0:58
Rystic: Launch YC
Rystic · B2B · Oct 2026
Explore
Adit - Models are becoming smarter, faster, and cheaper, but the OCR industr
Reducto · Nov 2026 · 1:26 · AI-annotated
- Length
- 1:26
- Scenes
- 28 · 3.1 s avg
- Product on screen
- 0:08
- Call to action
- 1:17 · 89%
- Voiceover
- Yes
00:00:00 / 01:26:06
Reducto’s 1:26 launch film runs 28 scenes, about 3.1 s each. The product shows up at 0:08, with social proof. The call to action lands at 1:17 (89% in), over a voiceover. A talking-head launch video that alternates a presenter in a sunlit loft with torn-paper infographics, building every argument as hand-drawn charts that animate in line by line. The signature move is the paper collage: torn edges, taped corners, cut-out cash and a marker-drawn accuracy-cost graph that recur as both whiteboard and graphic, giving a fast, playful, hand-made rhythm to a data-heavy pitch.
Footage neededEstimated needs: 23 filmed passages — shoot, supply or replace · 3 graphic passages — draw or supply
Is this your launch? to your site or press kit.
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· 28 scenes as text
01 · Hook · 0:00–0:01
A hand holds a film slate reading “Reducto Autocomplete” in purple marker, then claps the top bar shut. A bright office and a standing figure blur in the background.
Camera: Pan
02 · Hook · 0:01–0:02
A man in a light blue shirt sits in a sunlit living room holding a large white card showing the Google search bar with Reducto and a suggestion list. He glances at the card and points to it, a caption reading Okay, last question at the bottom.
On-screen text: “Okay, last question”
Camera: Static
03 · Hook · 0:02–0:05
A person holds a large printed board showing the Google search bar with Reducto typed and a list of autocomplete suggestions. The camera zooms in on the list as a hand slides a white paper flap down to reveal the final suggestion.
On-screen text: “Okay, last question”, “Is Reducto”, “expensive?”
Techniques: UI zoom, Masking
Camera: Pan
04 · Hook · 0:05–0:08
A man in a light blue shirt sits in a bright living room, holding a printed Google search result, then sets it aside and addresses the camera with open-hand gestures. A white caption reads 'We should talk about that' at the bottom.
On-screen text: “We should talk about that”
Camera: Static
05 · Product intro · 0:08–0:10
A man in a light blue shirt sits in a sunlit office with large windows and speaks to camera in a locked-off medium shot. White serif text, introducing r1-mini, fades in on the right as he talks, while subtitles caption his speech along the bottom.
On-screen text: “We should talk about that”, “Because today”, “introducing”, “Reducto's launching r-1 mini”, “r1-mini”, “which is not only”
Techniques: Kinetic type
Camera: Static
06 · Product intro · 0:10–0:14
A man in a light blue shirt sits in a bright lounge, gesturing as he speaks, with small subtitles at the bottom. White serif text blocks appear at the right and left edges, ending on a large “up to 25x”; a second person enters from the right.
On-screen text: “Reducto's launching r-1 mini”, “introducing”, “r1-mini”, “which is not only”, “more accurate”, “than premium”, “parsers”, “up to”, “25x”
Camera: Static
07 · Product intro · 0:14–0:15
A man in a light blue shirt stands in a sunlit office holding a black pole, turning his head toward a whiteboard marked PDF Processing 101 as a woman in black walks past on the right. The phrase up to 5x cheaper builds over him, the 5x scaling up.
On-screen text: “up to”, “5x”, “cheaper”
Techniques: Kinetic type
Camera: Static
08 · Problem · 0:15–0:16
A locked-off close-up of a whiteboard with purple handwritten “PDF Processing 101” in a blurred living room. A hand slides a metal ruler in and draws an underline beneath “101” as a caption appears at the bottom.
On-screen text: “I want to talk through”
Camera: Static
09 · Problem · 0:16–0:25
A presenter in a blue shirt stands by a flip chart reading PDF Processing 101 in a bright living room. He flips the sheet to reveal an accuracy-versus-cost graph as tech-logo stickers pop around the frame and a white serif headline appears top-left.
On-screen text: “I want to talk through”, “how we got here”, “For the last three years”, “everyone and their mother”, “has been selling you a”, “nobody has actually just solved the problem”, “nobody has actually just solved the problem”, “They keep asking you to choose”, “between this or this”
Camera: Static
10 · Problem · 0:25–0:28
A hand holds a whiteboard with a hand-drawn accuracy vs cost graph, two red circles marked Raw OCR and Agentic Parsers. A pointer stick slides in from the right and circles the Raw OCR bubble. Subtitles read between this, then or this.
On-screen text: “between this”, “or this”
Camera: Static
11 · Problem · 0:28–0:30
A man in a blue shirt stands beside an easel holding a hand-drawn accuracy-versus-cost graph, gesturing with a tablet. The shot cuts to a close-up of the chart as a hand enters from the right and points to the upper-right circle.
On-screen text: “but you don't want that”, “You want this”
Camera: Static
12 · Problem · 0:30–0:31
A whiteboard flip chart displays a hand-drawn graph of accuracy versus cost, with red circles marking Raw OCR and academic parsers. A black marker draws a star in the top-left quadrant. A white caption reads You want this at the bottom.
On-screen text: “You want this”
Camera: Static
13 · Pricing · 0:31–0:32
A presenter in a light blue shirt stands beside an easel whiteboard with a hand-drawn accuracy versus cost graph, holding a long pointer stick. He glances from the camera down to the board while talking. A bright loft with tall windows and a gray sofa fills the background.
