1:25
Erinys (YC S26) - Launch Video
Erinys · B2B · Aug 2026
Explore
Kevin Xie - Today, we’re launching Soren (backed by YC). Over the past few years
Soren · Apr 2026 · 0:50 · AI-annotated
- Length
- 0:50
- Scenes
- 24 · 2.1 s avg
- Product on screen
- 0:17
- Call to action
- 0:45 · 90%
- Voiceover
- No
00:00:00 / 00:50:19
Soren’s 0:50 launch film runs 24 scenes, about 2.1 s each. The product shows up at 0:17. The call to action lands at 0:45 (90% in). A text-first brand manifesto built on centered typed lines and a recurring pulsing dot that seeds every beat, moving from a gray problem statement to a black logo reveal and a photo-grid value montage. The signature moves are letter-by-letter typing with a blinking caret, the dot-to-logo morph, and corner-anchored captions over slow nature footage.
Footage neededEstimated needs: 1 official logo — reused across the film · 2 filmed passages — shoot, supply or replace · 7 graphic passages — draw or supply
Is this your launch? to your site or press kit.
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Kevin Xie - Today, we’re launching Soren (backed by YC). Over the past few years, scene by scene
· 24 scenes as text
01 · Hook · 0:00–0:02
On a pale gray gradient field, the small text “Soren AI, Inc” sits centered, then glides slowly down to the bottom edge as the clip ends.
On-screen text: “Soren AI, Inc”
Techniques: Kinetic type
Camera: Static
02 · Hook · 0:02–0:06
A small black dot scales up at the center of a pale gray field, then fades out as the line “AI is transforming how we work” types out letter by letter. “Soren AI, Inc” stays small at the bottom.
On-screen text: “Soren AI, Inc”, “AI is transforming how we work”
Techniques: Kinetic type
Camera: Static
03 · Problem · 0:06–0:08
On a plain light-gray background, a gray sentence types itself out with a blinking caret, then erases and a new line begins, while a small company credit stays locked at the bottom.
On-screen text: “AI is transforming how we work”, “But cr”, “Soren AI, Inc”
Techniques: Kinetic type
Camera: Static
04 · Problem · 0:08–0:10
A plain light gray background holds a centered dark gray sentence that types out character by character with a thin cursor, reading “But critical industries can't risk losing control”, while a small “Soren AI, Inc” label sits static at the bottom.
On-screen text: “But critical industries can't risk losing control”, “Soren AI, Inc”
Techniques: Kinetic type
Camera: Static
05 · Problem · 0:10–0:11
A light gray card holds the centered line “But critical industries can't risk losing control” with a small “Soren AI, Inc” credit at the bottom. The line eases up to the top as the faint label “Finance” fades in at the left edge.
On-screen text: “But critical industries can't risk losing control”, “Soren AI, Inc”, “Finance”
Techniques: Kinetic type
Camera: Static
06 · Problem · 0:11–0:13
A light gray slide holds a centered headline above a left-aligned list that bolds Finance, while four bars rise from the baseline on the right, shifting from gray to solid black to complete a bar chart.
On-screen text: “But critical industries can't risk losing control”, “Soren AI, Inc”
Camera: Static
07 · Problem · 0:13–0:13
A light gray frame holds a centered black headline, a left-aligned list of four industries with one item highlighted at a time, and a black balance-scale icon on the right whose two pans drop into place.
On-screen text: “But critical industries can't risk losing control”, “Soren AI, Inc”
Camera: Static
08 · Problem · 0:13–0:15
On a light gray background, a headline holds at the top while a left-side list of industries shifts its bold highlight from Legal to Healthcare. On the right, a dark balance scale icon transforms into a dark medical cross.
On-screen text: “But critical industries can't risk losing control”, “Finance”, “Legal”, “Healthcare”, “Government”, “Soren AI, Inc”
Techniques: Morph
Camera: Static
09 · Problem · 0:15–0:17
On a light gray field, a flat gray pedestal grows a dome and a spire, darkening into a black capitol-building silhouette. A four-line industry list on the left cycles its bold highlight, and a single black dot pops in at center before fading out.
