1:38
Introducing Claude Duet
Claude · Oct 2026
Explore
Claude - We’re opening a research preview of Claude Duet, a new app where Clau
Anthropic · Oct 2026 · 1:40 · AI-annotated
- Length
- 1:40
- Scenes
- 27 · 3.7 s avg
- Product on screen
- 0:00
- Features shown
- 3
- Call to action
- 1:30 · 90%
- Voiceover
- Yes
00:00:00 / 01:40:01
Anthropic’s 1:40 launch film runs 27 scenes, about 3.7 s each. The product is on screen from the first frame and 3 features are revealed, with social proof. The call to action lands at 1:30 (90% in), over a voiceover. The video is built as a quiet, flat-lavender stage where black serif headlines announce each value prop and phone-mockup chat scenes play out the demo, with the squiggle mascot and a self-drawn wavy line as the only recurring flourishes. Pacing is slow and deliberate, around two and a half cuts a minute, relying on gentle scale-ins, word-by-word type builds and blur racks rather than fast motion, so a designer should keep transitions soft, let the type breathe on empty lavender, and reserve thew
Footage neededEstimated needs: 6 capture groups — your screens or recordings · 1 official logo — reused across the film · 2 filmed passages — shoot, supply or replace
Is this your launch? to your site or press kit.
More like this
0:56
Heroui Agents Launch Video
HeroUI · Oct 2026
1:29
The new Apple TV 4K: The ultimate cinematic experience.
Apple · Hardware · Oct 2026
Claude - We’re opening a research preview of Claude Duet, a new app where Clau, scene by scene
· 27 scenes as text
01 · Product intro · 0:00–0:03
A light lavender background holds a white notification card that fades in from low opacity and scales up slightly. The card shows a coral circle icon whose black line draws in, the title Claude Duet, a now timestamp, and a line of body text listing tasks.
Camera: Static
02 · Product intro · 0:03–0:08
A front-facing phone mockup on a lavender background shows a Claude chat: a greeting bubble, then a numbered morning brief and a follow-up bubble scroll into view as the camera slowly zooms in on the screen. A static 'Claude Duet' title holds in frame.
On-screen text: “Claude Duet”, “now”
Techniques: UI zoom
Camera: Pan
03 · Product intro · 0:08–0:10
A pale lavender field holds a centered black serif title 'Claude Duet' with a small pill badge 'Research preview' above it. A thin lavender wavy line draws itself across the lower third, looping under the title.
On-screen text: “Research preview”, “Claude Duet”
Camera: Static
04 · Product intro · 0:10–0:12
On a pale lavender field, a thin wavy line draws across the frame and fades as a small pill badge reading Research preview appears top-left. A large dark serif headline, Your attention, where it counts, then slides in word by word and holds centered.
On-screen text: “Research preview”, “Your attention, where it counts”
Techniques: Kinetic type
Camera: Static
05 · Demo · 0:12–0:13
A gray serif tagline sits centered on a flat lavender field, then yields to a front-on phone mockup that racks from blur to sharp, exposing a chat screen with a drafted message and a sales dashboard suggestion.
On-screen text: “Your attention, where it counts”
Techniques: Kinetic type
Camera: Pan
06 · Demo · 0:13–0:20
A phone chat screen on a lavender background plays out a conversation: gray AI bubbles and a pink user reply pop in one by one, a three-dot typing indicator blinks, then the view scrolls up to reveal a dashboard card with revenue, cash, team and subscription stats.
Camera: Pan
07 · Demo · 0:20–0:22
A phone dashboard card shows four KPI tiles whose numbers tick upward, then the card blurs out as a rounded-rectangle outline frames it and a small dot appears at the right edge.
Camera: Pan
08 · Feature reveal · 0:22–0:23
A centered serif line, “It reaches out”, starts faint and small, then scales up and darkens toward a larger, heavier weight on a plain pale lavender field, holding at full size.
On-screen text: “It reaches out”
Techniques: Kinetic type
Camera: Static
09 · Feature reveal · 0:23–0:26
A split screen pairs a lavender field on the left, where a black serif headline scales in, with a cream chat panel on the right. A dashboard card slides in, then two message bubbles about a health permit appear in sequence.
On-screen text: “It reaches out before you ask”
Techniques: Kinetic type, Split screen
Camera: Pull out
10 · Feature reveal · 0:26–0:27
A smartphone chat screen with a health permit message sits on the left; on the right, the serif line “and tells you what can wait” fades in word by word on a pale lavender background.
On-screen text: “and tells you what can wait”
Techniques: Split screen, Kinetic type
Camera: Pan
11 · Feature reveal · 0:27–0:31
A split layout pairs a phone chat on the left with a lavender panel on the right. The chat scrolls up through messages about a health permit and a Northfield update, while the large serif headline on the right eases up into full view at a steady pace.
On-screen text: “and tells you what can wait”
Techniques: Split screen
Camera: Pan
12 · Feature reveal · 0:31–0:31
A UI panel slides off the left edge, leaving a plain lavender field. The serif headline 'Step away' scales in at center, then 'without falling behind' builds up beneath it word by word.
