David Valerio Gilmore - In 2015, I built an AI that detects early cancer. Today, we’re intro
Rayline · Nov 2026 · 2:05 · AI-annotated
- Length
- 2:05
- Scenes
- 60 · 2.1 s avg
- Product on screen
- 0:23
- Features shown
- 4
- Call to action
- 1:56 · 93%
- Voiceover
- Yes
Rayline’s 2:05 launch film runs 60 scenes, about 2.1 s each. The product shows up at 0:23 and 4 features are revealed, with social proof. The call to action lands at 1:56 (93% in), over a voiceover. The video alternates deadpan live-action comedy (two men in a peeling-walled room) with sketchy cream-paper motion graphics, cutting about eleven times a minute at 112 BPM. Its signature moves are hand-drawn line art that fills in flat orange infographics, a cartoon fox mascot hopping across sketched classical columns, and big count-up numbers stamped over the presenter's chest.
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· 60 scenes as text
01 · Hook · 0:00–0:05
Two men stand against a distressed wall. The left one talks and gestures to camera; the right one in a beige suit lights a joint with a blowtorch. A large 'AI routing' title with the ARC x Rayline logo appears at the start, then subtitles at the bottom.
On-screen text: “AI routing”, “This is you”, “using the most powerful”, “AI model in the world”, “to rename a file,”, “and this is you using”
Camera: Static
02 · Hook · 0:05–0:07
A man in a cream blazer holds a silver laptop and smokes a cigar while a man in a black jacket talks and gestures beside him. They stand in a room with peeling green and cream walls. White subtitle captions swap in at the bottom of the locked-off frame.
On-screen text: “and this is you using”, “the cheapest one”, “to build a mashup”
Camera: Static
03 · Hook · 0:07–0:09
A man holding a cigar uses a silver laptop resting on his lap. The laptop screen displays a desktop, a blocky video game, and a system crash report window. Subtitles appear at the bottom of the frame.
On-screen text: “to build a mashup”, “of Minecraft”, “and Call of Duty.”
Camera: Static
04 · Problem · 0:09–0:10
Sketchy hatched letters NEW sit at the center of radiating lines on a cream ground. The lines redraw into a circular polar chart with degree ticks as the word morphs into AI inside an orange four-point star. A dark caption pill below reads New Al models.
On-screen text: “NEW”, “New Al models”, “AI”
Techniques: Kinetic type, Morph
Camera: Pull out
05 · Problem · 0:10–0:12
A beige technical diagram of circles and lines holds an orange four-pointed star as white AI-model notification cards pop in and stack at varying depths. A large black cursor moves to the Claude card's close button; a black caption pill at the bottom rolls the subtitle.
On-screen text: “come out every day.”, “but every”, “New AI models”
Techniques: Cursor demo
Camera: Pull out
06 · Social proof · 0:12–0:14
A man in a black shirt speaks to camera before a mottled wall and dried branches, as a UI card list dissolves out. A large white number with a static grain texture, $8,000,000+, overlays his chest, then condenses to $800+; thin white crosshair lines frame the shot.
On-screen text: “we raised over $8 million”, “$8,000,000+”, “$800+”, “from investors behind”
Techniques: Kinetic type
Camera: Pull out
07 · Social proof · 0:14–0:16
A man in a dark jacket speaks to camera with a white brushstroke over his chest, then a paint wipe cuts to a cream background of concentric line art. Orange chips with company names slide in around a central black Arc logo while captions run along the bottom.
On-screen text: “from investors behind”, “leading AI”, “ANTHROPIC”, “Replit”, “nLabs”, “companies to achieve”
Techniques: Masking
Camera: Push in
08 · Social proof · 0:16–0:17
Orange brand chips for Cognition, Perplexity and Replit slide across a cream paper background of sketched concentric circles and dashed curves, while a black Anthropic icon sits in a white circle at the top. A dark pill caption, companies to achieve, stays fixed at the bottom.
