Figma · Design · Mar 2025
Victor Riparbelli - Another day, another launch at @synthesiaIO Introducing our most r
Synthesia · Sep 2026 · 0:34 · AI-annotated
- Length
- 0:34
- Scenes
- 15 · 2.3 s avg
- Product on screen
- 0:00
- Features shown
- 1
- Call to action
- 0:30 · 86%
- Voiceover
- Yes
Synthesia’s 0:34 launch film runs 15 scenes, about 2.3 s each. The product is on screen from the first frame and 1 feature is revealed. The call to action lands at 0:30 (86% in), over a voiceover. The video is built as a morph-and-tour: live-action faces dissolve into 3D avatars, blur-pans jump between sets, and the camera dives into the builder UI to show each control, all over a driving pop track. Signature moves are the scaling white headlines, the pink letterbox frame around the demo shots, and the tilted 3D checkmark list that hands off to the centered wordmark.
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Victor Riparbelli - Another day, another launch at @synthesiaIO Introducing our most r, scene by scene
· 15 scenes as text
01 · Product intro · 0:00–0:01
A blonde woman in a yellow sweater and glasses stands in a wood-paneled room, holding a tablet and glancing to the side. White headline text scales in on the left while a second line sits static on the right.
On-screen text: “Introducing”, “Express-3 Avatars”, “AI GENERATED”
Techniques: Kinetic type
Camera: Static
02 · Product intro · 0:01–0:03
A woman in a yellow sweater holds a tablet in a wood-paneled room, framed by a white headline. Her face blurs and morphs into a 3D cartoon avatar of herself as the headline scales and fades out.
On-screen text: “Introducing”, “Express-3 Avatars”, “AI GENERATED”
Techniques: Morph
Camera: Static
03 · Demo · 0:03–0:04
A 3D cartoon woman with a blonde bun and glasses holds a tablet and gestures, then turns and exits frame right. The camera whips right to reveal a kitchen set with blue cabinets, a white desk, two chairs and glass beakers.
On-screen text: “AI GENERATED”
Camera: Static
04 · Demo · 0:04–0:06
A 3D animated blonde scientist in a white lab coat and blue gloves turns to face the camera and smiles in a bright lab with blue cabinets. The frame blurs as a large white 3 lands in the center.
On-screen text: “3”
Camera: Pull out
05 · Feature reveal · 0:06–0:07
A fast blurred pan settles into a centered medium shot of a woman in a navy sweater and pale blue scarf, standing in a bright glass-walled office with a soft city skyline behind her. She faces the camera with a faint smile.
Camera: Pan
06 · Feature reveal · 0:07–0:09
A woman in a dark sweater and blue scarf stands in a sunlit office, city skyline behind her. A white file chip reading Outfit PNG with a thumbnail and hand icon pops over her chest. She flings her arms out dancing as the chip disappears.
On-screen text: “Outfit”, “PNG”
Camera: Static
07 · Feature reveal · 0:09–0:14
A woman in a beige blazer stands in a glass office as a white “Office space” file chip floats over her chest. The set cuts to a wood-paneled room; a large cursor hovers, she snaps, gold sparkles burst, and a white headline types out across the frame.
On-screen text: “Office space”, “PNG”, “A mascot-style male monster with teal-blue fur”
Techniques: Cursor demo, Kinetic type, Particles
Camera: Static
08 · Feature reveal · 0:14–0:15
A woman in a beige blazer points at the camera in a bright office as golden particles swirl. Her head swaps to a teal-blue furry monster. The shot zooms out to a small card in a white interface, a scrolling prompt caption across the frame.
On-screen text: “male monster with teal-blue fur, cream muzzle and brow”
Techniques: Kinetic type, Particles, Morph
Camera: Pull out
09 · Feature reveal · 0:15–0:20
The Avatar Builder interface fills the frame after a quick zoom-in from a pink letterboxed view. A white caption overlays a 3D blue-furred monster in an office, with sparkle particles drifting. The cursor scrolls the left panel through Pose and Lighting options as the character shifts to an arms-crossed pose.
On-screen text: “teal-blue fur, cream muzzle and browl”
Techniques: Particles, Cursor demo
Camera: Pull out
10 · Feature reveal · 0:20–0:23
The interface zooms into the top-right corner, isolating the Save and Create video buttons against a pink gradient as the avatar preview slides out of frame.
Techniques: UI zoom
Camera: Push in
11 · Feature reveal · 0:23–0:24
A close-up of a pale dotted interface shows a rounded Create video button. A black cursor hovers the button, which shifts from light lavender to solid blue. Two blurred video thumbnails slide in from the left and right edges behind the button.
Techniques: Cursor demo
Camera: Static
12 · Demo · 0:24–0:26
A row of rounded cards slides in from both sides on a white background, mixing an illustration, a blue 3D mascot and two live-action clips of people; a giant white “界” character then scales up to fill the frame.
On-screen text: “界”
Techniques: Kinetic type
Camera: Push in
13 · Other · 0:26–0:30
On a white background, a vertical list of feature labels cycles. Each black line with a checkmark icon scales up to center while the previous line shrinks and drifts up and the next waits below, all tilted in 3D perspective.
On-screen text: “Real emotions”, “Natural movement”, “Perfect lip sync”
Techniques: Kinetic type
Camera: Static
14 · CTA · 0:30–0:31
A plain white background holds a centered black headline that scales down across the shot. 'Perfect lip sync' is followed by 'Try it out today', which starts large and soft, then shrinks and sharpens on a locked frame.
On-screen text: “Perfect lip sync”, “Try it out today”
Techniques: Kinetic type
Camera: Static
15 · Outro · 0:31–0:34
The lowercase synthesia wordmark in dark navy holds centered on a plain white background, static and locked off. Toward the end, the tagline Try it out today scales in beneath it.
On-screen text: “synthesia”, “Try it out today”
Camera: Static






