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Ramp - Ramp Price Drop has… dropped. Now, book a hotel through Ramp Travel
Ramp · May 2025 · 1:18 · AI-annotated
- Length
- 1:18
- Scenes
- 32 · 2.5 s avg
- Product on screen
- 0:00
- Features shown
- 1
- Call to action
- 1:09 · 89%
- Voiceover
- Yes
00:00:00 / 01:18:13
Ramp’s 1:18 launch film runs 32 scenes, about 2.5 s each. The product is on screen from the first frame and 1 feature is revealed, with social proof. The call to action lands at 1:09 (89% in), over a voiceover. Talking-head interviews staged in one warm living room are cut at a steady mid-tempo, and each spoken claim is punctuated by a single bold chartreuse overlay: giant prices, scrolling price pills, a self-drawing line graph, and handwritten notes. The service bell bookends the film, and the same yellow brand color carries every graphic and the closing logo.
Footage neededEstimated needs: 1 official logo — reused across the film · 30 filmed passages — shoot, supply or replace · 1 graphic passage — draw or supply
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Ramp - Ramp Price Drop has… dropped. Now, book a hotel through Ramp Travel, scene by scene
· 32 scenes as text
01 · Product intro · 0:00–0:05
A man in a cream T-shirt sits in a beige armchair before a dark bookshelf, talking to camera as the shot slowly pulls back. A yellow ramp logo and PRESENTS scale in on either side of him, with white subtitles at the bottom.
On-screen text: “Price Drop is a way to automatically rebook your hotel,”, “ramp”, “PRESENTS”, “to find the cheapest price without you having to do anything.”
Camera: Pull out
02 · Product intro · 0:05–0:06
Black background; the Ramp wordmark and a large PRESENTS scale in at center while a small tagline stays static, and a subtitle caption, Whoa, I've got a good one..., appears at the bottom.
On-screen text: “Ramp”, “PRESENTS”, “to find the cheapest price without you having to do anything.”, “RAMP”, “Whoa, I've got a good one...”
Techniques: Kinetic type
Camera: Static
03 · Social proof · 0:06–0:07
A woman in a green T-shirt sits in a beige armchair, smiling at a dark laptop on her lap. She pumps her fist as the frame slowly tightens. Bookshelves, plants and a small service bell on a side table fill the warm, lit room behind her.
On-screen text: “Whoa, I've got a good one..”
Camera: Push in
04 · Social proof · 0:07–0:08
A woman in a dark green t-shirt sits on a beige sofa, typing on a laptop in a plant-filled room; a lit RAMP sign glows at the left edge. She speaks to the screen while a white subtitle at the bottom carries the price line.
On-screen text: “Whoa, I've got a good one..”, “...the new price is”
Camera: Static
05 · Social proof · 0:08–0:10
A woman sits in a beige armchair with a laptop on her lap, speaking in front of a bookshelf holding a RAMP sign. A giant yellow $450 pops in across the frame as a white caption runs along the bottom.
On-screen text: “...the new price is”, “saving like, four hundard fifty dollars...”, “$450”
Techniques: Kinetic type
Camera: Static
06 · Social proof · 0:10–0:11
A man sits centered in a beige armchair with a laptop on his lap in a warm living room, bookshelves and a RAMP sign behind him. A huge yellow $450 fills the frame, then swaps to $178 as he shrugs and gestures; a white caption sits at the bottom.
On-screen text: “$450”, “saving like, four hundred fifty dollars...”, “$178”, “A hundred seventy eight dollars...”
Techniques: Kinetic type
Camera: Static
07 · Social proof · 0:11–0:12
A man sits in a beige armchair holding a laptop, in front of a dark bookshelf with a RAMP sign. A huge yellow $181 sits behind him while a white caption reads the number aloud at the bottom. The frame stays locked off.
On-screen text: “A hundred seventy eight dollars...”, “$181”, “Hundred and eighty one...”
Camera: Static
08 · Social proof · 0:12–0:13
A man sits in a beige armchair with a laptop on his lap before a bookshelf, a white caption at the bottom. A huge yellow “$137” scales in behind him to match the spoken price.
On-screen text: “$137”, “Hundred and thirty seven dollars.”
Techniques: Kinetic type
Camera: Static
09 · Social proof · 0:13–0:14
A man with glasses sits in a cream armchair holding a black laptop, framed center against a sunlit bookshelf and plants; a white subtitle sits at the bottom of the locked-off shot.