On-screen text: “Step away”, “without falling behind”
Techniques: Kinetic type
Camera: Static
13 · Feature reveal · 0:31–0:33
A two-line black serif headline sits centered on a flat pale lavender field. The text scales down steadily toward the center over the clip while the frame stays locked off.
On-screen text: “Step away”, “without falling behind”
Techniques: Kinetic type
Camera: Static
14 · Feature reveal · 0:33–0:34
On a plain lavender background, the dark serif headline “Step away” holds center while the lighter serif subline “without falling behind” fades out, replaced by a white rounded card carrying gray body copy. The locked-off frame scales the type gently.
On-screen text: “Step away”, “without falling behind”
Techniques: Kinetic type
Camera: Static
15 · Feature reveal · 0:34–0:37
A cream chat bubble with a four-line message sits centered on a flat lavender field. A thumbs-up reaction pops into a white circle at the bubble's lower-left corner, then the bubble slides upward as the rounded top of a second bubble rises into frame from below.
Camera: Static
16 · Feature reveal · 0:37–0:41
A phone chat screen on a lavender background shows a message about interview panels with a thumbs-up reaction and a typing indicator. The list scrolls up as a second message summarizing the panel notes slides in from the bottom, tagged with a ghost emoji.
Camera: Pan
17 · Feature reveal · 0:41–0:45
A phone chat interface scrolls down past a summary message and a Panel notes: Head of Wholesale card, revealing a peach reply bubble that asks the user to draft an offer email, settling on a thumbs-up reaction at the bottom.
Camera: Pan
18 · Feature reveal · 0:45–0:49
A black serif headline is centered on a lavender background. A cream chat bubble pops in over the middle of the line, then the headline splits and its two halves slide apart as an email card with a To field rises from the bottom edge.
On-screen text: “You keep the final say”, “Here’s the offer email for your review.”
Techniques: Kinetic type
Camera: Static
19 · Feature reveal · 0:49–0:55
Close-up of a phone email screen. A salmon instruction bubble slides in at the bottom right. The view zooms into the email body as the sentence 'We're so excited for you to join the team!' is typed in, 'excited' in pink. The frame blurs out at the end.
On-screen text: “Add a line at the end that says how excited I am to bring her on”
Techniques: UI zoom, Kinetic type
Camera: Push in
20 · Feature reveal · 0:55–0:58
A pale lavender background holds a notification card that scales up from a small list item to fill the frame, its gray title darkening to black. Colorful confetti bursts from the party popper emoji and drifts down the right side.
Techniques: UI zoom, Particles
Camera: Static
21 · Social proof · 0:58–0:58
A white rounded notification card with an orange squiggle icon and the lines Claude Duet and Jenn signed sits on a lavender field as multicolored confetti bursts around it. The card drifts up out of frame, revealing a gray italic serif caption What our at the lower left.
On-screen text: “What our”
Techniques: Particles
Camera: Static
22 · Social proof · 0:58–1:00
A centered serif headline sits on a flat lavender field and fades in from pale to dark gray, then holds still for the rest of the shot.
On-screen text: “What our team's been saying”
Camera: Static
23 · Social proof · 1:00–1:01
A dark serif headline reading “What our team's been saying” pans left across a pale lavender field. A vertical video card of a man in a plaid shirt, labeled at the bottom, slides in from the right edge.
On-screen text: “What our team's been saying”
Techniques: Kinetic type
Camera: Pan
24 · Social proof · 1:01–1:21
Video-call tiles of four people talking slide horizontally across a pale lavender field. The active speaker's tile enlarges toward center as the row pans, each rounded white-bordered tile carrying a name and role caption at the bottom left.
On-screen text: “What our team's been saying”, “Mike”, “Anthropic Labs”, “Murtaza”, “Product Support”, “Chelsea”, “Design, Claude Duet”, “Boris”, “Head of Claude Code”
Techniques: Split screen
Camera: Pan
25 · Social proof · 1:21–1:30
A portrait video card with a white rounded border sits centered on a flat lavender field. Inside, a bald bearded man films himself selfie-style among sunlit trees, talking to the camera while the handheld shot sways. A white lower-third caption sits at the card's bottom left.
On-screen text: “Boris”, “Head of Claude Code”
Camera: Static
26 · CTA · 1:30–1:34
A dark card exits the top of a lavender field, leaving a Research preview pill above a two-line serif headline. The block slides right off-screen as a hand-drawn loop is traced, then a wavy line and a small signature mark appear at the right edge.
On-screen text: “Research preview”, “Join the waitlist and”, “help us shape it”
Techniques: Kinetic type
Camera: Static
27 · Outro · 1:34–1:40
Two rounded white app icons with terracotta circles slide together and merge into one on a pale lavender field, revealing the black serif wordmark Claude Duet. A thin gray wavy line sweeps under the wordmark and fades; the URL claude.com/claude-duet fades in below. The frame holds.
On-screen text: “Claude Duet”, “claude.com/claude-duet”
Techniques: Morph
Camera: Static