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Andrew Pannu - We're launching Sleuth today. The intelligence platform for biopharm
Sleuth · Apr 2026 · 1:37 · AI-annotated
- Length
- 1:37
- Scenes
- 22 · 4.4 s avg
- Product on screen
- 0:11
- Features shown
- 6
- Call to action
- 1:31 · 93%
- Voiceover
- Yes
00:00:00 / 01:37:26
Sleuth’s 1:37 launch film runs 22 scenes, about 4.4 s each. The product shows up at 0:11 and 6 features are revealed, with social proof. The call to action lands at 1:31 (93% in), over a voiceover. The video alternates a single locked-off founder interview against a brick wall with fast UI fly-throughs, each feature introduced by a one-line caption and then animated with rows, bars, and cards filling in. Pacing holds near five cuts per minute, with table zoom-ins, staggered card slides, and wipe transitions as the recurring signature moves.
Footage neededEstimated needs: 7 capture groups — your screens or recordings · 1 official logo — reused across the film · 7 filmed passages — shoot, supply or replace · 1 graphic passage — draw or supply
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Andrew Pannu - We're launching Sleuth today. The intelligence platform for biopharm, scene by scene
· 22 scenes as text
01 · Problem · 0:00–0:11
A bearded man in a black jacket sits in a white chair against a red brick wall, flanked by leafy plants, speaking to the camera on a locked-off shot. White subtitle lines swap in at the bottom, one phrase at a time.
On-screen text: “Biopharma's toughest decisions”, “Are being made”, “With blind spots”, “Billion-dollar acquisitions. Pipeline bets that define a company for a decade.”, “And no one has the complete picture.”, “We built Sleuth to change that.”
Camera: Static
02 · Product intro · 0:11–0:12
A bearded man in a black shirt sits before a red brick wall and speaks, captioned at the bottom. A white Sleuth Studio screen wipes in from the right, revealing a welcome heading and a query being typed into an input box.
On-screen text: “We built Sleuth to change that.”
Techniques: Masking
Camera: Static
03 · Product intro · 0:12–0:14
A light-themed Sleuth Studio interface fills the frame, sidebar on the left, centered welcome heading and a prompt box. A prompt about a bispecific antibody landscape types out character by character in the box, then a mouse cursor glides in from the lower right and hovers over the teal send arrow.
On-screen text: “We built Sleuth to change that.”, “Let's say your team is evaluating a new therapeutic opportunity.”
Techniques: Cursor demo
Camera: Static
04 · Feature reveal · 0:14–0:20
A light research dashboard shows an empty table with a Discovering rows indicator; rows of antibody assets fade in one by one as the asset counter climbs to 100. The view then zooms into the table, row 2 Tarlatamab is highlighted, and a source-lineage detail panel opens at right.
On-screen text: “Let's say your team is evaluating a new therapeutic opportunity.”, “Within minutes, Sleuth will build a structured view of the entire space.”, “Every relevant program,”
Techniques: UI zoom
Camera: Push in
05 · Feature reveal · 0:20–0:25
A light-colored data table fills the frame with a right-hand detail panel open on Tarlatamab. The view zooms out to reveal the full Sleuth interface, adding a left sidebar with project settings and a column of recent questions, plus extra table columns. Subtitles run along the bottom.
On-screen text: “more relevant data points,”, “assets, and competitors,”, “including the assets that most databases miss entirely.”
Techniques: UI zoom
Camera: Pull out
06 · Feature reveal · 0:25–0:26
The caption “We can go deeper.” holds at the bottom center while the Sleuth interface, a data table beside a project sidebar, fades to white behind it.
On-screen text: “We can go deeper.”
Camera: Static
07 · Feature reveal · 0:26–0:29
A dashboard of six drug cards loads in, progress bars extending and percentages counting up to final values. A caption line below the grid swaps phrase by phrase in time with the voiceover, while the left sidebar with the project list stays static.
On-screen text: “We can go deeper.”, “Benchmark clinical data head to head.”, “Map the deal landscape.”
Techniques: Kinetic type
Camera: Static
08 · Feature reveal · 0:29–0:30
The Sleuth interface's main panel transitions from a grid of drug benchmarking cards to a deal-timeline view, where partnership cards slide in staggered beneath a total-value header. A centered tagline at the bottom crossfades from one line to the next.
On-screen text: “Map the deal landscape.”, “Assess every indication for fit.”
Camera: Static
09 · Feature reveal · 0:30–0:33
A light product screen with a left sidebar of menu and recent items. The main panel lists a diagonal staircase of white deal cards, each with a type tag and value, under a $55B total. A bottom caption swaps lines.
On-screen text: “Assess every indication for fit.”, “Layer in your own internal data and Sleuth will connect it all.”
Camera: Static
10 · Feature reveal · 0:33–0:37
Sleuth's Indication Prioritization Matrix fills the screen. Numbered circles scale up and gain disease labels, PDF cards slide in then fade as green Proprietary tags pop in. A bottom caption swaps, and the canvas crossfades to a blank Strategic Assessment Deck.
