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Bing Wu - Retell just crossed $100M in revenue run rate. $10M to $100M in 17 m
Retell AI · Nov 2026 · 1:47 · AI-annotated
- Length
- 1:47
- Scenes
- 44 · 2.4 s avg
- Product on screen
- 0:12
- Features shown
- 2
- Voiceover
- Yes
00:00:00 / 01:47:01
Retell AI’s 1:47 launch film runs 44 scenes, about 2.4 s each. The product shows up at 0:12 and 2 features are revealed, with social proof. There is no explicit call to action; a voiceover carries the film. The video alternates locked-off office interviews with clean motion-graphics cards and 3D product renders, moving from a milestone hook through the problem, a platform overview, the Conductor and Tell-1 reveals, and a logo outro. Signature moves include oversized serif numbers, a recurring glowing blue orb, and waveform bars that animate in sync with the voiceover.
Footage neededEstimated needs: 5 capture groups — your screens or recordings · 1 official logo — reused across the film · 14 filmed passages — shoot, supply or replace · 7 graphic passages — draw or supply · 4 3D passages — build or supply
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Bing Wu - Retell just crossed $100M in revenue run rate. $10M to $100M in 17 m, scene by scene
· 44 scenes as text
01 · Hook · 0:00–0:04
A man in a black tee speaks in an office. A huge white serif $100M fades in behind him while a blue bar fills from $0M to $100M. 'Revenue run rate' types in left, '$5M raised' right, then the $100M fades and the bar resets to a $5M fill.
On-screen text: “Retell just hit”, “$100M”, “Revenue run rate”, “$5M raised”
Techniques: Kinetic type
Camera: Static
02 · Problem · 0:04–0:07
A man in a black Retell t-shirt speaks to camera in a bright office with floor-to-ceiling windows, locked-off frame. A lower-third names him Bing Wu, CEO, Retell, while a quote builds in the upper right, ending on a large serif Product-driven.
On-screen text: “From day one,”, “Bing Wu”, “CEO, Retell”, “an extremely”, “Product-driven”
Techniques: Kinetic type
Camera: Static
03 · Problem · 0:07–0:12
A faint live-action shot of the CEO crossfades into a dotted light canvas where white pill labels for product components sit with thin connecting lines. Colored engineer cursors multiply across the canvas while the headline Forward-deployed engineers types in top left, then the cursors thin out.
On-screen text: “Bing Wu”, “CEO, Retell”, “While much of our industry relies on”, “large teams of forward-deployed engineers,”, “Forward-deployed engineers”, “we've optimized our entire company to”, “From day one,”, “an extremely”
Camera: Pull out
04 · Product intro · 0:12–0:16
White feature tags on a dotted grid merge into a colored node flowchart, then the view pulls back into a full app window with a top bar and a right-hand settings panel. A dark caption pill sits at the bottom center.
On-screen text: “we've optimized our entire company to solve deployment complexities in the product itself.”
Techniques: Morph, UI zoom
Camera: Pull out
05 · Product intro · 0:16–0:16
A plain off-white field holds a small caption pill at the bottom. A blue glowing sphere with a bright white core and horizontal light flares pops into the center of the frame.
On-screen text: “complexities in the product itself.”
Camera: Static
06 · Product intro · 0:16–0:17
A glossy blue orb with a bright horizontal glow sits centered on a pale gray background, then shrinks and blurs into a smaller, softer sphere. Two voiceover captions crossfade at the bottom edge of the frame.
On-screen text: “complexities in the product itself.”, “Retell is the AI agent platform reshaping”
Techniques: Morph
Camera: Static
07 · Product intro · 0:17–0:19
A pink conversation-flow card fades in and scales up behind the centered headline, then the camera zooms into the card as the headline fades out, ending on the Conversation panel with its message bubble and transition rows.
On-screen text: “AI voice agent platform”, “Retell is the AI agent platform reshaping”, “what a contact center can be.”
Techniques: UI zoom
Camera: Static
08 · Demo · 0:19–0:20
A pink Conversation panel floats at a slight 3D angle on a light gray field. The white chat bubble types out a customer's question word by word, while a small dark caption pill at the bottom swaps its text.
