1:14
RouterPlus Launch Video (YC F26) | Unveil Studio
RouterPlus · Oct 2026
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RouterPlus : Better inference pricing, latency and capacity for AI teams
RouterPlus · Oct 2026 · 1:14 · AI-annotated · YC Fall 2026
00:00:00 / 01:14:08
A deadpan kitchen skit frames the problem, then founder interviews and flat infographic graphics alternate at a brisk pace of about 22 cuts per minute. Every key phrase is typed inside a blue text-editor selection box, and large bracketed numbers punctuate each claim.
Footage neededEstimated needs: 1 official logo — reused across the film · 25 filmed passages — shoot, supply or replace · 7 graphic passages — draw or supply
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RouterPlus : Better inference pricing, latency and capacity for AI teams, scene by scene
· 33 scenes as text
01 · Hook · 0:00–0:01
A man in a dark zip-up sweater stands behind a blue kitchen counter, a plate with a sandwich in front of him. He looks down at it, then leans forward and reaches down toward the counter. The kitchen set holds a static frame.
Camera: Pull out
02 · Hook · 0:01–0:02
A man in a dark sweater stands in a kitchen, holding an orange chainsaw overhead. He yanks the starter cord and the chain spins up as he watches it, a plate of sandwich resting on the counter in front.
Camera: Static
03 · Hook · 0:02–0:02
A man in a dark hoodie stands in a kitchen, holding a chainsaw raised above a sandwich on a plate. He lowers the blade toward the food on the blue counter. Static medium shot, warm lighting.
Camera: Static
04 · Hook · 0:02–0:03
A large knife blade descends and slices through a stacked sandwich on a cream plate, the cut completing as the bread separates. A blurred figure in dark clothing stands behind the blue table.
Camera: Push in
05 · Hook · 0:03–0:04
A man in a navy zip sweater stands at a kitchen counter and presses a running chainsaw down onto a sandwich on a white plate, kicking up a puff of sawdust. Static medium shot with warm domestic lighting.
Camera: Static
06 · Hook · 0:04–0:05
A man in a dark zip sweater stands at a kitchen counter, lowering an orange chainsaw beside a plate of cut sandwiches. Wooden cabinets, a stove and a stainless fridge fill the background as he handles the tool.
Camera: Pull out
07 · Hook · 0:05–0:07
Static medium shot in a warm-lit kitchen. A man in a dark navy sweater stands at the island, lifts a sandwich half to his mouth and bites into it. The other half rests on a plate in the foreground, beside an orange chainsaw laid flat on the counter.
Camera: Static
08 · Problem · 0:07–0:10
A man in a cream fleece sits at a kitchen table with a sandwich, talking to camera. White text overlays mimic a text editor: 'That's how expensive' with a selection box on the left, then 'Your AI setup look to us' on the right, 'AI setup' highlighted in blue.
On-screen text: “That's how”, “expensive”, “slow”, “Your”, “AI setup”, “look to us”
Techniques: Kinetic type
Camera: Static
09 · Problem · 0:10–0:13
A pair of hands slices a layered sandwich on a gray plate with a serrated knife. A blue selection box labeled right model pops in at lower left, a thin line ties it to the blade, then a dark caption that's well suited for the job appears beneath.
On-screen text: “right model”, “that's well suited for the job”
Camera: Static
10 · Problem · 0:13–0:15
A man in a cream fleece jacket and glasses sits at a wooden table in a warm kitchen, slicing a sandwich on a gray plate with a knife. Orange cabinets, a coffee machine and a stove fill the background. Locked-off medium shot, steady pace.
On-screen text: “that's well suited for the job”, “eee”
Camera: Static
11 · Problem · 0:15–0:18
A woman with curly hair and round glasses sits in a kitchen with orange cabinets, gesturing with open hands as she speaks. A lower-third with blue selection handles expands left to add a blue logo square, her name in blue, and the title Founder CTO below.
On-screen text: “So you're paying extra”, “Lakshmi Narayana”, “every time you use the wrong one”, “Founder CTO”
Camera: Static
12 · Product intro · 0:18–0:19
A man in a dark zip sweater sits in a white chair before bookshelves, gesturing as he speaks. A white name badge with blue selection handles slides in over his chest, revealing Alok Bishoyi beside a blue square. Two blue squares drift in the background.
