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Readwise - Introducing Readwise Books. Our third product. Buy, read, and track
Readwise · Oct 2026 · 0:54 · AI-annotated
- Length
- 0:54
- Scenes
- 27 · 2.0 s avg
- Product on screen
- 0:04
- Features shown
- 6
- Call to action
- 0:46 · 86%
- Voiceover
- No
00:00:00 / 00:54:04
Readwise’s 0:54 launch film runs 27 scenes, about 2.0 s each. The product shows up at 0:04 and 6 features are revealed, with social proof. The call to action lands at 0:46 (86% in). The video is a steady chain of one-line title cards on a warm cream gradient, each blurring in to announce a feature before cutting to a 3D phone mockup or a drifting grid of book covers. Signature moves are blur-to-focus racks, count-up numerals, and cover scatter and burst transitions that bookend the piece, all held at a calm, even pace.
No filming indicatedEstimated needs: 5 capture groups — your screens or recordings · 1 official logo — reused across the film · 2 graphic passages — draw or supply · 3 3D passages — build or supply
Is this your launch? to your site or press kit.
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Readwise - Introducing Readwise Books. Our third product. Buy, read, and track, scene by scene
· 27 scenes as text
01 · Hook · 0:00–0:04
On a warm cream gradient, 'One place to' holds still while a second word cycles below: Read, Highlight, Track, Buy, Share. Each lands with a blur or scale, paired with a graphic: a yellow highlight swipe, orange bar-chart bars, or circular photo avatars. An orange dot sits beside each word.
On-screen text: “One place to”, “Read.”, “Highlight.”, “Track.”, “Buy.”, “Share.”
Techniques: Kinetic type
Camera: Static
02 · Product intro · 0:04–0:06
On a soft cream gradient, the tagline “One place to” holds at the top while the Readwise Books logo and wordmark settle into the center. The word “Share.” then scales in at the right, completing the line. Locked-off frame.
On-screen text: “One place to”, “Share.”
Techniques: Kinetic type
Camera: Static
03 · Feature reveal · 0:06–0:08
A cream gradient background holds a blurred dark title that sharpens into focus as a white document page with a paragraph fades in behind it. The frame stays locked off, centering the headline over the reading interface.
On-screen text: “Read deeply”
Camera: Push in
04 · Feature reveal · 0:08–0:10
A bold sans-serif quote crossfades out over an open book page. A yellow highlighter stroke then draws itself under the line about daily habits, a soft circular smudge trailing along it.
On-screen text: “The useful question is not how much you can do all at once. It is what you can return to tomorrow, and the day after that. Keep the first step simple enough to.”, “Success is the product of daily habits—not once-in-a-lifetime transformations.”
Techniques: Masking
Camera: Push in
05 · Feature reveal · 0:10–0:11
A blurred page of body copy racks into focus on a cream background as the word Track types in left of center. A thin underline beneath it fills from orange to gray, then turns fully orange as the next letter, y, fades in light gray.
On-screen text: “Track y”
Techniques: Kinetic type
Camera: Static
06 · Feature reveal · 0:11–0:12
A dark gray sans-serif headline reads “Track your reading” on a soft cream gradient. An orange rule draws in beneath the words from left to right, then the text and line blur and fade out.
On-screen text: “Track your reading”
Techniques: Kinetic type
Camera: Static
07 · Feature reveal · 0:12–0:15
On a cream gradient, large dark numerals on the left count up to 4,290, 19:04 and 225 with small gray labels, while a 3D phone mockup on the right swaps its session card from a timeline chart to a bar chart.
On-screen text: “4,290”, “Words read”, “19:04”, “Time elapsed”, “225”, “Avg. WPM”
Techniques: Kinetic type, 3D mockup
Camera: Static
08 · Feature reveal · 0:15–0:16
A soft peach gradient holds the frame. The reading stats column and the Current session card fade out, while a small Atomic Habits cover settles in the center. The dark gray headline Buy your books fades in above the cover.
On-screen text: “Buy your books”
Camera: Static
09 · Feature reveal · 0:16–0:19
A tilted grid of colorful book covers fills a white space, the top rows soft and out of focus. The black headline “Buy your books” sits centered as the camera pushes in, ending on a close-up of the middle row of covers.
On-screen text: “Buy your books”
Techniques: UI zoom
Camera: Push in
10 · Feature reveal · 0:19–0:21
A book detail view for Atomic Habits sits on a soft cream gradient. The cover and a white info card reflow into a two-column layout, the card sliding up and the cover enlarging toward the left edge. The orange Buy now button registers a tap with a circular ripple.
Camera: Push in
11 · Feature reveal · 0:21–0:22
Close-up of a white book-format panel on a cream background, listing ebook, audiobook, paperback and hardcover prices. A ring cursor clicks the orange Buy now button, and the label crossfades to Purchased.