On-screen text: “Cognition”, “perplexity”, “Replit”, “companies to achieve”
Techniques: Parallax
Camera: Static
09 · Social proof · 0:17–0:17
A dark rounded-square app icon sits at the center of a cream radial-line background, ringed by orange chips reading ElevenLabs, ANTHROPIC, Cognition, Replit and perplexity. The chips drift outward as a black caption pill forms the words personalized routing intelligence at the bottom.
On-screen text: “personalized”, “routing intelligence,”
Camera: Push in
10 · Social proof · 0:17–0:18
A black app icon with a white triangular mark sits centered on a rotating light ring diagram. Orange labels for Anthropic, Cognition and Replit slide in and out at the edges as orange dots move along the orbit rings. A dark pill caption reads routing intelligence at the bottom.
On-screen text: “ANTHROPIC”, “Cognition”, “Replit”, “routing intelligence,”
Techniques: Kinetic type
Camera: Push in
11 · Social proof · 0:18–0:20
A dark rounded-square icon with a silver triangular A sits centered on a cream grid paper background. Thin orange spiral lines with small dots coil around it as the camera pulls back, shrinking the icon; a dark caption pill at the bottom reads 'so you can get near'.
On-screen text: “so you can get near”, “routing intelligence,”, “0”
Camera: Static
12 · Social proof · 0:20–0:21
A pencil sketch of an Ionic column on textured paper sits on a thin grid, with red outline shapes tracing the volutes and capital. The labels Model and performance anchor the corners, red leader lines and dots mark the drawing, and a black caption pill at the bottom reads performance for up to.
On-screen text: “Model”, “performance”, “performance for up to”
Techniques: Masking
Camera: Pull out
13 · Social proof · 0:21–0:23
On a paper-textured background, orange bars grow from two into a descending staircase that fills a dotted grid. A dark '90%' label sits top left and 'cheaper' bottom right, while a dark caption reads '90% cheaper.' at the bottom.
On-screen text: “90% cheaper.”
Camera: Pull out
14 · Product intro · 0:23–0:24
A man in a black shirt over a grey tee stands against a pale textured wall with dried branches at left, speaking to camera in a medium close-up. White subtitles caption his words at the bottom, then a stat graphic slides in.
On-screen text: “Introducing ARC,”, “the world's first open”, “90%”, “cheaper”
Camera: Pull out
15 · Product intro · 0:24–0:25
A pencil sketch of a sitting fox with blueprint lines fills in with orange and white as the technical annotations fade. The outlined word ARC scales in on the right and solidifies gray. A dark caption at the bottom reads the world's first open.
On-screen text: “the world's first open”, “ARC”
Techniques: Kinetic type
Camera: Pull out
16 · Product intro · 0:25–0:26
On a cream background with faint blueprint grid lines, a cartoon orange fox bounces and tilts beside a large black ARC wordmark that scales in. A dark rounded pill at the bottom swaps caption phrases in sync with the voiceover.
On-screen text: “ARC”, “the world's first open”, “source decision model”, “trained specifically”
Techniques: Kinetic type
Camera: Static
17 · Product intro · 0:26–0:27
A cartoon orange fox runs left to right across the black ARC wordmark on a beige grid background, while white caption text in a dark pill reads trained specifically then for picking.
On-screen text: “trained specifically”, “for picking”
Camera: Static
18 · Feature reveal · 0:27–0:32
Sketched Greek columns on a cream backdrop hold rounded cards with AI model logos. A cartoon orange fox hops rightward across them, the frame panning, landing on the DeepSeek card where a toggle appears and its label flips from Low to High. Black pill captions appear below.
On-screen text: “for picking”, “the right model”, “of your agent's work.”, “Unlike other router models”
Camera: Push in
19 · Feature reveal · 0:32–0:35
A bar chart titled AVERAGE COST PER TASK opens on a close-up of the first gray bar, then zooms out as five hatched bars rise. Two short orange ARC bars appear with fox icons and small callout tags. Subtitle pills change at the bottom.