On-screen text: “It's almost a night for free.”, “Hundred and thirty seven dollars.”
Camera: Static
10 · Feature reveal · 0:14–0:16
A hand slaps a chrome service bell on a white round table, the dome ringing, against a blurred bookshelf. Oversized lime-yellow PRICE DROP text then fills the frame in two stacked lines.
On-screen text: “PRICE DROP”
Techniques: Kinetic type
Camera: Static
11 · Feature reveal · 0:16–0:19
A woman in a green tee sits in a white armchair before a shelf of books and decor, speaking to camera in a locked-off medium shot. A white caption line sits at the bottom of the frame.
On-screen text: “Ramp travel team-built a feature called Price Drop.”
Camera: Static
12 · Feature reveal · 0:19–0:20
A woman in a green t-shirt sits centered in a beige armchair before a wood bookshelf, speaking with hands clasped. A RAMP sign rests on the right shelf and a service bell on a small table to the left; a white subtitle reads at the bottom.
On-screen text: “How Price Drop works is”
Camera: Static
13 · Feature reveal · 0:20–0:22
A woman in a green t-shirt sits on a beige couch, facing right and speaking, in a softly lit room with a potted plant and wooden stool behind her. A screen to her left shows the RAMP wordmark. A white subtitle runs along the bottom of the frame.
On-screen text: “How Price Drop works is”, “if you book a fundable hotel on Ramp”
Camera: Static
14 · Feature reveal · 0:22–0:24
A woman in a green Ramp tee sits in a cream armchair before a bookshelf. A lime $230 pops in above her head with an underline, a yellow rounded box frames it, then a white $298/Night slides in from the right as a caption runs along the bottom.
On-screen text: “$230”, “our system queries hotel pricing”, “$298/Night”
Techniques: Kinetic type
Camera: Static
15 · Feature reveal · 0:24–0:27
A woman in a green tee sits in a beige armchair before a bookshelf, talking to camera. A white ticker of $298/Night scrolls across the top inside rounded outline frames, while white subtitles at the bottom caption her words. The frame stays locked off.
On-screen text: “$298/Night”, “when we detect”, “there's a lower price”
Techniques: Kinetic type
Camera: Static
16 · Feature reveal · 0:27–0:30
A woman sits in a cream armchair before a bookshelf as a row of rounded price pills scrolls behind her; the center pill's price drops from $298 to $165, its outline shifting from white to yellow, and a green checkmark pops in to its left.
On-screen text: “$298/Night”, “$165/Night”, “there's a lower price”, “$262/Night”, “we automatically rebook it for you and just”, “send you an email letting you know.”
Camera: Static
17 · Problem · 0:30–0:31
A bearded man with round glasses sits on a beige sofa in a warm, softly lit lounge, speaking in profile to an off-screen interviewer. An illuminated RAMP sign glows on a cabinet behind him, and white subtitles run along the bottom of the locked-off frame.
On-screen text: “Hotel rates tend to”
Camera: Static
18 · Problem · 0:31–0:32
A man in a dark t-shirt and jeans sits in a cream armchair before a wall of bookshelves, hands clasped, speaking to camera. A yellow line graph draws itself across the left side of the frame while white subtitles run along the bottom.
On-screen text: “fluctuate hourly or even daily”
Camera: Static
19 · Problem · 0:32–0:36
A thin chartreuse line graph draws itself across a blue gradient field while faint vertical grid lines scroll left, a dot marking the line's moving end as it spikes and dips. Small white captions fade in and out along the bottom.
On-screen text: “RAMP”, “fluctuate hourly or even daily”, “especially the closer you get to travel.”, “Corporate travelers”
Camera: Static
20 · Problem · 0:36–0:40
A bearded man in glasses and a dark t-shirt sits on a beige couch, speaking and gesturing. Behind him a shelf holds a RAMP sign, with a stool and potted plant to the right. A white subtitle sits at the bottom of the locked-off frame.
On-screen text: “Corporate travelers”, “don't generally have the flexibility to wait for the best price to show up”
Camera: Static
21 · Problem · 0:40–0:42
A man in a dark t-shirt and glasses sits in a beige armchair before a wood bookshelf, hands clasped as he speaks to camera. A white side table with a service bell stands at left, a RAMP sign on the shelf at right. The shot stays static.
