Apple · Hardware · Sep 2026
Figma - All hands on deck. Figma Slides is now available to everyone
Figma · Mar 2025 · 1:06 · AI-annotated
- Length
- 1:06
- Scenes
- 60 · 1.1 s avg
- Product on screen
- 0:16
- Features shown
- 1
- Voiceover
- Yes
Figma’s 1:06 launch film runs 60 scenes, about 1.1 s each. The product shows up at 0:16 and 1 feature is revealed. There is no explicit call to action; a voiceover carries the film. A mockumentary in three beats: a team panics over a four o'clock presentation deadline, one designer quietly switches to Figma Slides, and the tension bursts into confetti, a rocket launch, and a final .pptx feature card. The pacing is a rapid 54-cuts-per-minute montage that alternates handheld live action, tight UI close-ups, and grainy archival gags, with plain black title cards as punctuation.
Is this your launch? to your site or press kit.
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Figma - All hands on deck. Figma Slides is now available to everyone, scene by scene
· 60 scenes as text
01 · Hook · 0:00–0:01
A woman in a black blazer and lavender shirt walks down an office aisle holding a paper coffee cup, gesturing with her free hand. Colleagues sit at desks with monitors in the foreground and background, and a colorful graffiti mural hangs on the back wall.
Camera: Static
02 · Hook · 0:01–0:03
A man in a cream shirt sits at a desk, pen in hand over a tablet, and looks up to speak. A second man in a blue jacket moves along the shelf behind him in a softly lit office, out of focus.
Camera: Static
03 · Hook · 0:03–0:04
A man in a blue jacket stands in an office and turns away from the camera, shifting focus to a seated woman in a blue sweater who watches him skeptically. Desks, monitors, and a city skyline backdrop fill the midground.
Camera: Static
04 · Problem · 0:04–0:06
A man in a knit beanie and cream shirt sits at a desk holding a black pen, then lifts his gaze with wide eyes as a second man stands out of focus behind him.
Camera: Static
05 · Problem · 0:06–0:06
A close-up of two hands in a beige jacket typing on a black keyboard on a green surface. The shot holds a shallow depth of field, keeping the fingers and keys in focus while a blurred cup and warm background stay soft. The fingers move steadily across the keys.
Camera: Push in
06 · Problem · 0:06–0:07
A blurred woman in a red top fills the foreground, over-the-shoulder, as she watches a desk monitor. The screen shows a pink design canvas with the dark serif lines 'Think it. Drink it. Taste it. Sort of.' while a white rectangle slides up to cover the last line.
Camera: Static
07 · Problem · 0:07–0:08
A grainy archival clip shows a man in a white shirt turning knobs on a control console, his hands moving across the panel. A second man's arm crosses the foreground, and a third man stands behind, the room lit in muted teal.
Camera: Static
08 · Problem · 0:08–0:08
A close-up of a hand reaches across a vintage control console and presses an illuminated button. A dark panel with green indicator dots sits to the right, and the grainy, warm-toned footage holds on the press.
Camera: Static
09 · Problem · 0:08–0:09
A man in a gray blazer leans over a woman in a blue sweater at a desk. She gestures toward a monitor on the right as they watch the screen. The frame sharpens over a warm office with a cityscape poster.
Camera: Pan
10 · Problem · 0:09–0:10
A man in a beige suit leans in close to a crumpled paper bag, peering at it with a furrowed brow. Shallow focus blurs the office ceiling and hanging lights behind him.
Camera: Static
11 · Problem · 0:10–0:10
A close-up of a person in a light shirt clapping their hands above a dark laptop keyboard. The hands are motion blurred, the shallow focus blurs the warm background, and the keys catch a bright reflection.
Camera: Static
12 · Problem · 0:10–0:11
A dark messaging app fills the frame. A left sidebar lists channels and direct messages, while the main pane shows a thread where messages from Amy the Boss, Soren Iverson, Ladonna, and Sean stack up as the view scrolls.
Camera: Push in
13 · Problem · 0:11–0:12
A man with glasses stares forward with a wide-eyed, open-mouthed expression, then the shot cuts to a woman in profile in a red top, both watching a blurred monitor. Tight framing and shallow focus keep the office background soft.
