppable-feed app 'scene' (daletlabs.com): it opens on a zooming wall of lifestyle photos, then runs a single centered phone mockup through feature demos (hotspot tagging, category browsing, natural-language search, bag and checkout) before a wordmark and early-access CTA. The style is flat, minimal and editorial: light gray stage, continuous in-screen scrolling, typewriter text, and pop-in product cards that flip to 'Added' as the signature state-change move.

Footage neededEstimated needs: 5 capture groups — your screens or recordings · 1 filmed passage — shoot, supply or replace · 2 3D passages — build or supply
Plan my film from this onePrintable storyboard

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Omer Bar Tal - We raised a $7M pre-seed to make shopping fun again. @daletlabs gene, scene by scene

· 14 scenes as text

  1. 01 · Hook · 0:00–0:02

    A grid of square lifestyle photos, mostly women in cafes, streets and studios, divided by white gutters, zooms in steadily to reframe onto a few larger images.

    Techniques: UI zoom

    Camera: Push in

  2. 02 · Hook · 0:02–0:03

    Five vertical panels of street-style footage sit side by side with thin white gutters. Each column drifts vertically at a slightly different speed, so the figures shift within their frames. A boutique pair checks a phone in the center; a night group points at the camera on the right.

    Techniques: Parallax

    Camera: Static

  3. 03 · Feature reveal · 0:03–0:07

    A phone mockup centered on a light gray background shows a social feed scrolling upward through lifestyle photos: a mirror selfie, people on steps, a woman in a floral dress, a man at a dinner table, an overhead coffee table, and a woman at a café counter.

    Camera: Push in

  4. 04 · Feature reveal · 0:07–0:11

    A phone mockup plays a clip of a woman at a café counter, with two hotspot dots on her jacket and jeans. Product cards slide in from the left and right. The jacket's button turns to 'Added', and the screen zooms into an app view with a tab bar.

    Techniques: UI zoom

    Camera: Pull out

  5. 05 · Demo · 0:11–0:17

    An iPhone centered on a light gray background displays a shopping app. The camera zooms into the screen, then a two-column grid of lifestyle photos scrolls down while a row of category chips slides left beneath the search bar.

    Techniques: UI zoom

    Camera: Push in

  6. 06 · Demo · 0:17–0:18

    A black smartphone mockup sits centered on a pale background, its screen filled by a two-column grid of interior design photos that scroll upward. The device's rounded corners and side buttons frame the moving content.

    Camera: Pan

  7. 07 · Feature reveal · 0:18–0:21

    A phone interface zooms out from a grid of home decor photos to the top search bar, where the query “something for drinks that feels effortless” types out letter by letter beneath the Ski Gear, Home Decor and Night Out chips, then the frame fades to white.

    Techniques: UI zoom, Kinetic type

    Camera: Push in

  8. 08 · Feature reveal · 0:21–0:22

    A flat iPhone mockup on a light gray background scales down from a close-up of the app screen to a full view, revealing a search bar, category chips, and a two-column grid of lifestyle photos with a bottom tab bar.

    Techniques: UI zoom

    Camera: Pull out

  9. 09 · Feature reveal · 0:22–0:23

    A 3D iPhone mockup on a pale gray background displays a Pinterest-style app. The two-column photo grid scrolls upward through lifestyle images while the search bar and filter chips remain fixed at the top. The motion is steady and continuous.

    Techniques: 3D mockup

    Camera: Static

  10. 10 · Feature reveal · 0:23–0:24

    A flat iPhone mockup on a light gray background shows a social feed with a search bar and a four-photo grid. A new photo card fades in at the center of the grid and drifts down toward the bottom-right tile.

    Camera: Static

  11. 11 · Feature reveal · 0:24–0:29

    A front-facing phone mockup on a light gray field shows a social post of a woman holding a wine glass. White product cards with prices and Add to bag buttons pop in on both sides; one flips to Added as the bag badge counts up, then the rest dim.

    Camera: Static

  12. 12 · Feature reveal · 0:29–0:32

    A centered iPhone mockup on a light gray background displays a bag list with three products and a checkout button. The button fills dark, then the screen cuts to a white view showing a black checkmark circle above the word Confirmed.

    Camera: Static

  13. 13 · Product intro · 0:32–0:34

    A dark scene wordmark with a 3D ring icon sits centered on a light gray background; below it, a black pill button labeled Request Early Access scales in and settles, gaining a soft drop shadow.

    On-screen text: “Request Early Access”

    Camera: Static

  14. 14 · CTA · 0:34–0:36

    A plain light gray frame holds the URL daletlabs.com centered. The address types out letter by letter, the untyped remainder shown in gray, a thin caret trailing the typed portion, then the caret vanishes.

    On-screen text: “daletlabs.com”

    Techniques: Kinetic type

    Camera: Static