On-screen text: “At Routerplus”, “Alok Bishoyi”
Techniques: Kinetic type
Camera: Static
13 · Product intro · 0:19–0:20
A man in a dark zip-up sweater sits in a white chair in a room with bookshelves and a floor lamp, speaking to camera. A blue stepped logo panel and a white name lower third with corner handles slide in from the left while white subtitles run along the bottom.
On-screen text: “At Routerplus”, “Alok Bishoyi”, “Founder CEO”, “routerplus”, “we use our network of”
Camera: Push in
14 · Product intro · 0:20–0:22
A man in a dark zip jacket speaks to camera in a warm, blurred office. On the right, a large blue number counts from [37]+ to [40]+ as a white 'providers' tag slides in, and his name and title slide in at the lower left.
On-screen text: “we use our network of”, “[37]+”, “providers”, “[40]+”, “Alok Bishoyi”, “Routerplus”, “Founder CEO”
Techniques: Kinetic type
Camera: Static
15 · Product intro · 0:22–0:24
A man in a dark zip-up sweater sits in a white chair before bookshelves, speaking to camera and gesturing. White text in a blue selection box scales in on the left, reading 'better inference costs and performance,' while a caption 'to help you get' holds at the bottom.
On-screen text: “[40]+”, “providers”, “to help you get”, “better”, “inference costs”, “and performance”
Techniques: Kinetic type
Camera: Static
16 · Feature reveal · 0:24–0:26
A man with curly hair and round glasses in a cream fleece jacket talks to camera in a bright office with wooden shelves and a window. He gestures with his hands as a caption bar sits at the bottom and emphasis words scale in.
On-screen text: “If you're using closed models”, “better”, “inference costs”, “and performance”
Techniques: Kinetic type
Camera: Push in
17 · Feature reveal · 0:26–0:29
A light grid diagram titled Tasks shows three boxes, blue, yellow and purple, that widen as their labels type in. Checkmarks with Current model works drop under the first two, a magnifying glass icon with Finding a new model under the third, then the frame zooms in and locks on the purple Complex reasoning box.
On-screen text: “If you're using closed models”, “we run evals to find capable”, “open source alternatives that handle your task”
Techniques: UI zoom, Masking
Camera: Push in
18 · Feature reveal · 0:29–0:31
A flat diagram on a light grid: a pink selection box titled Complex reasoning hovers above a blue-to-purple bar that cycles white line-art model logos. A gray caption bar at the bottom updates its text. The pink box scales in and the logos slide and swap in place.
On-screen text: “Complex reasoning”, “Testing alternatives”, “open source alternatives that handle your task”, “just as well”
Camera: Static
19 · Feature reveal · 0:31–0:32
A pink selection label reading “Complex reasoning” hovers above a blue app icon, linked by a dashed line, on a white grid. The pair drifts upward as the label scales down and “Better option found” fades in beneath the icon, while dotted yellow and purple blocks slide at the edges.
On-screen text: “Complex reasoning”, “just as well”, “Better option found”, “Testing alternatives”
Techniques: Parallax
Camera: Pull out
20 · Social proof · 0:32–0:33
On a deep blue field of code, a white card with purple and gray bars labeled A to C slides down and shrinks while 'Before' and 'Cost per task' slide in from the sides. A second white card with a blue bar rises below as 'Complex reasoning' scales in.
On-screen text: “Before”, “Cost per task”, “Complex reasoning”, “Better option found”
Techniques: Kinetic type
Camera: Static
21 · Social proof · 0:33–0:36
Two white infographic cards compare cost per task on a blue code-patterned background: the top Before card has long purple bars, the bottom routerplus card has shorter blue bars. The cards then slide off-screen while the caption changes.
On-screen text: “Before”, “Cost per task”, “Cost per task”, “For one customer”, “this help cut their inference bill by”
Camera: Pan
22 · Social proof · 0:36–0:38
A blue dot-matrix bell curve sits on the left as a white shape wipes in from the right, masking the background and revealing a large blue counter that ticks up to [70]% reduction.
