1:21
Introducing Claude Dashboards and Claude Motion
Anthropic · AI · Oct 2026
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oliverb - We raised $64M for this moment: Introducing Bustem. Bustem scans the
Bustem · Mar 2026 · 1:41 · AI-annotated
- Length
- 1:41
- Scenes
- 57 · 1.8 s avg
- Product on screen
- 0:19
- Features shown
- 3
- Call to action
- 1:25 · 84%
- Voiceover
- Yes
00:00:00 / 01:41:16
Bustem’s 1:41 launch film runs 57 scenes, about 1.8 s each. The product shows up at 0:19 and 3 features are revealed, with social proof. The call to action lands at 1:25 (84% in), over a voiceover. The video opens with a fake dramatic skit that snaps into a direct-to-camera pitch, then alternates presenter shots with white-background motion graphics and 3D UI mockups that walk through each feature. Its signature moves are the fixed bottom caption pill, floating card grids that drift in 3D, and VFX gags (fireballs, ice, a laser) that punctuate each takedown.
Footage neededEstimated needs: 3 capture groups — your screens or recordings · 1 official logo — reused across the film · 23 filmed passages — shoot, supply or replace · 9 graphic passages — draw or supply · 6 3D passages — build or supply
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· 57 scenes as text
01 · Hook · 0:00–0:00
A tight close-up of a person's face underwater, eyes closed and mouth open as splashing water and bubbles move across the frame. The lighting is dim and reddish-brown.
Camera: Static
02 · Hook · 0:00–0:03
A dark copper bowl opens the shot, then a locked-off close-up shows a wet-haired man hunched under green and red light, with a second man behind him. A yellow subtitle appears at the bottom.
On-screen text: “Fat American, you cannot stop us!”
Camera: Push in
03 · Hook · 0:03–0:04
A locked-off close-up holds on a sweating man's face, lit in green and red, as he grimaces and shifts his head. A yellow subtitle sits at the bottom of the frame.
On-screen text: “Fat American, you cannot stop us!”
Camera: Static
04 · Hook · 0:04–0:11
A bald, bearded man shouts into the face of a younger man in a room washed in red and green light, subtitles reading his demand at the bottom. The shot cuts to a wider view where a third man in a black t-shirt smiles and gestures beside them.
On-screen text: “Fat American, you cannot stop us!”, “PROMISE ME”, “you will NEVER clone an American brand again!”
Camera: Pull out
05 · Problem · 0:11–0:19
A young man in a black tee stands center frame in a dim basement, speaking to camera; he points at his shirt and gives two thumbs up. Behind him, a crew member dries a man with a towel while an older man adjusts his shirt. Subtitles run along the bottom.
On-screen text: “That? That wasn't real.”, “But right now, while you're watching this.”, “Counterfeits are copying your product”, “and stealing sales that should be yours.”, “Introducing Bustem,”
Camera: Push in
06 · Product intro · 0:19–0:21
A black app icon with a white B mark scales up in the center of a light dotted background, then a white blob wipes in to cover the frame. A dark caption bar at the bottom swaps from “Introducing Bustem,” to “the world's first AI enforcement team that finds.”
On-screen text: “Introducing Bustem,”, “the world's first AI enforcement team that finds”
Techniques: Masking
Camera: Static
07 · Product intro · 0:21–0:23
A man in a black t-shirt sits at a white desk in a bright office, speaking to camera with hands clasped. A blue neon Bustem sign glows at left and a three-globe floor lamp stands at right. The frame racks from soft blur into sharp focus.
On-screen text: “the world's first AI enforcement team that finds”
Camera: Static
08 · Product intro · 0:23–0:26
A man in a black T-shirt sits at a desk in a bright office, speaking to camera in front of a neon sign. Rows of pill-shaped tags overlay the frame, first showing counterfeit brand names, then turning into red TERMINATED stamps with X icons that scroll sideways.
On-screen text: “the world's first AI enforcement team that finds”, “and kills 100% of counterfeits.”
Techniques: Morph
Camera: Push in
09 · Feature reveal · 0:26–0:27
A black disc with a magenta edge and the white SKIMS wordmark sits on a light gray field. It scales up into a full circle, the wordmark rotating and distorting, then scales back to a smaller oval as the subtitle changes.
