1:33
Explore
Xavier
Cleavr · Nov 2026 · 0:32 · AI-annotated
- Length
- 0:32
- Scenes
- 15 · 2.1 s avg
- Product on screen
- 0:20
- Call to action
- 0:23 · 74%
- Voiceover
- Yes
00:00:00 / 00:32:15
Cleavr’s 0:32 launch film runs 15 scenes, about 2.1 s each. The product shows up at 0:20. The call to action lands at 0:23 (74% in), over a voiceover. A satirical keynote opens with a fast push-in from the stage to a video call, then the product is named only in plain typographic punchline cards before a logo sign-off. The cut rate is high (about 37 cuts per minute) to keep the comedic bit moving, with the brand revealed late through bold centered type and an assembling dot logo on blue.
Footage neededEstimated needs: 1 official logo — reused across the film · 6 filmed passages — shoot, supply or replace · 2 3D passages — build or supply
Is this your launch? to your site or press kit.
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· 15 scenes as text
01 · Hook · 0:00–0:04
A man in a black turtleneck stands center stage holding a microphone, gesturing toward a large applauding audience seated in rows along a blue runway. Blue wave-pattern screens and overhead spotlights fill the backdrop as he smiles and addresses the crowd.
Camera: Push in
02 · Hook · 0:04–0:04
A man in a black turtleneck holds a microphone and points to a large screen showing another man in a yellow shirt. An audience claps in a blue-lit auditorium with spotlights.
Camera: Static
03 · Hook · 0:04–0:05
A rendered stage with blue spotlights and rows of seated audience on both sides. A large central screen shows a man in a yellow shirt and floral jacket giving a thumbs up. A blurred presenter in a black suit holds a microphone at the left edge and exits the frame.
On-screen text: “广”
Camera: Static
04 · Hook · 0:05–0:05
A 3D-rendered stage with blue panels and spotlight beams frames a large screen showing a mustached man in orange glasses and a floral shirt holding a glass. Suited crowds applaud on both sides, a hand waves in the foreground, and an oversized character slides across the frame.
On-screen text: “广”
Techniques: Kinetic type
Camera: Static
05 · Hook · 0:05–0:06
A launch stage with a clapping crowd and overhead spotlights frames a monitor showing a man in yellow glasses on a video call; the camera pushes in on the screen as a large character slides across.
On-screen text: “广”
Techniques: Kinetic type
Camera: Static
06 · Hook · 0:06–0:15
A mustached man in a floral shirt and yellow glasses sits on a large screen inside a blue press set with spotlights. He holds a drink, gestures, lifts his glasses, smiles, and gives a thumbs-up to the audience below.
Camera: Push in
07 · Hook · 0:15–0:18
A mustached man in a bright floral shirt sits at a desk in a wood-paneled office, gives a thumbs up toward the camera, then lowers his hand and speaks with a smile.
Camera: Static
08 · Hook · 0:18–0:20
A mustached man in a blue and orange floral shirt sits centered before a warm yellow curtain. He lifts a glass of orange drink with a straw to his mouth and takes a slow sip while looking at the camera.
Camera: Push in
09 · Product intro · 0:20–0:21
A black sans-serif sentence types itself out on a plain off-white background, a thin vertical cursor sits after the last character. The line reads “Yeah. He didn't do anything.”
On-screen text: “Yeah. He didn't do anything.”
Techniques: Kinetic type
Camera: Static
10 · Product intro · 0:21–0:23
A plain white card holds centered black sans-serif text. The first line stays locked in place while a second, bolder line scales in below it.
On-screen text: “Yeah. He didn’t do anything.”, “Cleavr did.”
Techniques: Kinetic type
Camera: Static
11 · CTA · 0:23–0:24
A dark gray field cuts to a pale cream background where the bold black headline “Get paid.” sits centered and still. The type holds in a locked-off frame for the rest of the clip.
On-screen text: “Get paid.”
Camera: Static
12 · CTA · 0:24–0:27
A bold black headline reads “Get paid. Now.” on a plain off-white background. The line scales up into the center, holds briefly, then fades to a pale gray as the scene ends.
On-screen text: “Get paid. Now.”
Techniques: Kinetic type
Camera: Static
13 · Outro · 0:27–0:27
A flat blue field carries a faint wave of thin white lines. The white Cleavr wordmark slides into the center as the gray start frame cuts to blue, then holds still.
On-screen text: “Cleavr”
Techniques: Kinetic type
Camera: Static
14 · Outro · 0:27–0:31
On a blue gradient crossed by faint curved lines, the white wordmark Cleavr sits centered as a ring of dots and dashes assembles to its left, forming the logo mark. The text slides gently into place.
On-screen text: “Cleavr”
Camera: Static
15 · Outro · 0:31–0:32
The Cleavr logo and wordmark slide into the center of a blue field crossed by faint wavy lines, hold, then the frame fades to black.
Camera: Static