On-screen text: “Unlike other router models”, “ARC finishes”, “as $0”
Camera: Pull out
20 · Feature reveal · 0:35–0:36
A bar chart of average cost per task cross-dissolves into a line-drawn illustration of a circular classical hall with columns and orange accents. A black caption box reading “and operates on a” stays fixed at the bottom.
On-screen text: “AVERAGE COST PER TASK”, “and operates on a”
Camera: Pan
21 · Feature reveal · 0:36–0:38
A hand-drawn rotunda with columns and a dome is shown in 3D perspective as a black counter counts up to 1,000,000 in the center while the camera dollies back, sending the number and a small orange ARC logo into the distance. White captions sit on dark pills at the bottom.
On-screen text: “634,324”, “and operates on a”, “999,330”, “one million token”, “1,000,000”, “context window.”
Techniques: Kinetic type, Parallax
Camera: Pull out
22 · Demo · 0:38–0:41
A man in a dark jacket sits at a desk with a laptop, speaking and gesturing. A woman in a cream sweater walks in from the right and sits beside him as a white lower-third card with orange corner marks appears, identifying her as Priya, head developer, fashion brand.
On-screen text: “context window.”, “Here comes the developer”, “using Fable”, “in Claude Code.”, “Priya • HEAD DEVELOPER”, “Fashion Brand”
Camera: Pull out
23 · Demo · 0:41–0:42
Over-the-shoulder shot of a woman holding a smartphone; lock-screen notifications keep arriving and pile up as her thumb scrolls through them, a laptop on a small table blurred in the background. A caption sits at the bottom of the frame.
On-screen text: “in Claude Code.”, “Priya· HEAD DEVELOPER”, “Fashion Brand”
Camera: Static
24 · Demo · 0:42–0:44
A man in a dark jacket and a woman in a cream sweater sit at two open laptops against a distressed green wall. The man leans forward and reaches toward his machine while the woman looks down at a phone. A subtitle sits at the bottom.
On-screen text: “Okay, let's try something.”
Camera: Push in
25 · Demo · 0:44–0:48
A laptop screen shows three stacked app windows, Claude in front of Copilot and ChatGPT. The view zooms into the Claude window until it fills the frame, then a cursor types a prompt into the input box and briefly opens the model dropdown. Captions run along the bottom.
On-screen text: “Okay, let's try something.”, “ARC can run in any tool,”, “but we'll use”, “We'll give the same”, “task to Claude.”
Techniques: UI zoom, Cursor demo
Camera: Push in
26 · Demo · 0:48–0:49
The Claude chat window rests on a warm orange field, three desktop thumbnails floating above it. A cursor lifts off the middle thumbnail and drifts down to the right as the window scales up. Two dark pill captions sit along the bottom edge.
On-screen text: “Router: Claude”, “task to Claude.”
Techniques: Cursor demo, UI zoom
Camera: Pan
27 · Demo · 0:49–0:50
A Claude chat window eases into center on a blue background, its model-selector dropdown open with a cursor hovering over the options. A black caption pill at the bottom reads “A popular router”.
On-screen text: “Router: Popular Router”, “A popular router”
Techniques: Cursor demo
Camera: Pull out
28 · Demo · 0:50–0:51
A 3D view of a Claude app window zooms out to reveal three desktop mockups arranged in a row. A cursor points to the third desktop while a caption at the bottom left changes from Popular Router to ARC.
On-screen text: “Router: Popular Router”, “Router: ARC”
Techniques: 3D mockup, UI zoom, Parallax
Camera: Pan
29 · Demo · 0:51–0:53
A tilted Claude app window floats in 3D perspective over faded copies of itself. Three desktop thumbnails drop in at the top as a cursor hovers the model selector. A red Router: ARC badge and a black and ARC caption sit along the bottom.
