Aaron Tan - Excited to share that we've raised $11M in pre-seed funding to bring

01 · Product intro · 0:00–0:06

A dim room with a black jointed floor lamp, its head lit and casting a leafy shadow on the wall. The frame fades in from black, then the white serif wordmark Syncere and a small Presents caption fade in centered over the lamp.

On-screen text: “Syncere”, “Presents”

Camera: Push in

02 · Social proof · 0:06–0:12

A man in a white tee sits up on a white bed in a sunlit bedroom, then climbs out and exits left. A woman in white remains in bed, propping herself up and smiling. A yellow caption with the funding line holds at the bottom.

On-screen text: “Syncere”, “Presents”, “We just raised $11 million in pre-seed to bring Lume into more homes!”

Camera: Pull out

03 · Social proof · 0:12–0:14

Close-up of a white pillow on a wooden bed frame. A robotic arm with a dark maroon limb and a white gripper enters from the right, lifts the pillow's corner, and repositions it. Shallow depth of field, warm interior lighting, slow deliberate motion.

On-screen text: “We just raised $11 million in pre-seed to bring Lume into more homes!”

Camera: Push in

04 · Social proof · 0:14–0:16

A black robotic arm holding a white cloth smooths a white bed in a softly lit bedroom, the background blurred. The arm presses the cloth down and shifts left as the bed is made.

On-screen text: “We just raised $11 million in pre-seed to bring Lume into more homes!”

Camera: Static

05 · Social proof · 0:16–0:18

A dark wooden robotic arm on the left lifts and smooths a white duvet on a bed, rotating from a low angle up to a raised position. A red abstract painting and a wooden nightstand sit soft-focused in the background.

On-screen text: “We just raised $11 million in pre-seed to bring Lume into more homes!”, “And also, TIME recently named Lume as one of the Best Inventions of 2026!”

Camera: Static

06 · Social proof · 0:18–0:20

A glossy dark brown robotic arm end effector presses and smooths white bed linens on a bed, tucking the fabric in a soft-focus bedroom with a pink artwork and a vase of dried flowers. A yellow caption sits at the bottom of the frame.

On-screen text: “And also, TIME recently named Lume as one of the Best Inventions of 2026!”

Camera: Pull out

07 · Social proof · 0:20–0:23

A warm sunbeam crosses a tidy bedroom with a white bed and a red abstract painting. Two dark reddish-brown Lume arms stand at the bedside, tilting gently as the camera drifts left until a white doorframe enters the frame. A yellow caption runs along the bottom.

On-screen text: “And also, TIME recently named Lume as one of the Best Inventions of 2026!”

Camera: Static

08 · Social proof · 0:23–0:24

A sunlit bedroom set with a made bed, a red abstract canvas above the headboard, and a glowing bedside lamp. A wall slides in from the left, slowly narrowing the view of the room.

On-screen text: “And also, TIME recently named Lume as one of the Best Inventions of 2026!”

Camera: Pan

09 · Problem · 0:24–0:25

A bedroom with a white bed and a red canvas is filmed past an out-of-focus white foreground that slides across the frame, revealing a woman and a child on the left as the camera pans.

On-screen text: “And also, TIME recently named Lume as one of the Best Inventions of 2026!”, “When we started Syncere, we had a very simple idea.”

Techniques: Parallax

Camera: Static

10 · Problem · 0:25–0:34

A warm kitchen scene opens soft and out of focus, then sharpens on a white-haired woman in a striped turtleneck smiling beside a young child drawing at a table. She sips juice while another woman stands by the counter near a black articulated arm. The frame slowly widens left.

On-screen text: “When we started Syncere, we had a very simple idea.”, “What if the things in our homes could actually do more for us?”

Camera: Pan

11 · Problem · 0:34–0:35

A low shot of a white marble kitchen counter with a sink and faucet. A dark green flat tool wipes the surface with a cloth as the focus sharpens from a soft blur. A caption sits at the bottom.

On-screen text: “What if the things in our homes could actually do more for us?”

Camera: Pan

12 · Demo · 0:35–0:38

A black robotic arm grips a folded cloth and wipes a glossy white kitchen counter, moving left to right past a soap dispenser, limes and a vase of pale flowers. The camera tracks the arm at counter height. A yellow caption sits along the bottom edge throughout.