Camera: Push in
14 · Problem · 0:12–0:13
A close-up holds on a black LED countdown timer, its blue seven-segment digits reading 000 days, 02 hours, 44 minutes, 31 seconds, mounted on a gray panel. Blurred figures and warm bokeh lights drift in the background.
Camera: Static
15 · Problem · 0:13–0:13
A soft-focus close-up holds on a blonde person in a white shirt, gripping a black strap device to their face with both hands. They make small adjusting movements while the shot stays steady and slightly out of focus.
Camera: Static
16 · Problem · 0:13–0:14
A black and white close-up shows a man in a light shirt and tie peering through a periscope, the dark eyepiece covering one eye while the metal barrel angles toward the right. The tight framing holds steady.
Camera: Static
17 · Problem · 0:14–0:14
A close-up of hands typing on a black keyboard in a warm office, shot with shallow depth of field. A dark cup sits to the right and a blurred object frames the foreground as the fingers strike the keys.
Camera: Static
18 · Problem · 0:14–0:15
A tight shot of a white sheet printed with rows of black letters gives way to a hand holding up a white tablet; its green screen shows the word 'blah blah blah' repeated in white, over a blurred desk with a keyboard and coffee cup.
Camera: Static
19 · Problem · 0:15–0:16
A man in a yellow shirt lifts a tablet with both hands, its screen filling the left frame with repeated white 'blah blah' text on a green-and-orange gradient. He grins and looks up. A blurred street with tents and figures sits behind him. The camera holds still.
Camera: Static
20 · Product intro · 0:16–0:18
A bald man in a black hoodie and clear-framed glasses stands in a softly lit room, plants blurred behind him. He lifts his open palm toward a small white panel on the right, waving it gently as if signaling it. Medium close-up, static framing.
Camera: Static
21 · Product intro · 0:18–0:18
A diverse team sits around a long white conference table with open laptops, shot from one end with shallow focus. At the head, a man in black lifts a small white card or stand toward the group.
Camera: Static
22 · Product intro · 0:18–0:21
A bald man in a black hoodie and wire glasses looks down, then up, against a soft-focus office. A fast radial zoom blur whips the frame into a wide shot of the open office floor.
Camera: Static
23 · Demo · 0:21–0:21
A group sits at a table with open MacBooks, a person in a blue hoodie reaches across, then a cut to a close-up of a laptop showing a video editing timeline with a lemon clip as hands type on the keyboard.
On-screen text: “FO”
Camera: Push in
24 · Demo · 0:21–0:22
A person's hands type on a silver laptop at a white desk, framed over the shoulder. The screen displays a pink slide with white text about lemon fruit, while a coffee cup and yellow sticky notes rest on the table.
Camera: Push in
25 · Demo · 0:22–0:24
A collaborative design tool canvas shows a slide titled ALMOST SODA with a woman holding two soda jars. Seven colored collaborator cursors with name tags drift to different points on the artwork and the side panels.
Techniques: Cursor demo
Camera: Static
26 · Demo · 0:24–0:24
A man with long hair, glasses and a beard sits at a desk in a dim office, smiling as he looks down at a screen. A leafy green wall and blurred ceiling lights fill the background.
Camera: Static
27 · Demo · 0:24–0:26
A silver laptop on a white desk, hands typing on the keyboard. The dark design screen zooms out from a close-up face photo to a row of four tiles, a blue one with three cans and a yellow one, as a text-properties panel appears on the right.
Techniques: UI zoom
Camera: Static
28 · Demo · 0:26–0:27
Tone and text editing panels overlay a shot of four people at a white table with laptops; the panels disappear, revealing the live-action scene of the group working on MacBooks.
On-screen text: “3“FLAVORS””, “A”
Camera: Static
29 · Demo · 0:27–0:28
A dark Fonts dialog overlays a pink canvas with large yellow type. The search field types sh then sub, and the list below refreshes to Subliminal Sans and Arimo Hebrew. A properties panel showing Inter and Fill stays fixed on the right.
