1:57
Introducing ElevenLabs Conversational Agents
ElevenLabs · AI · Dec 2024
Explore
Will Ruben - Today, we’re introducing the Workmate Workforce. A team of custom, c
Workmate · Oct 2026 · 1:08 · AI-annotated
- Length
- 1:08
- Scenes
- 31 · 2.2 s avg
- Product on screen
- 0:10
- Features shown
- 3
- Call to action
- 1:02 · 91%
- Voiceover
- Yes
00:00:00 / 01:08:09
Workmate’s 1:08 launch film runs 31 scenes, about 2.2 s each. The product shows up at 0:10 and 3 features are revealed, with social proof. The call to action lands at 1:02 (91% in), over a voiceover. The video alternates locked-off presenters on white with flat blue title cards and bold line-art diagrams, cutting on a fast 129 bpm rhythm. Signature moves: blur-to-sharp headline reveals, scale-up logo stings, and orbiting icon hubs that explain each feature.
Footage neededEstimated needs: 3 capture groups — your screens or recordings · 1 official logo — reused across the film · 11 filmed passages — shoot, supply or replace · 8 graphic passages — draw or supply
Is this your launch? to your site or press kit.
More like this
Will Ruben - Today, we’re introducing the Workmate Workforce. A team of custom, c, scene by scene
· 31 scenes as text
01 · Hook · 0:00–0:01
On a plain white background, a huge black “Ai” with a blue four-pointed star as its dot slides out of frame. Two blue sparkles drift across the top while the words “was supposed to” appear one by one in the center.
On-screen text: “AI”, “was supposed to”
Techniques: Kinetic type
Camera: Static
02 · Hook · 0:01–0:01
The phrase to change sits centered in dark blue on a periwinkle field, then the background deepens to indigo as the text fades and two white four-pointed sparkles plus the letter E flash in and dissolve.
On-screen text: “to change”, “E”
Techniques: Kinetic type
Camera: Static
03 · Hook · 0:01–0:03
On a flat blue field, the white word Everything sits centered with a small four-pointed star to its right. The star drifts slightly and changes from white to red while the text stays locked in place.
On-screen text: “Everything”
Camera: Static
04 · Hook · 0:03–0:04
A man in glasses and a dark navy shirt stands centered against a plain white backdrop, speaking to the camera in a steady medium shot. He gestures with both hands at chest level as he talks.
Camera: Static
05 · Problem · 0:04–0:05
A flat blue field fills the frame while the white phrase “Here's why” sits centered. The type eases in from a soft blur to a crisp, locked-off title.
On-screen text: “Here's why”
Techniques: Kinetic type
Camera: Static
06 · Problem · 0:05–0:07
A bald man in a black polo shirt stands centered against a plain white backdrop, speaking to the camera while gesturing with both open hands at chest level.
Camera: Static
07 · Problem · 0:07–0:10
A bearded man in clear glasses and an olive t-shirt stands centered on a white backdrop, speaking to camera with open-hand gestures. Medium shot, static framing, even lighting.
Camera: Static
08 · Product intro · 0:10–0:11
A man in glasses and a dark blue button-up shirt stands centered against a plain white wall, speaking directly to the camera. Static medium shot, waist up, with soft even lighting and no on-screen graphics.
Camera: Static
09 · Product intro · 0:11–0:13
A blue stylized W mark scales up in the center of a white background as the black wordmark workmate fades in to its right.
On-screen text: “workmate”
Techniques: Morph
Camera: Static
10 · Product intro · 0:13–0:16
Opens zoomed in on the top of an org chart, a white CEO card and a blue Executive Assistant card with small circular portraits. The camera pulls back in one smooth move to reveal the full chart, five columns of white and blue team cards linked by thin gray lines.
Techniques: UI zoom
Camera: Pull out
11 · Feature reveal · 0:16–0:19
A man in a navy shirt and glasses stands centered against a plain white backdrop, speaking to camera. He gestures with his right hand toward his chest, then brings both hands together at waist level as he talks.
Camera: Static
12 · Feature reveal · 0:19–0:22
A black line doodle of four people at a table with a laptop sharpens on white as the word Discover wipes in above it, then the camera pushes in on the table while a blue circle grows over the laptop.
On-screen text: “Discover”
Techniques: Kinetic type
Camera: Push in
13 · Feature reveal · 0:22–0:24
A flat illustration of three stylized figures around a laptop, its screen showing a layout of blue and red blocks, sits on a blue field with the white word Build above. The frame opens out of focus and pulls sharp, then holds the locked-off composition.
On-screen text: “Build”
Camera: Pan
14 · Feature reveal · 0:24–0:25
A flat line-art illustration of three overlapping browser windows, each with a cursor arrow and a red notification dot, sits on a solid blue field. The headline word sharpens from a soft blur into focus above the windows.