On-screen text: “Let me show you how.”, “Say you're a clothing brand.”
Techniques: Kinetic type
Camera: Static
10 · Feature reveal · 0:27–0:29
On a white background, a magenta ring holds the center while square photo tiles of models in beige wear snap into a cross around it. Black dots burst outward from the middle as the tiles settle. Two caption bars appear in turn along the bottom.
On-screen text: “Say you're a clothing brand.”, “First, Bustem analyzes thousands of data points”
Techniques: Particles
Camera: Pull out
11 · Feature reveal · 0:29–0:31
A scattered cloud of small dark squares condenses into a tight rectangular dot grid on a light gray background. A dark rounded caption bar at the bottom swaps from the first phrase to the second.
On-screen text: “First, Bustem analyzes thousands of data points”, “to understand your brand.”
Techniques: Particles
Camera: Pull out
12 · Feature reveal · 0:31–0:32
A washed-out white grid of three model cards fades to full opacity as the Bustem wordmark slides in at the top center. Brand labels and code snippets appear beneath each card while a dark caption pill stays locked at the bottom.
On-screen text: “to understand your brand.”, “Bustem indexes every model in your images”
Camera: Static
13 · Feature reveal · 0:32–0:32
A 3D mockup of the Bustem dashboard displays a grid of model photos with pink selection boxes, brand tags, and a code strip. The Bustem logo slides in at the top while a dark caption bar sits at the bottom.
On-screen text: “Bustem indexes every model in your images”
Techniques: 3D mockup
Camera: Push in
14 · Feature reveal · 0:32–0:33
A photo of a model in a black hoodie sits in a rounded frame on a light background. A translucent pink bounding box jumps from her torso to her head, its coordinate readout updating, while a dark caption bar holds at the bottom.
On-screen text: “Bustem indexes every model in your images”, “3 Bustem”
Camera: Static
15 · Feature reveal · 0:33–0:33
A rounded card on a light gray field holds a studio photo of a woman in a black tank top. Translucent red bounding boxes resize and reposition over her head and torso. A dark caption bar at the bottom shows the feature line, then swaps to the second line.
On-screen text: “Bustem indexes every model in your images”, “and each one of your Meta-ads.”
Techniques: Morph
Camera: Pull out
16 · Feature reveal · 0:33–0:34
A flat grid of white Meta ad cards, each holding a model photo and ad metadata, drifts across the frame while a few foreground cards sit blurred and larger. A dark rounded caption bar at the bottom reads “and each one of your Meta ads.”
On-screen text: “Bustem indexes every model in your images”, “and each one of your Meta ads.”
Techniques: Parallax
Camera: Pull out
17 · Feature reveal · 0:34–0:35
A white field holds a scattered grid of image thumbnails, each tagged Image with a filename, showing models in apparel. The cards drift and rescale, some enlarging as they shift, while a dark caption bar at the bottom reads and each one of your Meta ads.
On-screen text: “and each one of your Meta ads.”
Techniques: Parallax
Camera: Pull out
18 · Feature reveal · 0:35–0:36
A dashboard mockup with a dark left sidebar and a grid of ad screenshots tilts in 3D perspective, then rotates flat to face the camera. A white caption bar reads 'and each one of your Meta ads.' at the bottom.
On-screen text: “and each one of your Meta ads.”
Techniques: 3D mockup
Camera: Static
19 · Feature reveal · 0:36–0:40
A man in a black t-shirt sits at a white desk in a softly blurred office, speaking to the camera. A neon Bustem sign glows on the left and a three-globe floor lamp stands on the right. Subtitles change at the bottom as he talks.
On-screen text: “Now that Bustem understands your business,”, “it finds scammers ripping you off.”
Camera: Static
20 · Feature reveal · 0:40–0:41
A washed-out office shot of a man in a black tee fades to a plain white background, where the gray phrase Run automated searches slides in at center. A white caption in a dark rounded box sits along the bottom edge.
On-screen text: “it finds scammers ripping you off.”, “Run automated searches”, “Bustem runs thousands of automated searches a day”
Techniques: Kinetic type
Camera: Static
21 · Feature reveal · 0:41–0:42
A light gray field holds the centered line “Run automated searches” while thin lines fan out from the left with small white dots, then branch into six white pill labels with hexagon icons that slide in. A dark caption bar stays fixed at the bottom.
