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Anthropic · AI · Oct 2026
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Sterling Snow - Well we just raised $81M at a $1.25B valuation led by Smash Capital,
Redo · Jun 2026 · 2:08 · AI-annotated
- Length
- 2:08
- Scenes
- 41 · 3.1 s avg
- Product on screen
- 0:14
- Features shown
- 3
- Call to action
- 0:29 · 23%
- Voiceover
- Yes
00:00:00 / 02:08:06
Redo’s 2:08 launch film runs 41 scenes, about 3.1 s each. The product shows up at 0:14 and 3 features are revealed. The call to action lands at 0:29 (23% in), over a voiceover. The video cuts between live-action office bits and cream 3D product demos, using whip pans and cross-dissolves to switch modes and rolling counters to punctuate every number. Its signature moves are the glowing dollar counter, the 3D pegboard brand wall, and UI cards that type out on screen.
Footage neededEstimated needs: 2 capture groups — your screens or recordings · 1 official logo — reused across the film · 20 filmed passages — shoot, supply or replace · 9 3D passages — build or supply
Is this your launch? to your site or press kit.
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Sterling Snow - Well we just raised $81M at a $1.25B valuation led by Smash Capital,, scene by scene
· 41 scenes as text
01 · Hook · 0:00–0:01
In a dark, smoky space, a man with his head bowed is slowly revealed by a soft frontal light. Glowing cream serif figures fade in on either side of his face, split by his silhouette.
On-screen text: “$65.5296”
Camera: Static
02 · Hook · 0:01–0:14
A man in a black tee sits centered against a dark backdrop, two hazy spotlights flanking him, while a glowing gold serif counter rolls up behind his head to $81,000,000 then $1,250,000,000. The lights are revealed as handheld and the frame widens to show two crew members holding them as he gestures to each.
On-screen text: “$81,000,000”, “We just raised 81 million dollars”, “at a 1.25 billion dollar valuation.”, “$1,250,000,000”, “Don't worry though,”, “it's not an expensive launch video.”, “She works in sales,”, “he works in support”, “and our cameraman's an engineer.”, “Instead of a few 100K on a video,”
Camera: Pull out
03 · Product intro · 0:14–0:16
A man in a black t-shirt walks toward the camera through a bright open office as a lower-third names him. A large orange dollar figure pops in above his head and swaps from $105,353 to $342,142 while bottom captions track his speech.
On-screen text: “Instead of a few 100K on a video,”, “Sterling Snow”, “Co-Founder & CEO of Redo”, “$105,353”, “we're taking our entire launch budget”, “$342,142”
Techniques: Kinetic type
Camera: Pull out
04 · Product intro · 0:16–0:18
A man in a black T-shirt walks toward the camera down an office aisle, gesturing as he speaks. A giant orange dollar counter ticks up above him from $389,354 to $403,700, a white lower-third names him Sterling Snow, Co-Founder & CEO of Redo, and subtitles caption his line.
On-screen text: “$389,354”, “$399,000”, “$403,700”, “Sterling Snow”, “Co-Founder & CEO of Redo”, “we're taking our entire launch budget”, “and we're giving it back to you.”
Techniques: Kinetic type
Camera: Pull out
05 · Product intro · 0:18–0:20
A man in a white polo at a desk in a bright open office turns to the camera with a puzzled look. A black label reading REDO'S CFO and a hand-drawn arrow point to him, while a caption Wait, what? sits at the bottom.
On-screen text: “Wait, what?”, “REDO'S CFO”
Camera: Static
06 · Product intro · 0:20–0:23
A man in a black T-shirt walks toward the camera down a sunlit office hallway, speaking into a lapel mic; coworkers sit at desks behind him and a BRADY nameplate sits on the glass. White subtitles in a black box appear at the bottom.
On-screen text: “Wait, what?”, “That's right.”, “Wait wait wait wait.”, “Sterling, we got to talk about-”
Camera: Pull out
07 · Product intro · 0:23–0:28
A blond man in a black t-shirt with a lavalier mic stands in a busy open-plan office, speaking as the camera arcs around him. A cross-dissolve blends two angles mid-speech. Rows of desks, monitors and workers fill the background.
On-screen text: “At Redo, we love the brands we work with.”, “We're obsessed with them.”, “But we know talk is cheap,”, “so we're going to do something that's expensive.”
Camera: Pull out
08 · Product intro · 0:28–0:29
A bearded man in a black tee with a clip mic speaks expressively to camera in a large open office, rows of employees at desks and tall windows behind him. The camera drifts slightly as he talks.
