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Ted - there is no launch i love you
unfair.so · Aug 2026 · 0:55 · AI-annotated
- Length
- 0:55
- Scenes
- 17 · 3.3 s avg
- Product on screen
- 0:00
- Features shown
- 4
- Call to action
- 0:48 · 87%
- Voiceover
- No
00:00:00 / 00:55:55
unfair.so’s 0:55 launch film runs 17 scenes, about 3.3 s each. The product is on screen from the first frame and 4 features are revealed, with social proof. The call to action lands at 0:48 (87% in). The video is built as a parody spec sheet: a centered lowercase punchline card, then a flat UI mock or icon grid that counts down to zero, repeated as a rapid montage of feature gags before a tweet punchline and a blue URL close. Its style is defined by a near-white palette, a single bold grotesque with a light serif accent, deadpan timing, and signature moves where words drop, scale, or shatter into confetti while numbers tick to nothing.
Footage neededEstimated needs: 3 capture groups — your screens or recordings · 1 filmed passage — shoot, supply or replace · 6 graphic passages — draw or supply
Is this your launch? to your site or press kit.
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Ted - there is no launch i love you, scene by scene
· 17 scenes as text
01 · Product intro · 0:00–0:05
On a white background, the lowercase line “today we're launching” fades in centered in gray. The word “nothing” then scales up to dominate the frame as the first line drops away, and a smaller gray “literally.” appears beneath it.
On-screen text: “today we're launching”, “nothing”, “literally.”
Techniques: Kinetic type
Camera: Static
02 · Demo · 0:05–0:12
A flat iMessage chat titled 'nothing' fills the frame. A blue bubble asks 'build me a landing page'; the left replies with a poop emoji and 'no'. The thread scrolls up as more blue bubbles and gray 'no' replies stack, ending with a heart emoji and 'nothing'.
Camera: Static
03 · Feature reveal · 0:12–0:15
Three white cards with Claude, ChatGPT and Grok icons sit under the heading “Works with”, each showing a blue loading spinner. The spinners swap to red “× unsupported” pills, then the cards tilt and tumble off frame while the heading becomes “Works with nothing”.
On-screen text: “Works with”, “× unsupported”, “Works with nothing”
Techniques: Kinetic type
Camera: Static
04 · Feature reveal · 0:15–0:16
A plain white card holds a bold black sans headline “Works with nothing” above a smaller gray “we tried”. The word “nothing” is dropped, and the remaining “Works with” scales and settles centered on a locked-off frame.
On-screen text: “Works with nothing”, “we tried”
Techniques: Kinetic type
Camera: Static
05 · Feature reveal · 0:16–0:21
A grid of colorful app icons on a light gray background dissolves into small confetti squares as the heading counts down from 250 to 0 integrations. The icons scatter and vanish one by one, leaving only the headline with a smaller gray caption below.
On-screen text: “250 integrations”, “135 integrations”, “35 integrations”, “0 integrations”, “finally.”
Techniques: Kinetic type, Particles
Camera: Static
06 · Feature reveal · 0:21–0:23
A grid of white pill labels, each with a colored dot and an agent name, scrolls horizontally across a light background. A centered headline builds in line by line: other startups give you 100 agents, with the 100 in blue.
On-screen text: “other startups give you 100 agents”
Techniques: Kinetic type
Camera: Pan
07 · Feature reveal · 0:23–0:25
A light gray field holds a large black line reading we give you 0, with a smaller gray line below reading 0 agents. 0 hallucinations. Both lines sit centered and remain static throughout the clip.
On-screen text: “we give you 0”, “0 agents. 0 hallucinations.”
Camera: Static
08 · Feature reveal · 0:25–0:29
A flat white panel titled CAPABILITIES lists four rows, MCP support, API access, Webhooks, and Nothing, each with a toggle. The green on-state moves down the list, switching rows off until only Nothing stays on, then a gray caption fades in below.
On-screen text: “Nothing cannot be turned off.”
Camera: Static
09 · Pricing · 0:29–0:30
A plain white field holds the lowercase phrase “pay as you go” in heavy black type, centered. The line opens with a brief horizontal blur, then settles into a sharp, locked position and holds.
On-screen text: “pay as you go”
Techniques: Kinetic type
Camera: Static
10 · Pricing · 0:30–0:33
A person in a dark suit bends forward and moves down the red-carpeted stairs of a teal plane marked with a presidential seal. White serif captions sit centered over the locked-off frame, the first crossfading into the second.
On-screen text: “pay as you go”, “but you won't go”
Camera: Static
11 · Feature reveal · 0:33–0:38
A three-column benchmark table fades in on a cream background. The “nothing” column, shaded pink and outlined in rust, holds 0.0% and 0, while the Sonnet 5 and Opus 4.8 columns count up to their final scores. A bold caption “consistently last on every benchmark” appears below.
On-screen text: “consistently last on every benchmark”
Techniques: Kinetic type
Camera: Static
12 · Social proof · 0:38–0:42
A tweet reading 'there is no launch. i love you.' on a light gray field, a badge above counting 10K to 100K+ views by tomorrow. The embedded panel flips from 'today we're launching nothing' to 'nothing, literally.', then swaps into a chat where blue bubbles appear, each met by a 'no'.
On-screen text: “10K views by tomorrow”, “there is no launch.”, “i love you.”, “today we're launching nothing”, “68K views by tomorrow”, “nothing”, “literally.”, “100K+ views by tomorrow”
Camera: Static
13 · Social proof · 0:42–0:43
A flat tweet card with a '100K+ views by tomorrow' badge sits on a light background, then it is replaced by a centered line of text that scales in from the middle.
On-screen text: “doesn't matter what you launch.”
Techniques: Kinetic type
Camera: Static
14 · Social proof · 0:43–0:48
Black text on a plain white background. 'doesn't matter what you launch.' holds, then fades as 'you can even launch nothing.' takes its place with a smaller gray line beneath. The words then break apart, rotating and flying off along a diagonal.
On-screen text: “doesn't matter what you launch.”, “you can even launch nothing.”, “you probably have way more”
Techniques: Kinetic type
Camera: Static
15 · CTA · 0:48–0:51
A plain off-white card opens on the black word “nothing.”, the end of the line “you can even launch nothing.”, then the line is swapped for the tagline “and have a successful launch” with “with unfair.so” beneath it, the URL in blue. The frame is locked-off and the text sits centered.
On-screen text: “you can even launch nothing.”, “and have a successful launch”, “with unfair.so”
Camera: Static
16 · CTA · 0:51–0:52
On a plain off-white field, a centered two-line tagline in dark gray and blue sits above a few circular profile avatars at the edges. The tagline fades out as a grid of circular avatars scales in to fill the frame.
On-screen text: “and have a successful launch”, “with unfair.so”
Camera: Static
17 · Outro · 0:52–0:55
A grid of forty circular profile photos and illustrations sits on white. The circles fade to a lighter tone as the lowercase wordmark unfair.so and a one-line tagline appear at center, then hold still.
On-screen text: “unfair.so”, “100+ creators. 0% fee. First post today.”
Camera: Static