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Noah Schochet - Today, we’re announcing that we’ve raised $115 million in funding, i
TerraFirma · Jul 2026
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Charlie Nitschelm - We are launching Uplift, backed by a $7M seed led by @a16z. We build
Uplift · Aug 2026 · 1:00 · AI-annotated
- Length
- 1:00
- Scenes
- 42 · 1.4 s avg
- Product on screen
- 0:26
- Voiceover
- Yes
00:00:00 / 01:00:08
Uplift’s 1:00 launch film runs 42 scenes, about 1.4 s each. The product shows up at 0:26. There is no explicit call to action; a voiceover carries the film. The video runs a three-act arc: a fast archival montage spelling a bold promise, a grim problem reel framed in a CRT monitor, then a polished 3D reveal of the factory, the product and a delivery tour across landscapes. Signature moves are word-by-word text builds synced to the voiceover, scanline and halftone textures on vintage footage, and one-point-perspective dolly pushes through the 3D factory.
Footage neededEstimated needs: 1 official logo — reused across the film · 23 filmed passages — shoot, supply or replace · 3 graphic passages — draw or supply · 14 3D passages — build or supply
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Charlie Nitschelm - We are launching Uplift, backed by a $7M seed led by @a16z. We build, scene by scene
· 42 scenes as text
01 · Hook · 0:00–0:00
A cluster of three house photographs rests on a white background. The top image crossfades through several different homes, and a fourth photo slides in from the top left corner.
Camera: Static
02 · Hook · 0:00–0:02
A grid of aerial photos of houses and apartment blocks fills the frame. The view zooms fast into one tile, blurring it into an unrecognizable close-up, then the grid re-forms with several cells turned into solid color squares in yellow, red, green and purple.
Camera: Static
03 · Hook · 0:02–0:02
A grainy archival clip shows a worker in a light shirt and harness climbing a metal rig strung with ropes. On the left, white text builds the line as USING holds and ONLY fades in beside it.
On-screen text: “USING ONLY”
Techniques: Kinetic type
Camera: Static
04 · Hook · 0:02–0:03
A grainy, scanlined vintage shot of a packed car lot, locked-off. Small white sans text USING ONLY sits mid-left; a large white serif PROVEN appears beneath it.
On-screen text: “USING ONLY”, “PROVEN”
Techniques: Kinetic type
Camera: Pan
05 · Hook · 0:03–0:04
A grainy, desaturated close-up follows a gloved hand turning a circular metal part. White overlay text reads USING ONLY PROVEN TECHNOLOGY on the left; TECHNOLOGY scales in while the rest holds still. A halftone dot texture and soft focus give the footage a vintage film look.
On-screen text: “USING ONLY”, “PROVEN”, “TECHNOLOGY”
Camera: Static
06 · Hook · 0:04–0:04
A white three-line headline sits over a blurry close-up of metal machinery that cuts to a blurry keyboard. The word TECHNOLOGY scales in place while the other lines stay locked.
On-screen text: “USING ONLY”, “PROVEN”, “TECHNOLOGY”
Techniques: Kinetic type
Camera: Static
07 · Hook · 0:04–0:05
Grainy archival footage of a man in a red shirt and cap lifting a large metal machine on a workbench. A white lowercase word sits at left, then a large serif numeral pops in beside it.
On-screen text: “USING ONLY”, “PROVEN”, “TECHNOLOGY”, “within”, “10”
Techniques: Kinetic type
Camera: Static
08 · Hook · 0:05–0:05
A dark mechanical assembly fills the frame against a pink backdrop, then a hand holds an old bar phone showing a text conversation. White words flash over each shot in time with the voiceover.
On-screen text: “within”, “have”, “10 YEARS”, “ALL”
Techniques: Kinetic type
Camera: Push in
09 · Hook · 0:05–0:06
A close-up of two hands types on a BlackBerry's physical keyboard, the screen showing a sales app, while white caption text reading 'have ALL HUMANITY' sits over the frame. The shot is locked off and the word 'have' scales in.
On-screen text: “have”, “ALL”, “HUMANITY”
Techniques: Kinetic type
Camera: Static
10 · Hook · 0:06–0:07
White text LIVING, at a, and HIGHER overlays a close-up of a finger tapping a phone keyboard, which then dissolves into a night cityscape. The large word HIGHER slides in across the center of the frame.
On-screen text: “LIVING”, “at a”, “HIGHER”
Techniques: Kinetic type
Camera: Static
11 · Hook · 0:07–0:08
White headline text sits over a blurred, shifting backdrop: LIVING at a HIGHER STANDARD of LIVING, then than ANY LIVING. HIGHER slides in as the background cuts from a blue grid to a brown circuit-like pattern.
On-screen text: “LIVING”, “at a”, “HIGHER”, “STANDARD”, “of LIVING”, “than”, “ANY”, “LIVING”
Techniques: Kinetic type
Camera: Static
12 · Hook · 0:08–0:08
A close-up of a pink F1 car cockpit cuts to a packed stadium crowd. White text reads “than ANY HUMANS have ever,” with “HUMANS” in large serif and “ANY” in bold italic sans, scaling in word by word over both shots.