Techniques: Cursor demo
Camera: Static
12 · Feature reveal · 0:22–0:24
A dark gray headline reads 'Read alone,' then 'together' appears to complete the line over a soft peach gradient, while a reading-session card with a book cover and stats fades in behind; the text fades out to leave the card in focus.
On-screen text: “Read alone, together”
Techniques: Kinetic type
Camera: Static
13 · Feature reveal · 0:24–0:28
A white reading-session post card on a soft peach gradient settles into frame with a brief ghost trail. A comment types out in the input field, then posts below the action icons, and a second comment slides in. The card zooms in slightly and blurs out.
Techniques: UI zoom
Camera: Static
14 · Feature reveal · 0:28–0:30
A cream gradient background holds four dark corner brackets like a viewfinder. The two-line tagline fades in centered in dark gray while a blurred white app card with a list and an orange button softens into focus behind it.
On-screen text: “Track every book,”, “even the paper ones.”
Camera: Static
15 · Feature reveal · 0:30–0:31
A white action menu card fills the frame over a warm peach gradient, then the shot pulls back to reveal a phone below displaying a book reading screen, while the card shrinks and settles in the upper right.
Techniques: UI zoom
Camera: Static
16 · Feature reveal · 0:31–0:32
A tilted phone mockup in 3D perspective shows a camera viewfinder over an open book page, while a translucent details panel with checkboxes on the right dissolves away to reveal the clean device.
Techniques: 3D mockup
Camera: Static
17 · Feature reveal · 0:32–0:33
A black phone mockup on a cream background frames an open book page in a camera viewfinder, with the note 'Capture your starting page'. The phone slides left to reveal a second panel listing the session's pages, time and reading speed beside it.
Techniques: Split screen
Camera: Static
18 · Feature reveal · 0:33–0:35
A tilted phone mockup floats on a soft peach gradient, displaying a reading session summary: book cover, two page thumbnails and three stats. A thin ring spins over the orange button as its label changes from Save session to Session saved.
Camera: Static
19 · Feature reveal · 0:35–0:36
A soft peach gradient fills the frame as a heavily blurred white session card, showing a book cover and reading stats, fades and dissolves out, leaving only the empty gradient.
Camera: Static
20 · Feature reveal · 0:36–0:37
A centered line of dark gray sans-serif text sits on a soft cream gradient. The phrase starts out of focus and sharpens into a crisp read by the middle of the clip, the frame staying locked throughout.
On-screen text: “See how far you've come.”
Camera: Static
21 · Feature reveal · 0:37–0:42
A tilted grid of white dashboard cards on a peach background fills with data: word counts and time figures count up, bar charts grow, and book covers appear, while the camera slowly pushes in on the center.
Techniques: UI zoom
Camera: Push in
22 · Social proof · 0:42–0:45
On a cream background, floating book covers drift at varying depths while a large counter rolls up from 0 to 1,000,000+ above the caption “ebooks from all major publishers*”. The counter then gives way to the headline “The indie ebook alternative”.
On-screen text: “1,000,000+”, “ebooks from all major publishers*”, “*Currently US only. Other territories coming soon.”, “The indie ebook alternative”
Techniques: Kinetic type, Parallax
Camera: Push in
23 · Social proof · 0:45–0:46
Small book covers float around the edges of a cream background while the centered headline holds, then the text and covers blur and fade as the covers drift slowly outward.
On-screen text: “The indie ebook alternative”
Techniques: Parallax
Camera: Push in
24 · CTA · 0:46–0:47
Scattered book covers on a cream background fade out, leaving a soft peach gradient. The line “Join the waitlist” fades in at the center and holds still for the rest of the shot.
On-screen text: “Join the waitlist”
Techniques: Kinetic type
Camera: Static
25 · CTA · 0:47–0:49
A centered dark gray headline reads Join the waitlist above a smaller gray line, set on a warm off-white background with a soft peach glow in the upper left. The frame stays locked and the text holds still.
On-screen text: “Join the waitlist”, “Readwise subscribers get immediate access.”
Camera: Static
26 · Outro · 0:49–0:51
A grid of book covers on a cream background bursts outward from the center, scattering and shrinking toward the edges, leaving the dark green Audible icon with an orange open book alone in the middle.
Techniques: Particles
Camera: Pull out
27 · Outro · 0:51–0:54
On a cream background with a soft warm glow, a teal app icon holding an orange open book sits centered among scattered, tilted book covers. The covers drift away and the icon slides left as the wordmark Readwise Books scales in beside it in dark gray.
On-screen text: “Readwise Books”
Techniques: Kinetic type
Camera: Static