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Praxis Launch YC.mp4
Praxis · 1:32 · AI-annotated · YC Fall 2026
00:00:00 / 01:32:13
The video alternates locked-off founder interviews on a warm wood set with flat, grid-backed UI demos where status pills, checkmarks and stamps animate in place. Pacing holds a steady ~103 bpm with hard cuts between interview lines and feature cards, and the flower mark's petal-swelling zoom is the signature move.
Footage neededEstimated needs: 4 capture groups — your screens or recordings · 1 official logo — reused across the film · 10 filmed passages — shoot, supply or replace · 1 graphic passage — draw or supply
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Praxis Launch YC.mp4, scene by scene
· 20 scenes as text
01 · Problem · 0:00–0:00
A woman and a man sit in armchairs before a wood-paneled wall, a potted plant on a side table between them. A lower-third caption reads “Lawyers spend 62% of their day on admin” as the percentage counts up from 19% to 62%.
On-screen text: “Lawyers spend 62% of their day on admin”
Camera: Static
02 · Problem · 0:00–0:05
A woman and a man sit in armchairs before a wood-paneled wall, a potted plant between them. The woman speaks and gestures with her hands while the man listens. A white caption line at the bottom reads a statistic, then swaps to a shorter phrase.
On-screen text: “Lawyers spend 62% of their day on admin”, “nobody pays for”
Camera: Static
03 · Problem · 0:05–0:11
A blonde woman in a dark cardigan sits in a gray armchair against a wood-paneled wall, speaking and gesturing. A name and title lower-third hold top left while white captions appear at the bottom. A potted plant and leafy greenery frame the static shot.
On-screen text: “Diana Khramina”, “Co-founder and CEO”, “At $600 per hour,”, “it's $700k per year, per lawyer,”, “never billed”
Camera: Static
04 · Problem · 0:11–0:20
A fixed medium shot shows a man in a beige sweater seated in a gray armchair before a wood-paneled wall, gesturing as he speaks. A potted plant sits on a side table. Name and title appear top left while bottom captions change.
On-screen text: “Maxence Guegnolle”, “Co-founder and CTO”, “Legal is a $1 trillion industry,”, “and most of it still happens by hand”, “Inquiries, conflict checks, chasing documents, chasing invoices”, “never billed”
Camera: Static
05 · Problem · 0:20–0:24
A bearded man in a beige sweater sits in a gray armchair against a wood-paneled wall, gesturing with both hands as he speaks. A leafy plant in a white pot rests on a side table to his left. White subtitles at the bottom update to his words.
On-screen text: “Inquiries, conflict checks, chasing documents, chasing invoices”, “It's all manual, with assistants”, “copy-pasting client data between tools”
Camera: Static
06 · Problem · 0:24–0:26
A blonde woman in a black cardigan sits in a gray armchair against a light wood wall, framed by green plants, and speaks to camera. The shot is locked off. White subtitles read at the bottom as she talks.
On-screen text: “copy-pasting client data between tools”, “We're here to change that”
Camera: Static
07 · Product intro · 0:26–0:30
A dark grid background holds the white praxis logo, a flower mark beside a serif wordmark, which reveals at top center. Two static tagline lines sit centered below it.
On-screen text: “AI that runs your law firm”, “from first inquiry to paid invoice”
Camera: Static
08 · Product intro · 0:30–0:31
On a dark grid background, the white praxis wordmark and flower mark sit above two centered tagline lines. The card holds still, then the view pushes in on the flower mark, the white petals and the serif p swelling until they fill the frame.
On-screen text: “AI that runs your law firm”, “from first inquiry to paid invoice”
Camera: Static
09 · Product intro · 0:31–0:35
A blonde woman in a black cardigan sits in a gray armchair before a wood wall and potted plants, speaking to the camera and gesturing with her hands. White captions line the bottom of the frame as she talks.