On-screen text: “what a contact center can be.”, “It gives your team one place to build”
Techniques: 3D mockup
Camera: Static
09 · Demo · 0:20–0:21
A pink conversation node slides left on a dotted canvas as a purple Salesforce node and a green SMS node drop in to its right, linked by thin wires. A dark caption pill sits at the bottom center.
On-screen text: “It gives your team one place to build”
Camera: Pull out
10 · Demo · 0:21–0:23
A node-based flow builder fills the screen, a left list of components beside colored conversation cards. A settings panel opens on the right, exposing transfer-to options and radio buttons. A dark caption pill at the bottom updates phrase by phrase in sync with the voiceover.
On-screen text: “It gives your team one place to build”, “agents, test every”
Techniques: Kinetic type
Camera: Pull out
11 · Demo · 0:23–0:23
A white rounded panel fades in on a pale lavender field, listing simulation test rows with green Passed and red Failed tags. A dark caption pill at the bottom swaps its wording as the panel sharpens.
On-screen text: “agents, test every”, “conversations, test every quality,”
Camera: Static
12 · Demo · 0:23–0:24
A light card titled Simulation tests with 2/2 completed shows a list of test rows with green Passed and red Failed badges. The list scrolls up as the bottom badge flips from Failed to Passed. A dark caption pill at the bottom reads conversation, monitor quality
On-screen text: “conversation, monitor quality,”
Camera: Static
13 · Demo · 0:24–0:25
A white chart card titled Conversion rate over time rests centered on a pale gray background, its blue line and soft area fill settling into place with a brief crossfade. A dark rounded caption pill at the bottom carries the voiceover text.
On-screen text: “conversation, monitor quality,”
Camera: Pull out
14 · Demo · 0:25–0:27
A white chart card titled Dials overtime with two blue line graphs sits in slight 3D tilt on a light gray background. A black serif headline Better. Every single day. fades in above it as the card slides down, with a voiceover caption in a dark pill at the bottom.
On-screen text: “and make them better every single day.”, “Better. Every single day.”
Techniques: 3D mockup
Camera: Static
15 · Feature reveal · 0:27–0:30
A man in a black tee sits in a glass-walled office, gesturing while speaking. On the left, a white circle draws itself with four node labels, then a Conductor UI mockup slides in over it. A lower third names the speaker.
On-screen text: “Zexia Zhang”, “CTO, Retell”
Camera: Static
16 · Feature reveal · 0:30–0:33
A tilted product interface card floats over a soft blue gradient. Workflow nodes labeled Conversation and Call Transfer build on the left while the Conductor panel on the right fills with a change summary. A dark caption pill at the bottom cycles through short phrases.
On-screen text: “purpose-built helper agent”, “for”, “contact center operation,”
Techniques: 3D mockup, Kinetic type
Camera: Push in
17 · Feature reveal · 0:33–0:37
A presenter speaks on the left as the interface on the right loads in stages: a goal card, a line chart, a table of missed calls, then a Conductor chat panel showing an issue summary and a call transcript.
On-screen text: “managing your AI agents from creation to”, “evaluations to improvements.”
Techniques: Split screen
Camera: Static
18 · Product intro · 0:37–0:38
A man in a black Retell shirt speaks in front of a window, set on the left while a product analytics dashboard occupies the right half. The dashboard vanishes and he is reframed at center as his shirt logo scales up. White captions sit at the bottom.
On-screen text: “evaluations to improvements.”, “Building the best AI agent platform also”
Techniques: Split screen
Camera: Pan
19 · Product intro · 0:38–0:42
A man in a black Retell t-shirt sits centered in an open office, rows of empty desks and monitors flanking him, and speaks to camera, gesturing with open hands then clasping them in his lap. White subtitles run along the bottom edge.
On-screen text: “Building the best AI agent platform also”, “means pushing the boundaries of the”, “intelligence behind it.”
Camera: Static
20 · Product intro · 0:42–0:46
A man in a black T-shirt sits in a dim office as a dot spinner overlays his chest. The shot cuts to a blue-to-white gradient, the spinner morphs into the Retell Labs dot mark, and the white serif wordmark fades in word by word.
