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alex liu - Most agents wants to 10x your productivity. @kickerai doesn’t. Intr

Kicker · Oct 2026 · 1:33 · AI-annotated

Length
1:33
Scenes
54 · 1.7 s avg
Product on screen
1:22
Voiceover
Yes
00:00:00 / 01:33:02

Kicker’s 1:33 launch film runs 54 scenes, about 1.7 s each. The product shows up at 1:22. There is no explicit call to action; a voiceover carries the film. The video is a fast-cut live-action narrative in which a man walks through a teal-graded city while a voiceover, voiced by rotating strangers, delivers personal nudges about his neglected habits. Its style is defined by rapid intercutting between the protagonist and the strangers, handheld camera drift, and a single logo card that resolves the mystery at the end.

Footage neededEstimated needs: 53 filmed passages — shoot, supply or replace

Is this your launch? to your site or press kit.

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alex liu - Most agents wants to 10x your productivity. @kickerai doesn’t. Intr, scene by scene

· 54 scenes as text
  1. 01 · Hook · 0:00–0:01

    Two boys sprint past the camera in front of a teal-trimmed building, their faces and bodies streaked with motion blur, while a woman in a blue top stands out of focus behind them.

    Camera: Pan

  2. 02 · Hook · 0:01–0:02

    A man in a blue vest and light blue shirt stands before a brown door framed by green pillars. He looks down and adjusts the strap of a dark shoulder bag.

    Camera: Static

  3. 03 · Hook · 0:02–0:03

    A man in a blue zip jacket stands in a brown doorway framed by teal pillars, a shoulder bag across his chest. He gestures with both hands toward the camera, fingers spread, as if explaining something to the viewer.

    Camera: Push in

  4. 04 · Hook · 0:03–0:04

    A person in a blue jacket and white shirt stands on a staircase with blue railings, holding a phone up to their face. The camera whips in from a blurred close-up and settles on the figure.

    Camera: Pan

  5. 05 · Hook · 0:04–0:05

    A man in a white hard hat and blue shirt stands on a blue lift platform, holding a spray bottle, against a building facade with windows. The camera looks up at him from a low angle.

    Camera: Static

  6. 06 · Hook · 0:05–0:06

    A close-up of a curly-haired man in a blue zip-up sweater and backpack grins toward the side against a plain gray wall, reacting to an off-screen question.

    Camera: Static

  7. 07 · Hook · 0:06–0:07

    A low-angle close-up frames a man in a white hard hat and blue work shirt looking down at the camera. He squints slightly, holding his hands together near his chest against a concrete background.

    Camera: Static

  8. 08 · Hook · 0:07–0:09

    A young man in a blue knit vest leans forward against a mottled gray wall, his head tilting as he glances downward with a tense, wary expression. The tight framing holds on his face.

    Camera: Static

  9. 09 · Hook · 0:09–0:10

    Low-angle close-up of a man in a white hard hat and teal work shirt, leaning on a concrete beam and looking up. He speaks toward the camera and breaks into a wide smile as the shot holds steady.

    Camera: Static

  10. 10 · Hook · 0:10–0:11

    A man in a blue fleece vest over a striped shirt looks downward, then lifts his head to face the camera with a questioning expression. He stands before a gray textured wall, with a lighter tiled panel at the left edge of the frame.

    Camera: Static

  11. 11 · Hook · 0:11–0:14

    A low-angle, tilted shot frames a man in a white hard hat and teal work shirt leaning on a railing. He looks down at the camera and speaks, his expression shifting as he talks. A pale building wall fills the background.

    Camera: Static

  12. 12 · Problem · 0:14–0:15

    A close-up of a young man with dark curly hair and a short beard, wearing a blue fleece vest over a striped shirt, stands against a tiled outdoor wall. He tilts his head and speaks toward someone off camera, his expression shifting from a grimace to a neutral look.

    Camera: Static

  13. 13 · Problem · 0:15–0:17

    Low-angle shot of a man in a white hard hat and blue denim shirt on a blue lift. He sprays the building cornice with a white spray can, then lowers it and gestures with an open hand. Ornate molding fills the right of the frame.

    Camera: Static

  14. 14 · Problem · 0:17–0:18

    A close-up of a man in a blue knit vest over a striped shirt, a dark strap on his shoulder, who looks down with a tense, furrowed expression. The background splits into a pale panel on the left and a dark wall on the right. His head tilts slightly as his mouth moves.

    Camera: Static

  15. 15 · Problem · 0:18–0:20

    A man in a blue vest stands in the foreground glancing right, then turns and moves out of frame. The shot settles on a child behind a wooden lemonade stand, painted with a blue sign and 50 cents, set against a stone wall.

    Camera: Pan

  16. 16 · Problem · 0:20–0:20

    A young man in a blue sweater vest smiles and glances sideways in an over-the-shoulder shot, a blurred figure in the foreground and a building facade behind him.

