Alok Bishoyi - AI teams overpay for inference twice: once for models bigger than the

01 · Hook · 0:00–0:01

A man in a black zip-up sweater stands in a kitchen behind a counter holding a plate of sandwiches. He claps his hands together, then leans forward and pulls open a cabinet drawer below the counter.

Camera: Pull out

02 · Hook · 0:01–0:02

A man in a dark sweater stands in a kitchen, lifting an orange chainsaw overhead, then yanks its starter cord. A sandwich on a white plate sits on the blue counter in the foreground. Static medium shot, comedic staging.

Camera: Static

03 · Hook · 0:02–0:02

A man in a dark hoodie stands in a kitchen and swings an orange chainsaw down toward a plate of sandwich on the blue counter. The blade blurs with the fast downward motion as he aims at the food.

Camera: Static

04 · Hook · 0:02–0:03

A chef in a dark apron presses a long knife down through a sandwich on a white plate, slicing white bread layered with green lettuce and pale meat. The blade cuts vertically as crumbs scatter, on a blue tablecloth with a blurred kitchen behind.

Camera: Push in

05 · Hook · 0:03–0:04

A man in a navy zip sweater stands at a blue kitchen counter, gripping a running chainsaw and sawing through a sandwich on a white plate. Crumbs scatter as the blade cuts. Static medium shot in a home kitchen with wooden cabinets and a steel fridge behind him.

Camera: Static

06 · Hook · 0:04–0:05

A man in a dark zip-up sweater stands at a kitchen counter, dragging an orange chainsaw across a white plate to slice a sandwich in half. The low camera sits at counter level, framing the cut sandwich in the foreground against wooden cabinets and a steel fridge.

Camera: Pull out

07 · Hook · 0:05–0:07

A man in a navy sweater stands at a kitchen counter and lifts a sandwich to his mouth, taking a bite. An orange chainsaw rests on the counter beside the plate.

Camera: Static

08 · Problem · 0:07–0:10

A man with curly hair and glasses sits at a wooden kitchen table with a sandwich plate, speaking to camera. White overlay text with editor-style selection handles types in on the left, then a second line with blue highlight blocks slides in on the right.

On-screen text: “That's how”, “expensive”, “slow”, “Your”, “AI setup”, “look to us”

Techniques: Kinetic type

Camera: Static

09 · Problem · 0:10–0:13

Close-up of hands slicing a ham, cheese and lettuce sandwich on a gray plate with a serrated knife. A blue selection box with corner handles frames the caption right model at lower left, then a second caption that's well suited for the job appears below it. Locked-off camera.

On-screen text: “right model”, “that's well suited for the job”

Camera: Push in

10 · Problem · 0:13–0:15

A man in a cream fleece jacket and round glasses stands at a wooden kitchen island, slicing a sandwich on a gray plate with a knife. Orange cabinets, a coffee maker and a stove fill the warm-lit background. The frame stays locked off as he works.

On-screen text: “that's well suited for the job”

Camera: Static

11 · Problem · 0:15–0:18

A man in a cream fleece speaks in a warm kitchen, gesturing with both hands. A white lower-third with blue selection handles slides in to identify him, while subtitles appear at the bottom of the frame.

On-screen text: “So you're paying extra”, “Lakshmi Narayana”, “every time you use the wrong one”, “Founder CTO”

Camera: Pan

12 · Product intro · 0:18–0:19

A man in a dark zip sweater sits in a white chair before bookshelves, speaking and gesturing. A white label with blue handles over his chest expands to show his name in blue, while a dotted blue rectangle floats above. A dark caption pill reads At Routerplus.

On-screen text: “At Routerplus”, “Alok Bishoyi”

Camera: Static

13 · Product intro · 0:19–0:20

A man in a dark sweater sits in a white chair before a bookshelf, speaking and gesturing. A blue routerplus logo block and a nameplate framed by blue selection handles animate in on the left, then clear as he lifts both hands. A black caption bar runs along the bottom.

On-screen text: “Alok Bishoyi”, “Founder CEO”, “At Routerplus”, “we use our network of”

Camera: Push in

14 · Product intro · 0:20–0:22

A man in a dark zip jacket speaks to camera in a warm wooden room. On the right, a large blue bracketed counter ticks up from 0 to 40 with a plus sign, then a white chip labeled providers drops in below.