On-screen text: “But critical industries can't risk losing control”, “Soren AI, Inc”
Camera: Pull out
10 · Product intro · 0:17–0:19
A black circle with a soft shadow sits on a pale gray field; a small sector list and a domed capitol silhouette fade out, then a white slash crosses the circle and the gray wordmark SOREN appears beside it.
On-screen text: “Finance”, “Legal”, “Education”, “Government”, “Soren AI, Inc.”, “SOREN”
Camera: Static
11 · Product intro · 0:19–0:21
On a light gray field, a black circle crossed by a white slash and a chrome three-dimensional SOREN wordmark morph into a flat black two-part mark and a black serif SOREN, then lock off.
Techniques: Morph
Camera: Static
12 · Product intro · 0:21–0:23
A light gray circular mark and the serif wordmark SOREN sit centered on a white background, then scale down toward the center and fade out.
Camera: Static
13 · Product intro · 0:23–0:23
On a plain off-white background, a centered line of black text types itself out word by word, ending on the phrase Today, we're introducing Sorenl. The frame stays locked and still throughout.
On-screen text: “Today, we're introducing Sorenl”
Techniques: Kinetic type
Camera: Static
14 · Product intro · 0:23–0:25
A single line of dark gray sans-serif text types out character by character in the center of a plain light background, ending with a blinking cursor bar. The frame stays locked and static throughout.
On-screen text: “Today, we're introducing Soren”
Techniques: Kinetic type
Camera: Static
15 · Product intro · 0:25–0:27
A small white dot sits centered on a dark gray field, then the background turns black and the line “We build privacy” types out letter by letter behind a thin blinking cursor.
On-screen text: “We build privacy”
Techniques: Kinetic type
Camera: Static
16 · Product intro · 0:27–0:27
A single line of white text types itself out character by character on a black background, ending with a thin vertical cursor bar. The line reads as a statement about private AI for regulated industries, centered in the frame.
On-screen text: “We build private AI for regulated industries”
Techniques: Kinetic type
Camera: Static
17 · Product intro · 0:27–0:29
A white sans-serif headline sits centered on a black field with a thin blinking cursor at its end, then the whole line fades to black.
On-screen text: “We build private AI for regulated industries”
Camera: Static
18 · Other · 0:29–0:33
Three flat horizontal bands, blue, pink and gray, each holding one centered line of text. The three lines fade in together, hold, then fade out as a white circle grows in the middle of the pink band.
On-screen text: “Deployed in your environment”, “Fully auditable”, “Tailored to your team”
Camera: Static
19 · Other · 0:33–0:34
A square photo of a sunlit forest, with diagonal beams of light cutting through the trees, fades in on the left side of a plain white background. The image is enclosed by a thin gray frame and settles into place.
Camera: Static
20 · Other · 0:34–0:37
Two square panels sit side by side on a pale gray field. The left holds a forest with sunbeams cutting through the trees; the right fades in to reveal peaks rising above a sea of clouds. White labels anchor the top-left and bottom-right corners.
On-screen text: “Safe intelligence”, “for the world”
Techniques: Split screen
Camera: Static
21 · Other · 0:37–0:38
Two photo cards sit on a light gray field: a sunlit forest on the left, a mountain range above clouds on the right. A white frame draws around the left card as the right card splits into stacked layers.
On-screen text: “Safe intelligence”, “for the world”
Camera: Static
22 · Other · 0:38–0:41
Three video panels sit on a light gray field: a vertical dusk skyline on the left, a beach and a golden grass field stacked on the right. The white caption fades in over the towers, then all panels dissolve into new coastal and desert footage.
On-screen text: “For the work that matters”
Techniques: Split screen
Camera: Static
23 · Other · 0:41–0:45
A light gray canvas holds four playing clips in a grid: a wide dune ridge on top, a stream over pebbles bottom left, raindrop bokeh mid right, and a starry sky bottom right. White text reads in the dune panel's top left.
On-screen text: “Under your control”
Techniques: Split screen
Camera: Pull out
24 · CTA · 0:45–0:50
A wide, locked-off shot of a calm alpine lake at sunset, the sun sinking behind the ridgeline, framed by a thin white border. The white serif wordmark SOREN holds center over the water while a small URL fades in at the bottom, then the whole frame fades to black.
On-screen text: “SOREN”, “Under your control”, “www.soren-ai.com”
Camera: Static