On-screen text: “Agents do the work”, “Lawyers approve”, “Let me show you how”
Camera: Static
10 · Feature reveal · 0:35–0:44
A white inquiry card for Elena Marsh sits right of a large Win headline on a grid background. A cursor clicks Send on each row, turning black buttons into green Sent pills and filling checkmarks, while the body copy on the left swaps line by line.
On-screen text: “Win”, “Every inquiry is answered in minutes,”, “qualified, conflict-checked,”, “and the engagement letter is ready to send”
Techniques: Kinetic type, Cursor demo
Camera: Static
11 · Feature reveal · 0:44–0:52
Left headline 'Onboard' turns black on a grid background as a caption fades in; a right Documents card fills with three rows whose pills flip from Checking to Verified. The caption then swaps to a tagline boxing 'days' and striking '2 weeks', before a cut to the Run section.
On-screen text: “Onboard”, “Documents collected and verified at upload”, “Work starts in days not 2 weeks”, “Run”
Techniques: Kinetic type
Camera: Static
12 · Feature reveal · 0:52–0:55
On a cream grid, a bold Run headline sits left of a white Series A financing task card. Headline lines fill in sequence as assignee avatars pop into the rows, then the card morphs into a client portal view with a progress bar.
On-screen text: “Run”, “Deadlines tracked, tasks assigned, and your client sees progress live.”
Techniques: Kinetic type, Morph
Camera: Static
13 · Feature reveal · 0:55–0:57
A light grid stage holds a left headline beside a browser card where a green progress bar fills and the step counter ticks from 2 to 3 of 5; the scene then cuts to a white invoice card showing $12,000 as the Get paid tab activates.
On-screen text: “Run”, “and your client sees progress live”
Camera: Static
14 · Feature reveal · 0:57–1:02
A flat product view on a cream grid. Left, a bold Get paid headline and subtext fade in line by line. Right, a white invoice card for $12,000 cycles its status pill from Draft to Sent to Reminder sent to Paid, then a tilted green PAID stamp pops in.
On-screen text: “Get paid”, “Invoices sent and chased until paid”
Techniques: Kinetic type
Camera: Static
15 · Feature reveal · 1:02–1:06
A pale grid background holds a centered three-line headline while white rounded-square app icons, each with a small caption, fade in around it, filling the frame row by row into a full integration grid.
On-screen text: “Connect your email, calendar and tools you already use”
Camera: Static
16 · Social proof · 1:06–1:07
A man and a woman sit in armchairs before a light wood wall, a potted plant on a side table between them. The man in a beige sweater gestures with both hands while speaking, the woman in a black cardigan listens. Static medium shot.
Camera: Static
17 · Social proof · 1:07–1:15
A man in a beige sweater sits in an armchair against a wood-paneled wall, gesturing as he speaks. A potted plant rests on a side table to his left. White subtitles with brand logo chips run along the bottom.
On-screen text: “I've built AI and data systems at Uber and BlaBlaCar”, “companies serving over 100 million people”, “And I come from a family of lawyers”
Camera: Static
18 · Social proof · 1:15–1:25
A blonde woman in a black cardigan sits in a grey armchair against a wood-paneled wall, speaking and gesturing to camera. White captions appear line by line at the bottom, key phrases bolded or boxed. Static locked-off medium shot, plants on either side.
On-screen text: “And I come from a family of lawyers”, “I scaled an AI agent”, “from 0 to 1,000 customers under 1 year”, “and I worked with law firms at McKinsey&Company”, “If you want to turn your revenue”, “come talk to us at *praxis”
Camera: Static
19 · CTA · 1:25–1:31
On a near-black field, a white six-petal asterisk mark scales down and slides left as the serif wordmark praxis settles in beside it. The URL runpraxis.ai fades in below, then the lockup holds still on a locked-off frame.
On-screen text: “praxis”, “runpraxis.ai”
Camera: Static
20 · Outro · 1:31–1:32
Black sign-off frame: the Praxis wordmark holds centered with the small URL runpraxis.ai set beneath it, both locked off with no motion.
On-screen text: “runpraxis.ai”
Camera: Static