On-screen text: “What if the things in our homes could actually do more for us?”, “So we built Lume. A lamp that does your chores.”

Camera: Push in

13 · Demo · 0:38–0:41

A dark green robotic arm swings a chrome dome lamp with a small silver kettle whistle on top, rotating it in front of a blurred kitchen. The camera tracks closer as the arm turns the lamp head to face the lens.

On-screen text: “So we built Lume. A lamp that does your chores.”

Camera: Static

14 · Demo · 0:41–0:46

In a sunlit kitchen, a black lamp-shaped robot extends its articulated arm into an open dishwasher, sets a white plate in the rack, then folds upright and tilts its head down. A person in white trousers stands at the left, a seated figure in a teal chair at the right.

On-screen text: “So we built Lume. A lamp that does your chores.”

Camera: Push in

15 · Demo · 0:46–0:47

Inside a warm-lit dishwasher, white plates rest on a wire rack while a dark teal lamp column stands at the left. The camera drifts slowly right, softening the foreground plate out of focus, with a yellow caption held at the bottom.

On-screen text: “So we built Lume. A lamp that does your chores.”

Camera: Static

16 · Feature reveal · 0:47–0:49

A soft-focus beige interior fills the frame, a dark blurred shape at the left edge. A yellow caption sits centered at the bottom, then swaps to a second line while the background stays still and out of focus.

On-screen text: “So we built Lume. A lamp that does your chores.”, “It moves around your home, lends a hand when you need it, then returns to being a lamp.”

Camera: Static

17 · Feature reveal · 0:49–0:51

A man pedals a stationary bike in front of a floor-to-ceiling window as a blurred beige wall slides out of frame to the left, revealing the room. A yellow caption runs along the bottom edge.

On-screen text: “It moves around your home, lends a hand when you need it, then returns to being a lamp.”

Techniques: Masking

Camera: Static

18 · Feature reveal · 0:51–0:53

A man pedals a stationary bike before a floor-to-ceiling window, framed between wood panels. He reaches for a white towel hanging from an articulated lamp arm, lifts it, and wipes his face while the lamp head folds back behind him.

On-screen text: “It moves around your home, lends a hand when you need it, then returns to being a lamp.”

Camera: Static

19 · Feature reveal · 0:53–0:54

A man in a grey t-shirt looks down and wipes his neck with a white towel in a brightly lit room. A yellow caption sits at the bottom of the frame.

On-screen text: “It moves around your home, lends a hand when you need it, then returns to being a lamp.”

Camera: Static

20 · Feature reveal · 0:54–0:58

A man pedals a stationary bike by a floor-to-ceiling window overlooking a city. A white articulated arm extends a towel to him; he grabs it, then the arm folds back upright into a lamp shape while he keeps riding.

On-screen text: “It moves around your home, lends a hand when you need it, then returns to being a lamp.”

Camera: Push in

21 · Demo · 0:58–1:01

A close-up black wheeled robot with a round disc rolls across a bright room floor, a person's white sneakers blurred behind it. The camera tracks the device as it slides out to the left, leaving an empty blurred wall. Two yellow captions sit at the bottom.

On-screen text: “It moves around your home, lends a hand when you need it, then returns to being a lamp.”, “It's designed to complement the space around it.”

Camera: Pan

22 · Demo · 1:01–1:03

A shallow-focus living room shot racks focus onto a brown leather ball on the floor, with a person seated on a cream sofa and a tennis ball and book blurred behind. A yellow caption sits centered at the bottom.

On-screen text: “It's designed to complement the space around it.”

Camera: Pull out

23 · Demo · 1:03–1:05

A child in a cream sweater crouches on the floor of a sunlit living room sorting toys, a small black-and-white dog stands in front of them. The camera pans right past a blurred brown shape in the foreground. A yellow caption sits at the bottom.

On-screen text: “It's designed to complement the space around it.”

Camera: Pull out

24 · Demo · 1:05–1:07

A child in a cream sweater and khaki pants stands on a rug, reaching up to hold a white robotic arm on a vertical pole. A person sits on a blurred beige sofa in the background.

On-screen text: “It's designed to complement the space around it.”

