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Dreamscale Labs · Industrials · Sep 2026
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Cleavr · Nov 2026 · 0:29 · AI-annotated
- Length
- 0:29
- Scenes
- 19 · 1.5 s avg
- Call to action
- 0:17 · 59%
- Voiceover
- Yes
00:00:00 / 00:29:17
Cleavr’s 0:29 launch film runs 19 scenes, about 1.5 s each. The call to action lands at 0:17 (59% in), over a voiceover. A retro 70s office-comedy skit cut at roughly 66 cuts per minute, moving from a startled hero through clone gags to a locked-off top-down cocktail montage. The style is defined by warm amber wood tones, whip pans and duplicate characters, closing on a clean blue logo card.
Footage neededEstimated needs: 1 official logo — reused across the film · 16 filmed passages — shoot, supply or replace
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Team, scene by scene
· 19 scenes as text
01 · Hook · 0:00–0:01
A man in a floral shirt and yellow glasses sips from a coconut drink with a straw, then lifts his head and opens his eyes in a wood-paneled room with books, a plant, and a hanging jacket.
Camera: Static
02 · Problem · 0:01–0:02
A man in a tropical shirt and yellow glasses sits holding a coconut drink, eyes wide, as two men in tan blazers burst through a curtained doorway behind him. The 1970s office set has bookshelves, a palm plant and paper lanterns.
Camera: Pull out
03 · Problem · 0:02–0:02
A surprised man in a tropical shirt and yellow glasses sits at a desk holding a coconut drink, while two men in matching tan suits run in place behind him as motion-blurred duplicates in a wood-paneled study.
Camera: Static
04 · Problem · 0:02–0:06
A man in a floral shirt sits at a wooden desk, mouth agape, holding a coconut. Two ghostly copies of a tan-suited man fade in at his sides and solidify as they sit. He grips a cocktail shaker and shakes it while they look on.
Camera: Pull out
05 · Other · 0:06–0:07
A mustachioed man in orange glasses and a tropical-print shirt sits at a wooden desk, holding a cocktail shaker and laughing as he glances off-camera. Behind him, bookshelves, a palm plant, and paper lanterns fill the warm wood-paneled set.
Camera: Static
06 · Other · 0:07–0:09
A man in a colorful shirt and headphones sits at a wooden desk, holding a silver cocktail shaker. He gestures with his free hand and smiles, set against a backdrop of bookshelves and a hanging suit.
Camera: Pull out
07 · Other · 0:09–0:10
In a wood-paneled room lined with bookshelves, a man in a floral shirt and orange glasses sings at a desk, gripping a cocktail shaker, then drops it and throws both hands up in a flourish while the two men beside him react.
Camera: Static
08 · Other · 0:10–0:10
A man in orange glasses and a floral jacket sits at a wooden desk, shaking a silver bottle with a quick motion, while two figures in tan jackets sit at the frame edges. The warm wood-paneled set is lined with books, plants and paper lanterns.
Camera: Static
09 · Other · 0:10–0:11
A man with orange glasses and a floral shirt sits at a wooden desk in a wood-paneled room, pointing at the camera with his mouth open. Bookshelves, a palm plant and paper stacks fill the background as he leans forward.
Camera: Push in
10 · Other · 0:11–0:11
A mustached man in orange glasses and a yellow patterned shirt leans over a wooden table, pointing toward the camera. The view then whips down to a top-down angle showing bottles, empty glasses and limes on the tabletop.
Camera: Static
11 · Other · 0:11–0:17
Top-down locked-off shot of a wooden table where several people make cocktails. One shakes a metal shaker, another pours amber spirit into a glass, a third squeezes a lime. Bottles, ice-filled glasses, limes, mint and coconut halves sit arranged along the bottom edge.
Camera: Static
12 · CTA · 0:17–0:20
A black frame cuts to a cream background, and the centered line Get paid. fades in in black. The word Now. is appended to the line, which then eases to gray and holds still.
On-screen text: “Get paid.”, “Now.”
Techniques: Kinetic type
Camera: Static
13 · CTA · 0:20–0:21
The shot fades up from black to a warm library set. A mustached man in yellow glasses and a floral shirt sips from a coconut with a straw. A tan suit hangs on the door behind him, bookshelves flank the frame, paper lanterns dangle above. The camera holds still.
On-screen text: “Get paid. Now.”
Camera: Pull out
14 · Other · 0:21–0:22
A mustached man in yellow glasses and a floral shirt sips a coconut drink in a wood-paneled room hung with paper lanterns. The frame widens to reveal two matching copies of him seated at either side, all smiling.
Camera: Pull out
15 · Other · 0:22–0:23
Three identical men in floral shirts and yellow sunglasses sit at a table, each holding a coconut drink. They smile and look around in a wood-paneled room lined with books, a hanging tan jacket, a palm plant, and colorful paper lanterns strung overhead.
Camera: Static
16 · Other · 0:23–0:23
Three identical men in flower shirts, yellow sunglasses and neck headphones sit at a table, each holding a strawed drink. Behind them a wooden bookshelf holds a hanging brown jacket and a string of colorful paper lanterns, with leafy plants swaying at the edges.
Camera: Static
17 · Other · 0:23–0:23
Three identical men in Hawaiian shirts and yellow glasses sit behind a sand-covered table, each holding a lemon drink. The set is a library with palm plants, strung paper lanterns, and a hanging blazer. The camera pulls back slightly to widen the frame.
Camera: Static
18 · Outro · 0:23–0:25
A blue field with faint curved lines holds the white Cleavr wordmark centered, after a cut from three men in matching shirts sitting at a table in a plant-filled room.
On-screen text: “Cleavr”
Camera: Static
19 · Outro · 0:25–0:29
The white Cleavr logo, a dotted sunburst mark beside the wordmark, holds centered on a blue background crossed by faint curved lines, then fades to black.
On-screen text: “Cleavr”
Camera: Static