On-screen text: “so we're going to do something that's expensive.”
Camera: Static
09 · CTA · 0:29–0:34
In a warm 3D showroom, dark rounded brand tiles pop onto pegboard shelves while a frosted counter card over the sofa counts up to 4,037. The wall dims as a white serif headline with an orange $100 types in line by line above the sofa.
On-screen text: “4037 brands trust Redo.”, “TRUSTED BY 4,037 BRANDS & COUNTING”, “Here's how you can earn $100”, “Here's how you can earn $100 to spend with them, right now.”, “to spend with them right now.”
Techniques: 3D mockup, Kinetic type
Camera: Static
10 · CTA · 0:34–0:35
A 3D room with a pegboard wall of brand logo tiles and a leather sofa. A serif headline and a trusted-by card sit over the sofa, then the card wipes to white and a step pill slides in at the top as the wall lights up.
On-screen text: “Here's how you can earn $100 to spend with them, right now.”, “TRUSTED BY 4,037 BRANDS & COUNTING”, “to spend with them right now.”, “STEP 1 Find your favorite brand on Redo”
Techniques: 3D mockup, Masking
Camera: Static
11 · CTA · 0:35–0:38
A browser window displaying the Redo website is centered over a background of a retail store with brand logos. The page scrolls down to reveal a grid of trending brand cards, while a top banner and bottom captions provide instructions.
On-screen text: “STEP 1 Find your favorite brand on Redo”, “click the link in the comments”, “to see the brands on Redo.”
Camera: Pan
12 · CTA · 0:38–0:41
A 3D lounge with a pegboard wall of brand signs and a brown leather sofa. A white comment card floats in front while '@SKIMS the Cozy Knit robe is the comfiest thing I own!' types out. A step badge hovers above and captions cycle below.
On-screen text: “STEP 2 Tag your favorite brand”, “Step two:”, “tag your favorite brand and comment”, “what you love about them.”
Techniques: Kinetic type
Camera: Static
13 · CTA · 0:41–0:42
A 3D room with a pegboard of brand plaques and a leather sofa frames a white comment card. The card shrinks into a feed-style comment as the room dims and the top step banner fades out.
On-screen text: “STEP 2 Tag your favorite brand”, “what you love about them.”
Techniques: Morph
Camera: Static
14 · CTA · 0:42–0:45
A LinkedIn feed in a browser window floats over a retail store backdrop. A cursor clicks the Like button, turning it blue, then the feed scrolls down through tagged comments while step captions swap at the top and bottom.
On-screen text: “Tag your favorite brand”, “Step two: tag a brand.”, “STEP 3 Like the post”, “Step three: like this video.”, “For each brand tagged,”
Techniques: Cursor demo
Camera: Static
15 · CTA · 0:45–0:46
A LinkedIn comment feed hovers in a 3D showroom set, a cursor resting on one comment, then the view reframes to that single highlighted card as the rest fades and a spotlight beam drops from above. A caption bar states the giveaway at the bottom.
On-screen text: “we'll select one person to spend $100 on that store.”
Techniques: 3D mockup, UI zoom
Camera: Static
16 · CTA · 0:46–0:48
A filmed living room set with a pegboard brand wall and leather sofa blurs into the background as a white comment card sits centered, then a swarm of smaller congratulatory comment cards pops in around the frame edges. A dark caption bar holds the line at the bottom.
On-screen text: “we'll select one person to spend $100 on that store.”
Techniques: Particles
Camera: Static
17 · CTA · 0:48–0:49
White comment cards fade in and drift across a filmed leather-store interior with a brown couch and pegboard signs. One enlarged central card shows a user comment and an author reply, while a caption runs along the bottom.
On-screen text: “we'll select one person to spend $100 on that store.”
Camera: Static
18 · CTA · 0:49–0:53
A filmed studio set with a leather couch and brand signs fills the frame, overlaid with a grid of white comment cards that blur and scatter outward. A central card reveals a large orange dollar figure while a bottom caption tracks the voiceover.
On-screen text: “That's up to 4037 people spending”, “UP TO $403,700 TO SPEND ON THE BRANDS WE LOVE”, “$100 on the brands we love.”
Techniques: Particles
Camera: Pan
19 · Problem · 0:53–0:54
A retail wall of brand logos streaks into horizontal blur, whipping to a man in a black shirt seated at a desk, each shot carrying a bottom caption.
On-screen text: “$100 on the brands we love.”, “Redo started to bridge the gap.”
