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Recraft - Seamless patterns are here! Designers, now you can create endless, pe

Recraft · Jan 2025 · 0:21 · AI-annotated

Length
0:21
Scenes
12 · 1.8 s avg
Product on screen
0:00
Call to action
0:18 · 86%
Voiceover
No
00:00:00 / 00:22:00

Recraft’s 0:21 launch film runs 12 scenes, about 1.8 s each. The product is on screen from the first frame. The call to action lands at 0:18 (86% in). The video is built as one continuous cursor-driven demo: the app icon, an empty canvas, a style pick, a typed prompt, then a glitch-burst reveal of the pattern that morphs into packaging shots. Signature moves are the snap-to-grid tiles, the checkerboard and starburst wipes, and the recurring black triangle cursor, all cut at a brisk tempo.

Footage neededEstimated needs: 2 capture groups — your screens or recordings · 1 official logo — reused across the film · 3 filmed passages — shoot, supply or replace · 2 graphic passages — draw or supply · 2 3D passages — build or supply
Plan my film from this onePrintable storyboard

Is this your launch? to your site or press kit.

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Recraft - Seamless patterns are here! Designers, now you can create endless, pe, scene by scene

· 12 scenes as text

  1. 01 · Product intro · 0:00–0:01

    The black app icon with a white figure mark starts centered, then shrinks and slides to the top-left as a row of tool icons appears along the top. A small dark triangle with a white outline pops in at the bottom-right and drifts toward the center of the empty canvas.

    Camera: Static

  2. 02 · Demo · 0:01–0:03

    A light gray canvas with a white icon toolbar across the top left. A black pointer cursor sits mid-frame, then a teal square is drawn with green corner handles as a crosshair cursor rests on its bottom-right corner.

    Techniques: Cursor demo

    Camera: Static

  3. 03 · Demo · 0:03–0:10

    A black cursor drives a design-tool UI on a gray canvas: it selects a style from a thumbnail grid, types a chili-pepper prompt into a white card, then clicks the black button. A glitch burst resolves into the generated image.

    Techniques: Cursor demo

    Camera: Static

  4. 04 · Demo · 0:10–0:11

    A staggered grid of red chili-pepper pattern tiles locks into a flat rectangle. Two diagonal green-and-purple checkerboard bands wipe across it, yellow four-point stars pop in at the corners, and a central play triangle shifts from black to white.

    Camera: Pull out

  5. 05 · Demo · 0:11–0:12

    A fast collage of green and purple checkered blocks and lime starbursts flies in, then snaps into a clean layout: a green-dressed person left, a red chili-patterned square with a play triangle center, and a beige panel right, framed by a spiky lime border.

    Camera: Static

  6. 06 · Demo · 0:12–0:14

    A person in a bright green dress holds a box wrapped in red chili paper against a split green and beige backdrop. A play triangle on the box slides out to the right gray margin and rotates while the shot holds.

    Camera: Pan

  7. 07 · Demo · 0:14–0:15

    Video panels slide into a row on a light gray background: a person in green holds a chili-print box, a purple geometric box sits on marble before a red gradient wall, and a person walks with a patterned bag behind an orange one. The left panel slides out, leaving two.

    Techniques: Split screen

    Camera: Pan

  8. 08 · Demo · 0:15–0:16

    Two vertical panels sit on a light gray field: left, a purple-and-pink patterned box on marble before a dark red-glow backdrop; right, a hand holding a geometric-print bag over two orange bags. A black outlined pointer slides to the bottom right corner.

    Techniques: Split screen

    Camera: Static

  9. 09 · Demo · 0:16–0:17

    Two vertical panels of live-action packaging footage sit side by side on a light gray background. A hand cursor icon travels from the lower right to the upper left while the panels drift and the clips inside change.

    Techniques: Split screen, Cursor demo

    Camera: Pan

  10. 10 · Demo · 0:17–0:18

    Two vertical panels sit side by side on a light gray field. Left shows a black box with a pink floral pattern on marble; right shows a blue box with a white pattern on leaves. A small black triangle with a white outline slides diagonally from top-left to bottom-right.

    Techniques: Split screen

    Camera: Static

  11. 11 · CTA · 0:18–0:19

    Two side-by-side panels show a dark floral box on marble and a blue patterned box on leaves. A colorful 3D collage object flies in over the left panel, the background shifts to pink, and a CTA button drops in at the bottom.

    On-screen text: “Try Recraft now”

    Techniques: Split screen, 3D mockup

    Camera: Static

  12. 12 · Outro · 0:19–0:21

    On a flat orange background, the extruded 3D wordmark RECRAT, filled with mixed photo and cartoon imagery, flattens into a solid white logotype. Below it, a rounded pill button shifts from yellow to purple reading Try Recraft now, while a small triangle outline drifts to the right.

    On-screen text: “Try Recraft now”

    Techniques: Morph

    Camera: Push in