On-screen text: “[70]% reduction”, “this help cut their inference bill by”, “if you're already using open source models”
Techniques: Kinetic type, Masking
Camera: Pan
23 · Feature reveal · 0:38–0:45
A bar chart card comparing six providers on latency and cost scales up from a small size, then shrinks as blue tags reading faster and cheaper pop in on either side. White subtitles on a dark bar cycle at the bottom.
On-screen text: “Same model: Qwen 3”, “if you're already using open source models”, “a better provider can run the same model for you”, “considerably faster and cheaper”, “faster”, “cheaper”
Camera: Pull out
24 · Social proof · 0:45–0:50
A man in a dark zip jacket speaks to camera in a room with bookshelves and a lamp. On the right, a large white headline 'millions of conversations' appears inside a selection box with blue handles, letters flickering white and blue as the box resizes. Bottom captions track the voiceover.
On-screen text: “A fast growing consumer AI company”, “handling”, “millions of”, “conversations”, “a day,”, “was juggling providers”
Techniques: Kinetic type
Camera: Static
25 · Social proof · 0:50–0:54
A man in a dark zip sweater sits in a book-lined room, speaking to camera. A white caption bar shows his line, then a white box with blue selection handles pops in on the left, the number counting up to [20]% and a blue 'faster' chip appearing below.
On-screen text: “RouterPlus helped them get the same model for”, “[20]%”, “faster”
Camera: Pull out
26 · Social proof · 0:54–0:56
A man in a dark sweater sits in a chair before a bookshelf, talking to camera. A white box with blue selection handles on the right shows [20]%, then a blue faster box; the number becomes [25]% and lower and cost boxes appear.
On-screen text: “[20]%”, “faster”, “[25]%”, “lower”, “cost”
Techniques: Kinetic type
Camera: Push in
27 · Feature reveal · 0:56–0:58
A man with curly hair and glasses in a cream fleece jacket speaks in a concrete-walled room; a second man in a dark hoodie sits blurred in the foreground. Locked-off medium shot with shallow depth of field. A subtitle line appears at the bottom, then a large stat reads 25% lower cost.
On-screen text: “We get quotes from providers that run your model well”, “25% lower cost”
Camera: Static
28 · Feature reveal · 0:58–0:59
A man with curly hair and glasses in a cream fleece speaks on the left, in focus, while a second man sits blurred in the right foreground. A locked-off medium shot against a concrete wall, with white subtitles on a dark bar at the bottom.
On-screen text: “We get quotes from providers that run your model well”, “and test them for”
Camera: Static
29 · Feature reveal · 0:59–1:01
Two men in a concrete-walled office; the man in glasses and a cream fleece jacket speaks on the left, a second man blurred in the right foreground. Blue pixel blocks grow across the bottom as white captions type out over them.
On-screen text: “and test them for”, “quality and latency”
Techniques: Kinetic type, Masking
Camera: Static
30 · Feature reveal · 1:01–1:02
Two men stand in an office kitchen, the left one speaking and gesturing. A blue stepped block with the white text “quality and latency” overlays the lower frame, and a caption “We manage your inference” appears below it. Locked-off shot.
On-screen text: “quality and latency”, “We manage your inference”
Camera: Static
31 · Feature reveal · 1:02–1:08
Two men stand shoulder to shoulder in a bright office kitchen, speaking to camera. A white text block framed by a selection box with blue handles reads “new models”; the second line on a blue highlight flips from “and providers” to “quality and latency”.
On-screen text: “We manage your inference”, “and keep evaluating”, “new models”, “and providers”, “so your team can stay focused on the product”, “quality and latency”
Techniques: Kinetic type
Camera: Static
32 · CTA · 1:08–1:10
A man in a dark zip-up hoodie talks to camera against a blurred office. White caption 'Book a call with' sits lower left. A blue selection box with corner handles grows from a small square into a wide banner showing the routerplus logo, then fills solid blue.
On-screen text: “Book a call with”, “routerplus”
Camera: Push in
33 · CTA · 1:10–1:14
The routerplus logo fades from gray to black inside a white card over a faint character-textured background with blue pixel corners. A routerplus.com box and a blue Book a call button drop in below as the gray tagline bar slides out at the bottom.
On-screen text: “and make your inference better”, “routerplus.com”, “Book a call”
Techniques: Light sweep
Camera: Pull out