On-screen text: “than ANY HUMANS have ever”
Techniques: Kinetic type
Camera: Static
13 · Hook · 0:08–0:09
A rocket climbs past its launch tower against a deep blue sky, white smoke trailing. White mixed-type text scales in word by word across the frame, the final word fading in last.
On-screen text: “than ANY HUMANS have ever KNOWN BEFORE”
Techniques: Kinetic type
Camera: Static
14 · Problem · 0:09–0:12
A wide static shot shows a white rocket climbing vertically past a launch tower. A broad plume of orange fire and white smoke spreads outward along the ground. The whole frame carries a fine dot-matrix scanline texture.
Camera: Static
15 · Problem · 0:12–0:13
A glowing square window holds an aerial view of curving suburban streets and houses, its edges fringed with red and cyan. White words appear one by one along the bottom: the, FIRES, DESTROYED, roughly.
On-screen text: “the”, “FIRES”, “DESTROYED”, “roughly”
Techniques: Kinetic type
Camera: Push in
16 · Problem · 0:13–0:16
A dark CRT monitor on black shows grainy aerial footage of a fire-ravaged block: rubble, a teal pool, a vehicle, while the view drifts slowly. A white counter at lower left ticks up to 13,000 as homes fades in at lower right.
On-screen text: “the FIRES DESTROYED roughly”, “13,000”, “homes”
Camera: Static
17 · Problem · 0:16–0:18
Inside a dark CRT monitor, grainy footage shows people with backpacks walking past a brick wall. Along the bottom bezel a white lowercase caption types out word by word, reading 'most of the problem we have', then the stat '13,000 homes' appears.
On-screen text: “most of the problem we have”, “13,000 homes”
Techniques: Kinetic type
Camera: Push in
18 · Problem · 0:18–0:19
Grainy handheld shot of travelers with backpacks and bags on tarmac beside a ladder and a parked vehicle. A white lowercase caption assembles word by word across the center of the frame while the group shifts and a person climbs the ladder.
On-screen text: “most of the problem we have is simply a lack of”
Techniques: Kinetic type
Camera: Static
19 · Problem · 0:19–0:21
Soldiers in digital camouflage bend over to set up rows of blue folding cots on a concrete floor, framed by a grainy white film border. White words fade and scale in across the center, spelling a sentence about housing.
On-screen text: “is simply a lack of housing available at any price point”
Techniques: Kinetic type
Camera: Pull out
20 · Problem · 0:21–0:22
Grainy archival footage with a black vignette border shows soldiers in digital camouflage walking through a large indoor hall lined with cots and rolled sleeping mats. They carry gear as they move across the frame. White text reads at any price point.
On-screen text: “at any price point”
Camera: Static
21 · Problem · 0:22–0:24
Volunteers in masks and red safety vests stand at a fire-scarred brick ruin; a man hugs a woman while another bends over an orange bucket. White words appear one by one across the frame, matching the voiceover.
On-screen text: “and so we have opportunity”, “not to do something extraordinary”
Techniques: Kinetic type
Camera: Static
22 · Problem · 0:24–0:26
Overhead, slightly tilted live footage of people sleeping on a sidewalk among bags and blue tarps, grainy with a black rounded border. White lowercase text 'not to do something extraordinary' holds still in the center as the frame drifts slowly.
On-screen text: “not to do something extraordinary”
Camera: Pan
23 · Product intro · 0:26–0:27
White text reads “but to do something” on black, then the camera settles over a dark hexagonal grid surface in shallow focus as the word “absolutely” appears at left. The phrase builds word by word to match the voiceover.
On-screen text: “but to do something”, “absolutely”
Techniques: Kinetic type, Parallax
Camera: Push in
24 · Product intro · 0:27–0:30
A low-angle 3D render of a dark grid panel in a warm-lit industrial hall. The words absolutely and essential sit still over the grid, then the camera pulls back and tilts up, revealing a white rectangular card resting on the surface.
On-screen text: “absolutely”, “essential”
Techniques: 3D mockup
Camera: Push in
25 · Product intro · 0:30–0:31
A low-angle macro of a brushed-gold device corner, its dark cylindrical foot touching a glossy floor. Warm light rakes across the metal while thin smoke drifts through the blurred foreground and horizontal light streaks glow behind.
Camera: Push in
26 · Product intro · 0:31–0:32
A close-up of a metallic print head hovers just above a flat bed, warm amber light grazing its top edge. Thin vapor drifts across the foreground while the camera pushes in slowly, the background lights held soft and out of focus.
Camera: Push in
27 · Product intro · 0:32–0:33
A fast, blurry tilt sweeps past dark horizontal slats and settles on a top-down view of a group in dark suits around a long table, where an American flag and a round gavel rest.