Camera: Pan

25 · Demo · 1:07–1:09

A curly-haired toddler in a cream sweater reaches up to grip a white sticker-decorated pole, framed against a soft-focus window. A small yellow caption at the bottom holds still, then swaps to a second line that scales up.

On-screen text: “It's designed to complement the space around it.”, “Playful when it moves. Beautiful when it doesn't.”

Techniques: Kinetic type

Camera: Static

26 · Demo · 1:09–1:10

A hand in a cream sweater reaches in and pushes the tip of a white robot arm decorated with stickers, and the arm sways gently. The shot is a close-up against a blurred bright window, with a yellow caption at the bottom.

On-screen text: “Playful when it moves. Beautiful when it doesn't.”

Camera: Static

27 · Demo · 1:10–1:13

Close-up of a curly-haired boy in a cream knit sweater against a pale wall. He looks down, yawns widely, then tilts his head back with his mouth open as the camera holds on his face. A yellow caption sits along the bottom edge throughout.

On-screen text: “Playful when it moves. Beautiful when it doesn't.”

Camera: Pan

28 · Feature reveal · 1:13–1:17

A child climbs onto a beige sofa beside a seated older woman in a sunlit living room; she hands him a book. A white articulated lamp with stickers stands blurred in the right foreground, and a cat sits out of focus below. The camera holds a static medium shot with shallow depth of field.

On-screen text: “Playful when it moves. Beautiful when it doesn't.”, “Always there when you need it.”

Techniques: Kinetic type

Camera: Static

29 · Feature reveal · 1:17–1:20

A white robotic arm lowers a pair of tortoiseshell glasses toward an outstretched hand resting on a beige couch, set against a bright, blurred window. The movement is slow and gentle. A yellow caption sits centered at the bottom of the frame.

On-screen text: “Always there when you need it.”

Camera: Pan

30 · Feature reveal · 1:20–1:21

A low floor-level shot keeps a white toy airplane blurred in the foreground while a boy and an older man sit on a beige sofa behind it, both softly out of focus. The boy speaks as the man watches, with bright windows and a floor lamp filling the room.

On-screen text: “Always there when you need it.”

Camera: Static

31 · Feature reveal · 1:21–1:24

A low-angle shot in a sunlit living room follows a white robotic arm with a scoop as it lifts a small child off the floor. The child dangles in the scoop while a blurred adult watches from the beige sofa behind. The arm tilts and the child swings gently.

On-screen text: “Always there when you need it.”

Techniques: 3D mockup

Camera: Static

32 · Feature reveal · 1:24–1:26

A white robotic arm lowers a small plush penguin into a woven basket on a marble coffee table. Behind it, an older man reading and a child sit on a cream sofa, softly out of focus. A yellow caption holds at the bottom throughout.

On-screen text: “Always there when you need it.”

Camera: Static

33 · Demo · 1:26–1:29

A pale robotic arm extends from the bottom left, its brushed-metal head unfolding and tilting as it lifts. The background is a soft, out-of-focus pastel image framed by wood. A yellow caption holds at the base.

On-screen text: “Always there when you need it.”, “A timeless design, designed to give you more time.”

Camera: Static

34 · Demo · 1:29–1:33

An older woman in a navy top reads an open book to a young boy on her lap on a beige sofa by a bright sea-view window. She smiles and turns a page as the boy leans in, then he bends forward out of frame.

On-screen text: “A timeless design, designed to give you more time.”

Camera: Push in

35 · Feature reveal · 1:33–1:35

An aerial view of a dense city skyline with a large green park in the foreground, the camera drifting slowly across the rooftops. A yellow subtitle sits at the bottom of the frame.

On-screen text: “A timeless design, designed to give you more time.”, “And the exciting part? Lume is designed to keep getting better.”

Camera: Pan

36 · Feature reveal · 1:35–1:38

An aerial view of a dense city skyline behind a green park holds steady as the sky shifts from pale blue to pink dusk. A yellow caption line sits centered along the bottom edge of the frame throughout.

On-screen text: “And the exciting part? Lume is designed to keep getting better.”

Camera: Pan

37 · Feature reveal · 1:38–1:42

Aerial cityscape over a dark park at dusk. The sky deepens to night and the building lights switch on across the skyline. A dark vertical edge slides in from the right, gradually covering the view. Yellow caption text sits along the bottom.