On-screen text: “and ARC”, “Router: ARC”
Techniques: 3D mockup, Cursor demo
Camera: Push in
30 · Demo · 0:53–0:54
Three tilted desktop screens top the frame while a flat Claude window and a browser window flank a centered greeting and prompt box. The side windows fade out as the view reframes onto the prompt, the cursor taps the red send button, and a Router: ARC pill drops away.
On-screen text: “Desktop 1”, “Desktop 2”, “Desktop 3”, “Router: ARC”
Techniques: 3D mockup, UI zoom, Cursor demo
Camera: Push in
31 · Demo · 0:54–1:01
A 3D perspective card labeled Typical Router, with a ticking cost figure and a filling area chart, sits at left while the Claude chat interface plays at right. A cursor clicks Retry buttons as the model tag switches.
On-screen text: “uses Claude's models by default,”, “may stick to one model”, “for the whole task”, “or treat every turn”, “like an isolated decision.”
Techniques: 3D mockup, Cursor demo
Camera: Pull out
32 · Demo · 1:01–1:03
A split view pairs a left cost chart card with the app's dropdown menu on the right, a cursor resting on it. The card flips from Typical Router at $39.90, a rising orange area, to ARC at $0.00, a flat line, as a black caption reads ARC automatically decides.
On-screen text: “Typical Router”, “LIVE”, “$39.90 / 20k tokens”, “Are an unlimited decisions”, “ARC”, “$0.00 / 0 tokens”, “ARC automatically decides”
Techniques: Split screen, Cursor demo
Camera: Push in
33 · Demo · 1:03–1:07
A light UI panel lists five tasks for investigating a returns spike; checkmarks, model chips and a cost meter fill in row by row as the price climbs. A white ARC card with a cost figure then wipes in with a brushstroke over a beige backdrop.
On-screen text: “and how hard to think”, “at every step.”, “And when switching”, “costs more than staying,”
Techniques: Masking
Camera: Pull out
34 · Demo · 1:07–1:08
On a beige textured background with dashed rings, a central white card with an orange border shows a three-line cost chart and a figure ticking from $7.4 to $15.3. Side cards for CLAUDE ALONE and TYPICAL ROUTER slide in at the edges while a black caption pill updates below.
On-screen text: “more than saying,”, “with the same model.”
Camera: Static
35 · Social proof · 1:08–1:10
A man in a dark shirt and a woman in a light sweater sit at a table with laptops, the man speaking and gesturing toward the camera. A white scribbled lower-third card on the left identifies him, and a dark caption pill sits at the bottom center.
On-screen text: “Marcus · CTO”, “AI Customer Support”, “Now let's take it”
Camera: Push in
36 · Social proof · 1:10–1:11
Three people sit at a table with laptops, a white lower-third card with orange selection handles labels the left man as Marcus, CTO, AI Customer Support. A subtitle reads a step further, then a textured horizontal wipe reveals a browser window showing faded BUILD AI SUPPORT AGENTS type.
On-screen text: “Now let's take it a step further.”, “Marcus · CTO”, “AI Customer Support”, “Marcus's company b”
Techniques: Masking
Camera: Static
37 · Social proof · 1:11–1:11
A browser window shows the Xevrani homepage with a large headline and a cluster of connected blue UI cards on the right. The view zooms into the cards, enlarging the chat bubble, bar chart and profile icons, while a black bottom caption pill reads Marcus's company builds.
On-screen text: “Marcus's company builds”
Techniques: UI zoom
Camera: Push in
38 · Social proof · 1:11–1:12
On a cream grid background, rounded terracotta bars rise from left to right in increasing height. A dark pill caption at the bottom holds white text, first reading Marcus's company builds then settling on AI support agents.
On-screen text: “Marcus's company builds”, “AI support agents”
Camera: Push in
39 · Social proof · 1:12–1:18
Paper-textured background with two dial gauges, Customer Satisfaction in orange and Costs in gray, beside a grid chart. The orange line holds flat while the gray cost line climbs and the gap shades; the camera pushes in on an orange counter counting from +28% to +67%.