Camera: Static
30 · Demo · 0:28–0:28
A design-tool interface fills the frame, a magenta slide centered with a yellow three-line headline and a small white tagline above it. A fonts panel sits open on the right, its search field being typed. The headline reflows from a cramped, overlapping layout into a clean one.
Camera: Static
31 · Demo · 0:28–0:29
A dark design-tool workspace shows a pink slide with bold yellow text reading 1 DROP OF LEMON FRUIT (DEF REAL) NO ADDITIVES, its text boxes outlined in blue. A cursor hovers in the right properties panel while slide thumbnails line the left.
Techniques: Cursor demo
Camera: Static
32 · Demo · 0:29–0:30
A crowd of ten people leans in around a seated man with glasses who faces a silver laptop, all staring at the screen. A man in a cream shirt and beanie bends over his shoulder. The group fills the frame in a tight office setting.
Camera: Static
33 · Demo · 0:30–0:31
A close-up of a dark toolbar with a 25% dropdown, a play icon and a red Share button floats over pink, black and yellow panels. A white outlined cursor arrow slides up from below and stops hovering under the toolbar.
Techniques: Cursor demo
Camera: Push in
34 · Demo · 0:31–0:32
A hand rests on a black mouse on a white desk, the other hand blurred behind it. The shot cuts to a man in a black beanie and white t-shirt, eyes shut and head bowed, with a blurred crowd of onlookers in the background.
Camera: Static
35 · Demo · 0:32–0:33
A man in a green knit cap and cream shirt leans forward, speaking to a bald man with glasses in the foreground. Several other men stand behind them in a dim room, softly out of focus. The shot holds steady on the group.
Camera: Static
36 · Demo · 0:33–0:34
A locked-off close-up of a bald man with thin-framed glasses and a mustache, seated in a dim crowd, his head in profile as he tilts it upward toward an off-screen stage. A figure in a cream shirt blurs the left foreground while a blue-shirted person stands behind.
Camera: Static
37 · Demo · 0:34–0:35
A person in a beige shirt rests a hand over another's hand on a black mouse at a white desk. A laptop corner blurs in the foreground, and a third person in plaid stands out of focus behind. The close-up holds static with shallow depth of field.
On-screen text: “D”
Camera: Static
38 · Demo · 0:35–0:36
Four men gather around a laptop in a bright office, their hands stacked together on the keyboard as the seated man in a black sweater types. The camera holds a medium side view with a shallow depth of field.
Camera: Static
39 · Demo · 0:36–0:37
Close-up of two hands on a white desk: a darker-skinned hand with a French manicure rests over a lighter-skinned hand, both cradling a small black rounded device. The upper index finger presses a button on the device. Dark background, static camera.
Camera: Static
40 · Demo · 0:37–0:38
A close-up of a dark player toolbar shows a 25% dropdown, a play icon, and a red Share button as a white cursor hovers near it. The view then dissolves into a purple message input field with plus, Aa, emoji, at, and mic icons.
Techniques: Cursor demo, Morph
Camera: Static
41 · Demo · 0:38–0:41
A dark message composer sits on a purple and blue gradient background. The input field shows a Message placeholder above a row of icons: plus, formatting, emoji, mention, attachment, mic. Below the box, the status line Amy the Boss is typing... fades in.
Camera: Static
42 · Demo · 0:41–0:42
A dozen people crowd around a seated man at a white laptop, all leaning in and staring at the screen with tense expressions. The locked-off medium shot frames them in an industrial office with shelving and overhead lights behind. The crowd holds a frozen, anxious look as the man in black works.
Camera: Push in
43 · Demo · 0:42–0:44
A tight close-up holds on a mustached man in a green knit cap, his face contorted in tears as his head tilts and his mouth opens mid-sob. A woman with braids and blurred onlookers frame him, all sharing the distressed expression.
Camera: Static
44 · Demo · 0:44–0:45
A dark chat list scrolls up, the upper entries left blurred, as the bottom row from Amy the Boss, timestamped 2:20 PM with the message no notes!, sharpens into focus.