On-screen text: “Layer in your own internal data and Sleuth will connect it all.”, “Every analysis will build on the last.”, “And when you're ready, Sleuth produces the deliverables your team needs”
Camera: Static
11 · Feature reveal · 0:37–0:41
A light Sleuth workspace shows a left sidebar of recent projects and a main panel titled Strategic Assessment Deck. Five slide thumbnails fade in and fill with charts, bars and circles. A centered caption at the bottom updates from a full sentence to “memos, slides, benchmarks,”.
On-screen text: “And when you're ready, Sleuth produces the deliverables your team needs”, “memos, slides, benchmarks,”
Camera: Static
12 · Feature reveal · 0:41–0:45
A dark Sleuth title slide, marked by a diamond lattice, sits on a fanned stack of four lighter slides in the deck view. The stack collapses as the dark slide fills the frame while a bottom caption swaps from “memos, slides, benchmarks,” to “in your format and fully customizable.”
On-screen text: “memos, slides, benchmarks,”, “in your format and fully customizable.”
Camera: Push in
13 · Other · 0:45–0:53
A bearded man in a black shirt sits in a static medium close-up against a red brick wall, a blurred green plant to the right. He faces an off-screen interviewer and speaks, his expression shifting slightly as he talks. White subtitles run along the bottom edge.
On-screen text: “Sleuth sees the connections between targets, mechanisms, trials, and deals”, “that don't exist in any single database —”, “because we build and maintain them.”
Camera: Static
14 · Feature reveal · 0:53–1:02
A flat dashboard UI is revealed with a left-edge wipe, showing a sidebar and three data cards over a table. A dark insight banner slides in from the top, pushing the layout down. Bottom captions change phrase by phrase in sync with the voiceover.
On-screen text: “Sleuth will surface patterns you wouldn't find on your own.”, “The kind of insight that used to take a six-week consulting engagement —”, “if you found it at all.”, “And come back in a month. Everything's updated.”, “because we build and maintain them.”
Techniques: Masking
Camera: Static
15 · Feature reveal · 1:02–1:09
A flat dashboard view of a bispecific antibody data table updates in place: two new rows insert at the top, rows re-rank, and a refresh summary card slides in at the bottom right. Large captions swap at the bottom center.
On-screen text: “And come back in a month. Everything's updated.”, “New trials, new deals, new data.”, “Every analysis you built is still current.”
Camera: Static
16 · Social proof · 1:09–1:22
A bearded man in a black shirt sits before a red brick wall in a static shot, talking to camera and gesturing. White investor logos fade in at the top corners while subtitles run along the bottom.
On-screen text: “Bison Ventures”, “Lead Investor”, “Daiichi-Sankyo”, “Plus 3 Top-10 Pharma”, “We raised $8 million to work with some of the best”, “business development, strategy, and investing teams in biopharma”, “as well as the biotech founders building what comes next.”, “To celebrate our launch, we mapped the Chinese biopharma pipeline.”
Camera: Static
17 · Social proof · 1:22–1:22
A bearded man in a black shirt sits before a red brick wall and a blurred plant, speaking to camera. A translucent infographic panel listing pipeline statistics fades in on the right. White subtitles run along the bottom.
On-screen text: “To celebrate our launch, we mapped the Chinese biopharma pipeline.”, “China Pipeline Analysis”, “18,000+ assets”, “330+ out-licensing deals”, “5 years of strategic trends”, “Every drug, deal, and trial is already there.”
Camera: Static
18 · Social proof · 1:22–1:31
A man in a black shirt speaks to camera against a brick wall. On the right, a report panel cycles through different chart slides beneath the heading China Pipeline Analysis, while three stat lines stay fixed. Subtitles run along the bottom.
On-screen text: “China Pipeline Analysis”, “18,000+ assets”, “330+ out-licensing deals”, “5 years of strategic trends”, “Every drug, deal, and trial is already there.”, “But most importantly, how biotech and pharma companies should be”, “positioning themselves in 2026 and beyond.”
Camera: Static
19 · CTA · 1:31–1:33
A bearded man in a black shirt sits in a white chair against a red brick wall, framed by green plants, and speaks to the camera. White subtitle captions appear along the bottom edge of the frame.
On-screen text: “positioning themselves in 2026 and beyond.”, “Comment Sleuth below and we'll send you free access.”
Camera: Static
20 · CTA · 1:33–1:34
A black frame holds a thin horizontal line that brightens from dark blue to cyan along the top edge, with small cyan and white dashes at the right and lower-left margins. A small static caption sits in the lower area as the line settles.
On-screen text: “Comment Sleuth below and we'll send you free access.”
Techniques: Light sweep
Camera: Static
21 · Outro · 1:34–1:35
A bright cyan band widens from a thin top edge to fill the middle of a dark navy frame, then narrows again. Thin white and cyan dashes drift horizontally at scattered heights.
Camera: Static
22 · Outro · 1:35–1:37
The Sleuth logo, a cyan eye-shaped diamond beside a white wordmark, holds centered on a dark navy field. A cyan bar lines the bottom edge early on, then the whole mark fades out to black.
Camera: Static