On-screen text: “Run automated searches”, “Bustem runs thousands of automated searches a day”
Camera: Pan
22 · Feature reveal · 0:42–0:43
A white infographic lists six detection categories, each a pill with a gear icon and a line extending right. A white panel slides in from the right to reveal a man in a dark shirt, while a dark caption sits at the bottom.
On-screen text: “Bustem runs thousands of automated searches a day”, “to track them down.”
Techniques: Masking
Camera: Static
23 · Feature reveal · 0:43–0:44
Split screen: a white panel on the left holds a status pill that updates from Executing Report to Executing Reports with a spinner, while the panel slides left to reveal a man in a black t-shirt talking at a desk against an office backdrop with a neon sign.
On-screen text: “to track them down.”
Techniques: Split screen, Masking
Camera: Static
24 · Feature reveal · 0:44–0:45
A split screen pairs a white panel with an 'Executing Reports' pill on the left and a man in a black tee on the right. The pill slides left, a line draws across, and a black card with a white S logo wipes in from the right, blurring the man.
On-screen text: “to track them down.”
Techniques: Split screen
Camera: Static
25 · Feature reveal · 0:45–0:46
A black rounded icon with a white B slides in from the right, trailing a thin line on white. It centers, then a blurred browser window with search tabs and product thumbnails fades in behind it while the icon shrinks to the top-left corner.
On-screen text: “Right now, Bustem is searching the internet for Skims bodysuit”, “to track them down.”
Camera: Static
26 · Feature reveal · 0:46–0:49
A blurred browser window displays a Google image grid of bodysuits with several pink-highlighted thumbnails. A 3D peach character with a cartoon face rises into focus in the foreground as the search grid recedes and blurs, a small peach emoji drifting at left.
On-screen text: “Right now, Bustem is searching the internet for Skims bodysuit”, “Kim Kardashian's bodysuit”
Techniques: 3D mockup
Camera: Pull out
27 · Feature reveal · 0:49–0:50
A woman in a pink bodysuit turns over her shoulder against a white void as peach emojis of varying sizes drift past in layered depth. A pink phone outline sits behind her hips, and a caption box appears at the bottom.
On-screen text: “Kim Kardashian's dumpy”
Techniques: Parallax
Camera: Static
28 · Feature reveal · 0:50–0:51
A white feed of generated post thumbnails scrolls vertically on the left, overlaid with floating peach emojis and a stylized woman in a pink top. On the right, a presenter in a black tee reacts and laughs. Peach emojis drift across both panels.
On-screen text: “GET UR SCAN BELOW”, “Kim Kardashian's dumpy”, “and thousands of combinations of texts,”
Techniques: Split screen
Camera: Pull out
29 · Feature reveal · 0:51–0:55
Phone mockups and product-page cards float in a white 3D field. The camera pushes forward through the phones, which show a woman in magenta, while e-commerce listings drift past at different depths. Bottom captions read the voiceover.
On-screen text: “and thousands of combinations of texts,”, “reverse images and frames of video.”
Techniques: 3D mockup, Parallax
Camera: Pull out
30 · Feature reveal · 0:55–0:57
A light dashboard shows three metric cards counting up to 30 infringers, 234,420 traffic and $122,231 loss. Below, four comparison cards fade in, each pairing a SKIMS image with a flagged seller and a rising similarity percentage. A dark caption box holds the line at the bottom.
On-screen text: “Here, Bustem finds 30 potential counterfeits”
Camera: Push in
31 · Feature reveal · 0:57–0:58
A light product dashboard fills the frame: three stat cards up top, then a row of four SKIMS counterfeit-match cards pairing a model photo with a suspect. A dark rounded caption bar sits at the bottom. The whole interface pushes in slowly.
On-screen text: “Here, Bustem finds 30 potential counterfeits”
Techniques: UI zoom
Camera: Static
32 · Feature reveal · 0:58–0:59
A portrait of a dark-haired model sits in a rounded card on a white field. The face opens slightly blurred and cropped, then settles into a sharp, wider view while a dark caption bar holds the line at the bottom.