On-screen text: “So here's the summary”
Camera: Push in
14 · Pricing · 0:32–0:40
White paper, torn edges, taped corners. Purple marker writes 'r-1 mini'; black serif 'cost' and 'accuracy' type in, get circled, arrows from 'r-1 mini' to each. Handwritten '$1 / 1,000 pages' and '≈ as good as r-1' appear above; a white diagonal wipe erases the cost side.
On-screen text: “R1 Mini is”, “the best option”, “for managing both”, “cost and accuracy”, “it's almost as”, “and it's only $1”, “per 1,000 pages”
Techniques: Kinetic type, Masking
Camera: Static
15 · Pricing · 0:40–0:54
A cream paper infographic builds a bar chart as a big serif price counter climbs from $1.50 to $50. A purple $1 and a 50× less badge drop in to compare, then four logo sticky notes pop up over the chart.
On-screen text: “AWS TEXTRACT”, “How does this compare to... Textract?”, “To put that in perspective”, “if you use”, “something like Textract”, “raw text for $1.50”, “add layout for $4”, “tables for $15”, “and forms for $50”, “50× less”
Techniques: Kinetic type
Camera: Static
16 · Problem · 0:54–0:56
A man in a light blue shirt speaks directly to camera in a bright office. Torn-paper collage graphics of cash, invoices, stacked documents and a small robot figure appear around him. Lower captions change as he talks.
On-screen text: “cases where companies”, “were spending tens of”, “thousands of dollars”
Camera: Static
17 · Problem · 0:56–0:58
A man in an office is buried by a growing pile of cut-out dollar bills and coins that scale up to cover his face and body. A white subtitle at the bottom reads the voiceover.
On-screen text: “thousands of dollars”, “on agentic parsers”
Camera: Static
18 · Problem · 0:58–0:59
A presenter in a light blue shirt stands beside a flip chart plotting accuracy against cost. A paper-cutout collage of dollar bills and coins overlays the lower frame, then clears as he holds a tablet and gestures. Subtitles read at the bottom.
On-screen text: “that still were”, “not good enough”
Camera: Pull out
19 · Social proof · 0:59–1:06
A paper slide titled “Accuracy vs. price.” builds a scatter plot with labeled dots; a purple box highlights R1 Mini, an arrow notes “10x MORE EXPENSIVE,” large “$1” and “10x” figures appear at left, and a purple line links R1 Mini to r-1 as the slide scrolls to a duplicate.
On-screen text: “not good enough”, “In Parse Arena”, “the next best parser costs”, “10 times as much”, “update this graph”
Camera: Pan
20 · Other · 1:06–1:07
A man in a light blue shirt stands in a sunlit office holding a long metal ruler, beside an easel with a hand-drawn accuracy-versus-cost graph. He gestures with his free hand as he speaks. The shot is locked off.
On-screen text: “us in six months”
Camera: Static
21 · Other · 1:07–1:11
A man with curly hair in a light blue shirt over a cream sweater speaks to camera in a bright office with large blurred windows. White captions track his words at the bottom, while the larger serif line “r1-mini is live” appears on the right.
On-screen text: “us in six months”, “but for our customers today”, “r1-mini”, “is live”, “Not just on your hardest data”
Camera: Static
22 · Other · 1:11–1:13
A man in a light blue shirt stands at a whiteboard with a hand-drawn accuracy-versus-cost graph, gesturing with a pointer. A white caption sits at the bottom, then a larger white caption appears on the left. The frame stays locked off.
On-screen text: “Not just on your hardest data”, “but all of the world's”
Camera: Static
23 · Other · 1:13–1:14
A man in a light blue shirt stands in a bright office, turns his head to the right, then extends his arm toward a screen showing a Google logo. A white caption sits on the left.
On-screen text: “but all of the world's data”
Camera: Static
24 · Other · 1:14–1:17
A man in a light blue shirt stands in a sunlit office, holding a printed Google search page and gesturing with it. A flip chart at left shows a hand-drawn graph of accuracy versus cost. Subtitles at the bottom read the question and the answer.
On-screen text: “So is Reducto expensive”, “No”
Camera: Static
25 · CTA · 1:17–1:19
A man in a light blue shirt speaks to camera in a bright office. White serif captions build line by line on the left, then torn white paper shapes tear across the frame to reveal the black serif line “Try r-1 mini free today.”
On-screen text: “it's a premium”, “product,”, “without the”, “premium price.”, “Try r-1 mini”, “free today.”
Techniques: Kinetic type, Masking
Camera: Static
26 · CTA · 1:19–1:20
A filmed man in a light shirt sits behind a white torn-paper layer; the paper strips shift to peel away and reveal the full headline. The text stays locked while the torn edges move, exposing his face and shoulders through the gaps.
On-screen text: “Try r-1 mini”, “free today.”, “SIGN UP AT”, “studio.reducto.ai”
Techniques: Masking
Camera: Static
27 · CTA · 1:20–1:23
A locked-off end card on a torn-paper collage background. A centered serif headline reads “Try r-1 mini free today.” with “free” in magenta. Below, small-caps “SIGN UP AT” sits above the URL “studio.reducto.ai”, underlined by a hand-drawn magenta stroke. No motion.
On-screen text: “Try r-1 mini”, “free today.”, “SIGN UP AT”, “studio.reducto.ai”
Camera: Static
28 · CTA · 1:23–1:26
A blurred office scene of people moving plays behind centered white serif text reading Try r-1 mini free today, with free in purple. Below, a small gray SIGN UP AT sits over the underlined URL. The frame holds still, then fades to black.
On-screen text: “Try r-1 mini”, “free today.”, “SIGN UP AT”, “studio.reducto.ai”
Camera: Static