On-screen text: “intelligence behind it.”, “And that's why today,”, “Our team of leading audio and LLM”
Techniques: Morph, Kinetic type
Camera: Static
21 · Product intro · 0:46–0:49
Two white RESEARCH cards, one with Audio and a blue waveform, the other with AI and a glowing blue sphere, slide toward a large serif ampersand, then merge into a single wide card. A small RETELL LABS wordmark sits at the top, a gray caption pill carries the voiceover.
On-screen text: “RETELL LABS”, “RESEARCH”, “Audio”, “Our team of leading audio and LLM”, “&”, “RESEARCH”, “AI”, “researchers are rethinking AI”
Techniques: Kinetic type, Morph
Camera: Static
22 · Product intro · 0:49–0:50
On a pale gradient background, two waveform lines labeled CALLER and AGENT play out with a moving playhead. At the top, the RESEARCH Audio title fades out as the Retell logo fades in, and the bottom caption swaps from researchers are rethinking AI to conversations with first principles.
On-screen text: “RETELL LABS”, “Audio”, “researchers are rethinking AI”, “conversations with first principles.”
Camera: Static
23 · Product intro · 0:50–0:52
A light gradient card shows the Retell logo above the serif headline First principles. as principles. sharpens from a blur. Gray and blue waveforms labeled CALLER and AGENT shift along a timeline with playhead lines, while a soft blue circle blurs in at the center.
On-screen text: “First principles.”, “conversations with first principles.”
Techniques: Kinetic type
Camera: Static
24 · Feature reveal · 0:52–0:56
A glowing blue sphere floats above a perspective wireframe grid, its interior light pulsing. 'Tell-1' fades in above it in large serif while a counter rolls up to 1,000,000+ hours of real calls. White audio-waveform pills drift in from both edges, then the scene fades to white.
On-screen text: “OUR FIRST MODEL”, “Our first model, Tell-1, is built on”, “Tell-1”, “1,000,000+”, “hours of real calls”
Camera: Static
25 · Feature reveal · 0:56–1:00
A flat diagram panel with three rows labeled Speech, Reasoning and Reply fills with gray, purple and blue waveform bars as a thin timeline line sweeps left to right. A serif headline fades in above word by word, then the panel crossfades into a 3D blue sphere ringed by orbiting particles.
On-screen text: “Developed and productionized novel”, “reasoning architectures”, “Reasoning while it speaks.”, “that allow agents to”
Techniques: Kinetic type, Particles
Camera: Static
26 · Feature reveal · 1:00–1:03
A rounded card on a white field holds a glossy blue sphere on a particle disc, the label Complex situations set beneath. The card tilts in 3D and flips to a live shot of a woman on the phone at an open car hood, tagged Smarter decision.
On-screen text: “Complex situations”, “Smarter decision”
Techniques: 3D mockup
Camera: Static
27 · Feature reveal · 1:03–1:06
A red-haired woman in a maroon shirt sits on the open trunk of a car, talking on a phone, framed in a rounded card on a light gray background. A blue pill caption slides up at the lower left, then a dark pill caption fades in beneath it.
On-screen text: “Smarter decision”, “without added latency”
Techniques: Kinetic type
Camera: Static
28 · Social proof · 1:06–1:07
A man in a black Retell t-shirt talks to camera in a bright office behind floor-to-ceiling windows. The shot is locked off. A small white caption sits at the bottom while a thin white headline slides in.
On-screen text: “Tell-1 now ranks number”, “Smarter decision”, “without added latency”
Camera: Static
29 · Social proof · 1:07–1:09
A light gradient background holds a centered white card titled vCX Voice AI Benchmark with a four-row ranking table. The Tell-1 row, highlighted blue, slides from position four to the top as the other rows shift down, while a dark caption pill at the bottom updates the subtitle.
On-screen text: “Tell-1 now ranks number”, “one on our vCX benchmark.”, “For AI conversations,”
Camera: Static
30 · Other · 1:09–1:15
A man in a black Retell tee sits centered in a bright office, speaking to camera as a blue waveform pill pulses over his chest. Large white text scales in across the frame reading “Getting the call right,” then “is what counts.”
On-screen text: “For AI conversations,”, “sounding human is table stakes.”, “Getting the call right”, “is what counts”
Techniques: Kinetic type
Camera: Push in
31 · Other · 1:15–1:18
A man in a black t-shirt stands in a sunlit office with large windows, speaking to a locked-off camera. Three lines of white caption text appear one after another on the left, stacking into a single block.