On-screen text: “And the exciting part? Lume is designed to keep getting better.”, “It learns directly from the homes where it works.”

Camera: Push in

38 · Feature reveal · 1:42–1:46

A man works on a laptop at a wooden desk in a dim apartment at night, blurred city lights glowing through the window behind him. A dark foreground wall slides in from the right, narrowing the frame until the man sits in the left half.

On-screen text: “It learns directly from the homes where it works.”

Camera: Push in

39 · Feature reveal · 1:46–1:46

A dim home interior at night, a desk lamp and a window with city lights on the left, most of the frame hidden by a dark out-of-focus foreground shape. A yellow caption sits at the bottom.

On-screen text: “It learns directly from the homes where it works.”

Camera: Static

40 · Feature reveal · 1:46–1:47

A dark live-action set is barely visible, with a faint vertical structure at the right edge and a small yellow caption fixed at the bottom.

On-screen text: “It learns directly from the homes where it works.”

Camera: Static

41 · Feature reveal · 1:47–1:48

A black panel wipes right, revealing a dim living room at night with a window, city lights and a beige sofa. A robot arm with a long handle enters from the right. Two small yellow caption lines swap at the bottom of the frame.

On-screen text: “It learns directly from the homes where it works.”, “And from your feedback on how you like things done.”

Techniques: Masking

Camera: Static

42 · Feature reveal · 1:48–1:55

Low angle from the bed: two glossy black robotic arms grip and fold a light shirt on the coverlet beside a neat stack of clothes. A woman in a dark dress walks past in the soft-focus background as warm lamp light and city bokeh fill the room.

On-screen text: “And from your feedback on how you like things done.”

Camera: Push in

43 · Feature reveal · 1:55–1:56

A dark two-armed robot lowers a small olive object onto a beige bed in a dim bedroom, a red wall panel and a lit lamp behind. A low close-up holds steady as the arm settles the object. A yellow caption sits at the bottom.

On-screen text: “And from your feedback on how you like things done.”

Camera: Static

44 · Other · 1:56–2:02

A dim bedroom shot dissolves into a warm-lit staircase where a woman in a dark dress descends beneath a glowing hexagonal paper lantern, glancing up and smiling. A dark doorframe in the right foreground partially frames the view.

On-screen text: “And from your feedback on how you like things done.”, “With this funding, we're bringing Lume everywhere.”

Camera: Push in

45 · Other · 2:02–2:03

A warm amber-lit staircase at the left edge slides out of frame as the view pans right into darkness, leaving a black field. A yellow subtitle sits at the bottom.

On-screen text: “With this funding, we're bringing Lume everywhere.”

Camera: Static

46 · Other · 2:03–2:09

A dark-suited man walks away from camera across a dim rooftop at night, the city lights blurred behind him. He turns to a woman in a red dress and they clink champagne flutes. Yellow captions run along the bottom.

On-screen text: “With this funding, we're bringing Lume everywhere.”, “And taking a big step toward making everyday life easier.”, “Because we believe the future of home robotics doesn't look like a robot.”

Camera: Push in

47 · Other · 2:09–2:12

A dark robotic arm with a glass spoon stirs an amber cocktail in one of two short glasses on a marble bar; the camera pulls back to reveal the bar. A yellow caption at the bottom switches to a new line.

On-screen text: “And taking a big step toward making everyday life easier.”, “Because we believe the future of home robotics doesn't look like a robot.”

Camera: Pull out

48 · Outro · 2:12–2:28

Close-up on a marble table with two glasses and a brass bar cart; the camera pulls back as a man in a tuxedo and a woman in a red dress lift the glasses, toast, and dance. The white Lume by Syncere logo scales in at the center.

On-screen text: “Because we believe the future of home robotics doesn't look like a robot.”, “It looks like Lume.”, “Lume by Syncere”

Techniques: Kinetic type

Camera: Pull out

49 · Outro · 2:28–2:30

The white Lume by Syncere wordmark sits centered over a dim living room where a couple stands close, then the background fades to pure black, leaving the logo alone on screen.

On-screen text: “Lume by Syncere”

Camera: Static