On-screen text: “and notices this model's iris”
Camera: Static
33 · Feature reveal · 0:59–1:02
A close-up of a model's eye in a rounded card zooms in tightly on the iris. A red-outlined notification pill with a black icon and red warning triangle slides in over the image, and a cursor clicks the underlined link. Subtitles narrate the match along the bottom.
On-screen text: “and notices this model's iris”, “and matches it to the exact model for your image.”
Techniques: Cursor demo
Camera: Push in
34 · Feature reveal · 1:02–1:03
A rounded-corner card on a white background frames a woman in a black one-piece swimsuit with her hands on her head. The photo subtly shifts and cross-fades between two positions, illustrating the model match, while a dark caption bar stays fixed at the bottom.
On-screen text: “and matches it to the exact model for your image.”
Techniques: Morph
Camera: Static
35 · Feature reveal · 1:03–1:06
Two cards on a pale background: left, a model in a black bodysuit under an Original photoshoot label; right, the same photo, pixelated then resolving clear. A dotted arc of small thumbnails travels between them. A dark bar at the bottom carries the caption.
On-screen text: “and matches it to the exact model for your image.”, “This means they're stealing your product photos.”
Techniques: Split screen
Camera: Push in
36 · Feature reveal · 1:06–1:06
A man in a black t-shirt sits at a white desk in a sunlit open office, hands clasped, talking to the camera. A blue neon Bustem sign glows behind him on the left and a three-globe floor lamp stands on the right. The locked-off shot holds as a caption sits at the bottom.
On-screen text: “This means they're stealing your product photos.”, “To eliminate them,”
Camera: Pull out
37 · Feature reveal · 1:06–1:07
Rounded-square tiles holding headshots and gray AI labels drift and scale across a white background at different depths, forming a parallax field, while a dark caption box at the bottom holds the line.
On-screen text: “our AI and human enforcement team”
Techniques: Parallax
Camera: Pull out
38 · Feature reveal · 1:07–1:08
Blurred black tiles with headshots and AI marks drift across white space, then the focus racks to a 3D phone mockup that settles in the center, its purple lock screen showing the date and time.
On-screen text: “our AI and human enforcement team”
Techniques: Parallax, 3D mockup
Camera: Pull out
39 · Feature reveal · 1:08–1:11
A 3D iPhone on white shows the 10:10 lock screen as small black AI cards with portrait photos scatter away from the device. Dark notification banners from Bustem stack down the screen, each reporting copycats and fake products removed, while the caption shuts them down. sits at the bottom.
On-screen text: “AI”, “our AI and human enforcement team”, “shuts them down.”
Techniques: 3D mockup
Camera: Pull out
40 · Feature reveal · 1:11–1:12
A presenter in a black t-shirt sits at a studio table as a white browser window of a Shopify store fades in front of him, leaving a circular cutout that keeps his head and torso visible. The caption at the bottom reads the line.
On-screen text: “Simply there.”, “Shopify store? Nuked.”
Techniques: Masking
Camera: Push in
41 · Feature reveal · 1:12–1:13
A man in a black t-shirt sits at a white desk as a fireball bursts behind him, then the flames fade to reveal a studio set with a blue neon sign and round bulbs. He gestures with one hand before clasping both.
On-screen text: “Shopify store? Nuked.”
Techniques: Particles
Camera: Static
42 · Feature reveal · 1:13–1:14
A man sits at a desk before a neon Bustem sign, pointing at a floating checkout form as an ice texture spreads across it, freezing it. A caption reads “Payment processor? Frozen.”
On-screen text: “Payment processor? Frozen.”
Camera: Static
43 · Feature reveal · 1:14–1:15
A man in a black t-shirt sits at a white desk, speaking, with a campaigns dashboard panel floating behind his head and a blue neon logo sign to the left. A three-bulb floor lamp stands on the right. A dark caption bar reads at the bottom.
On-screen text: “Ad accounts? Terminated.”
Camera: Static
44 · Feature reveal · 1:15–1:15
A man in a black t-shirt sits at a table beside a chrome robot head with a glowing red eye. The robot fires a red laser, and the ad campaign screen behind him erupts in flames and sparks as he gestures with his hand.
On-screen text: “Ad accounts? Terminated.”