Camera: Static
45 · Other · 0:45–0:46
A tight, handheld shot frames a crowd of excited colleagues leaning in around a bald man with glasses, who looks down at a screen. Several cheer with open mouths and raised fists as the group reacts together.
Camera: Static
46 · Other · 0:46–0:47
A mustached man shouts toward the camera in a tight, overexposed close-up, his face on the left while a bright white and pink flare floods the frame. A second person's curly head appears at the bottom right. The handheld shot stays blurry and washed out.
Camera: Static
47 · Other · 0:47–0:49
Rapid cuts between four people in a bright room, each smiling or shouting with arms raised, holding phones. Colorful paper confetti and streamers fall through the air in every shot, the handheld camera shaking with the energy.
Techniques: Particles
Camera: Pan
48 · Other · 0:49–0:50
A woman in a cream cardigan moves energetically in front of a corkboard wall covered with papers and sticky notes, arms swinging. A teammate at right raises a clenched fist. Low tilted angle, handheld shake and motion blur.
Camera: Pan
49 · Other · 0:50–0:50
A group of people in a workshop raise their arms and cheer in front of a whiteboard covered with sticky notes and red marker diagrams. The handheld shot is fast and blurred, capturing the energy of the moment.
Camera: Pan
50 · Other · 0:50–0:52
A bright flash settles into an office where a team of three tosses colorful confetti into the air, then a hard cut shows a white rocket lifting off on a column of fire against black space.
Techniques: Particles
Camera: Static
51 · Other · 0:52–0:53
Confetti rains over a paper-covered office as a woman in dark clothing is thrown into the air and tumbles to the floor. A quick cut lands on a man in a brown suit, legs up, mid-air. The handheld camera shakes with the chaos.
Techniques: Particles
Camera: Pan
52 · Other · 0:53–0:55
A white sentence reads All hands on deck, centered on a plain black background. The frame is locked off and the text stays still for the entire shot.
On-screen text: “All hands on deck.”
Camera: Static
53 · Other · 0:55–0:55
A segmented multicolor bar with overlapping circles sits on black, then splits into two shorter bars and loose circles that slide to new positions, the palette of red, purple, green and cream reshuffling across the frame.
Camera: Static
54 · Other · 0:55–0:57
On a black background, scattered red, orange, purple, blue and green circles slide and morph into the Figma F logo, then the white title Figma Slides fades in below.
On-screen text: “Figma Slides”
Techniques: Morph
Camera: Static
55 · Other · 0:57–0:59
A woman in a blue patched sweater walks forward through an office hallway, followed by a man in a cream cap and a man in a beige jacket. A woman in a black blazer gestures behind them. A static Figma Slides title holds over the moving shot.
On-screen text: “Figma Slides”
Camera: Push in
56 · Feature reveal · 0:59–1:00
A woman in a brown jumpsuit lies on a floor strewn with multicolored confetti, seen through a dark foreground gap. She looks up and talks, one hand resting on a white board.
On-screen text: “Import and export .pptx”
Camera: Static
57 · Feature reveal · 1:00–1:02
A black screen holds the white line “Import and export .pptx” centered, then “Available Now” fades in beneath it in the same size and weight.
On-screen text: “Import and export .pptx”, “Available Now”
Techniques: Kinetic type
Camera: Static
58 · Feature reveal · 1:02–1:02
A woman in a brown jumpsuit lies on a floor scattered with multicolored paper strips, arms thrown up and mouth open in a shout, framed by a blue sleeve at left and a dark shoulder at right. The shot is locked off.
On-screen text: “Import and export .pptx”, “Available Now”
Camera: Static
59 · Feature reveal · 1:02–1:03
A tight handheld shot follows a group of office workers cheering with arms raised and mouths open, as multicolored confetti drifts down around them.
Techniques: Particles
Camera: Pan
60 · Outro · 1:03–1:06
A small multicolor logo holds center on a black background, made of a red-orange pill, a purple rounded square, a blue circle and a green rounded shape stacked in a tight cluster. The mark stays static with no motion.
Camera: Static