    Camera: Static

  17. 17 · Problem · 0:20–0:22

    A woman in a denim jacket rides a bicycle toward the camera on a city street, a man in a blue vest walking beside her. A man seen from behind stands in the foreground as traffic cones and parked cars line the road.

    Camera: Pan

  18. 18 · Problem · 0:22–0:29

    A man in a blue vest walks toward the camera and shakes hands, his face filling the frame in a smile. The shot cuts to an over-the-shoulder view of a boy in a tan shirt speaking against a green brick wall.

    Camera: Push in

  19. 19 · Problem · 0:29–0:31

    Tight close-up of a man with short dark hair and light stubble in a blue collared shirt. He stares slightly off-camera with a tense, open-mouthed expression as if mid-sentence. The background is a soft, out-of-focus teal interior. The shot holds steady with only subtle handheld drift.

    Camera: Static

  20. 20 · Problem · 0:31–0:32

    A tight close-up of a young boy smiling and talking to an out-of-focus person on the right, set against a pale green textured wall. He nods slightly and his expression warms as he speaks, the camera holding steady on his face.

    Camera: Static

  21. 21 · Problem · 0:32–0:33

    A close-up of a man with short dark hair and light stubble talks toward camera, his face in sharp focus against a soft teal background. The image then blurs out completely as focus drops and he exits the frame.

    Camera: Static

  22. 22 · Problem · 0:33–0:34

    A man in a blue vest and light shirt walks past a stone wall and a juice stand, sipping from a plastic cup, while a blurred pedestrian crosses the foreground. A boy smiles behind the stand.

    Camera: Pan

  23. 23 · Problem · 0:34–0:35

    A man in a blue zip vest holds a clear cup with a straw, glancing down at the drink then up. He stands before a pale stone wall and tree trunk as the frame pans left; a second person sits at a counter on the right.

    Camera: Pan

  24. 24 · Problem · 0:35–0:36

    A high-angle overhead shot looks down a city street as several pedestrians walk past, one carrying a box across the road and another in a green hoodie standing on the sidewalk. A green dumpster sits in the foreground.

    Camera: Static

  25. 25 · Problem · 0:36–0:37

    A man in a blue vest holding a coffee cup stands in profile in the foreground. Behind him, a person in a green sweater lifts a large NACHOS flyer and tapes it to the top of a crowded bulletin board.

    Camera: Pan

  26. 26 · Problem · 0:37–0:38

    Over-the-shoulder view of a man in a denim vest facing a window bulletin board plastered with flyers and a sunflower NACHOS poster. A hooded figure holds a tray overhead while a bald man in a striped shirt walks past, the camera drifting slowly right.

    Camera: Pan

  27. 27 · Problem · 0:38–0:39

    A man in a blue vest and backpack walks forward on a street, holding a drink with a straw. Orange traffic cones and a blue lift sit behind him, and a blurred woman passes in the left foreground. The letters TA slide across the mid-frame.

    On-screen text: “TA”

    Camera: Pan

  28. 28 · Problem · 0:39–0:41

    A man in a denim vest and backpack is filmed from behind, then in profile, as he walks past a yellow school bus and a pale building with blue doors. The shot ends with a fast whip pan that blurs the frame.

    Camera: Push in

  29. 29 · Problem · 0:41–0:43

    A man in a blue vest looks down at a thin object in his hand, then lifts his head and turns to profile. A blurred woman with glasses crosses the foreground at the start. The shot stays tight on him against a dark teal set.

    Camera: Pan

  30. 30 · Problem · 0:43–0:44

    A curly-haired man in a blue vest stands on a street, back to camera, beside a yellow school bus and a worker in a high-vis vest. The shot whips past him in a fast blur, his profile flashing as the frame streaks sideways.

    Camera: Push in

  31. 31 · Problem · 0:44–0:48

    A man in a brown knit beanie leans out of a green vehicle window, cradling a small scruffy cream dog against his shoulder. He glances back over his shoulder as the shot opens in heavy motion blur and resolves into a steady close-up.

    Camera: Push in

  32. 32 · Problem · 0:48–0:49

    A tight close-up holds on a man with a mustache and blue collar, his face lit in cool tones against a dark green wall. He stares off-camera with a tense, half-open mouth as the frame drifts slowly.

    Camera: Static

  33. 33 · Problem · 0:49–0:52

    A man in a green knit beanie and blue jacket sits in a dark vehicle, cradling a scruffy brown dog. He turns his head and speaks, his mouth parting, while the dog stares left. A green door frame and a bright window sit behind him.

    Camera: Static

  34. 34 · Problem · 0:52–0:53

    A tight close-up of a man with dark curly hair, a mustache and a blue collared shirt. He stares off to the side with a tense expression and blinks once against a blurred gray-green wall.

    Camera: Static

  35. 35 · Problem · 0:53–0:54

    A man with dark curly hair in a blue jacket looks down in close-up. The camera tilts down to his hands holding a dark smartphone, a white shirt cuff visible, against a muted teal wall.

