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Simile - Today we’re announcing our Series B. We’ve raised $200M at a $2B val

Simile · Jul 2026 · 1:46 · AI-annotated

Length
1:46
Scenes
25 · 4.3 s avg
Product on screen
0:00
Features shown
3
Voiceover
Yes
00:00:00 / 01:46:23

Simile’s 1:46 launch film runs 25 scenes, about 4.3 s each. The product is on screen from the first frame and 3 features are revealed, with social proof. There is no explicit call to action; a voiceover carries the film. Built as a retro game: typed monospace titles and a 'Press Start' frame open a pixel-art city, then a live-action CEO interview alternates with pixel graphics that demo each pillar in turn. Steady pacing at about six cuts per minute, with signature moves like the cycling accuracy badges, the scrolling partner storefronts, and the pink mascot lockup closing on the URL.

Footage neededEstimated needs: 3 capture groups — your screens or recordings · 1 official logo — reused across the film · 5 filmed passages — shoot, supply or replace · 9 graphic passages — draw or supply
Plan my film from this onePrintable storyboard

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Simile - Today we’re announcing our Series B. We’ve raised $200M at a $2B val, scene by scene

· 25 scenes as text

  1. 01 · Product intro · 0:00–0:00

    A cream band widens from the center to fill the dark frame, then the word Simi types out letter by letter in a pixel monospace face on the left, followed by a thin vertical cursor.

    On-screen text: “Simi”

    Techniques: Masking, Kinetic type

    Camera: Static

  2. 02 · Product intro · 0:00–0:02

    On a cream field, black monospace text types out “Simile Series B” left to right with a blinking caret, then a smaller gray “Press Start” fades in below. The frame stays locked off.

    On-screen text: “Simile Series B”, “Press Start”

    Techniques: Kinetic type

    Camera: Static

  3. 03 · Product intro · 0:02–0:06

    A top-down pixel-art city map fades in from black as the camera slowly pushes in on an orange building with a 'Simile.' sign. A white dialog box reading 'Talk to Joon' pops in at the bottom of the frame.

    Techniques: UI zoom

    Camera: Pull out

  4. 04 · Product intro · 0:06–0:16

    A man in a navy zip sweater and glasses sits in a bright open office, talking to the camera and gesturing with both hands. Blurred coworkers and plants fill the background. A white lower-third card with a pixel avatar, his name and title, holds at the bottom left.

    On-screen text: “Talk to Joon”, “Joon Sung Park”, “CEO, Simile”

    Camera: Static

  5. 05 · Problem · 0:16–0:24

    Three pixel-art figures stand in a row on a cream background. A thought bubble pops above the left figure, then speech bubbles appear above the middle and right figures in sequence. The right figure walks off to the right edge of the frame.

    On-screen text: “Mihika”, “I could go for a movie”, “Joon”, “This new movie looks good”, “Natasha”, “I'll grab tickets”

    Camera: Static

  6. 06 · Problem · 0:24–0:33

    A man in a navy quarter-zip and round glasses sits centered in a warm-lit office, talking to camera and gesturing with both hands. Coworkers work at desks in the soft-focus background. The shot is a locked-off medium frame with shallow depth of field, steady pace.

    Camera: Static

  7. 07 · Feature reveal · 0:33–0:34

    Pixel-art people pop into view one by one across a plain cream background, scattered in a loose cluster. Figures near the center stay in sharp focus while those at the edges remain blurred, giving a shallow depth of field.

    Camera: Static

  8. 08 · Feature reveal · 0:34–0:35

    On a cream field, tiny pixel-art figures and blue tiles scatter near the center, then the tiles reassemble into a pixelated face outline with a dot to its right.

    Techniques: Morph

    Camera: Static

  9. 09 · Feature reveal · 0:35–0:39

    A grid of light blue rounded squares sits under the centered title US Grocery Shoppers. A white rounded card slides up from the bottom, swapping pixel-avatar quotes one at a time, and a square in the grid turns dark navy with each new quote.

    On-screen text: “US Grocery Shoppers”, “50k agents”, ““Fresh produce is the first thing I notice when I walk in.””, “Simile 3256”, ““A convenient location matters most on busy weeknights.””, “Simile729”, ““Short checkout lines can decide whether I come back.””, “Simile1080”

    Camera: Static

  10. 10 · Feature reveal · 0:39–0:54

    A man with glasses in a navy zip-neck sweater sits centered in a bright open-plan office, speaking to camera and gesturing with both hands. The camera holds a locked-off medium shot with a shallow depth of field, keeping coworkers at laptops and leafy plants soft in the background.

