0:49
Explore
Claude - Introducing Claude Opus 4.6. Our smartest model got an upgrade. Opu
Anthropic · Feb 2026 · 0:39 · AI-annotated
- Length
- 0:39
- Scenes
- 29 · 1.4 s avg
- Product on screen
- 0:23
- Voiceover
- No
00:00:00 / 00:39:11
Anthropic’s 0:39 launch film runs 29 scenes, about 1.4 s each. The product shows up at 0:23, with social proof. There is no explicit call to action. The video builds from a rapid montage of grainy press headlines, into a stream of user testimonials over live-action clips, and resolves on a minimal white title card for Opus 4.6. Its signature moves are fast typographic cuts, white quote cards floating over footage, and a restrained off-white palette with serif display type.
Footage neededEstimated needs: 3 capture groups — your screens or recordings · 10 filmed passages — shoot, supply or replace · 3 graphic passages — draw or supply · 1 3D passage — build or supply
Is this your launch? to your site or press kit.
More like this
0:36
Arc on Windows. Download now.
The Browser Company · Productivity · Apr 2024
1:23
Motion Graphics SaaS Product Launch Video | Loud
Loud · Sep 2026
Claude - Introducing Claude Opus 4.6. Our smartest model got an upgrade. Opu, scene by scene
· 29 scenes as text
01 · Hook · 0:00–0:00
A static close-up of an article page: an oversized black headline reads “Claude now integrations” with a grainy texture, set beside a column of small body copy on the left and a thin trending bar across the top. No motion occurs.
On-screen text: “Claude now integrations”
Camera: Static
02 · Hook · 0:00–0:00
A locked-off tight crop of a news-style header on off-white paper. A blue uppercase category line sits above a large dark serif headline, with a partial cursive script at the top left. All text stays still throughout the clip.
On-screen text: “TECHNOLOGY | ARTIFICIAL INTE”, “Claude Is Ta”, “Storm, and I”
Camera: Static
03 · Hook · 0:00–0:01
A grainy newspaper page flips fast to a second page. The first shows a heavy bold headline over body copy about Claude Cowork; the second opens with a date pill, a TECHNOLOGY tag and a large headline reading Claude Code, each framed by thin rules on textured paper.
On-screen text: “how Claude is be”, “1.28.2026”, “TECHNOLOGY”, “nally, Claude Code”
Camera: Static
04 · Hook · 0:01–0:02
A rapid horizontal sweep moves across large typographic cards: a pale green pill with the black sans text go to Claude on a white field cuts to a paper-textured panel showing the italic serif line tool Claude is to. Tiny annotation text sits in the corners.
On-screen text: “go to Claude”, “tool Claude is to”
Camera: Static
05 · Hook · 0:02–0:02
A fast montage of cropped article headlines on a cream background. A bold sans headline about Claude sits under a halftone strip, then cuts to a serif headline beside a blue Follow button, then flashes to white.
Camera: Static
06 · Hook · 0:02–0:02
A wall of text scrolls left across a near-white background. A huge black serif headline reads of Claude Co while smaller gray article copy runs above and below it, with faded photo columns at the left and right edges.
On-screen text: “of Claude Co”, “In a statement to The Verge, Krieger said. “We've reached”
Techniques: Kinetic type
Camera: Static
07 · Hook · 0:02–0:03
A black sans headline sits over a faint gray echo on white, then cuts to a collage of article snippets where a lavender bar highlights the word Claude beside a small browser window.
On-screen text: “of Claude Co”, “In a statement to The Verge, Krieger said. “We've reached””
Techniques: Kinetic type
Camera: Static
08 · Hook · 0:03–0:03
The word Claude in a large black serif sits centered on a pale, grainy textured card, with a small paragraph of faint gray text below. The frame is locked off and static, with no visible motion.
On-screen text: “Claude”
Camera: Static
09 · Hook · 0:03–0:04
A close-up of a textured paper article page on a light gray field, locked off. A huge black serif headline word, Claude, sits center and is briefly boxed in a purple highlight, while smaller serif body lines and a blue site header shift and scale around it.