On-screen text: “we use our network of”, “[40]+”, “providers”, “Alok Bishoyi”, “Founder CEO”

Techniques: Kinetic type

Camera: Static

15 · Product intro · 0:22–0:24

A man in a dark zip sweater sits in a white chair before a bookshelf wall, speaking and gesturing. On the left, white text builds line by line: “better”, then “inference costs” inside a blue selection box, then “and performance” on a blue bar.

On-screen text: “to help you get”, “better”, “inference costs”, “and performance”

Techniques: Kinetic type

Camera: Static

16 · Feature reveal · 0:24–0:26

A curly-haired man in round glasses and a cream fleece jacket sits in a sunlit loft office, speaking to the camera and gesturing with his hands. Large words scale in as overlays while a subtitle captions his line.

On-screen text: “If you're using closed models”, “better”, “inference costs”, “and performance”

Techniques: Kinetic type

Camera: Push in

17 · Feature reveal · 0:26–0:28

Three colored task boxes labeled Support triage, Data extraction, Complex reasoning settle into a row under the Tasks title on a white grid with yellow and purple pixel blocks. Dashed lines drop from each box into checkmarks reading Current model works, while the purple box gains a magnifying glass and Finding a new model.

On-screen text: “If you're using closed models”, “Tasks”, “we run evals to find capable”

Techniques: Particles

Camera: Push in

18 · Feature reveal · 0:28–0:29

On a white grid, a pink box with purple corner handles reads “Complex reasoning”, linked by a dashed line to a purple search icon labeled “Finding a new model”. A “Tasks” heading fades at top as the diagram shifts up. A gray caption bar sits at the bottom.

On-screen text: “Tasks”, “Complex reasoning”, “Finding a new model”, “open source alternatives that handle your task”

Camera: Static

19 · Feature reveal · 0:29–0:31

A pink “Complex reasoning” box with selection handles sits above a blue-to-purple gradient bar, linked by a dashed line. A row of white model logos scrolls left inside the bar as it briefly scales up. Gray caption bars read at the bottom over a faint grid.

On-screen text: “Complex reasoning”, “open source alternatives that handle your task”, “Testing alternatives”, “just as well”

Camera: Static

20 · Feature reveal · 0:31–0:32

A pink label reading Complex reasoning with purple selection handles hovers above a blue app icon on a white grid, joined by a dashed line. The label and icon scale up as Better option found fades in beneath, while a gray just as well caption exits.

On-screen text: “Complex reasoning”, “just as well”, “Better option found”, “Testing alternatives”

Techniques: Kinetic type

Camera: Pull out

21 · Social proof · 0:32–0:33

A white card holding a three-row horizontal bar chart (rows A, B, C in purple and pink) floats over a blue field of code text. The bars extend, then the card slides downward to expose a new blue bar for row A, while the Before and Cost per task headings slide upward.

On-screen text: “Before”, “Cost per task”, “A”, “B”, “Complex reasoning”, “Better option found”

Camera: Static

22 · Social proof · 0:33–0:34

Two white bar charts drift up and settle on a blue field of faint code: a purple-bar Before chart over a blue-bar Cost per task chart, the routerplus logo chip revealed between them, with a dark caption box reading For one customer below.

On-screen text: “Before”, “Cost per task”, “Cost per task”, “For one customer”, “routerplus”

Camera: Static

23 · Social proof · 0:34–0:36

On a blue field of code, a 'Before' bar chart slides up and out of frame, leaving the routerplus chart centered beneath a 'For one customer' label. A caption box at the bottom reads 'this help cut their inference bill by'.

On-screen text: “Before”, “Cost per task”, “this help cut their inference bill by”, “For one customer”

Camera: Static

24 · Social proof · 0:36–0:38

A blue panel of small data characters and a white curve with square nodes sits left of a large blue [70]% that counts up from 69, with 'reduction' sliding beneath. White then wipes the blue away, leaving a blank frame as the caption switches lines.