On-screen text: “AI support agents”, “for businesses.”, “It serves”, “thousands of customers,”, “and even with OpenAI”, “margins are shrinking.”
Techniques: Kinetic type
Camera: Push in
40 · Social proof · 1:18–1:24
A flat browser view of the Rayline Price profiles page. A cursor drags the OpenAI discount slider from 0% to 30%, the price preview table recalculates, then the cursor clicks Save profile and a Saved tag appears. The frame zooms in on the pricing panel as the scene ends.
On-screen text: “When Marcus”, “switches to ARC”, “about his OpenAI discount”, “and the models”, “he hosts himself,”, “ARC factors”
Techniques: Cursor demo, UI zoom
Camera: Push in
41 · Social proof · 1:24–1:27
A Model ranking table in the product UI reframes to a tighter view. Rows slide to new positions as a -30% OpenAI badge appears, moving GPT-6 Astra, tagged Best fit, to the top. A dark caption pill at the bottom rolls through the voiceover.
On-screen text: “the decision”, “picking one”, “a personalized”, “recommendation engine,”
Techniques: UI zoom
Camera: Push in
42 · Social proof · 1:27–1:28
A model ranking table with fit bars and cost columns fills the frame, slightly blurred, then dissolves into a social feed layout with a post and a people panel fading in at low opacity. A dark caption pill with white text sits at the bottom throughout.
On-screen text: “recommendation engine,”, “and when a new”
Camera: Push in
43 · Social proof · 1:28–1:29
A tilted 3D perspective of a Twitter/X thread showing a Claude post with an embedded video player, the whole interface angled in space. A cursor rests on the right panel while caption chips read at the bottom center.
On-screen text: “and when a new”, “model drops,”, “AR does it all”
Techniques: 3D mockup
Camera: Push in
44 · Social proof · 1:29–1:30
A flat social feed shows a Claude post with a video thumbnail on a blue and orange backdrop. A black caption box at the bottom swaps phrases in sequence, while a white cursor arrow rests at the right edge.
On-screen text: “ARC automatically”, “knows where”
Camera: Push in
45 · Social proof · 1:30–1:33
A light Model ranking table lists AI models with gray fit bars and dollar costs. The rows slide and reorder as a new row, Fable 5.2 with a red New badge, drops into third place. A dark caption pill at the bottom center swaps through short phrases.
On-screen text: “knows where”, “and how to use it”, “because it updates”, “every three days”, “His customer satisfaction”
Camera: Push in
46 · Social proof · 1:33–1:34
On a cream grid backdrop, an orange disc with the white title Customer Satisfaction slides left as an orange line chart with an area fill draws in beside it. Review cards with avatars and star ratings pop up above the line; a caption pill stays at the bottom.
On-screen text: “Customer Satisfaction”, “His customer satisfaction”
Techniques: Kinetic type
Camera: Pan
47 · Social proof · 1:34–1:36
A cream grid chart with an orange line and area fill carries white review cards with avatars, star ratings and scores. The view pans left as a ticked circular gauge with a needle scales in at center, its dark hub reading Costs, while the bottom caption switches from scores stay high, to but his costs.
On-screen text: “scores stay high,”, “but his costs”
Camera: Static
48 · Social proof · 1:36–1:37
A dark dial ringed with ticks holds Costs at center. The frame pans right, the dial exits left, revealing a downward line graph with nodes as a second Costs label settles right. The bottom caption switches from but his costs to drop by 48%.
On-screen text: “but his costs”, “drop by 48%.”
Camera: Pan
49 · Social proof · 1:37–1:38
A gray line chart with circular markers slopes downward on a graph-paper grid, panning left. Two Costs labels and a large orange -48% sit over the line, with an orange vertical bracket on the right marking the drop. A black caption at the bottom reads drop by 48%.
On-screen text: “drop by 48%.”
