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Spenser Skates - Today we're launching Agent Analytics Every team shipping an AI agen

Amplitude · Sep 2026 · 3:27 · AI-annotated

Length
3:27
Scenes
19 · 10.9 s avg
Product on screen
0:16
Features shown
5
Call to action
3:13 · 93%
Voiceover
Yes
00:00:00 / 03:27:13

Amplitude’s 3:27 launch film runs 19 scenes, about 11 s each. The product shows up at 0:16 and 5 features are revealed. The call to action lands at 3:13 (93% in), over a voiceover. Built as a host-led walkthrough, the video alternates studio shots of two presenters with rapid zooms through the Amplitude dashboard, moving feature by feature from conversation replay to signals, cohorts, topics, evaluators, and funnels. Its signature moves are smooth zoom-ins on UI details and crossfades between the desk and the interface, all held to a steady ~112 bpm pulse.

Footage neededEstimated needs: 7 capture groups — your screens or recordings · 1 official logo — reused across the film · 4 filmed passages — shoot, supply or replace
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Spenser Skates - Today we're launching Agent Analytics Every team shipping an AI agen, scene by scene

· 19 scenes as text

  1. 01 · Hook · 0:00–0:08

    Two men sit at a table with open laptops in a studio set, a blue-lit shelf of vases and books behind them; the man on the left talks to camera. Near the end a car-dealer website interface fades in over the frame.

    Camera: Static

  2. 02 · Hook · 0:08–0:16

    A dark car-listing page with a grid of vehicle cards sits beside a “SF Bay Concierge” chat panel. A cursor taps suggestion chips, red user bubbles pop in, and the assistant’s reply bubbles appear as the message thread scrolls upward.

    Techniques: Cursor demo

    Camera: Push in

  3. 03 · Product intro · 0:16–0:31

    Light dashboard with a session chat and a metadata panel. The transcript scrolls down, the view zooms into the chat, the cursor expands a finished-working block to reveal tool call rows, then pans right to hover over cost, duration and model rows.

    Techniques: UI zoom, Cursor demo

    Camera: Push in

  4. 04 · Feature reveal · 0:31–1:10

    A dashboard showing a car-recommendation chat zooms into the signals column as a cursor clicks a 'Response Was Helpful: False' chip, opening a popover. The cursor then opens the Trace tab and a filter menu, applying a negative-feedback filter.

    Techniques: UI zoom, Cursor demo

    Camera: Pull out

  5. 05 · Feature reveal · 1:10–1:23

    A cohort builder screen stays static while a cursor glides down and clicks the 'did not' toggle in the rule row. A small dropdown with 'did' and 'did not' opens, and the cursor picks 'did not' before the menu closes.

    Techniques: Cursor demo

    Camera: Static

  6. 06 · Feature reveal · 1:23–1:31

    A product dashboard shows a sessions table with a left sidebar and four filter cards. A cursor clicks a funnel icon, a dropdown menu opens, the cursor picks a cohort option, and the table rows refresh with new entries.

    Techniques: Cursor demo

    Camera: Static

  7. 07 · Feature reveal · 1:31–1:37

    Two presenters sit at a desk behind open laptops. The man on the right in a blue and yellow polo talks and gestures, the man on the left in a teal shirt holds still. A shelving unit with vases, books and a lamp glows blue behind them.

    Camera: Static

  8. 08 · Feature reveal · 1:37–2:15

    A product dashboard shows a topic-cluster scatter plot above a metrics table. The view zooms into the chart as a cursor hovers legend labels, isolating the green cluster and its description, then zooms out and the cursor scans the table rows and percentage badges.

    Techniques: UI zoom, Cursor demo

    Camera: Push in

  9. 09 · Feature reveal · 2:15–2:24

    Two hosts sit at a light table with laptops, speaking to camera in a studio set with blue-lit shelves and framed art. The man on the right gestures as he talks. Near the end, a product interface with an Evaluators panel dissolves in as a translucent overlay across the frame.

    Camera: Static

  10. 10 · Feature reveal · 2:24–2:28

    A cursor clicks the blue New Evaluator button, opening a right-side dropdown of templates and detectors, then moves down to highlight the Binary option in the list.

    Techniques: Cursor demo

    Camera: Static

  11. 11 · Feature reveal · 2:28–2:37

    A centered Create Evaluator modal sits over a dimmed dashboard. The Title field, outlined in blue, fills in letter by letter to Budget Adherence. while the character count ticks up, then the dialog closes to reveal the evaluator list behind.

    Camera: Static

  12. 12 · Feature reveal · 2:37–2:38

    A light-themed dashboard displays an Evaluators table with columns for status, version, tags, and 30-day trend. A hand-shaped cursor hovers over the Budget Adherence row near the center of the list.

    Techniques: Cursor demo

    Camera: Static

  13. 13 · Feature reveal · 2:38–2:50

    A white hand cursor scrolls a centered “Budget Adherence” settings modal over a dimmed dashboard, revealing bar charts and a calibration section with an 86% agreement ring.

    Techniques: Cursor demo

    Camera: Static

  14. 14 · Feature reveal · 2:50–2:50

    A light blue panel switches to a white interface with a left column of gray squares. A blue circular icon in the center animates from a loading letter A into a checkmark, while a hand cursor hovers at the upper right.

    Techniques: Cursor demo, Morph

    Camera: Static

  15. 15 · Feature reveal · 2:50–2:56

    A static analytics dashboard shows a funnel bar chart comparing conversion for two budget segments. Near the end the view crossfades into an AI Insights panel with a loading spinner.

    Camera: Static

  16. 16 · Feature reveal · 2:56–3:13

    A two-panel analytics dashboard finishes loading, the left event list and top toolbar populating while the conversion bar chart resolves from a spinner. A cursor then hovers a blue bar to open a drop-off tooltip, then drifts down to the legend and the action cards.

    Techniques: Cursor demo

    Camera: Static

  17. 17 · CTA · 3:13–3:23

    A product dashboard dissolves out to reveal two men at a desk with open laptops. The man on the left, in a teal shirt and glasses, speaks to camera while the man on the right, in a green patterned polo, gestures. A shelving unit and framed art fill the background.

    Camera: Static

  18. 18 · Outro · 3:23–3:24

    A thin blue waveform on white expands into a blue circle, then morphs into a full rounded square. A white circle opens at the center, revealing the blue stylized A, a sine wave, and the white wordmark Amplitude.

    On-screen text: “Amplitude”

    Techniques: Morph, Masking

    Camera: Pull out

  19. 19 · Outro · 3:24–3:27

    A white circular mark with a blue waveform letter sits left of the white Amplitude wordmark, centered on a solid blue field. The lockup holds still in a locked-off frame.

    Camera: Static