Camera: Static
28 · Product intro · 0:33–0:33
A mirrored office interior spins rapidly along a vertical axis, desks and chairs streaking with heavy motion blur. A flag and a round object blur out of frame as the view flips.
Camera: Push in
29 · Product intro · 0:33–0:36
The camera pushes forward down a 3D factory aisle in one-point perspective. Wooden crates ride a central conveyor while copper robotic arms on rails flank both sides. Motion blur at the frame edges conveys a steady, fast dolly through the workshop.
Techniques: Parallax
Camera: Push in
30 · Product intro · 0:36–0:37
A 3D-rendered warehouse. A dark wooden crate sits centered beneath a robotic gantry that glows amber. The camera tilts upward, the image sharpening from a soft blur, to reveal the high steel ceiling and long rows of overhead lights.
Techniques: 3D mockup
Camera: Pan
31 · Product intro · 0:37–0:38
A burst of orange sparks flares from a vertical metal edge in a dark industrial hall, then dies down. The tilted framing settles on the structure, revealing orange beams and a high ceiling with rows of skylights.
Techniques: Particles
Camera: Push in
32 · Product intro · 0:38–0:39
A first-person view from inside a vehicle cab looks out the windshield onto a smoke-filled industrial hall with a gridded floor. A brass-tipped rod stands at the center of the dashboard. The camera tilts sharply upward, swinging past the roof beams.
Camera: Pan
33 · Product intro · 0:39–0:40
A dark wood-paneled container sits on two rails in a blurred industrial space, the camera dollying forward along the tracks while a white label reading Housing glows on its front face.
On-screen text: “Housing On Demand”
Techniques: 3D mockup
Camera: Static
34 · Product intro · 0:40–0:41
A dark gray paneled modular house unit sits centered on a low platform, a small white-framed window near the top. The frame eases from motion blur into a locked shot as a warm flare blooms left, the white caption 'Housing On Demand' fixed at the panel's center.
On-screen text: “Housing On Demand”
Techniques: Speed ramp
Camera: Static
35 · Product intro · 0:41–0:42
A dark modular housing unit rests on a wooden platform inside a warehouse, a forklift parked at right. The white tagline 'Housing On Demand' sits centered on its wall as the camera eases back to widen the view.
On-screen text: “Housing On Demand”
Techniques: 3D mockup
Camera: Static
36 · Product intro · 0:42–0:44
Locked-off view through a rounded window from inside a vehicle at dusk. A small wooden microhome and a hanging dark tag drift past in warm sun flare while the caption stays fixed on the right.
On-screen text: “Uplift Microhome”
Camera: Static
37 · Demo · 0:44–0:46
A 3D-rendered misty mountain valley with a two-lane road. A solar-panel-topped vehicle drives away from camera down the road. White labels 'Disaster' and 'Relief' sit on either side of the road.
On-screen text: “Uplift Microhome”, “Disaster”, “Relief”
Techniques: 3D mockup, Parallax
Camera: Static
38 · Demo · 0:46–0:48
A 3D-rendered aerial view follows a green truck towing a long row of solar-topped containers along a snowy mountain highway. White caption text sits on either side of the road while the camera tracks forward through the pines.
On-screen text: “Remote”, “Workforce”
Techniques: Parallax
Camera: Push in
39 · Demo · 0:48–0:50
A 3D desert highway recedes to the horizon as a truck hauling solar-topped housing modules drives toward the camera. The white labels Transitional and Housing float on either side of the road while the camera tracks forward.
On-screen text: “Transitional”, “Housing”
Techniques: 3D mockup
Camera: Push in
40 · Demo · 0:50–0:52
Aerial 3D render of a truck loaded with solar-panel containers driving down a rural road at sunset, framed by golden fields. White labels float on either side of the road as the camera tracks forward.
On-screen text: “Global”, “Housing”, “Transitional”
Techniques: 3D mockup, Parallax
Camera: Push in
41 · Demo · 0:52–0:57
Four boxy modular homes sit in a sunlit desert at dusk, mountains behind. White text labels pop in one by one around the units, filling the frame from center outward.
On-screen text: “Off-Grid”, “Forklift-Deployable”, “Fully Assembled”, “Instantly Online”, “Reusable”, “Self-Leveling”, “No Electrician”, “Bathroom”, “No Construction Crew”, “Solar-Powered', 'Living Room', 'Full-Size Bed', 'No Plumber', 'No Site Prep', 'Built In America', 'Housing On Demand', 'Anywhere, Anytime', 'Kitchennette', 'H”
Techniques: Kinetic type, 3D mockup
Camera: Pull out
42 · Outro · 0:57–1:00
A green uplift wordmark with three trapezoid marks above the first letter glows in the center of a near-black background, brightening from a faint state, then holds and fades to black. Faint taglines dissolve out at the very start.
On-screen text: “Built in America”, “Housing in Demand”, “Anywhere, Anytime”, “Works Anywhere”, “uplift”
Camera: Static