On-screen text: “and that means that they could be overspending without realizing it.”
Camera: Static
22 · Problem · 0:42–0:53
A man in a white T-shirt sits in a cream armchair before a wooden bookshelf, talking and gesturing to camera. Yellow handwritten notes and arrows scribble into the frame around his head, circling phrases such as Rebooking at scale and Funds?, then vanish. White subtitles run along the bottom.
On-screen text: “Rebooking a hotel is actually surprisingly complicated”, “So if the original booking wasn't yet approved...”, “Rebooking at scale”, “Not approved?”, “...you don't have enough funds...”, “Funds?”, “Reliable infrastructure”, “...robust and reliable...”, “Accurate Price monitoring”, “...accurate price monitoring... Keep preferences the same Email or ...real time and performant... ...update your reservation... ...cancel your old one... ...in ”
Camera: Static
23 · Other · 0:53–0:56
A man in a cream t-shirt and beige pants sits in a beige armchair, gesturing with his hands as he speaks. Behind him, wooden shelves hold books and a RAMP sign; a service bell rests on a small white table to his left. The locked-off medium shot holds steady.
On-screen text: “We wanted to make it seamless, so it just works auto-magically.”
Camera: Static
24 · Other · 0:56–1:00
A man in a white t-shirt sits on a beige couch in a warm living room, laughing and glancing off-camera right. A glowing RAMP sign sits on a shelf behind him, beside a wooden stool and potted plant. A white caption at the bottom shows his line, then vanishes.
On-screen text: “Oh, I think I said auto-magically...”
Camera: Static
25 · Social proof · 1:00–1:03
A man in a white t-shirt and beige pants sits in a cream armchair before a wooden bookshelf, gesturing with his right hand as he speaks. The static frame holds a service bell on a side table to the left and a patterned rug below.
On-screen text: “On average we save our customers 12% per booking;”
Camera: Static
26 · Social proof · 1:03–1:04
A man in a white t-shirt and beige trousers sits in a beige armchair before a wooden bookshelf, gesturing with his right hand as he speaks. A small white side table holding a bell sits at left. White subtitles run along the bottom edge of the locked-off medium shot.
On-screen text: “On average we save our customers 12% per booking;”, “that just compounds over time.”
Camera: Static
27 · Other · 1:04–1:04
A woman in a green t-shirt sits in a cream armchair before a wood bookshelf, speaking to camera in a locked-off medium shot. The white title “Price Drop” is centered at the bottom of the frame.
On-screen text: “Price Drop”, “that just compounds over time.”
Camera: Static
28 · Other · 1:04–1:06
A woman in a green Ramp t-shirt sits in a beige armchair before a bookshelf of books and objects, speaking to camera. A small white side table with a service bell sits at her left. The frame is locked off and static.
On-screen text: “is core to our mission”
Camera: Static
29 · Other · 1:06–1:08
A woman in a dark green T-shirt sits on a beige sofa, speaking in profile to an off-screen interviewer in a softly lit lounge with plants and a RAMP sign behind her. The locked-off medium shot holds as white subtitles swap at the bottom of the frame.
On-screen text: “which is saving companies money and time”, “is core to our mission”
Camera: Static
30 · Other · 1:08–1:09
A woman in a green t-shirt sits in a beige armchair before a bookshelf, speaking to camera in a locked-off shot. A service bell rests on a small white table at left, and a RAMP sign sits on the right shelf.
On-screen text: “and we're just getting started.”
Camera: Static
31 · CTA · 1:09–1:13
A woman in a green tee sits in a beige armchair in a staged room with wood bookshelves, plants and a patterned rug, speaking to camera. A yellow ramp.com with a typing cursor overlays the center while a white caption runs along the bottom. Locked-off static shot.
On-screen text: “ramp.com”, “Book on Ramp Travel and just watch savings roll in automatically.”
Techniques: Kinetic type
Camera: Static
32 · Outro · 1:13–1:18
A hand presses a brass service bell on a white round table in a home office, then pulls away. Yellow “ramp.com” text over the bell morphs into the “ramp” wordmark with a curved logo mark, held steady over the blurred bookshelf until the end.
On-screen text: “ramp.com”, “ramp”
Techniques: Morph
Camera: Static