On-screen text: “of Claude Co”, “f Claude (”
Techniques: Kinetic type, Masking
Camera: Static
10 · Social proof · 0:04–0:05
A woman in a brown sweater walks past a stone wall while thin white lines and rectangles animate across the frame. A verified handle card for ohnohanajo pops in at left, then a caption card reading Math just made appears below it.
On-screen text: “ohnohanajo”, “Math just made”, “f Claude (”
Techniques: Kinetic type
Camera: Static
11 · Social proof · 0:05–0:07
A locked-off blackboard covered in chalk equations and code fragments fills the frame. A white tweet card from ohnohanajo sits in the center, and the line Thanks Claude. fades in beneath the first line.
On-screen text: “ohnohanajo”, “Math just made a little more sense.”, “Thanks Claude.”
Techniques: Kinetic type
Camera: Static
12 · Social proof · 0:07–0:09
Over a wooden desk, two hands hold an open gray case containing a circuit board, fingers shifting slightly on the hardware. A white social media post card with a goat avatar and a headline is overlaid on the left, remaining still.
On-screen text: “abe's projects”, “I built the ultimate retro mini PC”, “(it uses game cartridges!)”
Camera: Static
13 · Social proof · 0:09–0:11
A dark axial brain MRI fills the frame with a sagittal spinal scan at left. A white tweet card slides in from the left, then two caption lines fade in below it. The background cuts to a brighter spinal scan.
On-screen text: “My annual MRI scan gives me a USB stick.”, “Ran Claude on the stick. This looks... way better.”
Camera: Pull out
14 · Social proof · 0:11–0:12
A grainy split screen holds two filmed clips, black and white ocean foam on the left and a cloudy blue sky on the right. A white profile card with an avatar and the name filmwcolleen sits over the left clip, then two white caption cards step in on the right with a testimonial line about Claude.
On-screen text: “filmwcolleen”, “Filmed this with the help of one of”, “my favorite tools: Claude.”
Techniques: Split screen
Camera: Static
15 · Social proof · 0:12–0:13
Aerial shot of churning turquoise ocean waves fills the frame, locked off. A white social media card with the handle filmwcolleen and a blue check sits top left, while two white caption boxes lower center hold the post text.
On-screen text: “filmwcolleen”, “Filmed this with the help of one of”, “my favorite tools: Claude.”
Camera: Static
16 · Social proof · 0:13–0:15
A woman laughs while holding up a green sweater with a pixel cow, framed by a white border. The shot fades in from a washed-out tone to full color, then a Twitter card and two quote lines appear over her chest.
On-screen text: “(Abi)gail”, “@proofofgail”, “Most people: I use Claude to vibe code.”, “Me: I use Claude to vibe knit.”, “Filmed this with the help of one of my favorite tools: Claude.”, “filmwcolleen”
Camera: Static
17 · Social proof · 0:15–0:15
A photo of hands typing on a keyboard next to a monitor showing code and a blue device rests on a grid-paper background. A green folder graphic wipes in over it while meme captions hold still.
On-screen text: “(Abi)gail”, “@proofofgail”, “Most people: I use Claude to vibe code.”, “Me: I use Claude to vibe knit.”
Techniques: Masking
Camera: Static
18 · Social proof · 0:15–0:16
A flat-lay of stacked colored folders on grid paper holds still. A small white card with a circular avatar and the handle sits above a white quote box carrying the testimonial.
On-screen text: “inspo_by_jess”, “My whole school adopted Claude.”
Camera: Static
19 · Social proof · 0:16–0:18
A static photo of copper pipes and a wall-mounted water heater fills the frame. A white social comment card for Ben Pouladian slides in, then his comment builds line by line: 'Just used Claude Cowork to handle my water heater error code.'
On-screen text: “Ben Pouladian”, “@benitoz”, “Just used Claude Cowork to”, “handle my water heater error code.”