Techniques: Particles
Camera: Static
45 · Feature reveal · 1:15–1:16
A man in a black t-shirt sits at a desk, talking and gesturing, while a monitor behind him erupts in flames and flying sparks. A red glowing robot head looms at the left edge and a caption reads “Ad accounts? Terminated.” The camera is locked off.
On-screen text: “Ad accounts? Terminated.”
Techniques: Particles
Camera: Static
46 · Feature reveal · 1:16–1:18
A man in a black tee sits at a white desk in a dim office, talking to camera. A blue neon Bustem sign glows behind him and a three-globe lamp stands to the right. He raises two fingers to his chest. A caption reads 'Now your brand is safe.'
On-screen text: “Now your brand is safe.”
Camera: Static
47 · Social proof · 1:18–1:21
A white wall of brand logos fades in from blur behind a center counter that rolls from 67 to 150+, then the word Brands slides in beside it. A dark pill caption reading Over 150 brands sits at the bottom of the frame.
On-screen text: “Over 150 brands”, “150+”, “Brands”
Techniques: Kinetic type
Camera: Pull out
48 · Social proof · 1:21–1:24
A white rounded app icon bearing the Comfrt serif logo holds center over a blurred grid of faint logos, then slides left to make way for a plunge logo icon, then an oats overnight icon, while a dark caption bar runs along the bottom.
On-screen text: “like Comfrt Clothing,”, “Plunge.com and Oats Overnight use Bustem”
Camera: Static
49 · Social proof · 1:24–1:24
A white app icon with stacked oats over night letters sits on a light background, then blurs and scales into a dark rounded icon with a stylized B, while a bottom caption remains fixed.
On-screen text: “Plunge.com and Oats Overnight use Bustem”
Camera: Static
50 · Social proof · 1:24–1:25
A white wall of small client logo tiles fills the frame. A black rounded-square Bustem logo sits centered, starting blurred with a soft glow and specks, then snapping into focus. A dark caption bar at the bottom states the client names.
On-screen text: “Plunge.com and Oats Overnight use Bustem”
Camera: Pull out
51 · CTA · 1:25–1:30
A man in a black t-shirt sits at a white desk in an open office, speaking to the camera and gesturing with his hands before clasping them. A glowing blue Bustem neon sign and a sphere-bulb floor lamp fill the blurred background. The frame fades to black at the end.
On-screen text: “As part of this launch,”, “we're giving away the world's first free Al threat scan.”
Camera: Push in
52 · CTA · 1:30–1:31
A gray browser address bar showing https://yourbrand.com sits centered on a dark background. A cursor glides to the arrow button and clicks it, then a white rounded panel scales up from the bar to fill the frame.
On-screen text: “https://yourbrand.com”, “Type in your domain and in seconds,”
Techniques: Cursor demo, Masking
Camera: Push in
53 · CTA · 1:31–1:32
A plain white frame fades in to a low-opacity grid of product cards, each showing a clothing image, an Image label and a heart icon, while the bottom caption bar swaps its line of text.
On-screen text: “Type in your domain and in seconds,”, “Bustam will identify hundreds of counterfeits”
Camera: Static
54 · CTA · 1:32–1:35
A Pinterest-style feed of fashion product cards scrolls steadily down the frame. The center column stays sharp and in focus while the outer columns blur and dim, and a dark subtitle bar sits across the bottom.
On-screen text: “Bustem will identify hundreds of counterfeits”, “that you didn't even know existed.”
Techniques: Parallax
Camera: Pan
55 · CTA · 1:35–1:36
A vertical product feed scrolls upward on a white background. The center card, a pregnant model in a black maternity bodysuit, stays sharp and scales up while the surrounding cards blur and dim. A red heart sits in its top corner. A dark caption pill reads at the bottom.
On-screen text: “that you didn't even know existed.”
Techniques: UI zoom
Camera: Push in
56 · CTA · 1:36–1:39
A Twitter post shows a man in a black tee before a neon sign. The frame reframes onto the reply field, where a cursor types SCAN and slides to the Reply button. A dark caption states the call to action.
On-screen text: “Retweet and comment “SCAN””, “and I'll send you the link.”
Techniques: UI zoom, Cursor demo
Camera: Push in
57 · Outro · 1:39–1:41
The Bustem wordmark with its stylized B mark sits centered on black. It eases in with a slight scale-down, sharpens from a soft start, then holds locked off.
Camera: Static