Camera: Pan
50 · Feature reveal · 1:38–1:39
A descending gray line and a large orange -48% slide off a cream grid background, revealing two white cards holding a red bug and a black-and-white girl. A cartoon orange fox runs across the frame. A dark caption reads You can also use ARC at the bottom.
On-screen text: “Costs”, “-48%”, “drop by 48%.”, “You can also use ARC”
Camera: Static
51 · Feature reveal · 1:39–1:41
A cartoon fox sits on a beige grid background, flanked by two white cards: a red bug icon and a black-and-white woman portrait. The fox turns its head as an orange beam from its face shifts between the cards, which swap size and position.
On-screen text: “You can also use ARC”, “with Open Claw”, “and Hermes Agents,”, “run it on your computer”
Camera: Static
52 · Feature reveal · 1:41–1:45
A hand-drawn laptop sketch draws itself on a cream background. A cartoon fox sits on its screen while a black crescent sweeps in behind it to form the logo tail. A dark caption pill at the bottom swaps lines of the voiceover.
On-screen text: “run it on your computer”, “and let it send”, “simple work to free”, “local models.”
Camera: Static
53 · Other · 1:45–1:48
Hand-drawn coins stamped with logos and a circular photo of a smiling woman sit on textured paper beside a large cursor arrow. The camera zooms in as a red dashed line with X marks links two coins and a red circle marks one, while captions swap at the bottom.
On-screen text: “While other companies”, “try to lock you in”, “to maximize profits,”
Camera: Pull out
54 · Other · 1:48–1:49
A sketched isometric grid of circular nodes on beige paper, with red dashed lines crossed out. A black cursor taps a node beside a photo of a smiling woman. The view zooms out to reveal the full network as a cartoon fox is drawn onto a central coin.
On-screen text: “to maximize profits,”, “ARC keeps you”
Camera: Pull out
55 · Other · 1:49–1:51
An isometric grid of circular tokens, each stamped with an AI model logo, spreads across a cream field with an orange fox mascot on a wooden disc at center. The view pulls back as red rings fade and red lines link the tokens. Bottom captions carry the voiceover.
On-screen text: “ARC keeps you”, “at the frontier”, “by combining the strengths”, “of all other models”
Camera: Pull out
56 · Other · 1:51–1:54
A lattice of circular AI model icons linked by thin orange lines fills a warm cream field. The camera pushes in on a central fox-head badge that flashes a white burst, then the grid spreads outward and a soft-edged cutout reveals a blurred man in a dark shirt at the center.
On-screen text: “of all other models”, “at the lowest”, “and that makes ARC”
Techniques: Masking
Camera: Push in
57 · Other · 1:54–1:56
A man in a dark button-up shirt stands in a room with a mottled green wall and a vase of bare branches, speaking to camera and gesturing with one hand. White subtitles in a dark rounded box change at the bottom of the frame.
On-screen text: “and that makes ARC”, “the last model you'll”, “ever need to pick.”
Camera: Static
58 · CTA · 1:56–1:57
A white paint-brush mask wipes off a man in a room, revealing a hand-drawn line sketch of the Arc cat-in-moon logo and the word ARC on grid paper. The sketch lines build up stroke by stroke while a white subtitle sits at the bottom.
On-screen text: “ever need to pick.”
Techniques: Masking
Camera: Static
59 · CTA · 1:57–1:59
On a beige construction grid, the ARC fox mark and wordmark and the Rayline wordmark fill in from hatched sketch lines to solid black, split by a vertical rule. Below, the line Try at Rayline.ai stays centered. The frame is locked off.
On-screen text: “Try at Rayline.ai”
Camera: Static
60 · Other · 1:59–2:05
A man in a beige blazer and open-collar blue shirt stands in a room with peeling green walls, holding a green blowtorch canister with the nozzle in his mouth like a cigar. He twists the torch, then a plume of smoke bursts from his mouth as he lowers it.
On-screen text: “ARC”, “Rayline”, “Try at Rayline.ai”
Camera: Static