On-screen text: “We believe that”, “the teams who know”, “your customers best”
Camera: Static
32 · Other · 1:18–1:21
A man in a black Retell t-shirt sits in a glass-walled office lined with monitors, speaking and gesturing. A white caption builds line by line on the left, matching his words, ending on the full phrase.
On-screen text: “should be the ones”, “shaping the AI”, “that serves them.”
Techniques: Kinetic type
Camera: Static
33 · Demo · 1:21–1:23
A vertical list of colored product blocks (Conversation, Subagent, Function, Call transfer, Press digit, Logic split, Agent transfer, Extract variables) scrolls upward against a white background. A dark caption pill reads at the bottom, then large bold dark text reveals line by line from the lower left as the headline.
On-screen text: “They'll be the ones that”, “Build in-house expertise, shaping the AI that serves them.”
Techniques: Kinetic type
Camera: Static
34 · Demo · 1:23–1:24
A vertical list of small icon-and-label rows scrolls upward and fades out on a pale background while the headline below settles into place, with the final word rendered in light gray.
On-screen text: “Build in-house expertise”
Techniques: Kinetic type
Camera: Static
35 · Demo · 1:24–1:25
A flow-builder interface is held in a locked-off shot: a canvas of colored node cards linked by lines fills the left, while a Node and Copilot settings panel sits on the right. The frame stays static throughout.
On-screen text: “Build in-house expertise”
Camera: Pull out
36 · Demo · 1:25–1:26
A node-graph editor fills the frame on a dotted grid, with labeled cards such as Code, Accepted and Conversation linked by purple lines. The view drifts slowly across the graph while a white caption on a dark pill sits at the bottom.
On-screen text: “and choose the right tools to”
Camera: Static
37 · Demo · 1:26–1:27
A light product interface shows a workflow canvas left, a node settings panel center with a Global Node toggle on, and a Copilot review panel right. The center scrolls down to reveal an Add button as a bottom caption updates.
On-screen text: “continuously improve their agents as”, “choose the right tools to”
Camera: Static
38 · Demo · 1:27–1:28
A three-column product interface is held static: a node flowchart on the left, a Node Settings panel with a purple-outlined Global Node toggle in the center, and a Review changes list on the right, with a caption bar at the bottom.
On-screen text: “continuously improve their agents as”
Camera: Static
39 · Other · 1:28–1:30
A man in a black t-shirt stands centered in a bright office, floor-to-ceiling windows and rows of monitors behind him. He speaks to the camera while white subtitles read at the bottom. The shot is locked-off and static.
On-screen text: “their business evolves.”
Camera: Static
40 · Other · 1:30–1:32
A man in a black t-shirt speaks to the camera in a bright office, then the frame widens to show him standing in an empty conference room with a long table. A white subtitle line sits at the bottom of the frame.
On-screen text: “their business evolves.”, “To our customers and our team, thank you”
Camera: Static
41 · Social proof · 1:32–1:34
A young man in a black t-shirt sits in a bright open-plan office, hand on his chest, speaking to camera. Subtitles run along the bottom, then the frame cuts to a black screen where a large white serif $20M holds center.
On-screen text: “To our customers and our team, thank you”, “for building with us.”, “$20M”
Camera: Static
42 · Social proof · 1:34–1:36
A cream field holds a centered black serif figure that counts up from $34M to $98M and lands on $100M. A gray pill caption sits at the bottom edge throughout the locked-off shot.
On-screen text: “$100M”, “$100 million is a big milestone for us,”
Techniques: Kinetic type
Camera: Static
43 · Social proof · 1:36–1:43
A man in a black Retell tee sits centered in a sunlit open office, speaking to camera with small hand gestures. Large white words 'larger vision' scale in across his chest, then 'And we're just getting started.' fades in, while captions track his speech at the bottom.
On-screen text: “$100 million is a big milestone for us,”, “$100M”, “larger vision”, “but our larger vision is to reimagine the”, “contact center from first principles.”, “And we're just getting started.”
Techniques: Kinetic type
Camera: Pull out
44 · Outro · 1:43–1:47
A ring of white dots assembles at center on black, the wordmark Retell fades in to its right, then the lockup scales down and fades to black.
On-screen text: “Retell”
Camera: Static