On-screen text: “this help cut their inference bill by”, “[70]%”, “reduction”, “if you're already using open source models”

Techniques: Kinetic type, Masking

Camera: Pan

25 · Feature reveal · 0:38–0:45

A bar chart titled “Same model: Qwen 3” scales in over a light field of ASCII characters, listing six providers with blue latency and magenta cost bars, while a gray caption bar runs along the bottom. Blue “faster” and “cheaper” labels then slide in from the left and right edges.

On-screen text: “if you're already using open source models”, “a better provider can run the same model for you”, “considerably faster and cheaper”, “faster”, “cheaper”

Techniques: Kinetic type

Camera: Pull out

26 · Social proof · 0:45–0:50

A man in a dark zip-up jacket sits in a warmly lit room with bookshelves behind him, talking to camera. White captions track his words at the bottom, and a large white headline, 'millions of conversations', sits to his right inside a thin selection box with blue handles.

On-screen text: “A fast growing consumer Al company”, “handling”, “millions of”, “conversations”, “a day,”, “was juggling providers”

Camera: Static

27 · Social proof · 0:50–0:53

A man in a dark zip-up sweater sits in a study lined with bookshelves and a floor lamp, speaking to camera while gesturing with both hands. A white lower-third caption appears at the bottom of the frame.

On-screen text: “RouterPlus helped them get the same model for”

Camera: Pull out

28 · Social proof · 0:53–0:54

A man in a dark sweater sits in a room with bookshelves, speaking to camera. A white selection box with blue handles opens on the left, the number 20 types in to read [20]%, and a blue tag below reads faster. A white subtitle sits at the bottom.

On-screen text: “RouterPlus helped them get the same model for”, “[ ]%”, “[20]%”, “faster”

Techniques: Kinetic type

Camera: Static

29 · Social proof · 0:54–0:56

A man in a dark zip-up sweater sits in a book-lined room, speaking to camera. On the right, white stat cards with blue selection handles show “[20]% faster”, then swap to “[25]% lower cost” as blue word cards slide in below.

On-screen text: “[20]%”, “faster”, “[25]%”, “lower”, “cost”

Techniques: Kinetic type

Camera: Static

30 · Feature reveal · 0:56–0:59

A man with curly hair and round glasses in a cream fleece jacket speaks, while a second man in a dark hoodie sits blurred in the right foreground against a concrete wall. Subtitles run along the bottom and a large 25% lower cost stat appears.

On-screen text: “We get quotes from providers that run your model well”, “and test them for”, “25% lower cost”

Camera: Static

31 · Feature reveal · 0:59–1:01

Two men sit in a concrete-walled room; the man in glasses and a cream fleece jacket speaks while a second man blurs in the foreground. Blue stepped blocks rise across the lower frame as white text reads 'and test them for' then 'quality and latency'.

On-screen text: “and test them for”, “quality and latency”

Camera: Static

32 · Feature reveal · 1:01–1:02

Two men stand in an office kitchen set, the one on the left speaks and gestures while the other holds still. A blue pixel-block banner with white text spans the lower frame, and a smaller black caption box drops in beneath it.

On-screen text: “quality and latency”, “We manage your inference”

Camera: Static

33 · Feature reveal · 1:02–1:08

Two men stand in a kitchen-like office, the one on the left speaks and gestures, the one on the right listens. White overlay text “new models” and “and providers” appears with selection handles, the second line highlighted on a blue bar. Subtitles run along the bottom.

On-screen text: “quality and latency”, “We manage your inference”, “and keep evaluating”, “new models”, “and providers”, “so your team can stay focused on the product”

Techniques: Kinetic type

Camera: Static

34 · CTA · 1:08–1:10

A man in a dark zip jacket talks to camera against a blurred office kitchen. White text “Book a call with” holds at lower left while a blue box with selection handles pops in at right, revealing the routerplus logo, then clears.

On-screen text: “Book a call with”, “routerplus”

Camera: Push in

35 · CTA · 1:10–1:14

On a white field with blue pixel corners, the black routerplus logo and asterisk mark build in inside a thin box. A routerplus.com box and a blue Book a call button appear below, while a gray tagline bar fades out at the end.

On-screen text: “and make your inference better”, “routerplus.com”, “Book a call”

Camera: Pull out