Camera: Pan
20 · Problem · 0:54–1:00
A man in a black t-shirt sits at a wooden desk with hands clasped, speaking to camera in an office with a window and product props behind him. A white name card slides in at top right while subtitles run along the bottom.
On-screen text: “Redo started to bridge the gap”, “Sterling Snow”, “Co-Founder & CEO of Redo”, “between the experiences”, “your shoppers want, and the experiences”, “you're giving them today.”, “The next step for us”
Camera: Static
21 · Feature reveal · 1:00–1:03
On a cream background, the serif word “Introducing” sits centered above “Commerce Agent”, which fades in orange, “Commerce” in bold and “Agent” in italic. A dark rounded caption pill at the bottom cycles the voiceover lines.
On-screen text: “Introducing”, “Commerce Agent”, “is the Commerce Agent.”, “The way shoppers interact with brands”
Techniques: Kinetic type
Camera: Static
22 · Feature reveal · 1:03–1:04
A white chat card with a shoe product row and an empty input box above an orange Send button sits centered on a cream background. A dark caption pill below swaps its line, then the card fades translucent to reveal a photo of a person holding a phone.
On-screen text: “The way shoppers interact with brands”, “is fundamentally changing.”
Camera: Static
23 · Feature reveal · 1:04–1:08
A tilted phone mockup shows a Commerce Agent chat: a customer message sends, the agent replies with a product card and exchange button, then the card updates to an Exchange confirmed timeline as a large orange +10% appears beside it. Dark caption bars roll at the bottom.
On-screen text: “is fundamentally changing.”, “Commerce Agent handles each micro touch”, “+10%”, “with personalized product recs.”
Techniques: 3D mockup, Morph
Camera: Pan
24 · Feature reveal · 1:08–1:10
Left of a 3D tablet mockup, a large orange percentage rolls from +29% to +21% over the bold line “more revenue from exchanges”. The mockup shows a Commerce Agent exchange-confirmation card with a shipping timeline over a blurred beach photo; a dark caption pill sits at the bottom.
On-screen text: “+29%”, “more revenue from exchanges”, “vs. a standard returns portal”, “with personalized product recommendations,”, “+21%”
Techniques: 3D mockup, Kinetic type
Camera: Static
25 · Feature reveal · 1:10–1:13
On a cream background, the 'Abandoned cart' trigger pill fills orange and glows among gray trigger chips, then a white Commerce Agent card rises beneath it, listing Sarah's activity rows one by one. A dark caption bar at the bottom swaps from 'with personalized product recommendations,' to 'messaging that meets each customer'.
On-screen text: “AI MARKETING AGENT”, “Watches every signal”, “REAL-TIME TRIGGERS”, “with personalized product recommendations,”, “messaging that meets each customer”
Camera: Static
26 · Feature reveal · 1:13–1:15
A white Commerce Agent card on a cream background types an SMS to Sarah, then a Pipa Sneaker product row slides in. An orange headline sits above and a 56% revenue stat below, both fading in, then the whole composition fades out.
On-screen text: “AI MARKETING AGENT”, “Writes the perfect message”, “56% revenue increase”, “compared to regular marketing flows”
Camera: Static
27 · Feature reveal · 1:15–1:19
Three app cards for the Olukai shoe store fan out from a stack into a side-by-side row, each showing a personalized feed for Sarah, Marcus and Maya. A serif headline sits above while a dark caption bar reads the voiceover at the bottom.
On-screen text: “Agentic websites”, “agentic websites that customize”, “every shopping experience,”
Camera: Push in
28 · Feature reveal · 1:19–1:20
A product feed and a 'Commerce Agent' chat panel sit side by side on a cream background. The feed fades out, leaving the chat, where a message bubble slides in at the bottom of the panel.
On-screen text: “every shopping experience,”, “and text conversations that feel like”
Techniques: Split screen
Camera: Static
29 · Feature reveal · 1:20–1:23
A serif headline fades in on the left, the word 'friend' glowing in orange script, beside a phone mockup that fills with chat bubbles and a shoe card. A dark caption pill at the bottom rolls the voiceover line.
On-screen text: “Like a friend shopping with you.”, “and text conversations that feel like”, “a friend shopping along with you.”, “6% text conversation rate”
Techniques: Kinetic type
Camera: Static
30 · Feature reveal · 1:23–1:28
A cream card with a serif headline and a phone mockup of a shopping chat cross-dissolves to a man in a black tee speaking in an open office, while caption pills swap at the bottom.