    Camera: Pan

  36. 36 · Problem · 0:54–0:56

    A man in a green knit beanie and leather jacket holds a small scruffy dog, gazing toward a blurred figure in the left foreground. The shallow focus keeps the man and dog sharp while the foreground head stays soft, and a voiceover says Good boy.

    Camera: Static

  37. 37 · Problem · 0:56–0:57

    Close-up of a bearded man in a teal fleece jacket against a plain gray wall. He turns his head to the right, his profile blurring with the fast motion as he looks down and away.

    Camera: Pan

  38. 38 · Problem · 0:57–0:58

    A person in a denim vest stands on a city street holding a phone; the camera tilts down to reveal a small child in a camouflage jacket crouching on the pavement, drawing with chalk. A large numeral 0 scales in over the shot.

    On-screen text: “0”

    Techniques: Kinetic type

    Camera: Push in

  39. 39 · Problem · 0:58–0:59

    A low live-action shot follows a person in a blue coat across the foreground while a child crouches on the asphalt drawing white and yellow chalk circles. The camera stays close to the ground and slightly soft, emphasizing the pavement markings.

    Camera: Push in

  40. 40 · Problem · 0:59–1:00

    A low-angle close-up of a street shows the phrase Call your mom back painted in white and pale green script. Pedestrians' legs and shoes walk past in the soft-focus background as the camera glides along the lettering.

    Camera: Push in

  41. 41 · Problem · 1:00–1:02

    Three elderly women in headscarves sit outside a doorway, each holding an open magazine. The woman on the right gestures with her hands as she talks to the others. The camera slowly pushes in on the group.

    Camera: Push in

  42. 42 · Problem · 1:02–1:04

    A curly-haired man in a denim vest stands before a green food truck as a man in a cream sweater walks past holding a coffee cup. The first man looks down, then raises his eyes with a pensive, troubled expression.

    Camera: Pan

  43. 43 · Problem · 1:04–1:05

    Two elderly women sit on a porch; the one in a copper sequin hat holds an open tabloid magazine and looks up to speak, while her companion in glasses reads. Locked-off medium shot in soft daylight.

    Camera: Pan

  44. 44 · Problem · 1:05–1:07

    A close-up of a man with curly dark hair and a backpack strap lifts his head from a downward glance to a startled forward look, his eyes widening. The background stays a soft blur of glass panels in cool teal light.

    Camera: Pan

  45. 45 · Problem · 1:07–1:09

    An elderly woman with white hair and jeweled glasses holds an open magazine in a locked-off close-up. She tilts her head and her expression shifts as she looks up, while two men sit at the frame edges against a pale green curtain.

    Camera: Static

  46. 46 · Problem · 1:09–1:11

    Hands hold open a tabloid spread showing a gossip headline and a photo of a man, then the shot cuts to a close-up of a bearded man in a blue jacket with a worried expression.

    Camera: Static

  47. 47 · Problem · 1:11–1:13

    A tight close-up holds on a man with curly hair and stubble in a blue zip-up, the background a soft blur of window light and teal wall. His eyes, first half-closed, open and his gaze drops as he listens, his expression tight and still.

    Camera: Static

  48. 48 · Problem · 1:13–1:14

    A locked-off medium close-up shows two older women by a pale wall; the front woman, in a patterned headscarf and dark glasses, laughs and speaks toward camera while the woman behind, in a maroon hoodie, watches with wide eyes and holds a small pink card reading Love&Laughter.

    On-screen text: “Love&Laughter”

    Camera: Static

  49. 49 · Problem · 1:14–1:15

    A close-up of a young man in a light blue shirt tilts his head down and drops his gaze, his expression shifting, against a blurred office background. The tight framing holds on his face as he looks downward.

    Camera: Static

  50. 50 · Problem · 1:15–1:16

    Two elderly women stand close together outdoors. The woman in a purple floral headscarf and glasses turns her head away from the camera, while the white-haired woman behind her stares with wide eyes, then settles into a calmer, curious look.

    Camera: Static

  51. 51 · Problem · 1:16–1:18

    A young man with reddish hair and stubble, wearing a blue zip-up and a backpack strap, is framed in close-up. He glances off-camera, his faint smile fading into a tense, focused expression as the camera drifts right against a blurred teal background.

    Camera: Static

  52. 52 · Problem · 1:18–1:22

    A man in a blue vest walks toward camera past three elderly women seated on a stoop, smiling. The camera tracks him in a medium shot as he passes, with a brown door and white windows in the background.

    Camera: Pull out

  53. 53 · Product intro · 1:22–1:29

    A woman in a brown leather jacket and a man in a blue vest walk toward the camera on a dim street at night, smiling and talking. The Ricker logo and a small purple mascot appear on the left, the tagline on the right.

    On-screen text: “Ricker”, “A friend who actually cares about you.”

    Camera: Pull out

  54. 54 · Outro · 1:29–1:33

    A plain black background holds the word leicker centered above the line A friend who actually cares about you. Both remain still throughout the shot.

    On-screen text: “leicker”, “A friend who actually cares about you.”

    Camera: Static