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WHOOP - The all-new Navigator band goes as hard as you do — across rock, dirt

Whoop · Apr 2026 · 0:11 · AI-annotated

Length
0:11
Scenes
10 · 1.2 s avg
Product on screen
0:06
Call to action
0:10 · 85%
Voiceover
No
00:00:00 / 00:11:23

Whoop’s 0:11 launch film runs 10 scenes, about 1.2 s each. The product shows up at 0:06. The call to action lands at 0:10 (85% in). A 12 second brand film that strings together extreme macro shots of stitching, weave, and grip texture before the product name and tagline land over a final beauty shot, closing on a static end card. Signature moves are the slow push-ins, rack focuses, and a letter-spacing ease on the title, all cut to a steady pulse near 70 bpm.

Footage neededEstimated needs: 1 official logo — reused across the film · 8 filmed passages — shoot, supply or replace · 1 3D passage — build or supply
Plan my film from this onePrintable storyboard

Is this your launch? to your site or press kit.

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WHOOP - The all-new Navigator band goes as hard as you do — across rock, dirt, scene by scene

· 10 scenes as text

  1. 01 · Hook · 0:00–0:00

    Extreme macro close-up of a green leather watch strap with orange stitching. A dark metal plate holds an engraved W between two star screws. The camera slowly pushes in, the W growing larger in frame.

    Camera: Static

  2. 02 · Hook · 0:00–0:01

    An extreme macro shot holds on a green leather watch strap with orange stitching. A brushed metal plate engraved with a W sits between two screws. The camera slowly pulls back, widening the frame to show rocky terrain and an orange ribbed band in the background.

    Camera: Pull out

  3. 03 · Hook · 0:01–0:02

    A rack focus and slow pull-back reveal a green fabric wristband with orange ribbed lining and a dark control pad marked W, resting on a mossy rock in a forest. The band sharpens from a blurred edge into a centered, fully in-focus frame.

    Techniques: 3D mockup

    Camera: Push in

  4. 04 · Hook · 0:02–0:03

    A locked-off macro shot of a black shoe's tongue and laces, the woven mesh panel catching soft light. Out-of-focus green moss and grass frame the right edge. A small panel with green indicator dots sits on the left. The frame holds still.

    On-screen text: “eWe”

    Camera: Static

  5. 05 · Hook · 0:03–0:04

    A macro close-up holds on a black woven strap, its texture sharp while the dark background blurs. Three small green LED dots glow on the left and a soft green shape drifts at the right edge as the strap shifts with motion blur.

    Camera: Static

  6. 06 · Hook · 0:04–0:05

    Extreme macro shot of a sneaker sole, orange ridged grip bars sitting under a teal woven strap. Shallow depth of field blurs the edges while the frame drifts slowly across the textured surface.

    Camera: Static

  7. 07 · Hook · 0:05–0:06

    A macro close-up of a green knit shoe sole with raised orange bars rests on gray rocks, framed by blurred moss and a green strap in the foreground. The shot drifts slowly left across the textured surface, keeping the bars in sharp focus.

    Techniques: Parallax

    Camera: Static

  8. 08 · Product intro · 0:06–0:06

    A macro view of a black ribbed curved object on a mossy rock, soft green bokeh behind. The white title NAVIGATOR is centered, its letters starting horizontally compressed and easing into their final spacing as the shot holds.

    On-screen text: “NAVIGATOR”

    Techniques: Kinetic type

    Camera: Pan

  9. 09 · Product intro · 0:06–0:10

    A black ribbed wristband with a small W logo rests on mossy rocks against a blurred green forest. White text reads NAVIGATOR, then swaps to the two-line tagline GOES AS HARD AS YOU DO as the second line scales in. Dust motes drift through the frame.

    On-screen text: “NAVIGATOR”, “GOES AS HARD”, “AS YOU DO”

    Techniques: Kinetic type, Particles

    Camera: Static

  10. 10 · CTA · 0:10–0:11

    A dark gray radial gradient fills the frame, locked off. The white WHOOP wordmark settles into the center with a soft fade, and a white pill button reading SHOP NOW sits below it. The card holds still as the sign-off.

    On-screen text: “GOES AS HARD”, “AS YOU DO”, “SHOP NOW”

    Camera: Static