Techniques: Kinetic type
Camera: Static
20 · Social proof · 0:18–0:19
A reddish Mars landscape with a six-wheeled rover on rocky ground and distant mountains, grainy film texture. Two white caption boxes with black text sit in the center while the frame drifts slowly.
On-screen text: “The first AI-planned drive on Mars”, “was powered by Claude.”
Techniques: 3D mockup
Camera: Static
21 · Social proof · 0:19–0:21
A vintage photo of a snow-capped mountain rising over a hillside town holds still while a white tweet card overlays the peak. The tweet's three lines appear one after another, top to bottom, in quick succession.
On-screen text: “Every morning my wife asks me”, “if the mountains are out.”, “So I built her a website.”
Techniques: Kinetic type
Camera: Static
22 · Social proof · 0:21–0:22
A rapid collage of testimonial clips fills the frame: bathroom, snowy peaks, sunset silhouette, code editor, a woman holding a knitted sweater, each with a quote in a white box. The grid cuts to a new arrangement of clips mid-scene.
On-screen text: “It felt like having a senior engineer walk through my entire codebase with me.”, “It is absolutely my go-to tool.”, “Every morning my wife asks me”, “if the mountains are out.”, “So I built her a website.”, “They call it getting 'Claude-pilled.'”, “Ryan Wigley”, “A frigg brilliant LLM.”, “Worked like a charm!”, “Thank you Claude for trusting the vision. Built this in 3 days. P.S. Took Opus 4.5 less than 1.5 minutes to put”
Techniques: Split screen
Camera: Static
23 · Social proof · 0:22–0:22
A collage of user clips and screenshots fills the frame, with white caption boxes on two panels. A person holds a green knitted blanket, two people sit in snow, an aerial road map with arrows. A dark prompt panel and a 3D jaw model slide in over the stack.
On-screen text: “Thank you Claude for trusting the vision.”, “My go-to dev partner.”
Techniques: Split screen
Camera: Static
24 · Social proof · 0:22–0:23
A collage of overlapping panels fills the frame, centering on a man in a black sweater wiring a small device, ringed by code, vector diagrams and a 3D print; the panels then shrink and the center cuts to a potted plant.
On-screen text: “My go-to dev partner.”
Techniques: Split screen
Camera: Static
25 · Product intro · 0:23–0:27
On a white background, the serif text 'Opus 4.5' sits inside a soft highlight box; 'Introducing' fades in above it with its own highlight, the version number changes to 4.6, and the highlights fade to clean black type.
On-screen text: “Opus 4.5”, “Introducing”, “Opus 4.6”
Techniques: Kinetic type
Camera: Static
26 · Product intro · 0:27–0:28
Floating UI mockups and chat prompts drift around the edges as the central title, Introducing Opus 4.6, scales up.
On-screen text: “Introducing”, “Opus 4.6”
Techniques: Kinetic type, Parallax
Camera: Pull out
27 · Product intro · 0:28–0:29
A collage of white prompt bubbles and app screenshots fills the frame on a light background. In the center, the serif title “Introducing Opus 4.6” scales up between the cards.
On-screen text: “Introducing”, “Opus 4.6”
Techniques: Kinetic type
Camera: Static
28 · Product intro · 0:29–0:37
A large black serif “Opus 4.6” sits on the left of a white field. To its right, a pale gray rounded chip cycles short sans phrases, each swapping with a quick blur; the chip widens for the longest line, then becomes “by ANTHROPIC” in tracked capitals.
On-screen text: “Opus 4.6”, “just gets it.”, “flipped the script.”, “is a huge leap.”, “works beautifully.”, “is redefining what we thought was possible.”, “by ANTHROPIC”
Techniques: Kinetic type
Camera: Static
29 · Outro · 0:37–0:39
Black text centered on a plain white background scales up into place over the clip. The line pairs a serif face for the product name with a heavy sans for the brand mark.
On-screen text: “Opus 4.6 by ANTHROPIC”
Techniques: Kinetic type
Camera: Static