On-screen text: “Deploy”
Camera: Static
15 · Feature reveal · 0:25–0:26
A solid blue background displays the word Deploy in large white letters above flat illustrations of browser windows and cursor arrows. The illustrated cursors and squiggly lines shift position slightly.
On-screen text: “Deploy”
Camera: Static
16 · Feature reveal · 0:26–0:27
A large white word “Deploy” sits above three line-drawn browser windows, each with a cursor arrow at its corner, on a solid blue field. The composition holds briefly, then blurs out in a fast motion-blur exit.
On-screen text: “Deploy”
Camera: Static
17 · Feature reveal · 0:27–0:30
A blue card shows the word Improve in white above a line-drawn figure thinking, ringed by small icons that orbit clockwise. The card crossfades in from a Deploy card, then cuts to a man in a blue shirt on the same blue.
On-screen text: “Deploy”, “00000”, “Improve”, “33”
Camera: Static
18 · Feature reveal · 0:30–0:34
A man in a blue shirt stands against a white backdrop and gestures while talking; flat cartoon faces pop in around him, then the shot cuts to a 3D avatar in a suit holding a laptop, ringed by small pill labels.
Techniques: 3D mockup
Camera: Push in
19 · Feature reveal · 0:34–0:38
A 3D avatar of a bearded man with a laptop anchors a hub of white pill labels (Job, Email, Permissions, Outputs, Computer, Manager, Workflows, Apps) connected by thin lines. Computer, Email, and Apps fill with indigo in sequence while a row of app logos rises in at the bottom.
On-screen text: “Job”, “Email”, “Permissions”, “Outputs”, “Computer”, “Manager”, “Workflows”, “Apps”
Camera: Static
20 · Feature reveal · 0:38–0:39
A bald man in a black polo shirt stands centered against a plain white backdrop, speaking to the camera. He gestures with both hands, fingers spread and pointing outward, holding the open-handed pose as he talks.
Camera: Static
21 · Feature reveal · 0:39–0:42
A blue W badge holds the center of thin concentric rings while small white logo tiles pop in around the orbits, then the frame cuts to a settings list showing Encryption and Isolation rows with toggle switches.
Camera: Static
22 · Feature reveal · 0:42–0:44
A white settings list with four rows, each pairing a blue line icon with a bold black label and a blue on-toggle. The rows slide in from blurred vertical offsets and settle into a locked-off grid.
Camera: Static
23 · Social proof · 0:44–0:49
A man in a navy shirt and glasses stands against a white backdrop, talking and gesturing. On the right, a list of industry names blurs in line by line, then gives way to the purple-to-red WORKFORCE wordmark.
On-screen text: “Financial Services”, “Real Estate”, “Investors”, “Private Equity”, “Enterprise”, “WORKFORCE”
Techniques: Kinetic type
Camera: Pan
24 · Social proof · 0:49–0:52
A bearded man in clear glasses and a dark brown t-shirt stands centered against a plain white backdrop, speaking to camera. He gestures with both hands, palms open, as he talks. The shot is a static medium close-up held on a locked-off frame.
On-screen text: “WORKFORCE”
Camera: Static
25 · Demo · 0:52–0:56
A flat video-call window sits centered on a pale background above a horizontal ruler. It starts as a single group shot seen through window mullions, then morphs into a 2x2 participant grid with a control bar, and widens to a 3x2 grid as a 3D cartoon avatar joins. A blue line sweeps along the ruler with a moving playhead tick.
Techniques: Morph
Camera: Static
26 · Other · 0:56–0:59
A bearded man in clear glasses and a dark olive t-shirt stands centered against a plain white backdrop, speaking to camera. He gestures with both hands in front of his torso while the locked-off medium shot holds still.
On-screen text: “66”
Camera: Static
27 · Other · 0:59–1:02
A man in a blue button-down shirt and glasses stands centered against a plain white background. He speaks directly to the camera, raising his right hand to gesture mid-sentence.
Camera: Static
28 · CTA · 1:02–1:03
A bold black sans headline, “Build your AI workforce,” scales in at center on a white background. A circular badge with two cartoon workers appears above it, and a purple word, “workma,” forms below.
On-screen text: “Build your AI workforce”, “workma”
Techniques: Kinetic type
Camera: Static
29 · CTA · 1:03–1:04
Three circular 3D character avatars sit centered above a bold black headline and a purple URL on a white background. The headline scales up slightly while the URL and avatars stay locked in place.
On-screen text: “Build your AI workforce”, “workmate.com”
Techniques: Kinetic type
Camera: Static
30 · CTA · 1:04–1:05
A lavender end card centers three illustrated worker avatars over a bold headline and a purple web address. The lockup scales up and fades into a flat blue field as the clip ends.
On-screen text: “Build your AI workforce”, “workmate.com”
Techniques: Kinetic type
Camera: Static
31 · Outro · 1:05–1:08
A white W mark sits centered on a flat blue field, then the lowercase workmate wordmark fades in to its right to complete the logo, which holds still for the rest of the shot.
Camera: Static