    Camera: Static

  11. 11 · Feature reveal · 0:54–0:58

    A gray label reads left on white as a colored pill badge cycles values, each new badge sliding up while the old one fades and drifts higher: red Low, cream Medium, green Moderately high, green High. The pair then settles onto a fading-in results card listing a question and three ad rows.

    Camera: Push in

  12. 12 · Feature reveal · 0:58–1:02

    A white rounded card, cropped at the right edge, sits on a cream background. It lists a survey question above three ad rows with small thumbnails. The blue bar beside Ad 1 animates to its final width and color, then the scene holds still.

    Camera: Static

  13. 13 · Feature reveal · 1:02–1:11

    A man in a navy zip-neck sweater and round glasses sits centered in a medium shot, talking to camera and gesturing with both hands. Behind him, a shallow-focus office shows workers at desks, green plants, and warm ceiling strips. The camera stays static throughout.

    Camera: Static

  14. 14 · Feature reveal · 1:11–1:13

    A light chat view shows a hexagonal cluster of pale blue dots above the agent name and a 100,000 members line. In the rounded input field below, a prompt types out character by character while the dot cluster shifts.

    Techniques: Particles, Kinetic type

    Camera: Static

  15. 15 · Feature reveal · 1:13–1:13

    A white screen opens on a blue pixel-dot cluster above the title Enterprise Software Users and 100,000 members, then zooms out to reveal three survey cards in a row. The center card, in focus, lists a question about AI that saves time but makes hard-to-catch errors, with four answer bars and percentages.

    Techniques: UI zoom

    Camera: Pull out

  16. 16 · Feature reveal · 1:13–1:14

    A masonry board of white insight cards on a light gray background scrolls upward, columns panning so fresh survey, bar-chart and radar cards rise into frame. A small member-count caption slides across.

    On-screen text: “89 100,000 members”

    Camera: Pan

  17. 17 · Feature reveal · 1:14–1:18

    The camera tracks left across a wall of white data cards on a light gray field. The cards hold bar charts, radar charts, line graphs and short user quotes about an AI assistant's trust, accuracy and adoption, sliding in from the left and out to the right.

    Camera: Pan

  18. 18 · Social proof · 1:18–1:26

    A man with glasses and a navy quarter-zip sits centered in a warm office, speaking to camera and gesturing with both hands. Coworkers at desks and green plants sit blurred behind him in a static medium shot.

    Camera: Static

  19. 19 · Social proof · 1:26–1:30

    A pixel art brick office with a Simile. sign sits on a plain beige field. A small pixel character walks in from the left as a white caption box reading Series B $2B valuation slides in overhead. The camera pans right to follow the character, small confetti pixels twinkling nearby.

    On-screen text: “Series B”, “$2B”, “valuation”

    Techniques: Kinetic type, Particles

    Camera: Static

  20. 20 · Social proof · 1:30–1:32

    A pixel-art girl with a brown ponytail stands on a plain beige field. A white text card and an orange pixel building slide out to the left, then a pixel CVS pharmacy building slides in from the right.

    On-screen text: “Simile.”, “Series B”, “$2B”, “valuation”

    Camera: Static

  21. 21 · Social proof · 1:32–1:36

    A pixel-art girl in a red dress walks in place at the center of a beige street while storefronts scroll left, showing signs for CVS pharmacy, itaú, GSP and wealthfront, then a GALLUP tower that scales up.

    Camera: Pan

  22. 22 · Social proof · 1:36–1:36

    A pixel-art girl with a brown ponytail and red jacket walks rightward across a plain beige field. Two faint pixel buildings, one marked wealthfront and one marked GALLUP, fade in on the left edge.

    On-screen text: “wealthfront”, “GALLUP”

    Camera: Static

  23. 23 · Social proof · 1:36–1:40

    A small pixel-art girl in a red dress stands at the right edge of a plain beige frame. A centered block of funding text scrolls upward as a unit, revealing the Series B round, the amount raised, and a list of participating investors.

    On-screen text: “Simile Series B”, “Funding raised $200m”, “Led by Greenoaks”, “With participation by Index Ventures”, “Hanabi Capital”, “Bain Capital Ventures”, “A*”, “Factory”, “CVS Health Ventures”, “Definition”

    Techniques: Kinetic type

    Camera: Pan

  24. 24 · Outro · 1:40–1:41

    On a plain beige background, the word Definition sits at the top center. A small pink pixel bar in the middle grows upward into a chibi pixel character with a rounded hood and a small base shadow.

    On-screen text: “Definition”

    Techniques: Morph

    Camera: Static

  25. 25 · Outro · 1:41–1:46

    A pink pixel-art mascot with a round helmet stands centered on a cream background, its arms moving in a short loop. It then slides left as the wordmark and a small URL appear to form the brand lockup.

    On-screen text: “Simile”, “simile.com”

    Camera: Static