On-screen text: “Like a friend shopping with you.”, “6% text conversation rate”, “a friend shopping with you.”, “a friend shopping along with you.”, “starts on a phone,”, “but it will die on their porch”, “unless you deliver a great experience.”
Camera: Pull out
31 · Feature reveal · 1:28–1:29
A man in a black t-shirt stands in an open-plan office with rows of desks and monitors, speaking to camera. He turns his head as the camera shifts, revealing a frosted glass wall marked PHELPS. A subtitle bar sits at the bottom.
On-screen text: “unless you deliver a great experience.”
Camera: Pull out
32 · Feature reveal · 1:29–1:29
A white vertical panel slides left, wiping away to reveal a dark, empty warehouse on the right and a bright office on the left. A person in black walks in from the left as the panel clears. A caption sits at the bottom.
On-screen text: “unless you deliver a great experience.”
Techniques: Masking
Camera: Static
33 · Feature reveal · 1:29–1:34
A man in a black tee walks left to right across an empty warehouse floor. As he passes, three brown cardboard boxes with white lettering pop into 3D perspective around him: ROBOTICS scales in, then AI and WAREHOUSING slide in to stack. Subtitles run along the bottom.
On-screen text: “unless you deliver a great experience.”, “We want to solve the whole problem,”, “so we're bringing robotics,”, “ROBOTICS”, “ai, and warehousing all under one roof.”, “AI”, “WAREHOUSING”
Techniques: Kinetic type, 3D mockup
Camera: Static
34 · Feature reveal · 1:34–1:35
A man in a black shirt walks across an empty warehouse floor, passing in front of stacked cardboard boxes that spell WAREHOUSING, ROBOTICS, and AI in white letters. The box text scales and slides as he moves, while a subtitle sits at the bottom.
On-screen text: “WAREHOUSING”, “ROBOTICS”, “AI”, “ai, and warehousing all under one roof.”
Techniques: Kinetic type
Camera: Pan
35 · Feature reveal · 1:35–1:51
A 3D warehouse with a blank wall and a scissor lift at right. A dotted orange-and-grey globe assembles and spins on the wall, then flattens into a world map. Brand logos and taglines pop in on either side, white route arcs sweep across the map, and the view reframes onto North America as arrows converge on hubs.
On-screen text: “ai, and warehousing all under one roof.”, “And not just in the US,”, “but around the globe.”, “With the addition of Return Bear into Redo,”, “Return Bear”, “REDO”, “brands can now deliver”, “SEAMLESS”, “X-BORDER”, “seamless cross-border returns', 'RETURNS', 'to any shopper, anywhere.', 'While your competitors'', 'packages are stuck in customs,', 'Redo can offer customers '”
Techniques: Morph, Particles
Camera: Push in
36 · Feature reveal · 1:51–1:54
A wide 3D render of a concrete warehouse wall holds a large rounded panel where country flags pop into a grid one by one, filling it left to right. An orange scissor lift stands at the right edge. A black caption pill at the bottom carries the voiceover.
On-screen text: “routed to the nearest hub for re-fulfillment”, “across over 100 countries,”
Camera: Static
37 · Other · 1:54–1:59
A large team stands in rows in a warehouse office while a man in a white polo addresses them; the group then cheers, raising arms and props as the camera pulls back. A bold headline, We love our brands, fades in across the frame.
On-screen text: “And we are just getting started.”, “We love our brands”
Camera: Pull out
38 · Other · 1:59–2:02
A wide shot of a large office crowd cheering at the camera, fists raised, several holding up action cameras and a purple moonbrew sign. The handheld camera shakes as the group shouts. The caption We love our brands sits centered over them, white with an orange accent.
On-screen text: “We love our brands”
Camera: Push in
39 · Other · 2:02–2:04
A large team of office workers cheers and raises their arms in a bright open-plan office, some holding up a leopard-print shirt. The shot opens tight and soft on the crowd, then widens to a full view as the headline swaps from one line to the next.
On-screen text: “We love our brands”, “Thank you brands!”
Techniques: Kinetic type
Camera: Push in
40 · Outro · 2:04–2:05
A black field holds the tagline “Thank you brands!” in white and orange, which scales, then the white REDO wordmark appears centered and stays still.
On-screen text: “Thank you brands!”
Techniques: Kinetic type
Camera: Static
41 · Outro · 2:05–2:08
The white REDO wordmark sits centered on a black field, then the tagline POWERING THE UNDERDOGS appears directly beneath it. The frame stays locked-off and still for the full duration.
On-screen text: “REDO”, “POWERING THE UNDERDOGS”
Camera: Static