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Anthropic - Turn written content into professional designs with Claude + @canva

Claude · Jul 2025 · 0:51 · AI-annotated

Length
0:51
Scenes
10 · 5.1 s avg
Product on screen
0:00
Features shown
1
Voiceover
No
00:00:00 / 00:51:10

Claude’s 0:51 launch film runs 10 scenes, about 5.1 s each. The product is on screen from the first frame and 1 feature is revealed. There is no explicit call to action. A single continuous UI walkthrough on a flat terracotta field: a two-second icon convergence opens, a hand cursor drives a flat browser mockup through the Canva connector flow, and a logo lockup closes. Signature moves are the zoom in and out on menus and the input box, the split-screen doc-versus-design comparison, and slow scroll reveals, all cut at a relaxed pace near 81 bpm.

No filming indicatedEstimated needs: 2 capture groups — your screens or recordings · 1 official logo — reused across the film · 1 graphic passage — draw or supply
Plan my film from this onePrintable storyboard

Is this your launch? to your site or press kit.

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Anthropic - Turn written content into professional designs with Claude + @canva, scene by scene

· 10 scenes as text

  1. 01 · Product intro · 0:00–0:02

    On a terracotta field, a row of overlapping white app icons collapses into one dark-circle tile, then a white square with a dark checkmark pops in at the center, flanked by the dark circle and a red sparkle icon.

    Techniques: Morph

    Camera: Static

  2. 02 · Feature reveal · 0:02–0:06

    A browser window mockup of a chat app sits on a brick background. A cursor moves to the sliders button and a search-connectors dropdown opens below it. The view zooms into the menu, then pulls back as the menu closes.

    Techniques: Cursor demo, UI zoom

    Camera: Push in

  3. 03 · Feature reveal · 0:06–0:32

    A flat browser mockup of a Claude chat on a terracotta gradient. A cursor clicks plus, opens a Drive menu, attaches a DOC file. The view zooms into the input as a prompt types, then pulls back to a scrolling thread streaming a reply and code blocks.

    Techniques: Cursor demo, UI zoom

    Camera: Pull out

  4. 04 · Feature reveal · 0:32–0:33

    On a coral backdrop, a white chat panel on the left lists three infographic options while a browser window on the right shows a Cozy Reading Nook design. The chat panel scales up from a small card to full size as the browser window fades in from a translucent state.

    Techniques: UI zoom

    Camera: Static

  5. 05 · Feature reveal · 0:33–0:36

    A split view holds a Claude chat window on the left and a Canva browser window on the right over a terracotta background. A cursor scrolls the right window down an autumn-toned infographic titled Cozy Reading Nook while the left chat text remains static.

    Techniques: Split screen, Cursor demo

    Camera: Static

  6. 06 · Feature reveal · 0:36–0:38

    Two flat browser windows sit side by side on a solid coral background, a Google Doc on the left and a Canva infographic on the right. Both scroll slowly, revealing the document's heading and the infographic's orange and yellow text blocks.

    Techniques: Split screen

    Camera: Static

  7. 07 · Feature reveal · 0:38–0:42

    Two browser windows sit side by side on a terracotta background. The Google Doc on the left auto-scrolls up through a five-step guide, while the Canva canvas on the right zooms in on the Cozy Reading Nook infographic title as its color shifts from black to rust.

    Techniques: Split screen, UI zoom

    Camera: Static

  8. 08 · Demo · 0:42–0:43

    Two browser windows, a Google Doc and a Canva infographic, sit side by side on a coral background. They dim as a Connectors dialog fades in at the center, listing integrations like Canva and Google Calendar, while a hand cursor rests at the right edge.

    Techniques: Split screen, Cursor demo

    Camera: Static

  9. 09 · Demo · 0:43–0:47

    A cream Connectors panel on a terracotta field scrolls down, its two-column grid of app tiles (Asana, Canva, Notion, Zapier) sliding up past plus and check icons. A white cursor sits at the right edge.

    Techniques: Cursor demo

    Camera: Pan

  10. 10 · Outro · 0:47–0:51

    A white twelve-point starburst mark assembles at the center of a flat terracotta field, then slides left as the wordmark Claude fades in beside it in black serif. The lockup holds still through the end of the clip.

    On-screen text: “Claude”

    Camera: Static